We're Off To See The Wizard - SWOC

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In this entertaining presentation you will be introduced to using "The Wizard of Oz" as a metaphor for stakeholder management. Bas will be talking about The Yellow Brick Road-technique, keeping the Wicked Witch of The West out of your project, and, well, going to see the Wizard. Managing the expectations and involvement of your stakeholders is an important element in project success. But not everyone likes conventional management techniques like being plotted in quadrants. Some approaches might even be intimidating. When using this famous musical as a metaphor Stakeholder Management becomes easy to understand and fun. And still addressing important issues.

Sites like Facebook, LinkedIn, Youtube, Twitter and blogs in general are primary concerned with social interaction, hence the “social” in media. Anything that can help improve communication in any context, but especially in a business environment, is more than welcome. Within the world of projects bad communication is traditionally the number one project killer. Problems all ready occur in an setting where team members and stakeholders are in one building, speaking the same language. The use of virtual, distributed teams has only increased the challenges in the communication department. Putting home movies on YouTube is not going to solve all these issues. But the way these tools are constructed enable improved communication when face-to-face interaction is not feasible.

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