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3M Austria Corporate Marketing & Communications

The 3M Innovation Initiative




Zukunft-Innovation
                                  The future of innovation
                                                  Eine Initiative von
© 3M 2010. All Rights Reserved.
The 3M initiative: A new culture of Innovation

    Goal of the initiative originated in - and led by – 3M Austria was to
    promote and foster the innovation culture in the German speaking
    countries, by stimulating and encouraging innovative potentials.




    There will be no future without innovation!




2
    © 3M 2010. All Rights Reserved.
„Zukunft-Innovation“: The future of innovation

    The decision was made to achieve this goal by implementing a modern
    online Open-Innovation-Platform for the society which is self-
    financing and “sponsored by 3M”.




    “Zukunft-Innovation” provides us with a great vehicle
    to promote a new culture of innovation.




3
    © 3M 2010. All Rights Reserved.
Zukunft-Innovation




    «How does the Platform work?»




4
    © 3M 2010. All Rights Reserved.
1 Issue  ~100 Ideas  3 Innovations

    The 3M Open Innovation Platform leads 1 Issue to ~100 Ideas to 3 Innovation-Concepts




5
    © 3M 2010. All Rights Reserved.
Nutzen der Services von Zukunft-Innovation


                             Unternehmen                         Innovator Community
    1                        Unternehmen können sich und         Lernen wirklich innovative
        Präsentation         ihre Innovationen vorstellen und    Unternehmen kennen,
                             über ihre Innovations-Aktivitäten   können Kontakte knüpfen
    Innovation Matchmaker    berichten. Jobs und Events auf      und sich ggf. auf eine offene
                             der Plattform ausschreiben.         Stelle bewerben.

    2                        Kostengünstig und schnell           Haben Spass, können Geld
         Innovation          kreative Lösungen zu konkreten      verdienen, sich kreativ austoben,
                             Fragenstellungen finden             lernen Innovation können sich
    Create Open Innovation   (schnellere Time2Market und         digital vernetzen und Jobs im
                             hohe Bedürfniskonformität).         Innovationsbereich finden.

    3    Promotion           Lernen über Innovation von          Können Preise (von 3M)
                             anderen Unternehmen, über           gewinnen (Hall of Fame,
                             Artikel auf dem Blog oder Events    Innovator of the year etc.),
         Communicate         und werden in Artikeln und/oder     können ggf. an Events
          Innovation         Publikationen aufgelistet.          teilnehmen.
7
Communication Concept – low cost channels!
        Synchronised Communication Channels empower Viral Effects.

        Twitter                            Blog              Facebook               RSS                E-Mail




    Links and Hints                  Detailed              Pin board und       Announcements      Communication
    for:                             information on:       Status-updates:     of:                with:

    -New Issues,                     -Innovation           -Successful Ideas   -New issues        -Companies and
    -Cash-outs,                      -Success stories of   -Successful         -New blog posts    Suppliers
    -Jobs                            the Platform,         concepts            -New events        -Innovators, on
    -Events                          -Articles,            -Recommendation     -New comments on   financially or
    -Articles und Blogs              -Events               of issues           my issue           contextually
    -Progress of the                 -etc.                                     -New comments on   relevant Information
    platform in general                                    Facebook Group:     my idea
                                                           -All users          -etc.
                                                           -Become a fan
                                                           -newest issues




8
       © 3M 2010. All Rights Reserved.
What„s going on ?
    Since Go-Live on March 9th 2010
          23.745 Visits (Teaser-Microsite: 4.593 Visits, before Go-Live on March 9th 2010)
          710 Innovators registered
          35 Company Profiles
          Facebook: 728 Fans
          Twitter: 206 Follower


     11 Questions
     864 Ideas
     33 Innovation-Concepts

    (Status: July 1, 2010)

9
    © 3M 2010. All Rights Reserved.
Early Adopters – First Company Questions

      First Companies using „Zukunft-Innovation“ for Open Innovation
               Siemens, IBM, MediaCom, Vienna Tourism Agency, IV (Industrialists'
                Association), Gebrüder Weiss (Logistics Company), Veropa (car accessories),
                ICG Infora Consulting Group, 3M etc.
      Network cooperation partners:
               www.OpenInnovators.de (Innovation-Management)
               www.die-Erfinder.de (3M Germany)
               TEDx Pannonia (Dream Academia)
               IncrediblEurope, STARTeurope, WeissSee Initiative
               Several Universities and Academies



10
     © 3M 2010. All Rights Reserved.
Innovation Platform „Zukunft-Innovation“
     Link: www.zukunft-innovation.com
     Live since March 9th 2010 - Join it !




11
     © 3M 2010. All Rights Reserved.
Contact

     Verein ‘Zukunft-Innovation‘
     Eine Initiative von 3M

     3M Österreich GmbH
     Moritz Schuschnigg
     Corporate Marketing & Communications
     Brunner Feldstrasse 63
     2380 Perchtoldsdorf
     Österreich

     Email: mschuschnigg@mmm.com
     Phone: +43 1 86 686-261
     www.zukunft-innovation.com
     www.3m.com/at

12
     © 3M 2010. All Rights Reserved.

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Unic Open-Innovation-Frühstück - 3M: Zukunft-Innovation

  • 1. 3M Austria Corporate Marketing & Communications The 3M Innovation Initiative Zukunft-Innovation The future of innovation Eine Initiative von © 3M 2010. All Rights Reserved.
  • 2. The 3M initiative: A new culture of Innovation Goal of the initiative originated in - and led by – 3M Austria was to promote and foster the innovation culture in the German speaking countries, by stimulating and encouraging innovative potentials. There will be no future without innovation! 2 © 3M 2010. All Rights Reserved.
  • 3. „Zukunft-Innovation“: The future of innovation The decision was made to achieve this goal by implementing a modern online Open-Innovation-Platform for the society which is self- financing and “sponsored by 3M”. “Zukunft-Innovation” provides us with a great vehicle to promote a new culture of innovation. 3 © 3M 2010. All Rights Reserved.
  • 4. Zukunft-Innovation «How does the Platform work?» 4 © 3M 2010. All Rights Reserved.
  • 5. 1 Issue  ~100 Ideas  3 Innovations The 3M Open Innovation Platform leads 1 Issue to ~100 Ideas to 3 Innovation-Concepts 5 © 3M 2010. All Rights Reserved.
  • 6. Nutzen der Services von Zukunft-Innovation Unternehmen Innovator Community 1 Unternehmen können sich und Lernen wirklich innovative Präsentation ihre Innovationen vorstellen und Unternehmen kennen, über ihre Innovations-Aktivitäten können Kontakte knüpfen Innovation Matchmaker berichten. Jobs und Events auf und sich ggf. auf eine offene der Plattform ausschreiben. Stelle bewerben. 2 Kostengünstig und schnell Haben Spass, können Geld Innovation kreative Lösungen zu konkreten verdienen, sich kreativ austoben, Fragenstellungen finden lernen Innovation können sich Create Open Innovation (schnellere Time2Market und digital vernetzen und Jobs im hohe Bedürfniskonformität). Innovationsbereich finden. 3 Promotion Lernen über Innovation von Können Preise (von 3M) anderen Unternehmen, über gewinnen (Hall of Fame, Artikel auf dem Blog oder Events Innovator of the year etc.), Communicate und werden in Artikeln und/oder können ggf. an Events Innovation Publikationen aufgelistet. teilnehmen. 7
  • 7. Communication Concept – low cost channels! Synchronised Communication Channels empower Viral Effects. Twitter Blog Facebook RSS E-Mail Links and Hints Detailed Pin board und Announcements Communication for: information on: Status-updates: of: with: -New Issues, -Innovation -Successful Ideas -New issues -Companies and -Cash-outs, -Success stories of -Successful -New blog posts Suppliers -Jobs the Platform, concepts -New events -Innovators, on -Events -Articles, -Recommendation -New comments on financially or -Articles und Blogs -Events of issues my issue contextually -Progress of the -etc. -New comments on relevant Information platform in general Facebook Group: my idea -All users -etc. -Become a fan -newest issues 8 © 3M 2010. All Rights Reserved.
  • 8. What„s going on ? Since Go-Live on March 9th 2010  23.745 Visits (Teaser-Microsite: 4.593 Visits, before Go-Live on March 9th 2010)  710 Innovators registered  35 Company Profiles  Facebook: 728 Fans  Twitter: 206 Follower  11 Questions  864 Ideas  33 Innovation-Concepts (Status: July 1, 2010) 9 © 3M 2010. All Rights Reserved.
  • 9. Early Adopters – First Company Questions  First Companies using „Zukunft-Innovation“ for Open Innovation  Siemens, IBM, MediaCom, Vienna Tourism Agency, IV (Industrialists' Association), Gebrüder Weiss (Logistics Company), Veropa (car accessories), ICG Infora Consulting Group, 3M etc.  Network cooperation partners:  www.OpenInnovators.de (Innovation-Management)  www.die-Erfinder.de (3M Germany)  TEDx Pannonia (Dream Academia)  IncrediblEurope, STARTeurope, WeissSee Initiative  Several Universities and Academies 10 © 3M 2010. All Rights Reserved.
  • 10. Innovation Platform „Zukunft-Innovation“ Link: www.zukunft-innovation.com Live since March 9th 2010 - Join it ! 11 © 3M 2010. All Rights Reserved.
  • 11. Contact Verein ‘Zukunft-Innovation‘ Eine Initiative von 3M 3M Österreich GmbH Moritz Schuschnigg Corporate Marketing & Communications Brunner Feldstrasse 63 2380 Perchtoldsdorf Österreich Email: mschuschnigg@mmm.com Phone: +43 1 86 686-261 www.zukunft-innovation.com www.3m.com/at 12 © 3M 2010. All Rights Reserved.