IBM Bluemix Overview

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A nice overview of IBM BlueMix - How it can be used, benefits for the user and how to sign up and use for FREE

Bluemix is an implementation of IBM's Open Cloud Architecture, leveraging Cloud Foundry to enable developers to rapidly build, deploy, and manage their cloud applications, while tapping a growing ecosystem of available services and runtime frameworks

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  • The instant power and speed of cloud has brought about new expectations for building applications on it.
    Developers now expect:
    To be able to deploy updates to their applications in seconds
    To write their code in whichever tool or language they choose
    Each has its own distinct “personality” and followings of developers have evolved around each of these
    To be able to continually integrate working copies of code into a shared mainline at multiple points during the day
    To focus on writing code, not on the administration of servers, virtualization, operating systems, and middleware.
    To “fail fast” - or ensure applications fail immediately and visibly to speed debugging and fixes
    To integrate useful APIs into their applications - who wants to write code that’s already been written and tested?
    To build applications that are mobile ready - as users today expect their experience to be tailored to whatever device they happen to be using.
  • Timing is critical if your apps (and the functionality they provide to your employees and/or customers) are to keep up with the new expectations and competition the app revolution has generated.

    Let’s see how everything stacks up:

    Core IT represents everything you own and manage in your data centers (the full stack pictured here). This is still a critical part of enterprise IT - let’s take a look why it is beneficial and what it takes to manage all of this.

    Core IT Benefits
    As stable and customizable as the customer wants - the only main limitation is cost.
    Necessary for certain solutions (Core IT still has value in many scenarios i.e. transaction processing)
    Houses a lot of the investments most companies have already made (customer data, inventory, SAP, you name it).
    Core IT Time Commitment
    Typically takes weeks to setup an environment and deploy an initial app - customer manages entire stack pictured here
    Have to maintain hardware and software as well (think environment uptime, fixes, upgrades). Dedicated staff necessary.
    Thus, Core IT doesn’t lend itself to the experimental nature of development in the cloud/app revolution
  • Infrastructure as a Service (and specifically IBM’s acquisition of SoftLayer) was the cloud’s initial answer to the need for faster deployments, faster environment setup, etc… by abstracting the infrastructure from the customer.

    IaaS Benefits
    Networking, Storage, Server, Vitualization managed by service provider.
    Most customizable cloud offering
    Solutions where` customizability of OS, Middleware, or Runtime needed
    IaaS Time Commitment
    Customer sets up and manages OS, Middleware, and Runtime - these still take at least a matter of days to setup and reach an initial deployment
    Maintenance/upgrades necessary as well
  • We’ve realized that, in a large number of use cases, our customers want to move even faster and don’t need to spend the time managing the platform (VM, OS, Middleware, Runtime). IBM’s answer: Bluemix (platform as a service).

    PaaS Benefits
    Setup your environment and deploy apps quicker than any other offering
    Service provider manages the Infrastructure AND the platform
    PaaS Time Commitment
    Minutes to initial deployment - developer can handle everything on his/her own
    Maintenance and upgrades of Platform and Infrastructure handled by service provider
  • While timing is critical (what we just discussed), the systems and data you use today can’t be forgotten. That’s why Bluemix simply and securely connects to core IT and even other clouds (leveraging IBM’s proven reputation as a systems integrator).

    Hybrid cloud, where Public and Private clouds work together with Core IT investments, is critical to success given the app revolution and the expectations and increased competition it has generated.

    Overall, hybrid cloud represents the “New IT…”
  • Transition to talking about Bluemix specifically.

    The theme throughout this presentation is that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it works…
    And it works with this concept of the “New IT” that utilizes hybrid cloud to keep up with the world today.
  • Key themes
    Speed
    Instant environments
    Quick deployments
    Sign up in minutes
    Ease of Use
    Instant Environments
    Services prebuilt for your use - IBM, Third Party, Community
    DevOps tools to monitor, plan, deploy, and manage your apps
    Flexibility
    On-Prem integration
    Flexible pricing
    Security
    IBM secures the platform and infrastructure - leveraging experience with softlayer and proven on-prem security implementations
    Provides you with the tools to secure your apps
  • Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services.

    Explain Diagram (verbs in blue - please use this terminology)
    Start by Pushing your code through Cloud Foundry
    Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes).
    Your app can
    Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality
    Connect to traditional IT - aka “Your Systems” with a secure connector
    Connect to other clouds that you utilize with a secure connector
    All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering)

    Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
  • We’ve seen over 30,000 beta applications thus far and have spoken to numerous developers about the value Bluemix provides. We’ve learned that developers are joining for 3 key reasons (go through reasons on the page).

    Rapid setup and time to production
    Frequent releases - delivery of fixes or new functionality quickly
    Integrating apps with on premise infrastructure
  • Walk through this short video demonstration.
    *This is to spark the interest/give a frame of reference of those you are presenting to. This will bring Bluemix to life immediately and will allow viewers to understand the points you make during the rest of the presentation. Remember you will get into more details about specific capabilities after the video, so you may want to deflect questions until then.

    This is bluemix.net - as you can see in this simple setup demonstration:
    The developer is already logged in to Bluemix
    He doesn’t have any apps running yet.
    So… he clicks “Create an App” and looks through runtimes available.
    He decides to create an app that will help his department manage… vacation scheduling. Fun, right?!
    So… he selects the Node.js runtime because he’s very familiar with server-side JavaScript and prefers it over other languages (Java, Ruby, bringing in others like Python from community).
    A starter node.js app is immediately provisioned and running in seconds.
    Now… To manage all the data, he needs a database of some kind.
    So… he looks through the catalog of services for a few seconds
    And then selects a relational database (called SQL database - built on IBM DB2) to bind to his app
    The application restarts and is ready for the developer to start coding.
    SO, to start building his app, the developer clicks “Add GIT” to automatically push the initial application’s starter code to an IBM hosted GIT repository and WEB Integrated Development Environment (IDE).
    He clicks “Edit Code” to get started.
    He Opens App.JS file
    He immediately starts building his app on top of the JavaScript starter code that was included with the runtime.
    Clicking deploy automatically deploys his code back to bluemix.
    (video then loops back to start)

    A runtime with a database - ready to start coding in minutes. This is the power of Bluemix.
  • Transition to talking about specific capabilities.

    The theme throughout this presentation is that Bluemix just “works.” It’s easy, it’s quick, it’s flexible, it works…
    And it works with the apps you/your team wants to build.
  • No VM or Middleware setup
    Setting up and running an app takes only seconds - as I’ve said previously, there is no need to set up and manage a virtual machine, operating system, middleware, or runtime - IBM manages all of that for you so that you can focus on building apps quickly.
    And if your app becomes a hit and demand increases - you can scale it up with a few clicks or let Bluemix do that for you automatically
    Multiple Language Support
    We built Bluemix for all developers — knowing that no two developers are exactly alike. Each has their own preferences for language, tooling, front-end frameworks, and the list goes on.
    To this point, Bluemix supports multiple language runtimes out of the box (Java Liberty, Server-side JavaScript with Node.JS, and Ruby) and allow developers to “bring their own” languages from the community (i.e. PHP, Python, etc…).

  • Bluemix also allows flexibility when it comes to tooling - as, again, each developer has different preferences and needs.

    Tooling Options:
    IBM offers a web based integrated development environment (IDE) and associated git repository that allows quick deployments back to bluemix.
    Developers can also edit code on their local machines (with the editor of their choice - i.e. Sublime) and deploy back to Bluemix through the cloud foundry command line.

    Note to presenter: Other IDEs (like Eclipse, Cloud9) have direct integration with Cloud Foundry and can push code directly to bluemix, rather than a manual push by developer via command line. You may be asked about this.
  • Bluemix allows developers the flexibility to choose their own languages and tooling - but choice doesn’t stop there. We want to allow developers to compose their applications of whichever services, IBM created or otherwise, that work best for them, their organization, and their projects.

    IBM Created Service Examples (full range of proven, industry leading capabilities):
    SQL Database (DB2 relational database), Analytics Warehouse (Blu Acceleration powered), MQLight (message provider), Cloudant (IBM’s no-sql database), Watson Services (cognitive computing), Mobile Application Security, Push Notifications
    Third Party Created Service Examples (competing or otherwise - note the colors):
    Clear DB (MANAGED MySQL relational database), Cloud AMQP (MANAGED rabbit MQ message provider), MongoLab (MANAGED no-sql mongo db), Square (process mobile payments), Twilio (VoIP Calls, SMS & MMS sending/receiving)
    Community Services (if open source works best for you):
    mysql (MySQL open source db), rabbitmq (RabbitMQ open source message provider), redis (open source Key-Value store),
  • We know how important your existing on-premise and other cloud investments are to your business - so we’ve designed Bluemix to quickly, easily, and securely connect to them:
    Secure Connector provides a simple mechanism for connecting to another system - be it on-site (behind a firewall) or in the cloud. If you have DataPower, Bluemix works with that as well.
    The Standard (Cast Iron) Secure Connector is a simple software based connector that establishes a tunnel between BlueMix applications and the network on which it is installed, leveraging a secure (HTTPS) access that eliminates the need for a firewall port.
    You can create REST APIs against endpoints you’ve securely connected to (i.e. an API that “GETs” customer information from a DB2 database on-premise)
    CastIron Live (separate IBM SaaS product) Integration (future)
    Data Orchestration (future)
    Catalog of the custom APIs you’ve created that is in-line with existing service catalog (future)
  • Gain the visibility and control you need over your applications.

    Understand how your apps are performing in real time with these key metrics
    Uptime
    Usage
    Response time
    Easy-to-use dashboards and integrated analytics-powered search capability help you find the root cause line of code quickly and easily.
    Integrated log file analysis on a single tab that helps you to quickly identify errors.
  • Bluemix leverages SoftLayer and IBM’s hosting experience to provide you with a trusted and secure platform to build and deploy your applications.

    IBM’s focus is on securing the platform and the infrastructure - utilizing a number of rigorous security standards:
    Defense in depth
    Each layer (in the stack on the right) is secured assuming that the layer above isn’t.
    Intrusion protection/penetration testing
    Data Isolation
    Automated Patch Management
    Your focus is on securing your applications. We provide you with the tools to do that.
    SSO
    AppScan
    Scans your apps to detect vulnerabilities
  • IBM Bluemix Overview

    1. 1. IBM Bluemix
    2. 2. The app revolution Apps are everywhere The quantity and usefulness of web and mobile apps has led to an “app revolution” among consumers and businesses alike. Experience matters Customers and employees now expect a delightful and seamless experience across all interactions with a business. Cloud makes it possible Apps today can be stitched together quickly with pre-built assets. Cloud makes the API economy possible. Fundamentally changing the way we interact with technology.
    3. 3. App development is about speed and choice Failing Fast Seconds to Deploy Friction Free Any Language Continuou s Integration Mobile Ready Focus on Code Choice of Tools Useful APIs Developers’ expectations have evolved. 3
    4. 4. Core IT Today’s apps must keep up with the speed of the app revolution. Timing is critical… 4 Benefits Fully customizable. Few limitations. Necessary for some solutions. Existing Investments. Time Commitment Weeks to setup and deploy. Maintenance/upgrades of hardware and software. ~ Weeks ~ Days Code Data Runtime Middleware OS Virtualization Servers Storage Networking ~ Minutes Time to initial deployment Customer Managed
    5. 5. 5 Benefits Most control in the cloud. Necessary for some solutions. Infrastructure managed by SP. Infrastructure as a ServiceCustomer Managed Service Provider Managed ~ Days Time Commitment Minutes to provision VM. Time to configure software and apps varies. Maintenance/upgrades of OS, middleware, runtime. IBM SoftLayer Timing is critical… ~ Minutes Code Data Runtime Middleware OS Virtualization Servers Storage Networking ~ Weeks Core IT Today’s apps must keep up with the speed of the app revolution. Time to initial deployment
    6. 6. 6 ~ Minutes Platform as a ServiceCustomer Managed Service Provider Managed IaaS Benefits Setup environments and deploy apps very quickly. Infrastructure and platform managed by SP. Time Commitment Minutes to setup and deploy. Focus on your apps and their data. Timing is critical… ~ Weeks IBM Bluemix ~ Days Time to initial deployment Code Data Runtime Middleware OS Virtualization Servers Storage Networking Core IT Today’s apps must keep up with the speed of the app revolution.
    7. 7. 7 IaaS PaaS …so are all of your other investments Leverage the power of Bluemix without abandoning what you already use. Core IT IBM Bluemix
    8. 8. Bluemix works with the new IT.
    9. 9. What is Bluemix? 9 Bluemix is an open-standard, cloud-based platform for building, managing, and running applications of all types (web, mobile, big data, new smart devices, and so on). Go Live in Seconds The developer can choose any language runtime or bring their own. Zero to production in one command. DevOps Development, monitoring, deployment, and logging tools allow the developer to run the entire application. APIs and Services A catalog of IBM, third party, and open source API services allow the developer to stitch an application together in minutes. On-Prem Integration Build hybrid environments. Connect to on-premise assets plus other public and private clouds. Flexible Pricing Sign up in minutes. Pay as you go and subscription models offer choice and flexibility. Layered Security IBM secures the platform and infrastructure and provides you with the tools to secure your apps.
    10. 10. How does Bluemix work? Bluemix embraces Cloud Foundry as an open source Platform as a Service and extends it with IBM, third party, and community built services.
    11. 11. Why are developers using Bluemix? 11 Go from zero to running code in a matter of minutes. Automate the development and delivery of many applications. To rapidly bring products and services to market at lower cost To continuously deliver new functionality to their applications To extend existing investments in IT infrastructure Extend existing investments by connecting securely to on-premise infrastructure.
    12. 12. www.bluemix.net All the instant services, runtimes, and infrastructure you need to push your ideas into the present.
    13. 13. Bluemix works with your apps.
    14. 14. Run your apps in seconds 14 • Provision runtimes in seconds No VM or middleware setup • Auto and manual scaling options Multiple language support • Java Liberty, JavaScript, and Ruby provided • Bring any language from the community Zero to production in one command. Setup made simple.
    15. 15. Pick your own development tooling 15 IBM provided Fully integrated repository and web editor to deploy directly to Bluemix. Use your own Use your editor (e.g. Sublime, Eclipse) and deploy through the Cloud Foundry command line. Code wherever you work best. Deploy in seconds.
    16. 16. Create apps quickly with prebuilt services 16 • Runtimes, services, and tooling up to you Choice Industry Leading IBM Capabilities • Services leveraging the depth of IBM software • Full range of capabilities Completeness • Open source platform and services • Third party to enable key use cases Security Services Web and application services Cloud Integration Services Mobile Services Database services Big Data services Watson Services A full range of capabilities to suit any great idea.
    17. 17. Integrate with your on-premise applications 17 Securely connect to and leverage data from your existing systems. API from On-Premise Data Orchestration (Future) Embedded Private API Catalog (Future) Secure Connector Cast Iron Integration This API provides access to on-premise data, specifically a lookup of the address where a customer purchase was made.
    18. 18. Monitor your apps in real time 18 Integrated diagnostics for detailed application behavior.
    19. 19. Security without the headache 19 You focus on your apps and their data. IBM manages the rest. • Leveraging SoftLayer and IBM hosting experience Exploiting IBM portfolio of capabilities • Adheres to rigorous IBM security standards: Tools to secure your apps • SSO for multiple applications and social logins • Appscan for web and mobile to detect vulnerabilities Defense in depth Intrusion protection/penetratio n testing Data isolation in virtualized components Automated patch management Code Data Runtime Middleware OS Virtualization Servers Storage Networking Developer’s Focus IBM’s Focus
    20. 20. Bluemix works in the world today.
    21. 21. Core use cases 21 What 30,000 beta applications have told us. Web Applications Mobile Back Ends APIs and On-Prem Integration Analytics and Reporting • Enabling online experiences in the physical store for retail • Leverages BlueMix for data collection APIs and dashboards • Reduction of infrastructure setup from days to minutes by moving off of a pure IaaS • Integrated into iOS and Android native applications using BlueMix SDK • Cloud Code for offloading business logic from the mobile client • Back end services replacing custom code hosted on IaaS (e.g. Push Notification) • Providing APIs that are integrated into the BlueMix experience • Leveraging existing on premise databases and technologies • Building mobile applications that connect to on-prem data via Bluemix • Embed IBM Cognos business intelligence content into apps • Use IBM Analytics Warehouse to store and analyze business data • Gain immediate visibility and control over app performance and availability
    22. 22. Companies using Bluemix today 22 Retail Reduction of operations costs by 30% - focusing on apps and code, not infrastructure. Hospitality MQA service reduced defect resolution time by up to 300%. Mobile push service allowed customer to avoid writing custom code. Transportation From zero to implementing a mobile app from a database on premise in 15 days. Healthcare Increases time to market for new customer delivery by 35%. Value realized in days, not months. Technology Deployment of new customer from 2 days to 30 seconds. Retail Selected IBM as a strategic partner for building engaging apps.
    23. 23. Bluemix works within your budget.
    24. 24. Sign up in minutes. Pay for what you use. 24 Cloud based pricing models to serve developer needs. • 30 day trial - designed to allow testing of an entire application on the platform Friction free adoption • Free tier for every service - encourages experimentation of new services for applications already running on Bluemix • Pay as you go - optimized for flexibility, no term commitment Multiple Commitment Models • Subscription - term based optimized for cost, discounted from pay as you go rates • Zero to coding in less than 5 minutes Self Service • Credit card over the web in many countries – or through your IBM rep
    25. 25. Bluemix works. Start a free trial today.

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