JEFF WALDLMAN
Founder
Stratify & SocialHRCamp
@JeffWaldmanHR
.com/jeffwaldmanhr
.com/in/jeffwaldmanhr
jeff@stratify.co
Jef...
KATHLEEN TEIXEIRA
Engagement Manager
BoostAgents
@KathleenTORONTO
.com/kathleentoronto
.com/in/kathleenteixeira
kathleen@b...
AMIT HINDUJA
Senior Recruiter/Sourcer
Headhunting Inc.
@headhuntinginc
.com/headhuntinginc
.com/in/amithinduja
amit@headhu...
AGENDA
→ Introduction
→ Direct Sourcing
→ Indirect Sourcing
→ Proactive Recruitment
INTRODUCTION
INTRODUCTION
INTRODUCTION
INTRODUCTION
DIRECT SOURCING
GOOGLE+ & GOOGLE SEARCH
GOOGLE—PROGRESSION
→ 1996-2003: 100% job boards
→ 2003-2007: 75% job boards, 20% LinkedIn, 5% other
→ 2007-2011: 62% Linke...
ADVANTAGES OF GOOGLE SEARCH
→ Free Resume on Internet
→ Employees with title on websites
→ Targeted Searches
→ Company Ema...
KEY STRINGS
→ intitle:
→ inurl:
→ filetype:
→ site:
→ ~
→ “ “
→ -
GOOGLE SEARCH DEMO
X-RAY SEARCH USING GOOGLE
Targeted Searches on Sites:
→ LinkedIn
→ Stackoverflow
→ GitHub
→ Meetup
→ Slideshare
X-RAY SEARCH DEMO
GOOGLE+ FOR RECRUITERS
→ Overview
→ Sourcing Candidates
→ Using Circles
SOURCING CANDIDATES
→ X-Ray Search
→ Findpeopleonplus.com
→ Search Bar within Google+
WHY GOOGLE+?
– Forbes
WHY G+ IS GREAT FOR RECRUITING
→ Candidate Searching
→ Candidate Segmentation
→ Personal Branding
→ Talent Communities
→ D...
GOOGLE+ CIRCLES & COMMUNITIES
Similar to
LinkedIn Groups
Similar to
Following People
in Your Circles
GOOGLE+ CIRCLES
GOOGLE+ SEARCH DEMO
DIVERSITY SOURCING ON LINKEDIN
→ Over 200+ million members
→ LinkedIn claims “63% of members are
outside U.S.”
→ 7 million...
STANDARD APPROACH
→ Women centric groups on LinkedIn
→ Scraping each page to see gender based name
→ Some also use She OR ...
DIVERSITY SOURCING FOR GENDER cont’d
DIVERSITY SOURCING FOR GENDER cont’d
("Emma" OR "Sophia" OR "Olivia" OR "Emily" OR "Hailey" OR "Ella" OR "Lily" OR
"Zoe" O...
DIVERSITY SOURCING FOR GENDER cont’d
HELPFUL WEBSITES
http://www.ssa.gov/oact/babynames/decades/names1960s.html
http://www.baby2see.com/names/canada_babynames....
SOURCING YOUNG PRO’S & RECENT GRADS
→ Recent graduates finished 2012
→ Graduates who completed in 2010 and have 2
years of...
YOUNG PROFESSIONALS <= 3 YEARS
site:ca.linkedin.com “people also viewed”
("Financial Analyst" | Accountant | Auditor |
Tax...
YOUNG PROFESSIONALS <= 3 YEARS
YOUNG PROFESSIONALS <= 3 YEARS
TRICK #1
→ Search LinkedIn Group without being member
site:linkedin.com "The Project Manager Network
- #1 Group for Projec...
TRICK #1
TWITTER
WHY YOU SHOULD BE ON TWITTER
→ Create a pipeline of
candidates/contacts
→ Generate job leads
→ Post jobs
→ Source top cand...
TWITTER TERMINOLOGY
→ Twitter Handle: @KathleenToronto – username
preceded by “@” suggests that a message is
intended for ...
TWITTER TERMINOLOGY cont’d
Twitter Handle
When to use “RT”
HashTag
HashTag
→ Trending Topic: the most popular conversations
happening on Twitter.
→ DM (“Direct Message”): private messages that
can ...
Shortened URL
TWITTER TERMINOLOGY cont’d
FOLLOWERS & FOLLOWING
→ Click on “Find People” tab at the top of the Twitter Page, then
select “Find on Twitter”. you can ...
FOLLOWERWONK.COM
#THEHASHTAG
→ What keywords do your target
candidates typically search for?
→ Use hashtags in a message or
discussion. If ...
TWITTER LISTS
→ User can have 1,000 lists.
→ Lists used to organize
Twitter users into specific
groups—e.g. “Toronto
Recru...
TWITTER LISTS
TWITTER LISTS
BE AUTHENTIC
→ Twitter is NOT a job board.
→ Build engagement within your target audience.
→ Followers will listen if you ...
PACE YOURSELF
→ Keep track of time—1
hour per day is enough
to post content and
respond to messages.
→ Use tools like Hoot...
JOIN TWITTER CHATS
FACEBOOK
WHAT IS GRAPH SEARCH?
→ Searches through billions+ pieces of data collected on
Facebook—people, photos, places and interes...
APPLICATION TO SOURCING
Search by…
→ Job Title
→ Location
→ Employer Name
→ Education
→ Personal Interests
SIMPLE SEARCHES
DIVING DEEPER
Take previous searches and add factors…
DIVING DEEPER
DIVING DEEPER
Play with the searches—Facebook will help.
KEY CONSIDERATIONS
→ Quality of data vs. LinkedIn—job titles, employer
names, education NOT always used.
→ Privacy setting...
INDIRECT SOURCING
JOB BOARD EVOLUTION
Pre 1992
1992
Online Career Center
Mid-90s
Mid 2000s
TODAY
→ Job Matching
→ Hyper-Niche
→ Socializing Jobs
→ Communities/Hubs
→ Mobile Sites & Apps
TODAY—VIDEO & CREATIVE
PROACTIVE RECRUITMENT
“THINK LIKE A MARKETER”
Great Content Engagement Communities
Ask yourself, “what is the primary goal of a
marketer?” QUALI...
GREAT EDUCATIONAL CONTENT
What can recruiters
learn from these
marketing statistics?
ENGAGE = BUILDING RELATIONSHIPS
How are you sharing content? Think Push
and Pull.
ENGAGEMENT TIPS
→ Be Responsive
→ Proactively Reach Out
→ Ask Question
→ Add Value—Help
→ Share Others Content
→ Say “than...
THINK “INTERACTIVE CRM”…
VS.
Static
Talent Pool
Interactive
Talent Community
Once you connect, which method builds
“fans”,...
PLATFORMS
Content
Creation
Engagement &
Sharing
Community
Platforms
EXAMPLE ORGANIZATIONS
EXAMPLE ORGANIZATIONS
EXAMPLE ORGANIZATIONS
EXAMPLE ORGANIZATIONS
@JeffWaldmanHR
.com/jeffwaldmanhr
.com/in/jeffwaldmanhr
jeff@stratify.co
@KathleenToronto
.com/kathleentoronto
.com/in/kat...
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Foun...
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Foun...
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Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.

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Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.

  1. 1. JEFF WALDLMAN Founder Stratify & SocialHRCamp @JeffWaldmanHR .com/jeffwaldmanhr .com/in/jeffwaldmanhr jeff@stratify.co Jeff was named one of the Top 100 Most Social HR Experts on Twitter in 2013 by Huffington Post
  2. 2. KATHLEEN TEIXEIRA Engagement Manager BoostAgents @KathleenTORONTO .com/kathleentoronto .com/in/kathleenteixeira kathleen@boostagents.com www.socialrecruitingseminar.com
  3. 3. AMIT HINDUJA Senior Recruiter/Sourcer Headhunting Inc. @headhuntinginc .com/headhuntinginc .com/in/amithinduja amit@headhuntinginc.com
  4. 4. AGENDA → Introduction → Direct Sourcing → Indirect Sourcing → Proactive Recruitment
  5. 5. INTRODUCTION
  6. 6. INTRODUCTION
  7. 7. INTRODUCTION
  8. 8. INTRODUCTION
  9. 9. DIRECT SOURCING
  10. 10. GOOGLE+ & GOOGLE SEARCH
  11. 11. GOOGLE—PROGRESSION → 1996-2003: 100% job boards → 2003-2007: 75% job boards, 20% LinkedIn, 5% other → 2007-2011: 62% LinkedIn, 36% social media, <2% job boards Note: 16% Facebook, 12% other, 8% Twitter → 2011-pres: 41% LinkedIn, 39% social media, 19% network referral, <1% job boards Note: 41% Twitter, 28% Facebook, 31% other
  12. 12. ADVANTAGES OF GOOGLE SEARCH → Free Resume on Internet → Employees with title on websites → Targeted Searches → Company Email Format → X-Ray Searches → File Type Searches
  13. 13. KEY STRINGS → intitle: → inurl: → filetype: → site: → ~ → “ “ → -
  14. 14. GOOGLE SEARCH DEMO
  15. 15. X-RAY SEARCH USING GOOGLE Targeted Searches on Sites: → LinkedIn → Stackoverflow → GitHub → Meetup → Slideshare
  16. 16. X-RAY SEARCH DEMO
  17. 17. GOOGLE+ FOR RECRUITERS → Overview → Sourcing Candidates → Using Circles
  18. 18. SOURCING CANDIDATES → X-Ray Search → Findpeopleonplus.com → Search Bar within Google+
  19. 19. WHY GOOGLE+? – Forbes
  20. 20. WHY G+ IS GREAT FOR RECRUITING → Candidate Searching → Candidate Segmentation → Personal Branding → Talent Communities → Delivering Presentations → Candidate Engagement → Team Collaboration → SEO → Interviewing → Sharing Jobs → Sharing Content → Talent Pipelines → Targeted Content
  21. 21. GOOGLE+ CIRCLES & COMMUNITIES Similar to LinkedIn Groups Similar to Following People in Your Circles
  22. 22. GOOGLE+ CIRCLES
  23. 23. GOOGLE+ SEARCH DEMO
  24. 24. DIVERSITY SOURCING ON LINKEDIN → Over 200+ million members → LinkedIn claims “63% of members are outside U.S.” → 7 million Canadians are active on LinkedIn
  25. 25. STANDARD APPROACH → Women centric groups on LinkedIn → Scraping each page to see gender based name → Some also use She OR Her
  26. 26. DIVERSITY SOURCING FOR GENDER cont’d
  27. 27. DIVERSITY SOURCING FOR GENDER cont’d ("Emma" OR "Sophia" OR "Olivia" OR "Emily" OR "Hailey" OR "Ella" OR "Lily" OR "Zoe" OR "Ava" OR "Kaitlyn" OR "Chloe" OR "Abigail" OR "Madison" OR "Brooklyn" OR "Sophie" OR "Isabella" OR "Sarah" OR "Isabelle" OR "Hannah" OR "Charlotte" OR "Peyton" OR "Quinn" OR "Aubrey" OR "Addison" OR "Amelia" OR "Mia" OR "Claire" OR "Sydney" OR "Grace" OR "Alexis" OR "Lauren" OR "Maya" OR "Teagan" OR "Mackenzie" OR "Elizabeth" OR "Leah" OR "Avery" OR "Brielle" OR "Riley" OR "Michaela" OR "Rachel" OR "Taylor" OR "Evelyn" OR "Julia" OR "Gabriella" OR "Kayla" OR "Anna" OR "Brianna" OR "Catherine" OR "Alexa" OR "Molly" OR "Alexandra" OR "Samantha" OR "Keira" OR "Stella" OR "Alyssa" OR "Eva" OR "Violet" OR "Mya" OR "Kate" OR "Kaylee" OR "Scarlett" OR "Megan" OR "Charlie" OR "Gabrielle" OR "Ruby" OR "Jordyn" OR "Ashlyn" OR "Isla" OR "Layla" OR "Nora" OR "Rebecca" OR "Paige" OR "Victoria" OR "Jasmine" OR "Savannah" OR "Reese" OR "Faith" OR "Brooke" OR "Sierra" OR "Alice" OR "Mila" OR "Danica" OR "Kylie" OR "Arianna" OR "Abby" OR "Makenna" OR "Makayla" OR "Bianca" OR "Nevaeh" OR "Piper" OR "Ainsley" OR "Sienna" OR "Clara" OR "Kaelyn" OR "Chelsea" OR "Ellie" OR "Natalie" OR "Madeleine" OR "Eden") Source: http://www.babycenter.ca
  28. 28. DIVERSITY SOURCING FOR GENDER cont’d
  29. 29. HELPFUL WEBSITES http://www.ssa.gov/oact/babynames/decades/names1960s.html http://www.baby2see.com/names/canada_babynames.html http://www.weddingvendors.com/baby-names/popular/1990/
  30. 30. SOURCING YOUNG PRO’S & RECENT GRADS → Recent graduates finished 2012 → Graduates who completed in 2010 and have 2 years of experience → Young professionals who do not have more than 3 years of experience
  31. 31. YOUNG PROFESSIONALS <= 3 YEARS site:ca.linkedin.com “people also viewed” ("Financial Analyst" | Accountant | Auditor | Tax) "location * Toronto" "("BA" | "BS" | "Bachelor" | "Bachelors") * * * 2004..2009 " -1990 -1991 -1992 -1993 -1994 -1995 -1996 - 1997 -1998 -1999 -2000 -2001 -2002 -2003
  32. 32. YOUNG PROFESSIONALS <= 3 YEARS
  33. 33. YOUNG PROFESSIONALS <= 3 YEARS
  34. 34. TRICK #1 → Search LinkedIn Group without being member site:linkedin.com "The Project Manager Network - #1 Group for Project Managers logo" -dir "Location * Toronto"
  35. 35. TRICK #1
  36. 36. TWITTER
  37. 37. WHY YOU SHOULD BE ON TWITTER → Create a pipeline of candidates/contacts → Generate job leads → Post jobs → Source top candidates → Your clients/candidates are already there → Create a magnetic brand → It’s FREE
  38. 38. TWITTER TERMINOLOGY → Twitter Handle: @KathleenToronto – username preceded by “@” suggests that a message is intended for that person vs. a public message for all. → RT: means re-tweet. E.g. when you read something on your feed that you want to share with others you “re-tweet” it. → #: used to reference a keyword. Some people create their own if they want a topic to “trend”.
  39. 39. TWITTER TERMINOLOGY cont’d Twitter Handle When to use “RT” HashTag HashTag
  40. 40. → Trending Topic: the most popular conversations happening on Twitter. → DM (“Direct Message”): private messages that can only be sent to people who are following each other. → Remember all tweets are limited to 140 characters. Using a URL Shortener is necessary. → For Example: bit.ly or tinyurl.com TWITTER TERMINOLOGY cont’d
  41. 41. Shortened URL TWITTER TERMINOLOGY cont’d
  42. 42. FOLLOWERS & FOLLOWING → Click on “Find People” tab at the top of the Twitter Page, then select “Find on Twitter”. you can search for organizations, individuals or groups. → Use tools like “Follower Wonk” to search Twitter bios by location or “Twellow” to search a directory of people by area of expertise, profession or other attribute listed in personal profile. → Leverage your social network by importing existing contacts and following them. → Link Twitter to your LinkedIn account so you can follow all of your contacts within LinkedIn—uou will also be able to post updates and jobs within LinkedIn AND Twitter.
  43. 43. FOLLOWERWONK.COM
  44. 44. #THEHASHTAG → What keywords do your target candidates typically search for? → Use hashtags in a message or discussion. If you post a job it is a good idea to include #job as well as your industry—e.g. #construction, #cityname or #jobtitle → Don’t overuse hashtags.
  45. 45. TWITTER LISTS → User can have 1,000 lists. → Lists used to organize Twitter users into specific groups—e.g. “Toronto Recruiters”, “Social Media Pros”. → Lists are a great way to monitor different groups at the same time. Tip: TweetDeck.com is a great tool for this.
  46. 46. TWITTER LISTS
  47. 47. TWITTER LISTS
  48. 48. BE AUTHENTIC → Twitter is NOT a job board. → Build engagement within your target audience. → Followers will listen if you act real. → Be creative—share news and events to showcase your culture. Leverage video. → When people follow you, thank them. When people re-tweet your tweets, thank them. → Be positive and helpful. → Respond to tweets and mentions.
  49. 49. PACE YOURSELF → Keep track of time—1 hour per day is enough to post content and respond to messages. → Use tools like Hootsuite and Tweetdeck to schedule tweets. → Quality vs. Quantity.
  50. 50. JOIN TWITTER CHATS
  51. 51. FACEBOOK
  52. 52. WHAT IS GRAPH SEARCH? → Searches through billions+ pieces of data collected on Facebook—people, photos, places and interests. → Search using regular language—results unlike a “web search” using a search engine. → Personalized results based on searchers friends network.
  53. 53. APPLICATION TO SOURCING Search by… → Job Title → Location → Employer Name → Education → Personal Interests
  54. 54. SIMPLE SEARCHES
  55. 55. DIVING DEEPER Take previous searches and add factors…
  56. 56. DIVING DEEPER
  57. 57. DIVING DEEPER Play with the searches—Facebook will help.
  58. 58. KEY CONSIDERATIONS → Quality of data vs. LinkedIn—job titles, employer names, education NOT always used. → Privacy settings may limit reach. → Still in beta. Limitations BUT… Graph Search is a great tool for obtaining soft data—e.g. interests.
  59. 59. INDIRECT SOURCING
  60. 60. JOB BOARD EVOLUTION Pre 1992 1992 Online Career Center Mid-90s Mid 2000s
  61. 61. TODAY → Job Matching → Hyper-Niche → Socializing Jobs → Communities/Hubs → Mobile Sites & Apps
  62. 62. TODAY—VIDEO & CREATIVE
  63. 63. PROACTIVE RECRUITMENT
  64. 64. “THINK LIKE A MARKETER” Great Content Engagement Communities Ask yourself, “what is the primary goal of a marketer?” QUALITY LEADS
  65. 65. GREAT EDUCATIONAL CONTENT What can recruiters learn from these marketing statistics?
  66. 66. ENGAGE = BUILDING RELATIONSHIPS How are you sharing content? Think Push and Pull.
  67. 67. ENGAGEMENT TIPS → Be Responsive → Proactively Reach Out → Ask Question → Add Value—Help → Share Others Content → Say “thanks”
  68. 68. THINK “INTERACTIVE CRM”… VS. Static Talent Pool Interactive Talent Community Once you connect, which method builds “fans”, relationships and brand?
  69. 69. PLATFORMS Content Creation Engagement & Sharing Community Platforms
  70. 70. EXAMPLE ORGANIZATIONS
  71. 71. EXAMPLE ORGANIZATIONS
  72. 72. EXAMPLE ORGANIZATIONS
  73. 73. EXAMPLE ORGANIZATIONS
  74. 74. @JeffWaldmanHR .com/jeffwaldmanhr .com/in/jeffwaldmanhr jeff@stratify.co @KathleenToronto .com/kathleentoronto .com/in/kathleenteixeira kathleen@boostagents.com @headhuntinginc .com/headhuntinginc .com/in/amithinduja amit@headhuntinginc.com Jeff Waldman Kathleen Teixeira Amit Hinduja

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