7. The Promise:
Statistic: There are more of them than there are of us
2009: 4.6b ACTIVE mobiles
2008: World population – 6.7b people
2008: 1b+ mobiles sold worldwide
Source: International Telecommunications Union (UN)
8. So what is this ‘mobile’ thing anyway?
Any interaction with an audience over a portable device or
within a mobile situation
We-make-money-not-art on Flickr
9.
10. How are we doing it?
Take advantage of the unique properties of the medium
Personal
Sociable
Portable CONTEXT
Immediate
Location aware
12. So what is this ‘mobile’ thing anyway?
Mobile web Mobile media Apps/Widgets
13. So what is this ‘mobile’ thing anyway?
Mobile web
Personalised homepage
Choose and rearrange
topics
Set location
14. So what is this ‘mobile’ thing anyway?
Mobile web
15. So what is this ‘mobile’ thing anyway?
Mobile web
16. So what is this ‘mobile’ thing anyway?
Mobile media
MUSIC SCREENSHOTS
17. So what is this ‘mobile’ thing anyway?
Mobile media
Mobile media doesn’t have to be short!
On-Demand Radio Streams - Average On-Demand TV Streams - Average
Duration Duration
40
40
Average Duration (Minutes)
Average Duration (Minutes)
30
30
20
20
10 10
0 0
Computer Games Mobile Computer Games Mobile
Console Console
18. So what is this ‘mobile’ thing anyway?
Mobile media
19. So what is this ‘mobile’ thing anyway?
Mobile media
22. So what is this ‘mobile’ thing anyway?
Mobile media
Inbound video creativity
23. So what is this ‘mobile’ thing anyway?
Apps/Widgets
50 Billion apps are projected for 2012 (a
$17.5 billion market)
Source: GetJar 2010
(And don’t forget iPad, Android, Blackberry, Nokia…)
24. So what is this ‘mobile’ thing anyway?
Apps/Widgets
Good apps:
Makes your life easier
Uses unique hardware
Makes a better media device
Makes it FUN (aka GAMES)
25. So what is the problem?
• Costs
“what a month overseas + iPhone gets you”
http://www.flickr.com/photos/metropolitician
26. So what is the problem?
• Costs
• Technology
Gabriel Lopez on Flickr
27. So what is the problem?
2009: 4.6b ACTIVE mobiles
• Costs
2009: 4.6b ACTIVE
• Technology
mobiles
2008: World population – 6.7b people
• Fragmentation 2008: World population –
2008: 1b+ mobiles sold worldwide
6.7b people
2008: 1b+ mobiles sold
worldwide
28. So what is the future?
Prediction: Mobiles will take centre stage to become primary
computing devices
Tambaco the Jaguar on Flickr
29. So what is this ‘mobile’ thing anyway?
Prediction: Messaging types (and contacts) will converge
30. So what is the future?
Prediction: Everything becomes connected and these
objects will become prevalent
Mac Funamizu on Petitinvention
31. So what is the future?
Prediction: Everything will be filtered by location
University of Washington
32. So what is the future?
Prediction: Everything will be filtered by location
http://www.microvision.com
33. So what is the future?
Mass participation and creativity will grow
34. So what is the future?
The rest of the world will connect – and we can’t predict
what that will mean
OCARINA
35. So what is the future?
Fun and play will re-emerge in utilities
The previous hard distinction between games and utility
will blur
