The document discusses a social media strategy for Neurosurgery®, an official journal. It outlines objectives to drive traffic to the publisher's website. The strategy includes posting blog content regularly on topics related to neuroanatomy. Analytics of initial results show growing Facebook fans and Twitter followers internationally, as well as increasing click-through rates to the website. Future concerns involve meeting audience expectations, enabling more interactivity, and adapting to platform evolutions.

1. SOCIAL MEDIA
STRATEGY
NEUROSURGERY®
Duncan MacRae • June 2, 2010 • SSP Annual Meeting
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2. BACKGROUND
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3. NEUROSURGERY®
Official Journal of the Congress
of Neurological Surgeons
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4. OBJECTIVE
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5. Drive traffic to publisher web site
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6. RULES OF
ENGAGEMENT
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7. 1. Frequency
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8. SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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28 29 30 31
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9. SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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7 8 9 10 11 12 13
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28 29 30 31
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10. 2. Content
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11. 3. Create Once
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12. 4. Investment
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13. PROCESS
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14. BLOG POST
Concealed Neuroanatomy in Michelangelo’s Seperation of
Light From Darkness in the Sistine Chapel
Authors: Ian Suk, BSc, BMC; Rafael J. Tamargo, MD, FACS
Michelangelo Buonarroti (1475–1564) was a master anatomist as well as
an artistic genius. He dissected cadavers numerous times and developed a
profound understanding of human anatomy. From 1508 to 1512,
Michelangelo painted the ceiling of the Sistine Chapel in Rome. His Sistine
Chapel frescoes are considered one of the monumental achievements of
Renaissance art. In the winter of 1511, Michelangelo entered the final
stages of the Sistine Chapel project and painted 4 frescoes along the
longitudinal apex of the vault, which completed a series of 9 central panels
depicting scenes from the Book of Genesis. It is reported that
Michelangelo concealed an image of the brain in the first of these last 4
panels, namely, the Creation of Adam. Here we present evidence that he
concealed another neuronanatomic structure in the final panel of this
series, theSeparation of Light From Darkness, specifically a ventral view of the
brainstem. The Separation of Light From Darkness is an important panel in
the Sistine Chapel iconography because it depicts the beginning of
Creation and is located directly above the altar. We propose that
Michelangelo, a deeply religious man and an accomplished anatomist,
intended to enhance the meaning of this iconographically critical panel and
possibly document his anatomic accomplishments by concealing this
sophisticated neuroanatomic rendering within the image of God.
Keywords: Cadaver dissection, Michelangelo, Neuroanatomy, Sistine Chapel
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15. 15

16. Journal
Content
YouTube
Channel
Blog Post
Google
FaceBook Yahoo! Reddit Digg
Buzz
Twitter
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17. RESULTS
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18. Facebook Fans Twitter Followers
1500
1125
750
375
0
01/2010 02/2010 03/2010 04/2010 05/2010
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19. FaceBook Fans International Breakdown
27%
32%
4%
4%
5% 13%
5%
8%
USA Italy Mexico Egypt Saudi Arabia
Canada Greece Others
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20. Click Thru %
20
15
10
5
0
01/2010 02/2010 03/2010 04/2010 05/2010
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21. Paradox
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22. FUTURE CONCERNS
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23. Audience Expectations
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24. Interactivity
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25. Platform Evolution
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26. Thank You
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