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November 7, 2009 Styling the Trends Fashion Public Relations Crosby Noricks,  Founder/Editor, PR Couture
Today’s Presenter ,[object Object]
PRCouture.com
 Social media strategist, Red Door Interactive
 Frequent speaker on social media, fashion PR and marketing,[object Object]
 Key components
  Web 2.0/Social Media
 Online trends
 Resources,[object Object]
Fashion PR Strategy
Working with the Media
The Press Kit
The Press Release and Pitch
Fashion Photography/Look Book Your photographs ARE your items - Rachael Oglesby, Softspoken -
Media Tours/Desk sides  The desk side appointments are the hottest item we offer. We travel with our client to NY present collection to editors over 4 days, sometimes we will take a  core retailer list and visit stores…editorial often triples after doing desk side appointments. - ” Shannon Cavanagh-Estrada, Pitch! Press
Celebrities
Cause Marketing
Fashion Events, Runway and Fashion Week
….HOLD UP!
Fashion PR + Social Networking
Fashion PR + Online Media
Fashion PR + The New Influencers
Fashion PR + Online Technology
Fashion PR + Independent Designers
Fashion PR + Social Shopping

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Fashion PR + Online Trends

Editor's Notes

  1. Do your research Study the situation Stakeholders Messaging Strategy Tactics Timelines Budget Evaluation
  2. Create editorial Amazing photography Story-telling Press kit
  3. Create editorial Amazing photography Story-telling Press kit
  4. Create editorial Amazing photography Story-telling Press kit