The Passport Project is a revolutionary initiative to drastically change the current state of U.S. Millennial international travel.

1. ESTABLISHED 2011

2. “And finally, states with more passport holders are also happier. There is a
significant correlation (.55) between happiness (measured via Gallup surveys) and a
state's percentage of passport holders.’...less than one in five residents of Mississippi
are passport holders, and just one in four residents of West Virginia, Kentucky,
Alabama, and Arkansas.’”
“There are stark cultural differences between places where international travel is
common and those where it's not, and we can see them playing out in the cultural
and political strife that has been riving the country over the past decades.”
“Passport holding provides a window into America's big sort--in fact it serves as a
robust indicator for all the other things that so divide us.”

3. 36%
of US 18 – 29 year olds
21% 34%
have a passport of US 18 – 29 year old of US 18 – 29 year old
Blacks have a passport Whites have a passport
Simmons Spring 2010 NCS Full Adult Full Year Study

4. OUR STORY
THE STORY
@KENJISUMMERS
grew up in the Bed-Stuy
neighborhood of
Graduated from Graduated from
Adelphi Academy UMass Amherst
with honors with honors
, NY
DID NOT TRAVEL ABROAD
UNTIL 2 YEARS AFTER
GRADUATING FROM COLLEGE

5. STORY TIMELINE
THE STORY @KENJISUMMERS
@KENJISUMMERS founds
travels to Barcelona, The Passport Project
Spain for his 23rd
@KENJISUMMERS birthday
first listens to @KENJISUMMERS
Lupe Fiasco’s gets his passport
Paris, Tokyo Remix
2008 2009 2010 2011

6. Brands targeting Millennials
are doing the wrong thing,
advertising is no longer the
best means to creating
enduring relationships with
a generation of digital natives.
Luckily, we have a solution...

7. A solution is travel.
Travel refreshes the mind,
sparks creativity, and
broadens perspective.
Immersive and transformative
experiences are how brands
will connect with Millennials.
Travel abroad will create a more
discerning generation that is
enchanted by your brand
Here is a sample of our plan...

8. OUR PLAN
GRANTS
WEB SERIES
MUSIC
PRODUCTS
AWARENESS TOUR

9. GRANTS18-29 YEAR OLD A PASSPORT
FUNDS TO GET AN

10. OUR PLAN
GRANTS
WEB SERIES
MUSIC
PRODUCTS
AWARENESS TOUR

11. WEB SERIES PASSPORT PROJECT
THE WEEKLY STORY OF THE

12. "Change will not come if we wait
for some other person or some
Text
other time. We are the ones
we’ve been waiting for. We are the
change that we seek."
- The 44th President of the USA
NOW IS THE TIME FOR US TO
DO THE RIGHT THING
CONTACT: US@THEPASSPORTPROJECT.COM