1. Proposal
1
Working Title: Everything NBA
What is it called? This can change if you think of something better later
Product’s Purpose: To inform people about the recent scores, fixtures, performances of
players and coaches. Any updates in the league will be reviewed here.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Sport (NBA)
What sort of product is it
Content: This podcast will discuss the NBA and anything involving it such as player
performances, fixtures and other facts that can be talked about. It will also discuss funny
incidents that occur in the sport, as well asserious issues.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: My target audience are malesaged 16 and above, primarily lower or middle
class, and emulators, which means they want to appear like achievers to impress the
opposite sex or for the approval of their peers.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations: I will not include any offensive material or any content that
could offend a certain race, religious group. I will include existing brands but ones that are
linked with the sport.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
