EXFO was facing challenges with inefficient lead distribution and a lack of data on partner results. Zift Solutions implemented a syndicated marketing campaign that provided visibility into all stages of the distribution pipeline and established benchmarks for conversion and sales. The campaign used an email-based workflow where leads were sent to partners with details and a button to accept or reject leads. Reporting tools gave partners and EXFO analytics on lead distribution and results.

1. EXFO Lead Distribution

2. LEAD DISTRIBUTION
CUSTOMER STORY

3. 4. Understand Marketing ROI:
© 2013 Zift Solutions
• Vendor Challenges:
• Inefficient lead distribution
• Lack of data around partner results
• Slow time to market
• Partner Challenges:
• Limited analytics
• Did not want to change established lead flow systems
Before Zift Syndicated Marketing Campaigns
• Visibility into all stages of distributor pipeline
• Established conversion and sales benchmarks
After Zift Syndicated Marketing Campaigns

4. 4. Understand Marketing ROI:
© 2013 Zift Solutions

5. EMAIL BASED WORKFLOW

6. Leads sent in email with detail and accept/reject
© 2013 Zift Solutions

7. Lead Rejection Screen
© 2013 Zift Solutions

8. Lead Reject Thank You
© 2013 Zift Solutions

9. REPORTING

10. Lead Distribution Report
© 2013 Zift Solutions

11. Lead Distribution Detail

12. Lead Distribution Detail (Continued)

13. Zift Product Areas
 Zift123 Marketing Syndication Platform (for partners)
 ZiftMarcom Reporting and Content Management (for EXFO)

14. Confidential
What Your Partners See

15. Confidential
What EXFO Sees

16. Contact Information
 Jon Kaskey
 East Region Sales Manager
 617-564-1810
 jkaskey@ziftsolutions.com