Clouds in the Enterprise


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HP Technology Forum, June 2009, Las Vegas

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Clouds in the Enterprise

  1. 1. Clouds in the Enterprise John Rhoton Distinguished Technologist HP EDS CTO Office June 2009
  2. 2. Today’s Agenda <ul><li>What is Cloud Computing? </li></ul><ul><li>Cloud Ecosystem and Market Landscape </li></ul><ul><li>Enterprise Challenges </li></ul><ul><li>HP Solutions </li></ul>June 19, 2009
  3. 3. Today’s Agenda <ul><li>What is Cloud Computing? </li></ul><ul><li>Cloud Ecosystem and Market Landscape </li></ul><ul><li>Enterprise Challenges </li></ul><ul><li>HP Solutions </li></ul>June 19, 2009
  4. 4. So, What is Cloud Computing? <ul><li>The 451 Group: “The cloud is IT as a Service, delivered by IT resources that are independent of location” </li></ul><ul><li>Gartner: “Cloud computing is a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers” </li></ul><ul><li>Forrester: “A pool of abstracted, highly scalable, and managed infrastructure capable of hosting end-customer applications and billed by consumption” </li></ul><ul><li>Wikipedia: “A style of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure &quot;in the cloud&quot; that supports them. ” </li></ul>“ A large pool of easily usable and accessible virtualized resources (such as hardware, development platforms and/or services). These resources can be dynamically reconfigured to adjust to a variable load (scale), allowing also for an optimum resource utilization. This pool of re-sources is typically exploited by a pay-per-use model in which guarantees are offered by the Infrastructure Provider by means of customized SLAs.” Vaquero, Rodero-Merino, Caceres, Lindner
  5. 5. Semantics <ul><li>Definition - a determination of outline, extent, or limits </li></ul><ul><li>American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2009 </li></ul><ul><li>Alternate definitions are not necessarily contradictory </li></ul><ul><li>Value versus definition </li></ul><ul><li>Objective: </li></ul><ul><ul><li>Add value to IT </li></ul></ul><ul><ul><li>Minimise misleading re-branding </li></ul></ul>June 19, 2009
  6. 6. Cloud Attributes <ul><li>Off-premise </li></ul><ul><li>Outside Firewall </li></ul><ul><li>Delivered over Internet </li></ul><ul><li>Available on Demand </li></ul><ul><li>Scalable </li></ul><ul><li>Elastic </li></ul><ul><li>Utility billed </li></ul><ul><li>Multi-tenant </li></ul><ul><li>Virtualised </li></ul><ul><li>Available as Service </li></ul><ul><li>Location independent </li></ul><ul><li>SOA? </li></ul><ul><li>Grid? </li></ul><ul><li>Web 2.0? </li></ul>Private versus Public Cloud
  7. 7. Innovation & Impact <ul><li>Innovation </li></ul><ul><ul><li>Incremental </li></ul></ul><ul><ul><li>Individually not impressive or not recent </li></ul></ul><ul><ul><li>Compare Internet </li></ul></ul><ul><ul><ul><li>TCP/IP, HTTP, HTML, PC </li></ul></ul></ul><ul><li>Impact </li></ul><ul><ul><li>IT: New platforms, Service delivery models </li></ul></ul><ul><ul><li>Business: Capex, Opex, Agility </li></ul></ul><ul><ul><li>Economic: Entry barriers, Startup speed, Startup numbers </li></ul></ul><ul><ul><li>Political: Regulation, Compliance </li></ul></ul>June 19, 2009
  8. 8. The cloud (r)evolution: solving problems that current technology models can’t solve Jun 19, 2009 Technology over the internet Service providers Service consumers <ul><ul><li>2938: The Value of Cloud in the Business Technology Ecosystem </li></ul></ul>Existing apps and infrastructure Contract-based consumption Decoupling services and data New connections Information relevance Massively scalable applications New capabilities Flexible consumption New access
  9. 9. Massive Scale-out and the Cloud 17 Decmeber 2008 <ul><ul><li>2938: The Value of Cloud in the Business Technology Ecosystem </li></ul></ul>Enterprise Class Global class On-premise Hybrid/off-premise 100s -1000s of nodes 10,000+ nodes Proprietary Commodity HW resiliency SW resiliency Max performance Max efficiency Silo’ed Resources Shared Resources Cost-Center Clusters Grids/Cloud Value/ Revenue-Center Static Elastic Shared storage Replicated storage Facility costs Power Usage Efficiency
  10. 10. Market context A service-centric perspective sheds light on all value chain constituents S S S External services In-house services Cloud services Massive scale-out infrastructure Global-class software Enterprise-class software Dedicated and shared infrastructure Enterprise-class software Dedicated and shared infrastructure <ul><ul><li>2938: The Value of Cloud in the Business Technology Ecosystem </li></ul></ul>Business users Cloud service provider Hosted / outsourced service provider IT organization internal service provider Business outcome
  11. 11. Hype Cycle
  12. 12. Across the Chasm Web Services Web 2.0 Laggards Bowling Alley Tornado Main Street Early Market Internet Mobility Cloud Computing Virtualization Geoffrey Moore: Crossing the Chasm. Collins 2002 Innovators Early Adopters Late Majority Early Majority
  13. 13. Today’s Agenda <ul><li>What is Cloud Computing? </li></ul><ul><li>Cloud Ecosystem and Market Landscape </li></ul><ul><li>Enterprise Challenges </li></ul><ul><li>HP Solutions </li></ul>June 19, 2009
  14. 14. Cloud Model Integration Operation Governance Hardware Computation Storage Memory Colocation Real Estate Cooling Power Bandwidth Virtualisation Provisioning Billing Virtualisation Platform Programming Language Development Environment APIs Application CRM UC Email ....... .......
  15. 15. Cloud Landscape Governance Operation Integration Infrastructure Platform Software
  16. 16. Cloud-oriented Applications <ul><li>Service-Oriented Architecture </li></ul><ul><ul><li>Service abstraction, reusability, composability </li></ul></ul><ul><li>Application independence </li></ul><ul><li>Loose coupling </li></ul><ul><ul><li>Non-latency sensitive </li></ul></ul><ul><ul><li>Not bandwidth intensive </li></ul></ul><ul><li>Horizontal Scalability </li></ul><ul><ul><li>Parallelisable workload </li></ul></ul><ul><ul><li>Statelessness </li></ul></ul><ul><li>Data Isolation </li></ul><ul><li>Standardised interfaces </li></ul><ul><li>Dynamic workloads </li></ul>
  17. 17. Today’s Agenda <ul><li>What is Cloud Computing? </li></ul><ul><li>Cloud Ecosystem and Market Landscape </li></ul><ul><li>Enterprise Challenges </li></ul><ul><li>HP Solutions </li></ul>June 19, 2009
  18. 18. Why Cloud Computing? <ul><li>Cost reduction </li></ul><ul><ul><li>Benefit from economies of scale and experience curve </li></ul></ul><ul><ul><li>Predictability of spend </li></ul></ul><ul><ul><li>Avoids cost of over-provisioning </li></ul></ul><ul><ul><li>Reduction in up-front investment </li></ul></ul><ul><li>Risk reduction </li></ul><ul><ul><li>Offload risk or running the data-centre, data protection, and disaster recovery </li></ul></ul><ul><ul><li>Reduces risk of under-provisioning </li></ul></ul><ul><li>Focus on core competency </li></ul><ul><ul><li>Reduce effort and administration related to IT </li></ul></ul><ul><ul><li>Automatic service evolution </li></ul></ul><ul><li>Flexibility </li></ul><ul><ul><li>Roll-out new services, retire old </li></ul></ul><ul><ul><li>Scale up and down as needed; quickly </li></ul></ul><ul><ul><li>Faster time to market: Lower barriers to innovation </li></ul></ul><ul><ul><li>Access from any place, any device, any time </li></ul></ul>
  19. 19. Challenges <ul><ul><li>Financial Structure </li></ul></ul><ul><ul><li>Return on Investment, Payback period </li></ul></ul><ul><li>Risk </li></ul><ul><ul><li>Security, Privacy </li></ul></ul><ul><ul><li>Interoperability, Portability </li></ul></ul><ul><ul><li>Reliability, SLAs </li></ul></ul><ul><ul><li>Business Continuity, Vendor viability </li></ul></ul><ul><ul><li>Compliance </li></ul></ul><ul><li>Integration </li></ul><ul><ul><li>Enterprise integration, Application integration </li></ul></ul><ul><ul><li>Multi-customer support </li></ul></ul><ul><li>Organisation </li></ul>
  20. 20. Today’s Agenda <ul><li>What is Cloud Computing? </li></ul><ul><li>Cloud Ecosystem and Market Landscape </li></ul><ul><li>Enterprise Challenges </li></ul><ul><li>HP Solutions </li></ul>June 19, 2009
  21. 21. An infrastructure utility underpins both dedicated and “as a service” applications Business outcomes Technology-enabled services Internally hosted <ul><ul><li>2938: The Value of Cloud in the Business Technology Ecosystem </li></ul></ul>Externally hosted Infrastructure as a service Business outcome Cloud Infrastructure Utility Enterprise Infrastructure Utility Enterprise-class applications Global-class cloud services
  22. 22. HP delivers on the Business Technology Ecosystem A sampling of HP product and services Business outcomes Technology-enabled services <ul><ul><li>2938: The Value of Cloud in the Business Technology Ecosystem </li></ul></ul>Business outcome Externally hosted Infrastructure as a service Infrastructure Utility homogeneous, centralized design Infrastructure Utility heterogeneous, distributed design Enterprise-class applications Global-class cloud services EDS Application Services Performance / Quality Center Security Center Service Manager Catalog Business Service Automation Insight Orchestration Business Service Management Proliant / Integrity ProCurve Storage Works Insight Dynamics - VSE Proliant BL2x220c StorageWorks ExDS9100 Portable Optimized Datacenter Snapfish, BookPrep, MagCloud Business Availability Center Quality and Security Centers Cloud Assure Concierge Services Project & Portfolio Management
  23. 23. HP delivers value across the business technology ecosystem Jun 19, 2009 We build it Leading data center design company We power it With leading servers, storage and networking We design it Expertise in application architecture & frameworks We automate it With virtualization and management software We secure it Through HP Secure Advantage program We support it With tens of thousands of IT professionals We govern it HP wrote the books on service management We measure it HP can measure the fiscal impact of services We deliver it Through purchased, financed, outsourced, cloud <ul><ul><li>2938: The Value of Cloud in the Business Technology Ecosystem </li></ul></ul>
  24. 24. Enterprise Recommendations <ul><li>Plan / Prepare </li></ul><ul><li>Evaluate potential providers </li></ul><ul><li>Prioritise suitable applications </li></ul><ul><li>Modernise existing applications </li></ul><ul><ul><li>virtualise, standardise, optimise, automate </li></ul></ul><ul><li>Be careful of long-term capital investments </li></ul><ul><li>Flexible sourcing </li></ul><ul><ul><li>investigate hybrid and interoperability models </li></ul></ul><ul><li>Calculate the business case </li></ul><ul><li>Assess risks </li></ul><ul><li>Consider: </li></ul><ul><ul><li>Transition </li></ul></ul><ul><ul><li>Operation </li></ul></ul><ul><ul><li>Governance </li></ul></ul>
  25. 25. Summary <ul><li>„ Cloud Computing“ means different things to different people </li></ul><ul><ul><li>That doesn‘t stop us from implementing it </li></ul></ul><ul><li>Cloud Computing has many benefits </li></ul><ul><ul><li>Some Enterprise advantages can also be covered through Private Clouds </li></ul></ul><ul><li>Cloud Computing is still work-in-progress </li></ul><ul><ul><li>Privacy, Service-levels, Interoperabilty </li></ul></ul><ul><li>The transition to Cloud Computing will require a modern Enterprise Architecture </li></ul><ul><li>It‘s possible to get started in the Enteprise today </li></ul><ul><ul><li>The most critical challenge is to make the existing environment future-proof </li></ul></ul>
  26. 26. More information <ul><li>Presentation will be posted to: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Additional Resources </li></ul><ul><ul><li> </li></ul></ul><ul><li>Any other questions? </li></ul><ul><ul><li> </li></ul></ul>