This document summarizes the Future Cloud Action Line initiative led by EIT ICT Labs. The initiative aims to drive European competitiveness in cloud services and big data by deploying trusted cloud technologies and analytics. It will provide tools and services to help consumers and businesses better control their sensitive personal data. The core partners represent leading technology companies, SMEs, and research institutions from four countries. The initiative will follow an agile approach over multiple cycles of delivering results, learning, and strategic alignment. It also includes an SME call for proposals to join the consortium and access support and opportunities in security, privacy, experimentation, and potential business relationships.