7 social media connecting and sharing-final [day2-module3}

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7 social media connecting and sharing-final [day2-module3}

  1. 1. Connecting and sharing to Social media: Facebook, Twitter, YouTube, LinkedIn …. and more Website Promotion workshop > Tourism sector January 2012 :: Alfons van Duijvenbode
  2. 2. • Importance of social media • Facebook: good practice and creating a page • Twitter: good practice and creating an account • You Tube: good practice and creating a channel • LinkedIn for B2B • Sharing widget • Social media dashboard • TripAdvisor Agenda
  3. 3. Social media a must • Consumers increasingly video oriented • 4 billion views per day in You Tube (2011) • Facebook surpassed Google as most visited website • 600 billion pageviews per month (2010) • Twitter: 90 million tweets per day (2010) • KLM communication dept spends 80% of the time on social media (2010) • 33% of leisure travelers changed their hotels based on what they read on blogs or other travel related community sites (Forrester Research) • Live stats at: Gary’s social media count ..and socialnomics in YouTube • http://www.personalizemedia.com/the-count/ • http://www.youtube.com/watch?v=g3JPuEUY8oY&feature=related
  4. 4. Social Media - Importance Impact huge!! • The question is not whether we do social media? • The question is how well we do social media? Social media means a Shift in the way we communicate Centre for the Promotion of Imports from developing countries
  5. 5. Social Media – Key for success What is your goal? Benefits of Social Media Centre for the Promotion of Imports from developing countries
  6. 6. 1 Social Media – Key for success Impact huge!! • The question is not whether we do social media? • The question is how well we do social media? Social media means a Shift in the way we communicate
  7. 7. Facebook • Set up a ‘Page’ not just a profile • Businesses or organizations are not allowed by FB to set up an ‘individual profile’ • Pages allow more than 5,000 fans where a profile can only have 5,000 friends • Pages offer more features incl. statistical analytics (fan activity) • Possibility for multiple administrators • The page is for engagement, the website for conversion, so always link to the website • FB applications for richer engagement experience and immediate actions (FBML) • Invite fans: “Follow us on…” (widget…)
  8. 8. Good practice
  9. 9. Good practice
  10. 10. Good practice
  11. 11. Good practice
  12. 12. Good practice
  13. 13. Good practice
  14. 14. Good practice
  15. 15. Good practice
  16. 16. Creating a FB Page
  17. 17. Creating a FB Page
  18. 18. Creating a FB Page
  19. 19. Creating a FB Page
  20. 20. Twitter • Set up an account, mind the account name • Customize the background design (corporate style…) • Follow relevant parties (travel agents, tour operators, etc.) • Tweet regularly, follow KISS and AIDAS principle • Use a URL shortener (e.g. bit.ly or via dashboard…) • The twitter page is for engagement, the website for conversion, so always link your tweets to the website • A good practice: http://twitter.com/#!/iExplore | http://twitter.com/#!/lonelyplanet • Youtube: http://www.youtube.com/watch?v=NshQFrpC2O4
  21. 21. Good practice
  22. 22. Good practice
  23. 23. Good practice
  24. 24. Creating a Twitter account
  25. 25. Creating a Twitter account
  26. 26. Creating a Twitter account
  27. 27. You Tube • Create your own channel and include a description, always include your website domain name • Customize the channel design (corporate style) • Upload video’s and name, describe and tag them properly to make them visible in You Tube’s search • Keep video’s short (2-3 minutes) • Mind music copy rights…. • Embed the code in your website • Good practice: http://www.youtube.com/user/AustraliaZooTube
  28. 28. Good practice Embedded from You Tube
  29. 29. Good practice Customized design
  30. 30. Create / edit your channel
  31. 31. Create / edit your channel
  32. 32. Create / edit your channel
  33. 33. Video uploads
  34. 34. Video uploads
  35. 35. Video uploads Enter title including important keywords Enter keywords / tags for the video Select category Enter description including important keywords as a readable sentence
  36. 36. Embed code
  37. 37. LinkedIn for B2B contacts 39
  38. 38. Sharing widgets • The upgraded ‘Tell a Friend’ • Sharing through mail, Facebook, Twitter, and more social media • Your network will share your content in their social media.... Let your “net work” !
  39. 39. Example sharing widget
  40. 40. Example sharing to FB Customize your text Possible to edit text
  41. 41. Social media dashboard • Manage your social media through one dashboard • Compose your message and send to multiple social media channels (Twitter, FB, LinkedIn etc.) • Automatic ‘link shrink’ • Schedule updates • Monitor mentions • Mobile app www.hootsuite.com
  42. 42. Social media dashboard • Manage your social media through one dashboard • Compose your message and send to multiple social media channels • Automatic ‘link shrink’ • Schedule updates • Monitor mentions • Mobile app
  43. 43. Hootsuite - dashboard
  44. 44. Hootsuite – compose message
  45. 45. Hootsuite – keyword mentions
  46. 46. Hootsuite – keyword mentions
  47. 47. Trip Advisor Get listed • http://www.tripadvisor.com/pages/getlisted.html • Select: Accommodation or Attraction (day tours) or Resources (overnight tours) • Complete the form and add pictures and description Get the review widget • Once listed, go to the owner’s page and select from the available widget options (property rating and review snippets) • Paste the code in your website
  48. 48. Also for touroperators
  49. 49. Also for touroperators
  50. 50. Assignment
  51. 51. Assignment • Set up a company ‘fan page’ and add your company logo • Set up a twitter page and add your company logo • Create your company YouTube account / channel and include your company logo • Create your company LinkedIn account and register in relevant groups • Create your Hootsuite account and add your twitter and facebook ‘fan page’ accounts • Make sure that your Tweets and fan page feeds are included in the Hootsuite streams • Add a stream with keywords relevant to your business • Register with Trip Advisor or get a review widget
  52. 52. Advice Advice: Develop social media plan: 1 Goal / results 2 HR 3 Budget 4 Planning activities The plan is not important, but the fact that you are planning is ...’(Gen. Eisenhower)

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