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Seo strategies for small business


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Seo strategies for small business

  1. 1. Online Marketing CompanyFind out more about Ajax Union: Follow Us On Twitter: Like On Facebook: Connect On Likedin: Call Ajax Union: 718-569-1020 x420
  2. 2. SEO Strategies for Small BusinessesFind out more about Ajax Union‘s products
  3. 3. Small businesses to the U.S. economyHow important are small businesses to the U.S. economy? • Represent 99.7 percent of all employer firms. • Employ just over half of all private sector employees. • Pay 44 percent of total U.S. private payroll. • Have generated 64% of net new jobs over the past 15 years. • Hire 40 percent of high tech workers (such as scientists, engineers, and computer programmers). • Are 52 percent home-based and 2 percent franchises. • Made up 97.3 percent of all identified exporters and produced 30.2 percent of the known export value in FY 2007.
  4. 4. Small Businesses Websites Half of Small Businesses Dont Have a Website • Most Do Exist Online But Don’t Know • They Don’t Know How Easy It Is To Have a Website • Most SB That Have Websites Don’t Have SEO • 13% of small businesses – do not have a Web site but plan to within the next 12 months • 38% of small businesses – do not plan to have a Web site within the next 12 monthsAd-ology study foundCopyright 2011 – Ajax Union LLC – All Rights Reserved
  5. 5. SEO Strategies for Small Business
  6. 6. What Is SEO SEO Stands for Search Engine Optimization • Makes Your Website Come Up In Search Engines • Helps Your Business Be Seen Online • Gives You Credibility On The Internet • Allows you to get leads and make sales • There is no secret to SEO • Anyone can do it!
  7. 7. Top Small Business Strategies for SEO SEO Is About Content and Links • Make Sure You Have Content with Keywords On Your Site • Content On Your Website Needs to Be Fresh and Relevant • Get Links From Other Websites • Don’t Try To Trick Search Engines • SEO is a long term strategy • Dedication and Commitment to adding value!
  8. 8. Other SEO Strategies Small Business Strategies for Links • Local Directories Give You Links • Articles One Article Distribution Sites • Classified Ads On Craigslist • Press Releases with Links • Blog Commenting On Relevant Blogs • Just Ask For Links From Friends
  9. 9. Ajax Union Marketing Plans Ajax Union offers a variety of Online Marketing Plans •AnewB Plan – Offsite SEO Plan •PPC Feeder – SEM (Pay Per Click Management) •Onpage Factor – Onpage/Onsite SEO •Email Spark – Email Marketing Management •PrUnited – Online Press Releases – Reputation Mgmt •Social Booster – Social Media Marketing Management •Daily Blogging – Business Blog Updates Daily •Online Video – Professional Video For Business •Exec Reputation – Reputation Management for Professionals •BlocalE – Local Marketing Plan for Small Business
  10. 10. RankZen Tool Ajax Union Has Developed A Keyword Tracking Tool RankZen will: • Help you identify which keywords you should be tracking • Allow you to track and save your domain • how you your current meta descriptions and meta keywords • Report to you what position your URL is holding • Highlight your organic competitors • Record your recently discovered domains
  11. 11. Google Webmaster ToolsWebmaster Tools Help You Make Your Site More Google-Friendly Webmaster Tools Will: • Help you manage the way that Google sees your site • Check your site’s health • Help you keep track of how you’re being indexed online • Evaluate and present your search traffic in a well-defined way
  12. 12. Google AnalyticsGoogle Analytics helps you understand your website’s visitors• Gives you information on how your visitors arrived to your website• Allows you to create and analyze your customers’ data• Delivers page view count reports and allows you to measure sales, downloads,and even video clicks
  13. 13. Google AdWordsGoogle AdWords permits you to display your ads on Google
  14. 14. Online Marketing Webinars Come to our FREE Online Marketing Webinars August 23 – 12 p.m. – Ajax Union Services with SarahTuesday September 4 – 12 p.m. – Social Media with SarahThursday September 6 – 12 p.m. - Ajax Union Services with SarahTuesday September 11 – 12 p.m. – Google 101 with DavidTuesday September 18 – 12 p.m. – PPC with Megan Thank you!
  15. 15. Online Marketing CompanyFind out more about Ajax Union: Follow Us On Twitter: Like On Facebook: Connect On Likedin: Call Ajax Union: 718-569-1020 x420