1. The document discusses key usability and homepage success factors for websites, particularly in the tourism sector. It covers definitions of usability, important usability factors like navigation, readability and resolution, and good practices for homepages. 2. The homepage should be customer focused, matching the user's profile and needs. It should lead visitors to completing their goals through clear calls to action, engaging content like images and video, and converting visitors to customers within 8 seconds. 3. Images are important on the homepage to draw attention. They should reinforce the message, relate to objectives and target audiences, and show details, experiences, and emotions through people.

13. A good practice… menu

14. Submenu

15. Submenu Mega menu

16. Submenu Mega menu

25. >> Too wide…. Horizontal scrolling

26. Too narrow…. 800x600

28. A good practice…

29. Another good practice… AIDAS Customer focus Customer focus Conversion

30. Another good practice… Conversion Engagement Interaction AIDAS Action Customer focused AIDAS Engagement Action Customer focused Video Product offer!

31. … . Use of pictures

32. … . Use of pictures

41. What draws your attention? Smart imaging

42. What draws your attention? Smart imaging

43. What draws your attention now? Smart imaging

44. What draws your attention now? Smart imaging

45. … and a bad practice

46. … and another bad practice

47. … . Use of pictures

48. Assignment