The document provides information about Econsultancy and the training it offers. Econsultancy is a company that bridges the gap between digital strategy and implementation through research, training, and events. It offers public and private training courses, subscriptions to online resources, industry events, and digital transformation services. The document then discusses Econsultancy's training in more detail, including practitioner-led courses on topics like email marketing that are 1-3 days long. It also offers online learning modules and an online classroom. The rest of the document provides an overview of a course on increasing email marketing conversions in 3 steps: getting subscribers to open emails, click on content, and complete a conversion on the landing page.
Delivered by Kath Pay, CEO of Holistic Email Marketing, at Figaro Digital's Email Marketing & CRM Seminar on Thursday 9 February 2017.
Aimed at marketing professionals looking to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to build a hypothesis into your emails, to drive the actions that provide the answers you're looking for. As well as how to use a push channel such as email to inform and improve pull channel performance. Plus, tactics to test for long-term results as well as short-term results.
How much time do you spend developing your subject line strategy? If you're like 9/10 marketers, the answer is "not enough!".
Remember, your subject line delivers a message, whether the email is opened or not.
Subject Lines that Convert: A review of 100+ successful subject lines reveals...MarketingExperiments
Subject lines have a huge impact on marketing success. Yet, what busy marketer has the time to really focus on the cognitive psychology behind a 75-character subject line?
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will share what an analysis of more than 100 successful subject lines reveal about how people choose to open an email. You will learn the common traits of the most successful email subject line as well as the most common mistakes.
Specifically, we will address the following common questions related to subject lines:
• What makes a subject line engaging?
• What factors make a subject line more likely to be deleted?
• How do we express value through so few characters?
• How long/short should subject lines be?
Open Marketing: What Every Modern Marketer Needs To KnowAcquia
Join us on September 5th at 2:00PM EST where we'll explore how content marketers can maximize their Demand Generation efforts and satisfy sales need for higher quality leads. We'll discuss how the open marketing cloud can help systems share data so teams can easily collaborate and respond in a timelier manner, all resulting in better overall customer experiences and improve lead quality.
-Open Marketing can improve your demand generation efforts by:
-Collecting better contact data, resulting in more actionable sales leads
-Being able to automate and execute in less time
-Enabling sales with real-time contact engagement notifications
Workshop 6: Build Your Organization's Optimization CultureOptimizely
The key output of an effective testing organization is data, but data insights cannot be achieved without the collaborative input of the people that makeup the testing organization. Join this session to learn how Optimizely's most successful customers socialize testing and structure their testing organizations.
Optimizely Workshop: Take Action on Results with StatisticsOptimizely
Optimizely recently released the stats engine, which moves away from the traditional statistics model and into a new framework that is more aligned with modern business operations. In this workshop, we’ll walk you through the core trade-offs in A/B Testing, and how you can use them to decide when to stop running your test.
Delivered by Kath Pay, CEO of Holistic Email Marketing, at Figaro Digital's Email Marketing & CRM Seminar on Thursday 9 February 2017.
Aimed at marketing professionals looking to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to build a hypothesis into your emails, to drive the actions that provide the answers you're looking for. As well as how to use a push channel such as email to inform and improve pull channel performance. Plus, tactics to test for long-term results as well as short-term results.
How much time do you spend developing your subject line strategy? If you're like 9/10 marketers, the answer is "not enough!".
Remember, your subject line delivers a message, whether the email is opened or not.
Subject Lines that Convert: A review of 100+ successful subject lines reveals...MarketingExperiments
Subject lines have a huge impact on marketing success. Yet, what busy marketer has the time to really focus on the cognitive psychology behind a 75-character subject line?
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will share what an analysis of more than 100 successful subject lines reveal about how people choose to open an email. You will learn the common traits of the most successful email subject line as well as the most common mistakes.
Specifically, we will address the following common questions related to subject lines:
• What makes a subject line engaging?
• What factors make a subject line more likely to be deleted?
• How do we express value through so few characters?
• How long/short should subject lines be?
Open Marketing: What Every Modern Marketer Needs To KnowAcquia
Join us on September 5th at 2:00PM EST where we'll explore how content marketers can maximize their Demand Generation efforts and satisfy sales need for higher quality leads. We'll discuss how the open marketing cloud can help systems share data so teams can easily collaborate and respond in a timelier manner, all resulting in better overall customer experiences and improve lead quality.
-Open Marketing can improve your demand generation efforts by:
-Collecting better contact data, resulting in more actionable sales leads
-Being able to automate and execute in less time
-Enabling sales with real-time contact engagement notifications
Workshop 6: Build Your Organization's Optimization CultureOptimizely
The key output of an effective testing organization is data, but data insights cannot be achieved without the collaborative input of the people that makeup the testing organization. Join this session to learn how Optimizely's most successful customers socialize testing and structure their testing organizations.
Optimizely Workshop: Take Action on Results with StatisticsOptimizely
Optimizely recently released the stats engine, which moves away from the traditional statistics model and into a new framework that is more aligned with modern business operations. In this workshop, we’ll walk you through the core trade-offs in A/B Testing, and how you can use them to decide when to stop running your test.
Mailchimp: Scaling Experimentation Across TeamsOptimizely
Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow.
In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams.
Join this webinar and learn:
The history of growth and experimentation at Mailchimp
How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60
About the launch of their internal Experimentation Resource Group
How they created a data-driven decision-making framework across the company
Optimizing Subscription Paths: How a radical webpage redesign produced a 173%...MarketingExperiments
A customer’s world is constantly changing. Each day, as technology evolves and devices change, so does the customer experience.
This is particularly true for many in the subscription space, as content distribution is at the bleeding edge of all this change.
As subscription marketers, we can often hear that our sites need to “be this” or “do that” in order to stay up with the changing customer experience.
But what really makes a difference? What really works in marketing today? How are customers really being impacted by all these changes?
In this 35-minute Web clinic, we transcended all the speculation and “best practices” to review a recent experiment in which we tested six different radical webpage approaches against each other to determine which would truly generate the most customer response within a market that is frequently inundated with constant change: the publication subscription space.
But the goal of a test was not simply the lift, but gain knowledge. To that end, we walked through this experiment (and many others) as we distilled transferable insights gained from over a decade of testing, so that you can immediately apply the lessons learned from this experiment to your own webpages.
How to Reduce Churn with Better Product AdoptionAmity
In the age where product-led businesses are beating their competition, product adoption reigns king. The more your users and customers get out of your product, the less likely they are to churn.
Ty Magnin from Appcues tells you exactly how Customer Success Managers can reduce churn with:
• Stronger customer onboarding
• Strategic lifecycle nudges
• Feature discovery
A strong hypothesis is the heart of data-driven product discovery & development. It helps you turn data and insights about your users’ behavior into focused proposals that you’ll take action on.
Check out this very exclusive presentation from Jason G'Sell – Lead Training Consultant – and get a framework to help you and your team form strong experiment hypotheses and come up with the right products and features for your customers.
You’ll learn:
- How and when to introduce experimentation into your product development process
- Identifying the differences between Optimization & Discovery
- Building successful experiments in your product development lifecycle
Define Testing Goals that Influence ConversionOptimizely
Aligning the goals measured in Optimizely to the goals that drive business value is fundamental to scaling your testing program. In this session, we will review the value of goal prioritization and how knowing the value of each micro conversion in your funnel can help focus testing efforts.
Optimizely, HEMA & Farfetch - Unlock the Potential of Digital Experimentation...Optimizely
Consistency is key. But it is hard, very hard. How do you ensure you keep the ball rolling and continue to reinvent experiences for your users? This is where the Optimizely Professional Services Team comes in to act as an extension of your team. These experienced professionals have seen over 100.000 experiences being created and will help you unlock the potential of Optimizely's products and digital experimentation.
In this session, our customer Farfetch will join us for a fireside chat to talk about how they extend their team with Optimizely Services Professionals, who understand the challenge of building an experimentation program and who help them excel in their role in the business by helping them prove the value of experimentation.
Focusing on the right aggressive growth goals can dramatically increase your company's overall growth rate, moving your team from random ideation to creative problem solving. In these slides, Sean explains how to set and achieve high impact growth goals. You’ll learn how to determine the ideal target and time frame for each growth goal and how to rally your team around a proven growth hacking process for achieving the goals.
Special Live Optimization Session (with Flint McGlaughlin): The top discoveri...MarketingExperiments
Savvy marketers constantly ask, “How can I get more people to say yes to my offer?”
Perhaps a more important question is, “Why are people saying no?”
In this 35 minute, live optimization Web clinic featuring Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, we distilled over 90,000 hours of research and the collective insight of over 300 experiments from 2014 to optimize the pages that you submitted for review.
We also looked at a case study where two different design approaches an ecommerce company took led to a 167% change in conversion. We showed you which elements dramatically impacted conversions with an emphasis on the cognitive psychology behind the results.
Optimizely & FedEx - Setting North-Star Metrics to Drive ROI from Experimenta...Optimizely
Managing a large-scale testing program comes with its own unique set of challenges. As a leader, you are further removed from the actual experiments and more focused on the high-level approach. Your teams have different motivations and objectives that take effort to keep aligned. And it is hard to have the helicopter view on the program. Which teams are over and underperforming? What is the value that the entire experimentation program generated?
In this session, we will describe how leaders can create an organization that is aligned around a common North-Star metric that drives experimentation ROI and cascades down to individual team objectives. We will also discuss how to set up the experimentation workflow and metrics to create robust program-level and ROI reporting for other stakeholders.
Presented by Rise Interactive
Proven Ways to Optimize the Customer Journey at Every Step
A robust experimentation strategy optimizes the entire customer journey which requires an understanding of all the channels your customers interact with and the variables that influence their behavior. Easier said than done, right? In this session, our partner, Rise Interactive, will share how your experimentation strategy can evolve alongside your channel investments to create the ultimate customer journey.
Attend this webinar to learn about:
-Building an experimentation strategy that aligns with the customer journey
-Opportunities for personalization across channels
-Finding actionable insights and applying them to other channels
Cox Automotive: Testing Across Multiple BrandsOptimizely
Cox Automotive, the world’s leader in automotive remarketing services, and parent company to such brands as Autotrader, Kelley Blue Book, Manheim, and Dealer.com, has more than 40,000 auto dealer clients across five continents.
Cox Auto focuses on continually improving its products to create faster vehicle transactions and enabling consumers to have a seamless online-to-offline experience. Testing has a natural space to play here - as Cox Automotive’s businesses have learned to scale experimentation to optimize the design of its digital experiences.
In this webinar, Frances Reyes, Seth Stuck, and Sabrina Ho will discuss how Cox Automotive is building a culture of experimentation and testing across their digital properties.
You’ll learn:
- The impetus of testing at Cox Automotive
- How they leverage and share information across their business units, creating shared goals despite different business priorities
- How they created a framework for data-driven decisions across the company
When was the last time you refreshed the look of your marketing emails? Do you worry your emails are starting to feel tired and stale? How do you make your email stand out in the crowded inboxes of busy people? How do you deliver content that keeps people interested in your brand, your services, your products?
An effective email design is a big part of it. There is a a formula that drives better engagement and better results and we know a few people who have followed that formula and are already seeing the results.
We'll show you what they did to improve their email designs and marketing results.
Leveraging Content to Generate Leads: 3 simple tactics one company used to ac...MarketingExperiments
Content marketing is a popular marketing strategy. Many marketers spend a significant amount of time developing content to generate interest from their customers.
But how do you use this content to generate a direct response? When you do, how do you ensure that you get the most response from the content you have created?
As one company recently discovered, it isn’t as simple as just putting a piece of content on your website. In fact, you could have valuable content to offer (as they did), but if you are unable to communicate this content in an effective way, then you are likely wasting much of the effort put into creating that content.
In a recent experiment with one of the largest industrial product distributers in the world, we were able to generate a 96% increase in the total number of leads by simply making a few tweaks to the way a piece of content was presented to the customer. We didn’t change, alter or rewrite the content. We simply ensured the expression of its value was felt at its fullest force.
In this 35-minute Web clinic, the MECLABS research team explained three simple tactics that you can employ on your own content marketing campaigns.
AgilOne Email Edition allows you to test and optimize email frequency and content for each of the customer segments, which are automatically synched back with your e-mail platform.
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
Opticon 2015-Reading Between the Lines Results AnalysisOptimizely
Featuring speakers from Optimizely
Khattaab Khan, Strategic Consultant, Optimizely
If your idea of results analysis is peaking at your results page in hopeful search for green boxes, check out this session for a discussion about how to leverage Annotations, Custom Views, and the Difference Interval calculation to more effectively document your findings foster an agile and iterative testing program.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Mailchimp: Scaling Experimentation Across TeamsOptimizely
Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow.
In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams.
Join this webinar and learn:
The history of growth and experimentation at Mailchimp
How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60
About the launch of their internal Experimentation Resource Group
How they created a data-driven decision-making framework across the company
Optimizing Subscription Paths: How a radical webpage redesign produced a 173%...MarketingExperiments
A customer’s world is constantly changing. Each day, as technology evolves and devices change, so does the customer experience.
This is particularly true for many in the subscription space, as content distribution is at the bleeding edge of all this change.
As subscription marketers, we can often hear that our sites need to “be this” or “do that” in order to stay up with the changing customer experience.
But what really makes a difference? What really works in marketing today? How are customers really being impacted by all these changes?
In this 35-minute Web clinic, we transcended all the speculation and “best practices” to review a recent experiment in which we tested six different radical webpage approaches against each other to determine which would truly generate the most customer response within a market that is frequently inundated with constant change: the publication subscription space.
But the goal of a test was not simply the lift, but gain knowledge. To that end, we walked through this experiment (and many others) as we distilled transferable insights gained from over a decade of testing, so that you can immediately apply the lessons learned from this experiment to your own webpages.
How to Reduce Churn with Better Product AdoptionAmity
In the age where product-led businesses are beating their competition, product adoption reigns king. The more your users and customers get out of your product, the less likely they are to churn.
Ty Magnin from Appcues tells you exactly how Customer Success Managers can reduce churn with:
• Stronger customer onboarding
• Strategic lifecycle nudges
• Feature discovery
A strong hypothesis is the heart of data-driven product discovery & development. It helps you turn data and insights about your users’ behavior into focused proposals that you’ll take action on.
Check out this very exclusive presentation from Jason G'Sell – Lead Training Consultant – and get a framework to help you and your team form strong experiment hypotheses and come up with the right products and features for your customers.
You’ll learn:
- How and when to introduce experimentation into your product development process
- Identifying the differences between Optimization & Discovery
- Building successful experiments in your product development lifecycle
Define Testing Goals that Influence ConversionOptimizely
Aligning the goals measured in Optimizely to the goals that drive business value is fundamental to scaling your testing program. In this session, we will review the value of goal prioritization and how knowing the value of each micro conversion in your funnel can help focus testing efforts.
Optimizely, HEMA & Farfetch - Unlock the Potential of Digital Experimentation...Optimizely
Consistency is key. But it is hard, very hard. How do you ensure you keep the ball rolling and continue to reinvent experiences for your users? This is where the Optimizely Professional Services Team comes in to act as an extension of your team. These experienced professionals have seen over 100.000 experiences being created and will help you unlock the potential of Optimizely's products and digital experimentation.
In this session, our customer Farfetch will join us for a fireside chat to talk about how they extend their team with Optimizely Services Professionals, who understand the challenge of building an experimentation program and who help them excel in their role in the business by helping them prove the value of experimentation.
Focusing on the right aggressive growth goals can dramatically increase your company's overall growth rate, moving your team from random ideation to creative problem solving. In these slides, Sean explains how to set and achieve high impact growth goals. You’ll learn how to determine the ideal target and time frame for each growth goal and how to rally your team around a proven growth hacking process for achieving the goals.
Special Live Optimization Session (with Flint McGlaughlin): The top discoveri...MarketingExperiments
Savvy marketers constantly ask, “How can I get more people to say yes to my offer?”
Perhaps a more important question is, “Why are people saying no?”
In this 35 minute, live optimization Web clinic featuring Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, we distilled over 90,000 hours of research and the collective insight of over 300 experiments from 2014 to optimize the pages that you submitted for review.
We also looked at a case study where two different design approaches an ecommerce company took led to a 167% change in conversion. We showed you which elements dramatically impacted conversions with an emphasis on the cognitive psychology behind the results.
Optimizely & FedEx - Setting North-Star Metrics to Drive ROI from Experimenta...Optimizely
Managing a large-scale testing program comes with its own unique set of challenges. As a leader, you are further removed from the actual experiments and more focused on the high-level approach. Your teams have different motivations and objectives that take effort to keep aligned. And it is hard to have the helicopter view on the program. Which teams are over and underperforming? What is the value that the entire experimentation program generated?
In this session, we will describe how leaders can create an organization that is aligned around a common North-Star metric that drives experimentation ROI and cascades down to individual team objectives. We will also discuss how to set up the experimentation workflow and metrics to create robust program-level and ROI reporting for other stakeholders.
Presented by Rise Interactive
Proven Ways to Optimize the Customer Journey at Every Step
A robust experimentation strategy optimizes the entire customer journey which requires an understanding of all the channels your customers interact with and the variables that influence their behavior. Easier said than done, right? In this session, our partner, Rise Interactive, will share how your experimentation strategy can evolve alongside your channel investments to create the ultimate customer journey.
Attend this webinar to learn about:
-Building an experimentation strategy that aligns with the customer journey
-Opportunities for personalization across channels
-Finding actionable insights and applying them to other channels
Cox Automotive: Testing Across Multiple BrandsOptimizely
Cox Automotive, the world’s leader in automotive remarketing services, and parent company to such brands as Autotrader, Kelley Blue Book, Manheim, and Dealer.com, has more than 40,000 auto dealer clients across five continents.
Cox Auto focuses on continually improving its products to create faster vehicle transactions and enabling consumers to have a seamless online-to-offline experience. Testing has a natural space to play here - as Cox Automotive’s businesses have learned to scale experimentation to optimize the design of its digital experiences.
In this webinar, Frances Reyes, Seth Stuck, and Sabrina Ho will discuss how Cox Automotive is building a culture of experimentation and testing across their digital properties.
You’ll learn:
- The impetus of testing at Cox Automotive
- How they leverage and share information across their business units, creating shared goals despite different business priorities
- How they created a framework for data-driven decisions across the company
When was the last time you refreshed the look of your marketing emails? Do you worry your emails are starting to feel tired and stale? How do you make your email stand out in the crowded inboxes of busy people? How do you deliver content that keeps people interested in your brand, your services, your products?
An effective email design is a big part of it. There is a a formula that drives better engagement and better results and we know a few people who have followed that formula and are already seeing the results.
We'll show you what they did to improve their email designs and marketing results.
Leveraging Content to Generate Leads: 3 simple tactics one company used to ac...MarketingExperiments
Content marketing is a popular marketing strategy. Many marketers spend a significant amount of time developing content to generate interest from their customers.
But how do you use this content to generate a direct response? When you do, how do you ensure that you get the most response from the content you have created?
As one company recently discovered, it isn’t as simple as just putting a piece of content on your website. In fact, you could have valuable content to offer (as they did), but if you are unable to communicate this content in an effective way, then you are likely wasting much of the effort put into creating that content.
In a recent experiment with one of the largest industrial product distributers in the world, we were able to generate a 96% increase in the total number of leads by simply making a few tweaks to the way a piece of content was presented to the customer. We didn’t change, alter or rewrite the content. We simply ensured the expression of its value was felt at its fullest force.
In this 35-minute Web clinic, the MECLABS research team explained three simple tactics that you can employ on your own content marketing campaigns.
AgilOne Email Edition allows you to test and optimize email frequency and content for each of the customer segments, which are automatically synched back with your e-mail platform.
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
Opticon 2015-Reading Between the Lines Results AnalysisOptimizely
Featuring speakers from Optimizely
Khattaab Khan, Strategic Consultant, Optimizely
If your idea of results analysis is peaking at your results page in hopeful search for green boxes, check out this session for a discussion about how to leverage Annotations, Custom Views, and the Difference Interval calculation to more effectively document your findings foster an agile and iterative testing program.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
MEASURE WHAT MATTERS TO YOUR FIRM'S BOTTOM LINE WITH FIRM CENTRALTraklight.com
Join us at noon in Salon A3 at the ABA TECHSHOW on March 16th to discuss how to measure what matter to your law firm's bottom line with law practice management software, FIRM CENTRAL. Key Performance Indicators (KPIs) for law firms
Se hace una descripción acerca de la Semiología y abordaje de la historia clínica con relación al intestino delgado y grueso, haciendo luego énfasis en el tacto rectal cuan importante es realizar bajo un protocolo y seguimiento de los pasos para tal procedimiento.
La Rete e i social sono ormai parte integrante della vita di noi genitori e dei nostri figli. Costituiscono delle opportunità, ma celano anche dei rischi: dal cyberbullismo al sexting, dai rischi legati alla privacy a quelli relativi alle notizie false.
The New Work Order: Team Ingredients and Role BlendingHeather Fleming
Heather Fleming's Keynote from The Future of Work Summit in Austin, TX talks through the differences between "Old Work" and "New Work" including a framework to unlock your team's full potential using "Team Ingredients".
Comment un hacker voit votre site internet ?
Démonstration d'un point de vue d'une attaque sur un Wordpress.
Petite présentation de veille, de mise en garde, d'outils.
Software Quality Assurance (SQA) teams play a critical role in the software development process to ensure the absence of software defects. It is not feasible to perform exhaustive SQA tasks (i.e., software testing and code review) on a large software product given the limited SQA resources that are available. Thus, the prioritization of SQA efforts is an essential step in all SQA efforts. Defect prediction models are used to prioritize risky software modules and understand the impact of software metrics on the defect-proneness of software modules. The predictions and insights that are derived from defect prediction models can help software teams allocate their limited SQA resources to the modules that are most likely to be defective and avoid common past pitfalls that are associated with the defective modules of the past. However, the predictions and insights that are derived from defect prediction models may be inaccurate and unreliable if practitioners do not control for the impact of experimental components (e.g., datasets, metrics, and classifiers) on defect prediction models, which could lead to erroneous decision-making in practice. In this thesis, we investigate the impact of experimental components on the performance and interpretation of defect prediction models. More specifically, we investigate the impact of the three often overlooked experimental components (i.e., issue report mislabelling, parameter optimization of classification techniques, and model validation techniques) have on defect prediction models. Through case studies of systems that span both proprietary and open-source domains, we demonstrate that (1) issue report mislabelling does not impact the precision of defect prediction models, suggesting that researchers can rely on the predictions of defect prediction models that were trained using noisy defect datasets; (2) automated parameter optimization for classification techniques substantially improve the performance and stability of defect prediction models, as well as they change their interpretation, suggesting that researchers should no longer shy from applying parameter optimization to their models; and (3) the out-of-sample bootstrap validation technique produces a good balance between bias and variance of performance estimates, suggesting that the single holdout and cross-validation families that are commonly-used nowadays should be avoided.
How to pitch service design to clients?
When pitching any project and especially services design it's about involving your audience and having a conversation.
How to Reduce Customer Acquisition Costs and Optimize Advertising SpendOptimizely
Discover how you can optimize your advertising spend, boost your ROI, and reduce your CAC with Optimizely’s senior strategy consultant, Brad Yee.
What you will learn:
- How to run effective landing page campaigns that boost the ROI of your digital programs
- Best practices for unlocking the power of symmetric messaging to acquire more leads at no cost
- What strategies we’ve seen to be successful at reducing CAC and sales support costs
Meredith Liepelt, Creative Client Attraction™ Strategist and President of Rich Life Marketing, explains how to leverage your expertise to save you time while increasing your income.
My ATD Webcast with Qstream: Stop Wasting Money on Sales TrainingMike Kunkle
These are the slides from the webcast I did with Lisa Clark of Qstream on ATD's Watch & Learn Webcast Series. You can see more detail and register to view the one-hour webcast at:
https://www.td.org/Digital-Resources/Webcasts/TD/2015/03/Stop-Wasting-Money-on-Sales-Training
How to Create a Marketing Plan for Online Employee TrainingBizLibrary
I bet you didn’t think you’d need marketing skills when you joined the learning and development industry. No worries, we’re here to help. Ultimately, both marketers and learning professionals want their audiences to take some specific action. Whether you're trying to sell a product or convince an employee to use a new skill, you're trying to persuade someone to do something.
In this webinar we’ll provide:
• An overview of the implementation process of a new online learning platform
• How to develop a marketing strategy
• How to develop target audiences
• How to create a marketing plan
• Marketing methods and techniques that keep your employees engaged
www.bizlibrary.com
KlickCourse is a membership platform that allows for influencers, trainers, coaches and consultants to train employees, followers, students and clients and get them certified, so they can show others PROOF of Accomplishment!
KlickCourse offers participants certification for courses that have been completed and earn course credit points, so that they will feel AWARDED for Their Effort to go through the curriculum and pass with Flying Colors.
Course Credits within KlickCourse can be earned for signing up, or purchasing a new course, completing his/her profile, and upon course completion. The administrator can set a Dollar Value for each credit point scored so that participants are EXTRA MOTIVATED to take ACTION.
KlickCourse Comes With A SIMPLE To Understand Course Structure!
Build Your Information Products FAST...
KlickCourse Comes With An EASY Certification Process For Students!
Adds Lots Of Value To Your Curriculum
KlickCourse Let's You Setup Your Own Course Credit Program!
Students Earn Course Credit By Completing Important Steps Which Incentivices Them To Complete The Training!
KlickCourse Let's You Integrate With Any Major AUTORESPONDER!
Get Your Students To BUY MORE Courses By Sending Them A Series Of Emails Notifying Them Of Their Ability To Use Their Course Credits!
KlickCourse Has An Amazingly EASY Way To DUPLICATE COURSES!
Easily Build COURSE VARIATIONS And Make More In The Process!
KlickCourse Comparison Table With KAJABI & TEACHABLE
Benefit Now From This ONE-TIME OFFER During THIS LAUNCH
Information Products provide a wide range of benefits for both the creator and the consumer. For the CREATOR, information products provide a way to share their knowledge with the world and make a profit while doing so. For the CONSUMER, information products provide a way to learn new information and skills quickly and easily.
TOP 10 Benefits of Having Your Own Information Product:
1. Easy to create: Information products can be created relatively easily, especially compared to other types of products. This makes them a good option for those who want to start a business quickly without a large investment upfront.
2. Share your knowledge: Information products allow you to share your knowledge with the world. This can help you build a following and expand your reach.
3. Make a profit: Information products can be easily monetized, especially if they are well-created and targeted to a specific audience.
4. Learn new information: Information products can help you learn new information and skills quickly and easily. This can be helpful for expanding your knowledge and expertise.
5. Reach a wider audience: Information products can help you reach a wider audience than you would be able to reach with other types of products. This can help you expand your business and reach more consumers.
6. Easy to consume: Information products are easy to consume, which makes them a good option for those who are busy or don’t have a lot of time to sp
Kolkata’s no.1 Digital Marketinga nd Digital Entrepreneurship Training Institute offering 100% job Oriented and Live project Based Digital Marketing, SEO, PPC, Social Media, Affiliate Marketing, Youtube Marketing training to get MNC jobs with 1 Month. Call 9433365039 and 9830363622 for FREE DemO Class Now.
How Enterprise SaaS Companies Justify Investment in Customer SuccessGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How Enterprise SaaS Companies Justify Investment in Customer Success - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Bazaarvoice, ToutApp, Enviance, LinkedIn
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Driving Customer Acquisition and Growth with ExperimentationOptimizely
Taking a narrow view of experimentation data and looking solely at basic conversion metrics like clicks, lead generation or purchases may actually be limiting your growth strategy. In this session, you’ll learn how to draw confident conclusions about your experiments and their revenue impact, and avoid common pitfalls. ClassPass optimization expert, Nina Bayatti will share her experience approaching every customer acquisition effort as a hypothesis to be tested and how even when presented with positive outcomes she takes a critical eye to the results. By leveraging down-funnel data to evaluate the full story, Nina is able to identify which experiments are truly serving her goals beyond a single conversion metric.
Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn’t be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: “How can we help you today?”
Join this webinar to:
- Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
- Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
- Be inspired by some great case studies of emails that are delivering RealTime Customer Email Experiences well
Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
Webinar:
https://www.holisticemailmarketing.com/in-person/email-marketing-events/holistic-live-connect/webinar-customer-experience-email-marketing-getting-ahead-of-the-consumer/
Report:
https://www.holisticemailmarketing.com/insights/customer-experience-report/
Chances are that you’re creating email without a full understanding of your audience’s behaviors and preferences. But real value is created when we fully understand who we’re emailing at a psychological level. By applying different principles from psychology and marketing to email—including personality types and cognitive biases—we can craft more compelling, high-performing campaigns that drive engagement with your audience.
Revealing the Report: Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018
Holistic Email Marketing and Pure360 have come together to provide you with this insightful webinar, enabling you to gain insights on the state of email subscribe forms, as well as GDPR, from some of the industry’s finest email marketers, Kath Pay of Holistic Email Marketing & Komal Helyer of Pure360.
In January 2018 we subscribed to emails from 80 different retail brands of all sizes, markets and name-brand familiarity and put all the findings together in a report, Preparing for GDPR: The state of Retail Email Subscribe Forms in 2018. This webinar will discuss the insights discovered within the report plus:
- Hear expert advice from Komal Helyer of Pure 360 and Kath Pay of Holistic Email
- Learn from these findings, to help you shape and plan your forms in readiness for GDPR
- Be equipped with ideas to test to ensure that your list will grow beyond May 2018
https://www.holisticemailmarketing.com/in-person/holistic-live/holistic-live-connect/webinar-preparing-gdpr-state-retail-email-subscribe-forms-2018/
Enhancing Email Marketing with New Targeting and Customer Experience TacticsHolistic Email Marketing
Watch the webinar here: http://www.holisticemailmarketing.com/enhancing-email-marketing-with-new-targeting-and-customer-experience-tactics.html
Join us for another Holistic Live! Connect webinar with esteemed marketing industry analyst David Daniels, CEO & Founder, The Relevancy Group & Kath Pay, CEO & Founder, Holistic Email Marketing.
David will be sharing new research, tactics and strategies to improve the customer experience and relevance, as well as reviewing several new innovations and technologies and discuss their effectiveness. David’s presentation and discussion will address the following:
• Data utilization in email marketing and the efficacy of real time data
• Individual targeting and the rise of People Based Marketing and its role in email marketing
• The impact of machine learning and other artificial intelligence technology on email marketing
• Innovations in mobile utilization to drive mobile app usage
• The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
About David:
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to:
- Build a hypothesis into your emails
- Drive the actions that provide the answers you're looking for
- Use a push channel such as email to inform and improve pull channel performance
- Use tactics to test for long-term results as well as short-term results
Watch the webinar here: http://www.holisticemailmarketing.com/getting-your-email-marketing-team-gdpr-compliant.html
Join Holistic Email Marketing and Steve Henderson from Communicator on this webinar and learn:
- What are the new challenges with gaining consent for new and existing data?
- How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
- How to run your own GDPR audit
About Steve Henderson: With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry.
Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015. Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Announcement of 18th IEEE International Conference on Software Testing, Verif...
3 Steps to Increasing your Email Marketing Conversions
1. 1
Kath Pay
E: training@econsultancy.com
T: +44 (0)20 7970 4167
3 Steps to Increasing
Your Email Marketing
Conversions
Econsultancy Training
Econsultancy training taster session
Marketing Week Live 2017
2. 2
Achieve Digital
Excellence
To succeed in digital, it must permeate
every part of your business – from top
level strategy, organisational structure
and staff capabilities, to technology
and processes. Econsultancy is the only
business of its kind that bridges the
gap between strategy and action
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A UNIQUE COMBINATION FOR SUCCESS
Econsultancy Training
3. 3
WHAT WE OFFER
Practitioner-led
training
At Econsultancy, we're not just trainers.
We're also passionate researchers,
analysts, consultants and most
importantly, practitioners. And that means
the insight and advice you'll receive
through our training services will be
completely up to date and relevant.
One and two day
training courses
Packed with insight and practical
advice, these courses will help you
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Intensives:
Mastering Digital Marketing
These three-day sessions will
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away with some serious know-how
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Choose any of our courses and
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Online Classroom
Based on our most popular training
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Marketing, Econsultancy’s Online
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Econsultancy Training
4. 4Econsultancy Training
Founder & CEO of Holistic Email Marketing with 21+ years of
experience in digital marketing. International trainer & speaker.
Kath is recognised as one of the UK’s leading Email Marketers and
heads up training for Econsultancy on Personalisation and Email
Marketing.
Twitter: @kathpay
Author of Econsultancy’s “The Fundamentals of Email Marketing”
https://econsultancy.com/reports/the-fundamentals-of-email-
marketing
About Kath Pay
BIOGRAPHY
5. 5Econsultancy Training
Email Marketing Advanced
You will learn how to…..
• Implement a lifecycle strategy to your
programme
• Maximise your customers touch points
• Use behavioural / response-based targeting
• Leverage social psychology within email
• Understand the power of the nudge effect
• Discover what makes your subscribers tick and
how to best apply this knowledge
• Create Persona’s for your database
What the courses are all about
Email Marketing
You will learn how to…..
• Grow a quality list
• Improve your email templates to increase
response
• Write persuasively
• Design a landing page that converts
• Assess current email campaign effectiveness
beyond open and click rates
• Use tips & tricks regarding Subject Lines,
CTA’s and design that will allow increased
conversions
• Test successfully to gain uplifts and insights
9. 9Econsultancy Training
OPEN
Subject Line Opened Clicked Converted
Win the pampering prize of a lifetime worth $10,000 38.19% 9.35% 6.74%
Win spa breaks, a personal shopper and more worth
$10,000
35.76% 11.03% 9.19%
Win a pampered new you worth $10,000 38.01% 15.45% 10.67%
Win a trip to Champneys and more worth $10,000 with
Veet
33.23% 16.76% 11.01%
22. 22Econsultancy Training
Which subject won?
OPEN
Version A
“[First Name] Test, track,
increase your profit –
start today!”
Version B
“[First Name] Start
tracking and optimizing
your business today!”
Winner: Version B had an 88% higher open rate with a 95% confidence level
✔
Behave.org
24. 24Econsultancy Training
Write for your
audience
OPEN
Brand-centric subject line:
“Our sale is on! We have hundreds
of items discounted! Don’t miss
out!”
25. 25Econsultancy Training
Write for your
audience
OPEN
Now turn this into a customer-
centric subject line:
• State the feature: Our sale is on!
• Ask yourself “so what?”
26. 26Econsultancy Training
Write for your
audience
OPEN
Customer-centric subject line:
“Here’s your chance to save $! For
24 hours only. Don’t miss out on
bagging yourself a bargain.”
33. 33Econsultancy Training
CLICK
“Your next getaway is closer than you think.
With these special offers, you can escape to
your paradise, whether that’s an urban
retreat, exotic adventure or anything in
between. Below are some featured
destinations… you have even more places to
make unforgettable memories.
TREAT YOURSELF TO THE GETAWAY YOU
DESERVE”
52. 52Econsultancy Training
Online
Classroom
1. INSIGHT AND ADVICE FROM AN
EXPERT PRACTIONER
12 engaging video training sessions
2. CPD ACCREDITATION
18 hours of CPD accreditation by the CPD
Standards Office
3. ANYWHERE, ANY TIME
The Online Classroom is mobile
and table responsive
4. GET THE ANSWERS TO
PRESSING QUESTIONS
Monthly live Q&A sessions with the
trainer (available on-demand for
those who cannot attend the live
sessions)
5. TEST AND BENCHMARK
KNOWLEDGE
Each module contains quizzes to
help users measure their
knowledge as they go
6. TRACK PROGRESSION
Users can track their own progress
while managers can review the
development of their entire team
1 2 3
4 5
6
Based on our most popular training course,
Fast Track Digital Marketing, Econsultancy’s
Online Classroom provides all the
advantages of face-to-face training with
the benefit of flexible learning. All
accessible through an Econsultancy
subscription.
Econsultancy Training
53. 53Econsultancy TrainingEconsultancy Training
Continue your learning
Email Marketing / Email Marketing Advanced- Use promo code MWL17 and save 10% off
the public training course
Online classroom
To find out more & view the full range of training options:
econsultancy.com/training
training@econsultancy.com
+44 (0)207 970 4167