Looking for a job these days means being a super hero. In this presentation you'll learn about 3 super powers that can help you use the strength of LinkedIn to find success in your job search efforts!
This document provides an overview and summary of strategies for leveraging LinkedIn effectively. It discusses completing your profile, building your network, marketing your business and yourself, and measuring results. Experts provide tips for optimizing your profile to be found by contacts, getting plugged in with LinkedIn applications, and checking your LinkedIn efforts. The overall document aims to help professionals make the most of LinkedIn's professional social network.
Defense contractors can grow their business by raising their company’s profile, participating in “virtual trade show breakout rooms,” positioning themselves as experts, generating quality leads and making direct contact with key decision makers.
This document provides an overview and introduction to a guide on leveraging LinkedIn. It contains chapters written by different LinkedIn experts on getting started and building your profile, growing your network, using LinkedIn to market your business and yourself, and measuring ROI. The introduction discusses LinkedIn's large user base and opportunities it provides for business growth. It then previews the topics that will be covered in each chapter.
The document provides tips for optimizing a LinkedIn profile. It recommends choosing an appropriate profile photo, branding the headline, being careful with status updates, selectively connecting with others, having a deep work history, cultivating recommendations, claiming a personal URL, making the summary and job descriptions rich with keywords, and keeping apps under control. The key advice is to make the profile professional, showcase work experience and skills, and develop social connections to strengthen your professional brand on LinkedIn.
The document provides information about Surranna Sandy, the President of Surcorp Group and founder of Resume Solutions. She holds several certifications related to resume writing, interviewing, web portfolios, and career coaching. The document then discusses how social media can be used to advance one's career by identifying opportunities on sites like LinkedIn, VisualCV, WhyHire, Twitter and others. It provides tips on using social networks for profile management, transparency of online information, and separating personal and professional networks.
This document provides instructions on how to create the perfect LinkedIn profile in order to maximize connections, engagement, and business opportunities. It outlines key sections to focus on such as adding a professional photo, writing a compelling summary highlighting expertise, showcasing relevant experience, getting recommendations, and more. The goal is to position the user as an industry expert and generate leads through an optimized LinkedIn presence.
50 Fantastic Tips to Make Your LinkedIn Profile Credible, Visible, Engaging a...Sorav Jain
Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn.
This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
The document provides 16 tips for optimizing a LinkedIn profile, including completing all profile sections, adding a professional photo, getting recommendations, adding skills and endorsements, customizing links, using keywords, adding projects, joining groups, building a network, using LinkedIn as a CRM tool, adding media, using symbols and bullets, and showcasing awards and volunteer experience. The tips are aimed at making a LinkedIn profile more complete, searchable, and representative of one's personal brand.
This document provides an overview and summary of strategies for leveraging LinkedIn effectively. It discusses completing your profile, building your network, marketing your business and yourself, and measuring results. Experts provide tips for optimizing your profile to be found by contacts, getting plugged in with LinkedIn applications, and checking your LinkedIn efforts. The overall document aims to help professionals make the most of LinkedIn's professional social network.
Defense contractors can grow their business by raising their company’s profile, participating in “virtual trade show breakout rooms,” positioning themselves as experts, generating quality leads and making direct contact with key decision makers.
This document provides an overview and introduction to a guide on leveraging LinkedIn. It contains chapters written by different LinkedIn experts on getting started and building your profile, growing your network, using LinkedIn to market your business and yourself, and measuring ROI. The introduction discusses LinkedIn's large user base and opportunities it provides for business growth. It then previews the topics that will be covered in each chapter.
The document provides tips for optimizing a LinkedIn profile. It recommends choosing an appropriate profile photo, branding the headline, being careful with status updates, selectively connecting with others, having a deep work history, cultivating recommendations, claiming a personal URL, making the summary and job descriptions rich with keywords, and keeping apps under control. The key advice is to make the profile professional, showcase work experience and skills, and develop social connections to strengthen your professional brand on LinkedIn.
The document provides information about Surranna Sandy, the President of Surcorp Group and founder of Resume Solutions. She holds several certifications related to resume writing, interviewing, web portfolios, and career coaching. The document then discusses how social media can be used to advance one's career by identifying opportunities on sites like LinkedIn, VisualCV, WhyHire, Twitter and others. It provides tips on using social networks for profile management, transparency of online information, and separating personal and professional networks.
This document provides instructions on how to create the perfect LinkedIn profile in order to maximize connections, engagement, and business opportunities. It outlines key sections to focus on such as adding a professional photo, writing a compelling summary highlighting expertise, showcasing relevant experience, getting recommendations, and more. The goal is to position the user as an industry expert and generate leads through an optimized LinkedIn presence.
50 Fantastic Tips to Make Your LinkedIn Profile Credible, Visible, Engaging a...Sorav Jain
Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn.
This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
The document provides 16 tips for optimizing a LinkedIn profile, including completing all profile sections, adding a professional photo, getting recommendations, adding skills and endorsements, customizing links, using keywords, adding projects, joining groups, building a network, using LinkedIn as a CRM tool, adding media, using symbols and bullets, and showcasing awards and volunteer experience. The tips are aimed at making a LinkedIn profile more complete, searchable, and representative of one's personal brand.
LinkedIn - Power of Social Networking - Lizguestd82bd3da
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
Here are 5 tips to grow your LinkedIn database organically:
1. Find and invite old acquaintances from past jobs, schools, clubs, and organizations.
2. Send connection invites to new contacts met at networking events or through other business interactions.
3. Optimize your profile to appear in LinkedIn search results 20-70 times per day.
4. Import your email address book into LinkedIn to find potential connections.
5. Send mass emails and use the invitation feature to invite people you know to connect on LinkedIn.
This document provides tips and best practices for optimizing your LinkedIn profile and fully participating in the LinkedIn network. It recommends completing your profile with a headline, photo, experience, recommendations and connections. It also suggests engaging on LinkedIn by posting updates, joining groups, answering questions, and following companies. The goal is to build your professional network and expertise on the platform.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
This document discusses how to build an effective personal brand and profile on LinkedIn. It covers creating your personal brand, building an all-star profile through optimizing your headline, summary, experience, education and skills sections. It also discusses how to make quality connections, use key LinkedIn features like groups, posts and prospecting tools to expand your professional network.
LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking. Here is a quick-start list of key features to help you get started.
Website Content Worksheet for planning key SEO elements on each page of one's website. Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
Learning Linkedin for growing your business by Pathway2Grow.co.ukThe Pathway Group
The document provides tips for leveraging LinkedIn for business and career purposes. It discusses how to build a complete LinkedIn profile, optimize it for discoverability, and get connected through building a strong professional network on LinkedIn. Tips include fully completing your profile, adding relevant keywords, linking to your website and blog, and using applications to enhance your presence. The document also reviews how to effectively build your LinkedIn network by connecting with colleagues and tapping into second and third degree connections to find new opportunities.
LinkedIn has become a vital resource for finding employment opportunities. Many companies and recruiters use LinkedIn to source and attract applicants for open positions in their organizations. Increasingly, employers are researching applicants on LinkedIn before deciding to interview or hire them. Even if you are not actively seeking new employment, LinkedIn can lead to new opportunities that you may have never considered.
This presentation was originally created for the Special Libraries Association, North Carolina Chapter, and covers the following:
• How to create a professional LinkedIn profile
• How to use your profile to effectively network online and in person
• How to “passively” job search and indicate openness to new opportunities
Social Media Marketing: For Your Business, Your Practice, YourselfJP Marketing | NE
7/22/16 - Professional Development Collaborative @CareerSource Cambridge
Savvy professionals use social media platforms to create a referral engine to network, confer with thought leaders, identify business collaborators, and mine for prospects. Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.
With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search. And the majority of prospective clients will ‘GOOGLE’ a business or professional service provider before engaging. So whether you’re a business owner, startup, professional job seeker, or career changer, you’ll leave this workshop with tools and resources that you can implement immediately.
This workshop will cover:
• How to acquire new opportunities through online recommendations and word of mouth
• Keep in touch with people who care most about the services/products or skills you offer
• Build your industry network—online and in person
• Network with peers in your industry for repeat referrals
• Convince potential clients or employers of your expertise by sharing unique content; and
This document provides an agenda and overview for a social recruiting seminar. The agenda includes introductions and sections on direct sourcing using Google and Google+, indirect sourcing on LinkedIn, and proactive recruitment strategies. Under direct sourcing, the document outlines techniques for using Google search and X-ray search to find candidates, and demonstrates how to search on Google+. For indirect sourcing, it discusses using LinkedIn for diversity sourcing and finding young professionals. Finally, the proactive recruitment section emphasizes engaging candidates through great content and communities.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
You’ve probably heard of LinkedIn and how great it is for job seekers. According to LinkedIn, however, users are 40 times more likely to receive opportunities if they have a complete profile. So, what’s stopping you?
How to be a LinkedIn Superstar by Famous Folks Ryan Joseph
Famous Folks developed this Slideshare for everyone from beginners to experts!
Famous Folks is a creative communications shop. They help create and sustain culture for their clients through experiential marketing, content marketing, and digital and traditional advertising - all backed with a deep understanding of brand, research and strategy.
Learn more about Famous Folks:
www.famousfolks.ca
LinkedIn is the world's largest professional network with over 161 million members globally. It allows users to create a professional profile, connect with colleagues, pursue career opportunities, and learn about people and companies. The document provides tips on how to create a compelling profile, engage with connections, customize privacy and notification settings, and interact on LinkedIn in a professional manner to build one's professional network and brand.
Left out of LinkedIn? A primer on how to move from apprentice to journeyman. This presentation covers LInkedIn profile basics, customizing your URL, LinkedIn Connections, LinkedIn Groups, Recommendations, Endorsements, LinkedIn Search, LinkedIn and your Job Search, Personal Branding
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
The document provides an agenda for a social media session on LinkedIn and Gmail. For LinkedIn, it discusses what LinkedIn is, why people use it, how to build an identity and profile on the platform, and how to appear in searches. It also provides tips for using LinkedIn effectively. For Gmail, the document outlines key features like priority mail, labels, stars, and filtration. It also briefly mentions Google Drive, Calendar, and Chrome. The overall document offers guidance on using various social media and productivity tools from Google and Microsoft.
LinkedIn - Power of Social Networking - Lizguestd82bd3da
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
Here are 5 tips to grow your LinkedIn database organically:
1. Find and invite old acquaintances from past jobs, schools, clubs, and organizations.
2. Send connection invites to new contacts met at networking events or through other business interactions.
3. Optimize your profile to appear in LinkedIn search results 20-70 times per day.
4. Import your email address book into LinkedIn to find potential connections.
5. Send mass emails and use the invitation feature to invite people you know to connect on LinkedIn.
This document provides tips and best practices for optimizing your LinkedIn profile and fully participating in the LinkedIn network. It recommends completing your profile with a headline, photo, experience, recommendations and connections. It also suggests engaging on LinkedIn by posting updates, joining groups, answering questions, and following companies. The goal is to build your professional network and expertise on the platform.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
This document discusses how to build an effective personal brand and profile on LinkedIn. It covers creating your personal brand, building an all-star profile through optimizing your headline, summary, experience, education and skills sections. It also discusses how to make quality connections, use key LinkedIn features like groups, posts and prospecting tools to expand your professional network.
LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking. Here is a quick-start list of key features to help you get started.
Website Content Worksheet for planning key SEO elements on each page of one's website. Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
Learning Linkedin for growing your business by Pathway2Grow.co.ukThe Pathway Group
The document provides tips for leveraging LinkedIn for business and career purposes. It discusses how to build a complete LinkedIn profile, optimize it for discoverability, and get connected through building a strong professional network on LinkedIn. Tips include fully completing your profile, adding relevant keywords, linking to your website and blog, and using applications to enhance your presence. The document also reviews how to effectively build your LinkedIn network by connecting with colleagues and tapping into second and third degree connections to find new opportunities.
LinkedIn has become a vital resource for finding employment opportunities. Many companies and recruiters use LinkedIn to source and attract applicants for open positions in their organizations. Increasingly, employers are researching applicants on LinkedIn before deciding to interview or hire them. Even if you are not actively seeking new employment, LinkedIn can lead to new opportunities that you may have never considered.
This presentation was originally created for the Special Libraries Association, North Carolina Chapter, and covers the following:
• How to create a professional LinkedIn profile
• How to use your profile to effectively network online and in person
• How to “passively” job search and indicate openness to new opportunities
Social Media Marketing: For Your Business, Your Practice, YourselfJP Marketing | NE
7/22/16 - Professional Development Collaborative @CareerSource Cambridge
Savvy professionals use social media platforms to create a referral engine to network, confer with thought leaders, identify business collaborators, and mine for prospects. Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.
With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search. And the majority of prospective clients will ‘GOOGLE’ a business or professional service provider before engaging. So whether you’re a business owner, startup, professional job seeker, or career changer, you’ll leave this workshop with tools and resources that you can implement immediately.
This workshop will cover:
• How to acquire new opportunities through online recommendations and word of mouth
• Keep in touch with people who care most about the services/products or skills you offer
• Build your industry network—online and in person
• Network with peers in your industry for repeat referrals
• Convince potential clients or employers of your expertise by sharing unique content; and
This document provides an agenda and overview for a social recruiting seminar. The agenda includes introductions and sections on direct sourcing using Google and Google+, indirect sourcing on LinkedIn, and proactive recruitment strategies. Under direct sourcing, the document outlines techniques for using Google search and X-ray search to find candidates, and demonstrates how to search on Google+. For indirect sourcing, it discusses using LinkedIn for diversity sourcing and finding young professionals. Finally, the proactive recruitment section emphasizes engaging candidates through great content and communities.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
You’ve probably heard of LinkedIn and how great it is for job seekers. According to LinkedIn, however, users are 40 times more likely to receive opportunities if they have a complete profile. So, what’s stopping you?
How to be a LinkedIn Superstar by Famous Folks Ryan Joseph
Famous Folks developed this Slideshare for everyone from beginners to experts!
Famous Folks is a creative communications shop. They help create and sustain culture for their clients through experiential marketing, content marketing, and digital and traditional advertising - all backed with a deep understanding of brand, research and strategy.
Learn more about Famous Folks:
www.famousfolks.ca
LinkedIn is the world's largest professional network with over 161 million members globally. It allows users to create a professional profile, connect with colleagues, pursue career opportunities, and learn about people and companies. The document provides tips on how to create a compelling profile, engage with connections, customize privacy and notification settings, and interact on LinkedIn in a professional manner to build one's professional network and brand.
Left out of LinkedIn? A primer on how to move from apprentice to journeyman. This presentation covers LInkedIn profile basics, customizing your URL, LinkedIn Connections, LinkedIn Groups, Recommendations, Endorsements, LinkedIn Search, LinkedIn and your Job Search, Personal Branding
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
The document provides an agenda for a social media session on LinkedIn and Gmail. For LinkedIn, it discusses what LinkedIn is, why people use it, how to build an identity and profile on the platform, and how to appear in searches. It also provides tips for using LinkedIn effectively. For Gmail, the document outlines key features like priority mail, labels, stars, and filtration. It also briefly mentions Google Drive, Calendar, and Chrome. The overall document offers guidance on using various social media and productivity tools from Google and Microsoft.
Tim Moore - Boost Your Business with LinkedInSocialCrush
LinkedIn is a powerful tool for businesses to grow their network and find new clients if used properly. The key things to do are to fully complete your profile, connect with contacts and import your email contacts, actively participate in groups in your industry, answer and ask questions to become seen as an expert, regularly publish useful content, and optimize your profile for search engines. It is also important to engage on mobile, monitor your network's updates, and avoid being overly self-promotional or ignoring connection requests. While it takes time, fully utilizing LinkedIn's features can help businesses find new opportunities.
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo
We all know LinkedIn is a powerful business tool but the million-dollar question is how do you best use it?
On Friday at JustCo @ 120 Robinson Road, LinkedIn’s Jenson Tham, give us some tasty tips on how to get started and supercharge your personal and business profiles.
If you missed the session or would like to see the main points again, don’t worry, as we’ve got a summary of all the key points here.
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
The document discusses using social media like Twitter, LinkedIn, and Facebook for business networking and recruiting purposes. It notes that over 1/3 of Americans regularly use social networks for business and that LinkedIn has over 11 million regular users, including all Fortune 500 companies. The document provides tips for using social networks to increase visibility, share what you're working on, ask questions, and build relationships. It emphasizes building authentic connections over simply collecting followers.
Using LinkedIn for Covert Job SearchingDeborah Smith
This is a presentation I did for the American Chemical Society\’s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference. info@deborahlsmith.com
Linkedin, Creating Your Professional Profilestouffer
This document provides guidance on creating a professional profile on LinkedIn. It outlines the key sections to complete on a LinkedIn profile, including a professional headline, work experience, education, recommendations, connections, websites, groups, applications, personal information and contact settings. Maintaining an up-to-date profile by adding new connections and participating in groups will help a user's professional network on LinkedIn grow over time.
The document provides tips for optimizing a LinkedIn profile, including using a professional photo, including designations in the name, using a keyword or power statement in the headline, customizing the URL, writing the summary in the first person, keeping experience descriptions concise, joining relevant groups, showcasing top skills and requesting endorsements, following influencers and companies of interest, publishing content, and having a company page.
LinkedIn Presentation to St Anne's Professional Networking Group-Oct. 2014Joseph DeMicco
The document discusses leveraging LinkedIn for professional and career purposes. It recommends optimizing one's LinkedIn profile by completing all sections with relevant details, customizing one's public URL, connecting with contacts and groups, and using LinkedIn for job searching and research. The presentation emphasizes growing one's professional network on LinkedIn and using the platform to develop one's personal brand.
The document provides tips and guidance for using LinkedIn effectively as a professional networking platform. It outlines the core benefits of LinkedIn including ability to be known, found, and connect with others. It then provides best practices such as completing your profile, uploading a photo, growing your network, participating in discussions, and regularly updating your status. The document emphasizes making LinkedIn a priority and using it at least weekly to fully realize its benefits.
You will learn how to boost your personal and business presence, attract new leads and build referral relationships. This session is ideal for professionals at every level who want to learn new strategies for marketing themselves and their company, finding prospects, shortening the sales cycle, and getting results.
Topics covered:
- How to target companies and connect with the right people
- How to craft and optimize your profile
- How to find competitor and industry information
- Crucial LinkedIn etiquette
- How to establish yourself as a industry expert
- The best ways to promote yourself and your organization in - LinkedIn groups
Similar to 3 Job Hunting Super powers with LinkedIn (20)
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
Khushi Saini, An Intern from The Sparks Foundationkhushisaini0924
This is my first task as an Talent Acquisition(Human resources) Intern in The Sparks Foundation on Recruitment, article and posts.
I invitr everyone to look into my work and provide me a quick feedback.
1. 3 SUPER POWERS OF
LINKEDIN JOB HUNTING
HEROES
Copyright 2012 Spirit From Suzette Conway at Spirit Spot
Spot™
2. What is LinkedIn?
Connect to people you know and people they know
Share your professional background, brag about your
accomplishments
Research and follow companies
Share your expertise
Look for jobs & help recruiters/jobs look for you
3. Why LinkedIn?
80% of companies use social media for recruitment
95% of those use LinkedIn
World‟s largest online professional network: 175 million
members in over 200 countries & territories (62% non US)
2 new members join every second
Members made nearly 4.2 billion professionally-oriented
searches in 2011, to surpass 5.3 billion in 2012
Over 20 million students & recent college graduates
(fastest-growing demographic on LI)
If that’s not enough….
4. Why LinkedIn?
Executives from all 2011 Fortune 500 companies as
members
LI hiring solutions used by 85% of the Fortune 100
companies
Hundreds of thousands of job applications have been
submitted using Apply With LinkedIn
> 2 million companies have LinkedIn Company Pages
Share insights & knowledge in > one million Groups
>75,000 developers use APIs to create tools & services
5. Why LinkedIn?
Everyone’s doing it.
You know you want to.
You know you have to.
6. Are You a Super Hero?
These days we need to be a super hero when job hunting.
We need…
Super human amounts of
time…
Secret handshakes in back
room deals…
Special powers to open
doors of opportunity….
How do you become a job seeking
super hero with LinkedIn?
You develop 3 critical super powers …..
7. Are You a Super Hero?
SECRET
SAUCE
SEARCHING
SHOWING
OFF
Discover the hidden formula in the secret sauce used by powerful job
seekers, harness your keen searching abilities, and learn to show off like only the
finest of super heroes knows how to do
8. Are You a Super Hero?
SECRET
SAUCE
SEARCHING
SHOWING
OFF
9. SECRET
Secret Sauce SAUCE
Everything in LinkedIn hinges on a well built profile and
connections
LI is more powerful if these two things are in place
Make the PROFILE your starting point
Already have 100%? review it regularly to ensure it is
current, accurate, targeted
CONNECT and STAY CONNECTED
10. SECRET
Secret Sauce - Profile SAUCE
Make it
Complete
Personal
Easy to Read
Relevant
Secure
11. SECRET
Profile - Complete SAUCE
Complete core sections (see next slide)
Add sections that highlight something extra (Add
Sections is near the “Summary” header)
Read a lot of business books? Add the reading list.
Attend tons of industry conferences? Add events info.
Have a killer online portfolio? Add the portfolio app
You‟re 40% more likely to get opportunities with a 100%
complete profile
You rank higher on searches and are easier to find
TIP: Use the “Improve your profile” button
12. Profile – Complete
SECRET
SAUCE
Minimum information for your profile?
Name & headline
Work history
Easy to ready Summary
Certifications & Education
Skills & Expertise – these ARE key words and they
come with analytics about their value
Tip: Include key words in every section
13. Profile – Complete
SECRET
SAUCE
Other things you can add
“Additional Information” = websites, honors/awards
“Personal info” at the bottom of your profile; I add email but
not phone or IM, birthday, or marital status
Tip: Be smart about what private information you include in any
online profile, even LinkedIn. I include email but not
phone, birthday, or marital status. Why? Email is a great way to
make initial contact, after which I can provide a number. Also, age
(birthday) and marital status shouldn‟t factor into someone‟s
impression of me professionally, so I don‟t include them.
14. SECRET
Profile - Personal SAUCE
Create a vanity URL
Easier for others to find you
Improves Google searches on your name by drawing people to
your LI profile
Where to do this? Edit Profile Section >> Edit link >> Lower
right corner of page >> Link to “Customize your public profile”
Use a professional picture
People connect better psychologically if they can see you
Don‟t use one from the wild holiday party or your last vacation
15. Profile – Easy to Read
SECRET
SAUCE
Not too wordy
Use bullets
Use the sections LI gives you instead of cramming all
the details into your summary
Tip: Stay current. LI adds new sections from time to time.
Latest addition? ENDORSEMENTS
Different than Recommendations – more casual
Go to SKILLS in your profile to see your endorsements
LI is prompting people to do this, it’s super easy
Can’t do it if you don’t have skills defined
Not sure yet if this impacts search rank results
16. Profile – Relevant
SECRET
SAUCE
Focus on skills and accomplishments
Use Key words related to your skills, industries, and
target jobs
Research by pulling information from job descriptions
Do key word analysis – LI helps you with the “Skills”
feature in the “More” menu
Remember this is part of your brand; Don‟t have to
include everything – include what‟s relevant to your
career goals
17. Profile – Secure
SECRET
SAUCE
Settings - under your name in upper right corner
Control privacy, types of notices, frequency of
emails, who can view what in your profile
There are more settings then there used to be – check
them all
You decide what‟s right – I leave mine very open
18. SECRET
Secret Sauce - Connections SAUCE
Use the tools LI provides
Import address book (Contacts >> Add Connection)
“People you might know” list (home page >> upper right) – LI
knows your potential network better than you
Review the connections of your connections and reach out
Join and participate in groups and meet people. After a few good
interactions, connect to people who appeal to you.
Ask for introductions
Be clear on what ask of the person connecting you and the
person you are connecting to
Connect to (follow) companies, too; See news, job
openings, who‟s been hired; follow them on Twitter, too
19. SECRET
Secret Sauce - Connections SAUCE
LI connections should mimic your real life network
We ask and offer things -
recommendations, introductions, resources; hard to do if you
don‟t know someone
My exceptions:
Groups: If you‟ve had a particularly good conversation with
group members, regularly interact with them, and they or you
want to connect, do it. Just one more way to meet
Industry leaders: Full of information, contacts, industry
news, etc.
Rule of thumb: I expect a personalized invitation
message. If I don‟t know you and you don‟t explain who
you are or why we should connect, it looks like random
spam. If I‟m unsure, I check the profile.
20. SECRET
Secret Sauce - Connections SAUCE
Stay Connected by Being Active On The Site.
The last thing you want is to build a network you don‟t interact with.
You can‟t just add people and only speak to them when you need
something.
Like all social networks, LinkedIn is largely about giving
(information, resources) and relating.
How do you do this? ……
21. SECRET
Secret Sauce - Connections SAUCE
Stay Connected, Be Active
Give and ask for recommendations (profile >> recomds)
Offer congrats on new jobs or other news
Post articles, comment on other‟s posts
Share tips & resources, thank people when you use the
ones they share
Thank folks for job leads and share your own
Request introductions
Check in periodically just to ask what they are up to
professionally
Go beyond LI - Follow people and companies on twitter
22. SECRET
Secret Sauce - Connections SAUCE
Stay Connected, Be Active
To do this, and really leverage the power of LI, you have
to get over your fear of „asking favors‟.
People on LI expect to be asked for
connections, recommendations, tips, etc…
It‟s all about HOW you do it.
23. SECRET
Secret Sauce Summary SAUCE
100% complete is the goal
Requires 50 connections
Makes you 40% more likely to receive opportunities
Helps you rank higher in results
Recruiters search by key words - Make sure your profile
has what they want
“Jobs you may be interested in” is based on your profile
Companies find talent in the context of their relationship
with employees – the more relationships you have the
more connections you have to companies looking for
rock stars like YOU.
Connect and stay active
24. Are You a Super Hero?
SECRET
SAUCE
SEARCHING
SHOWING
OFF
Harness your keen searching abilities to build your job seeking strength!
25. Search SEARCHING
Jobs
Companies
Skills
People
Reverse search – let info come to you
26. Search - Jobs SEARCHING
Search by job title, key words, and skills
Refine the search with filters to the left to help target
your time and efforts
Can use the “Advanced Search” tab also
Things to notice:
See who in your network is connected to the company
Can connect or see who you both know and ask for
introductions, information, etc…
TIP: Don‟t ask for a job. Ask for the info that leads to the job (email
of the hiring manager, info on company culture…)
27. Search - Jobs SEARCHING
See the variety of companies offering the kind of role
you want (note industries, Co. names, connections…
add to your list of companies to search)
Use Similar Company link for each company name
(link when hover over name)
Note HOW a job is described; use that to describe skills
the way companies do and they‟ll find you
Save the jobs that interest you (link on hover if paid
member)
Look for similar jobs (link on hover)
Use the “jobs you may be interested in” on your home
page
28. Search - Companies SEARCHING
GOOGLE Search “Top 100 companies in [your city or
industry]”
Identify the top 25 you are interested in
Research them… starting on LinkedIn
29. Search - Companies SEARCHING
Search Company for actionable information:
Overview of Company/Products/Services
JOBS –based on relevance to your profile
Use the Insights tab for very cool information
See people in your network with a link to the company
People who looked at this company also viewed….
Who got promoted, who left, and where did they go? (shows
related prods, industries, skills – other places for you to look)
Where employees of the co. are located
What skills they commonly have
Your connection graph
“Companies affiliated with” = other companies to research
30. Search - Skills SEARCHING
Search for Skills & Key Words (More >> Skills)
See and add skills to your profile
See others you are linked to with the skill – where do
they work, who do they know?
See companies associated with this skill – helps you
know which companies to look at!
Shows groups related to that skill and consider joining
them
GREAT Growth/Size/Age graph at top of skill page –
helps you fine tune the key words you use
31. Search - People SEARCHING
Before an interview - search the person interviewing
you, company executives and department managers
After you meet at networking events, through
friends, online…
As you research companies – find the job you
want, research your connections to the job (see their
skills, titles, background)
Know the the kind of people they look for
Help find common ground or past or future projects to to highlight
in an interview or cover letter or email
32. Search - People SEARCHING
More than just typing a name into the search box
Use “People you may know” on home page – click SEE
MORE and notice company logos on top row – click
aname to see who you know at those companies who
you aren‟t connected to
Import address book (Contacts >> Add Connection)
Review connections of your connections and reach out
Check “Who‟s viewed your profile”;
What should you do with this information? Do you want to
connect to them, get to know them, join the groups they are
in, follow their companies?
You see more info here if you pay for premium access
33. Search – A Reverse Search SEARCHING
Let Information come to YOU instead of looking for it
“Settings” control how often the summary come to you
Gives you a constant stream of things to share on LI…
Helps you stay active on LI
Demonstrates your knowledge and desire to stay current in your
industry (share and comment on the news or articles you see)
Stay in touch with connections (comment on job
changes, articles posted, books read)
Share the info with individuals, groups, or as a general update.
Great way to “give” without having to find something of value all
on your own
Where/How? LI Groups, Connection Updates, & News
34. Search – A Reverse Search SEARCHING
News >> LinkedIn today:
Customize the news LinkedIn sends you, stay current on your
industry
Stop sorting through blogs and twitter 2 hrs a day
See the source of the news and that helps you hone in on
which sites and blogs you might want to review regularly
35. Are You a Super Hero?
SECRET
SAUCE
SEARCHING
SHOWING
OFF
Put on that cape so people notice you for the hero you are!
36. Showing Off SHOWING
OFF
Share your Expertise, Interests, and Experiences
Showing off is about BRANDING YOURSELF.
The brand of YOU is the same as the brand of a product. It‟s about the
promise you make to potential customers (employers) about what you
offer and why you are valuable.
Help people know who you are, what you are about
Clearly define your skills and what you can contribute
Define your space of expertise
Get over your doubts about bragging.
YOU are the one responsible for making yourself stand out in a crowded
marketplace.
37. Showing Off SHOWING
OFF
Share your expertise
Slideshare
Answer questions (and become an “expert” – LI even
calls you that!)
More >> Answers or Search box >> Answers –
I believe you rank higher in searches if you are marked as an
expert
Gives credibility and visibility to your area of expertise
Be active in groups
Integrate with other social media tools
(twitter, Slideshare)
38. Showing Off SHOWING
OFF
Share your interests and how you stay current
Share what you‟re reading (share yours, see what your network
is reading, and see what‟s hot in your industry!)
Events you host and attend
Share your experiences
Get and give recommendations
Share articles, links, videos, other resources
Comment (intelligently) on news & resources that others share
39. Are You a Super Hero?
SECRET
SAUCE
SEARCHING
SHOWING
OFF
You‟ve picked up some pretty strong super powers….. But what about
the accessories?
40. Super Hero Accessories
Wonder woman has her bracelets, invisible plane, and a
lasso; Batman has the car
From what you‟ve learned, what are some Super Hero
Accessories you should have in your Job Seeking Efforts?
Great profile
50+ connections
Time spent (re)searching people, jobs, companies
The gift of sharing (your expertise and activities)
Integrate LI and Twitter
Plus…
41. Super Hero Accessories
Consider the job seeker premium account
Starts at $25 a month
Direct connections available with InMail
Let‟s recruiters message you for free
See who viewed your profile (follow up with them!)
Search jobs by salary
Apply for jobs through LI & be featured applicant
Access to Job seeker community on LI and to webinars
Get a JS badge
Use the Job Insider tool bar
Add to browser, see connections when viewing jobs outside of LI
More >> Learning Center >> Job Seekers >> Bottom….
42. QUESTIONS?
FIND ME…
ON LINKEDIN:
HTTP://WWW.LINKEDIN.COM/IN/SUZETTECONWAY
ON TWITTER
@SUZETTECONWAY
Copyright 2012 Spirit 3 Super powers of job hunting heroes
Spot™
Editor's Notes
Bullet 1 - 2: numbers from Erik Qualman’s Socialnomics video – he’s the author of a book by the same nameBullets 3-6 come fromhttp://press.linkedin.com/about; bullet 6 is as of Aug 2012