This document provides an overview of search engine optimization (SEO) success factors for tourism websites. It discusses topics such as choosing search engine friendly domain names and URLs, optimizing meta tags and page content with keywords, submitting the site to search engines and directories, building internal and external links, using 301 redirects, and monitoring rankings and link popularity over time. The goal is to design websites that rank highly in organic search results by following best practices for on-page SEO.

8. Domain name …. and SEF URLs

9. Domain name …. and SEF URLs

10. non SEF URL …

11. Availability of domain names

12. Assignment 4a Domain names

15. Meta tags Title Tag Description Tag Trigger to click!

16. Meta tags Trigger to click! Title Tag Description Tag

19. Assignment 4b Meta Tags and submit to Google

21. Google Maps business listing – ‘ places ’

22. Google Maps business listing – ‘ places ’

23. Google Maps business listing – ‘ places ’

24. Assignment 4c Google Maps

27. Keyword rich content Related services

30. Assignment 4d Keywords

33. Link structure

34. Submenu Mega menu

37. Alt tags Note: Picture title and description are equally important for SEO

42. DMOZ

44. Trip advisor, travel directories, blogs “ … 33% of leisure travelers changed their hotels based on what they read on blogs or other travel related community sites (Forrester Research)

47. Link to high ranking sites

48. Google toolbar – Page Rank

49. Google toolbar – Page Rank

55. 301 Redirect

56. 301 Redirect

58. Page rank and Link popularity

59. Page rank and Link popularity

60. Link popularity

62. SEO rank checker

64. Flash

65. Frames