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Proposal for coca cola video game
1
Working Title: coca cola ad game
What is it called? This can change if you think of something better later
Product’s Purpose: entertain people while also promoting the brand
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: video game
What sort of product is it
Content: small fun game
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audiences: 5-16, male, working and middle class. This will appeal to them because most
people that play video games are boys
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Research and Planning: I’ve planned for a dinosaur to collect coca cola bottles
What elements of your research and planning will you use in your final production?
Where will you use your research and planning in your final production?
Legal & Ethical Considerations: there will be no offensive material in the advert, I will not
restrict younger people from playing, it won’t offend any social groups, there will be
nothing in the game to be offended about, there shouldn’t be a copyright because its not
including any other brands.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?

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4. Proposal advergame.docx

  • 1. Proposal for coca cola video game 1 Working Title: coca cola ad game What is it called? This can change if you think of something better later Product’s Purpose: entertain people while also promoting the brand What is the product’s purpose (entertain/educate etc.) and how will you achieve this? Genre: video game What sort of product is it Content: small fun game What is your product about? Discuss what you would put in it (be specific). Does it have a story? If so, discuss it here Audiences: 5-16, male, working and middle class. This will appeal to them because most people that play video games are boys Who is your audience? Be very detailed; age, gender, social status, psychographic etc Why would your project appeal to this person? Research and Planning: I’ve planned for a dinosaur to collect coca cola bottles What elements of your research and planning will you use in your final production? Where will you use your research and planning in your final production? Legal & Ethical Considerations: there will be no offensive material in the advert, I will not restrict younger people from playing, it won’t offend any social groups, there will be nothing in the game to be offended about, there shouldn’t be a copyright because its not including any other brands. Think about any offensive material you will include? Will you restrict younger people using/accessing it? Will it offend any social groups/religions/ethnicities? How will you ensure you do not offend anyone? Are you using characters/names/logos of existing products/IPs? Will you product be sufficiently different from existing products to not get sued for copyright infringement?