The document provides information about Econsultancy and the training it offers. Econsultancy is a company that bridges the gap between digital strategy and implementation through research, training, and events. It offers public and private training courses, subscriptions to online resources, industry events, and digital transformation services. The document then discusses Econsultancy's training in more detail, including practitioner-led courses on topics like email marketing that are 1-3 days long. It also offers online learning modules and an online classroom. The rest of the document provides an overview of a course on increasing email marketing conversions in 3 steps: getting subscribers to open emails, click on content, and complete a conversion on the landing page.
Delivered by Kath Pay, CEO of Holistic Email Marketing, at Figaro Digital's Email Marketing & CRM Seminar on Thursday 9 February 2017.
Aimed at marketing professionals looking to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to build a hypothesis into your emails, to drive the actions that provide the answers you're looking for. As well as how to use a push channel such as email to inform and improve pull channel performance. Plus, tactics to test for long-term results as well as short-term results.
Personalization Tips That Will Make Your Business More MoneyOptimizely
In this presentation we address the following:
- How to drive increased engagement and conversions via intelligent testing, optimization and personalization
- Keeping ahead of evolving consumer expectations
- Differentiating your business in a crowded marketplace with personalization strategies
- How to optimize the user experience for increased customer loyalty
- Tips for creating seamless cross-channel shopping experiences
Meredith Liepelt, Creative Client Attraction™ Strategist and President of Rich Life Marketing, explains how to leverage your expertise to save you time while increasing your income.
Define Testing Goals that Influence ConversionOptimizely
Aligning the goals measured in Optimizely to the goals that drive business value is fundamental to scaling your testing program. In this session, we will review the value of goal prioritization and how knowing the value of each micro conversion in your funnel can help focus testing efforts.
When was the last time you refreshed the look of your marketing emails? Do you worry your emails are starting to feel tired and stale? How do you make your email stand out in the crowded inboxes of busy people? How do you deliver content that keeps people interested in your brand, your services, your products?
An effective email design is a big part of it. There is a a formula that drives better engagement and better results and we know a few people who have followed that formula and are already seeing the results.
We'll show you what they did to improve their email designs and marketing results.
Presented by Rise Interactive
Proven Ways to Optimize the Customer Journey at Every Step
A robust experimentation strategy optimizes the entire customer journey which requires an understanding of all the channels your customers interact with and the variables that influence their behavior. Easier said than done, right? In this session, our partner, Rise Interactive, will share how your experimentation strategy can evolve alongside your channel investments to create the ultimate customer journey.
Attend this webinar to learn about:
-Building an experimentation strategy that aligns with the customer journey
-Opportunities for personalization across channels
-Finding actionable insights and applying them to other channels
Delivered by Kath Pay, CEO of Holistic Email Marketing, at Figaro Digital's Email Marketing & CRM Seminar on Thursday 9 February 2017.
Aimed at marketing professionals looking to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. You will learn how to build a hypothesis into your emails, to drive the actions that provide the answers you're looking for. As well as how to use a push channel such as email to inform and improve pull channel performance. Plus, tactics to test for long-term results as well as short-term results.
Personalization Tips That Will Make Your Business More MoneyOptimizely
In this presentation we address the following:
- How to drive increased engagement and conversions via intelligent testing, optimization and personalization
- Keeping ahead of evolving consumer expectations
- Differentiating your business in a crowded marketplace with personalization strategies
- How to optimize the user experience for increased customer loyalty
- Tips for creating seamless cross-channel shopping experiences
Meredith Liepelt, Creative Client Attraction™ Strategist and President of Rich Life Marketing, explains how to leverage your expertise to save you time while increasing your income.
Define Testing Goals that Influence ConversionOptimizely
Aligning the goals measured in Optimizely to the goals that drive business value is fundamental to scaling your testing program. In this session, we will review the value of goal prioritization and how knowing the value of each micro conversion in your funnel can help focus testing efforts.
When was the last time you refreshed the look of your marketing emails? Do you worry your emails are starting to feel tired and stale? How do you make your email stand out in the crowded inboxes of busy people? How do you deliver content that keeps people interested in your brand, your services, your products?
An effective email design is a big part of it. There is a a formula that drives better engagement and better results and we know a few people who have followed that formula and are already seeing the results.
We'll show you what they did to improve their email designs and marketing results.
Presented by Rise Interactive
Proven Ways to Optimize the Customer Journey at Every Step
A robust experimentation strategy optimizes the entire customer journey which requires an understanding of all the channels your customers interact with and the variables that influence their behavior. Easier said than done, right? In this session, our partner, Rise Interactive, will share how your experimentation strategy can evolve alongside your channel investments to create the ultimate customer journey.
Attend this webinar to learn about:
-Building an experimentation strategy that aligns with the customer journey
-Opportunities for personalization across channels
-Finding actionable insights and applying them to other channels
Optimizing Your B2B Demand Generation MachineOptimizely
If generating demand for your product is a struggle, rest assured that you are in the majority. 63% of marketers say their top challenge is generating traffic and leads. So what's a marketer to do? We say: hypothesize and experiment.
Join us for this free seminar where SurveyMonkey will share how their marketing team experiments and optimizes different parts of their demand gen machine. You'll hear real stories, tactics, and outcomes that will inspire your own demand gen experimentation.
Personalizing a One-To-Many Customer Success ApproachAmity
Not every business model can support a high-touch or even low-touch customer success approach. Some businesses need to choose a tech-touch or automated success model because they have a low price point or a tech-focused customer base. Other companies have a segment of customers that fits best with a one-to-many approach.
How do you make the transition to an automated Customer Success approach? In this webinar, we cover:
• How to design the program
• Automated touch-points
• Balancing automation and personalization
• The importance of testing
• Technology ideas and option
Image credit: Jack Smith (https://www.eyeem.com/p/98846914)
Mailchimp: Scaling Experimentation Across TeamsOptimizely
Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow.
In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams.
Join this webinar and learn:
The history of growth and experimentation at Mailchimp
How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60
About the launch of their internal Experimentation Resource Group
How they created a data-driven decision-making framework across the company
With the digitization of everything and the growth of liquid expectations, companies now have the daunting task as well as the opportunity to help their customers fulfill their wildest intents.
In this presentation discover how Accenture Interactive will discuss how personalization is revolutionizing marketing strategies.
The Key Takeaways:
- Major digital marketing trends where personalization is proving disruptive
- Accenture Interactive’s POV on personalization and practical frameworks you can apply
- What’s next including how the customer genome will change customer relationships
Product Distribution Strategy PowerPoint Presentation SlidesSlideTeam
This complete presentation has a set of nineteen slides to show your mastery of the subject. Use this ready-made PowerPoint presentation to present before your internal teams or the audience. All presentation designs in this Product Distribution Strategy Powerpoint Presentation Slides have been crafted by our team of expert PowerPoint designers using the best of PPT templates, images, data-driven graphs and vector icons. The content has been well-researched by our team of business researchers. The biggest advantage of downloading this deck is that it is fully editable in PowerPoint. You can change the colors, font and text without any hassle to suit your business needs
Experimental statistics is only one of the many powerful analytical techniques companies are using to supercharge their experiment ideation, segmentation, and analysis. Check out this content for a refresher of key stats issues and a discussion on how to use data for better test and bigger wins.
Created, executed, and monitored a search engine marketing campaign on AdWords for a product. Evaluated post-campaign results and drafted a strategy for positive ROI
Content Marketing
Here is my presentation from the ACEF Asian Customer Engagement Awards (25-April-2015). This covers the basics of planning and executing content marketing campaigns online. It gives a working content marketing framework and content strategy, as well as used cases from ICICI Lombard, Koovs.com, Standard Chartered Bank.
A personalization strategy allows you to identify segments of visitors with distinct preferences or needs, and then create targeted experiences for them. In this workshop, you'll learn the fundamental steps to developing your own personalization strategy. Discover how to connect your personas, segments, and attributes so you can define actionable audiences. Learn how to map these audiences to customized experiences and deliver highly personalized campaigns. Explore how to merge A/B testing and personalization, forming a cutting-edge optimization practice.
We'll also discuss some personalization use cases that are already driving ROI for early adopters of the practice, and we'll address some important implications that running personalization will present.
This is the presentation that I gave on April 14 , 2011 at the Small Business & Technology Development Center at the University of Arkansas Fayetteville. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Created, executed, and monitored a search engine marketing campaign in Australia on Google AdWords for a Udacity product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Planned and prepared an email marketing campaign which included creating a customer list, crafting an email, using MailChimp to create the campaign, and evaluation of the email campaign results.
Ideation: Test Ideas & QA Steps for Maximising Your Win Rate | Optimizely ANZ...Optimizely
James Spittal, CEO & Founder of Web Marketing ROI and Holly Joshi, Sr. Customer Success Manager from Optimizely with our latest presentation from the Experimentation Insights Tour.
Watch the webinar here: https://optimizely.wistia.com/medias/s7s7dodsi0
Description:
How to come up with better experiment ideas and creative ways to increase test velocity.
'Win rate' and 'velocity' are two of the most important key metrics in managing an enterprise conversion rate optimisation programme. Learn how to win faster and more often.
You'll learn:
Conversion research + methodology = better test ideas
Better test ideas = increased win rate
Better QA = increased win rate
Optimizing Your B2B Demand Generation MachineOptimizely
If generating demand for your product is a struggle, rest assured that you are in the majority. 63% of marketers say their top challenge is generating traffic and leads. So what's a marketer to do? We say: hypothesize and experiment.
Join us for this free seminar where SurveyMonkey will share how their marketing team experiments and optimizes different parts of their demand gen machine. You'll hear real stories, tactics, and outcomes that will inspire your own demand gen experimentation.
Personalizing a One-To-Many Customer Success ApproachAmity
Not every business model can support a high-touch or even low-touch customer success approach. Some businesses need to choose a tech-touch or automated success model because they have a low price point or a tech-focused customer base. Other companies have a segment of customers that fits best with a one-to-many approach.
How do you make the transition to an automated Customer Success approach? In this webinar, we cover:
• How to design the program
• Automated touch-points
• Balancing automation and personalization
• The importance of testing
• Technology ideas and option
Image credit: Jack Smith (https://www.eyeem.com/p/98846914)
Mailchimp: Scaling Experimentation Across TeamsOptimizely
Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow.
In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams.
Join this webinar and learn:
The history of growth and experimentation at Mailchimp
How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60
About the launch of their internal Experimentation Resource Group
How they created a data-driven decision-making framework across the company
With the digitization of everything and the growth of liquid expectations, companies now have the daunting task as well as the opportunity to help their customers fulfill their wildest intents.
In this presentation discover how Accenture Interactive will discuss how personalization is revolutionizing marketing strategies.
The Key Takeaways:
- Major digital marketing trends where personalization is proving disruptive
- Accenture Interactive’s POV on personalization and practical frameworks you can apply
- What’s next including how the customer genome will change customer relationships
Product Distribution Strategy PowerPoint Presentation SlidesSlideTeam
This complete presentation has a set of nineteen slides to show your mastery of the subject. Use this ready-made PowerPoint presentation to present before your internal teams or the audience. All presentation designs in this Product Distribution Strategy Powerpoint Presentation Slides have been crafted by our team of expert PowerPoint designers using the best of PPT templates, images, data-driven graphs and vector icons. The content has been well-researched by our team of business researchers. The biggest advantage of downloading this deck is that it is fully editable in PowerPoint. You can change the colors, font and text without any hassle to suit your business needs
Experimental statistics is only one of the many powerful analytical techniques companies are using to supercharge their experiment ideation, segmentation, and analysis. Check out this content for a refresher of key stats issues and a discussion on how to use data for better test and bigger wins.
Created, executed, and monitored a search engine marketing campaign on AdWords for a product. Evaluated post-campaign results and drafted a strategy for positive ROI
Content Marketing
Here is my presentation from the ACEF Asian Customer Engagement Awards (25-April-2015). This covers the basics of planning and executing content marketing campaigns online. It gives a working content marketing framework and content strategy, as well as used cases from ICICI Lombard, Koovs.com, Standard Chartered Bank.
A personalization strategy allows you to identify segments of visitors with distinct preferences or needs, and then create targeted experiences for them. In this workshop, you'll learn the fundamental steps to developing your own personalization strategy. Discover how to connect your personas, segments, and attributes so you can define actionable audiences. Learn how to map these audiences to customized experiences and deliver highly personalized campaigns. Explore how to merge A/B testing and personalization, forming a cutting-edge optimization practice.
We'll also discuss some personalization use cases that are already driving ROI for early adopters of the practice, and we'll address some important implications that running personalization will present.
This is the presentation that I gave on April 14 , 2011 at the Small Business & Technology Development Center at the University of Arkansas Fayetteville. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Created, executed, and monitored a search engine marketing campaign in Australia on Google AdWords for a Udacity product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Planned and prepared an email marketing campaign which included creating a customer list, crafting an email, using MailChimp to create the campaign, and evaluation of the email campaign results.
Ideation: Test Ideas & QA Steps for Maximising Your Win Rate | Optimizely ANZ...Optimizely
James Spittal, CEO & Founder of Web Marketing ROI and Holly Joshi, Sr. Customer Success Manager from Optimizely with our latest presentation from the Experimentation Insights Tour.
Watch the webinar here: https://optimizely.wistia.com/medias/s7s7dodsi0
Description:
How to come up with better experiment ideas and creative ways to increase test velocity.
'Win rate' and 'velocity' are two of the most important key metrics in managing an enterprise conversion rate optimisation programme. Learn how to win faster and more often.
You'll learn:
Conversion research + methodology = better test ideas
Better test ideas = increased win rate
Better QA = increased win rate
This paper takes a look at the increasing implementation and use of technology enabled learning. Since my first paper on the topic a couple of years ago there have been developments and some great examples of organisations driving great multi-modal learning initiatives combining the technology side with a strong human touch....read on...
Wearable Technology in the Lab - a useful new perspective?Clare Gormley
Presentation delivered by Patrick Doyle & Clare Gormley at ECEL 2015 on use of wearable technology in a laboratory context. Note that a short video demo of the wearable camera in action is available through a link within the presentation.
Leveraging Psychology in Digital MarketingMohamed Mahdy
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by analyzing buyer behaviors and working to get into the mind of their target audience. Kath Pay, Marketing Director at cloud.IQ, clearly illustrates the strong intersection between modern marketing and psychology.
ebook to learn about:
The different types of consumer psychology principles
How to incorporate those principles into your marketing programs
How consumer psychology principles can assist your customer in their journey
How marketers benefit from facilitating successful conversations
In this webinar, Tamara Gielen cover trends, best practices and tactics to generate leads via social media (Twitter, Facebook, blogs, communities etc) and how to nurture and convert those leads into paying customers.
Tamara Gielen, Plan to Engage
Vortrag auf der Email-Expo 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
How often have you abandoned a checkout due to a confusing and difficult experience?
Unfortunately this is more common than it should be. Join Kath Pay of Plan to Engage and James Critchley of cloud.IQ, where we will focus on 3 keys to leverage in order to prevent abandonment of the shopping cart process.
At #fusionmex Brussels Kath spoke about “The evolving inbox”. She explains: “The inbox has significantly changed and has a host of new challenges such as Mobile email, Facebook Messages, Gmail's Priority Inbox and Hotmail’s new inbox management tabs, recipients have more control over which messages make it into the inbox and how they're organized than ever before. Inbox hierarchy is becoming a new deliverability and engagement hurdle. In my presentation I covered what steps email marketers can take now to ensure ongoing visibility and establish inbox preference”.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
How to Reduce Customer Acquisition Costs and Optimize Advertising SpendOptimizely
Discover how you can optimize your advertising spend, boost your ROI, and reduce your CAC with Optimizely’s senior strategy consultant, Brad Yee.
What you will learn:
- How to run effective landing page campaigns that boost the ROI of your digital programs
- Best practices for unlocking the power of symmetric messaging to acquire more leads at no cost
- What strategies we’ve seen to be successful at reducing CAC and sales support costs
My ATD Webcast with Qstream: Stop Wasting Money on Sales TrainingMike Kunkle
These are the slides from the webcast I did with Lisa Clark of Qstream on ATD's Watch & Learn Webcast Series. You can see more detail and register to view the one-hour webcast at:
https://www.td.org/Digital-Resources/Webcasts/TD/2015/03/Stop-Wasting-Money-on-Sales-Training
How to Create a Marketing Plan for Online Employee TrainingBizLibrary
I bet you didn’t think you’d need marketing skills when you joined the learning and development industry. No worries, we’re here to help. Ultimately, both marketers and learning professionals want their audiences to take some specific action. Whether you're trying to sell a product or convince an employee to use a new skill, you're trying to persuade someone to do something.
In this webinar we’ll provide:
• An overview of the implementation process of a new online learning platform
• How to develop a marketing strategy
• How to develop target audiences
• How to create a marketing plan
• Marketing methods and techniques that keep your employees engaged
www.bizlibrary.com
KlickCourse is a membership platform that allows for influencers, trainers, coaches and consultants to train employees, followers, students and clients and get them certified, so they can show others PROOF of Accomplishment!
KlickCourse offers participants certification for courses that have been completed and earn course credit points, so that they will feel AWARDED for Their Effort to go through the curriculum and pass with Flying Colors.
Course Credits within KlickCourse can be earned for signing up, or purchasing a new course, completing his/her profile, and upon course completion. The administrator can set a Dollar Value for each credit point scored so that participants are EXTRA MOTIVATED to take ACTION.
KlickCourse Comes With A SIMPLE To Understand Course Structure!
Build Your Information Products FAST...
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Adds Lots Of Value To Your Curriculum
KlickCourse Let's You Setup Your Own Course Credit Program!
Students Earn Course Credit By Completing Important Steps Which Incentivices Them To Complete The Training!
KlickCourse Let's You Integrate With Any Major AUTORESPONDER!
Get Your Students To BUY MORE Courses By Sending Them A Series Of Emails Notifying Them Of Their Ability To Use Their Course Credits!
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Easily Build COURSE VARIATIONS And Make More In The Process!
KlickCourse Comparison Table With KAJABI & TEACHABLE
Benefit Now From This ONE-TIME OFFER During THIS LAUNCH
Information Products provide a wide range of benefits for both the creator and the consumer. For the CREATOR, information products provide a way to share their knowledge with the world and make a profit while doing so. For the CONSUMER, information products provide a way to learn new information and skills quickly and easily.
TOP 10 Benefits of Having Your Own Information Product:
1. Easy to create: Information products can be created relatively easily, especially compared to other types of products. This makes them a good option for those who want to start a business quickly without a large investment upfront.
2. Share your knowledge: Information products allow you to share your knowledge with the world. This can help you build a following and expand your reach.
3. Make a profit: Information products can be easily monetized, especially if they are well-created and targeted to a specific audience.
4. Learn new information: Information products can help you learn new information and skills quickly and easily. This can be helpful for expanding your knowledge and expertise.
5. Reach a wider audience: Information products can help you reach a wider audience than you would be able to reach with other types of products. This can help you expand your business and reach more consumers.
6. Easy to consume: Information products are easy to consume, which makes them a good option for those who are busy or don’t have a lot of time to sp
Kolkata’s no.1 Digital Marketinga nd Digital Entrepreneurship Training Institute offering 100% job Oriented and Live project Based Digital Marketing, SEO, PPC, Social Media, Affiliate Marketing, Youtube Marketing training to get MNC jobs with 1 Month. Call 9433365039 and 9830363622 for FREE DemO Class Now.
How Enterprise SaaS Companies Justify Investment in Customer SuccessGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How Enterprise SaaS Companies Justify Investment in Customer Success - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Bazaarvoice, ToutApp, Enviance, LinkedIn
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Driving Customer Acquisition and Growth with ExperimentationOptimizely
Taking a narrow view of experimentation data and looking solely at basic conversion metrics like clicks, lead generation or purchases may actually be limiting your growth strategy. In this session, you’ll learn how to draw confident conclusions about your experiments and their revenue impact, and avoid common pitfalls. ClassPass optimization expert, Nina Bayatti will share her experience approaching every customer acquisition effort as a hypothesis to be tested and how even when presented with positive outcomes she takes a critical eye to the results. By leveraging down-funnel data to evaluate the full story, Nina is able to identify which experiments are truly serving her goals beyond a single conversion metric.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
5 engaging tactics to optimise conversions for your email marketing prograHolistic Email Marketing
We all know how important conversions are - but how many of us actually focus on converting our customers within our emails? Econsultancy found that for every $92 spent acquiring customers, only $1 is spent on conversion rate optimisation and unfortunately the same can be said for email marketing.
In this session, Kath Pay of Plan to Engage shows 5 engaging tactics to implement within your email marketing programme that will help you to successfully drive conversions.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Media as a Mind Controlling Strategy In Old and Modern Era
3 Steps to Increasing your Email Marketing Conversions
1. 1
Kath Pay
E: training@econsultancy.com
T: +44 (0)20 7970 4167
3 Steps to Increasing
Your Email Marketing
Conversions
Econsultancy Training
Econsultancy training taster session
Marketing Week Live 2017
2. 2
Achieve Digital
Excellence
To succeed in digital, it must permeate
every part of your business – from top
level strategy, organisational structure
and staff capabilities, to technology
and processes. Econsultancy is the only
business of its kind that bridges the
gap between strategy and action
through a unique mix of research,
training and events.
ENABLE INSPIRE
Public and
in-company
training courses
Subscriptions and
online resources
Industry-leading
events
Digital
transformation
services
SUBSCRIPTIONS
Our research and online resources are
produced by our own analysts and
researchers with two goals in mind: to
provide you with the insight you need
and ability to put what you know into
practice
TRAINING COURSES
We're not just trainers – we’re
practitioners. That means the
insights we share are tested,
honed and always up-to-date.
DIGITAL TRANSFORMATION
Address strategy, people,
processes and technology to close
the gap between where you are
now and where you need to be.
EVENTS AND NETWORKING
Our events are carefully curated to
provide inspiration and fresh thinking,
practical focus on the topics that matter
as well as enviable networking.
A UNIQUE COMBINATION FOR SUCCESS
Econsultancy Training
3. 3
WHAT WE OFFER
Practitioner-led
training
At Econsultancy, we're not just trainers.
We're also passionate researchers,
analysts, consultants and most
importantly, practitioners. And that means
the insight and advice you'll receive
through our training services will be
completely up to date and relevant.
One and two day
training courses
Packed with insight and practical
advice, these courses will help you
get up to speed and beyond
in your chosen subject
Intensives:
Mastering Digital Marketing
These three-day sessions will
power through theory and
practical skills and see you come
away with some serious know-how
On-site and bespoke
training courses
Choose any of our courses and
we’ll deliver and tailor it to your
team - ensure an open environment
and to get everyone up to speed
Interactive Elearning modules
These convenient, interactive,
online modules cover core digital
skills and will allow you to learn
the basics at your own pace
Online Classroom
Based on our most popular training
course, Fast Track Digital
Marketing, Econsultancy’s Online
Classroom provides all the
advantages of face-to-face
training with the benefit of flexible
learning.
Econsultancy Training
4. 4Econsultancy Training
Founder & CEO of Holistic Email Marketing with 21+ years of
experience in digital marketing. International trainer & speaker.
Kath is recognised as one of the UK’s leading Email Marketers and
heads up training for Econsultancy on Personalisation and Email
Marketing.
Twitter: @kathpay
Author of Econsultancy’s “The Fundamentals of Email Marketing”
https://econsultancy.com/reports/the-fundamentals-of-email-
marketing
About Kath Pay
BIOGRAPHY
5. 5Econsultancy Training
Email Marketing Advanced
You will learn how to…..
• Implement a lifecycle strategy to your
programme
• Maximise your customers touch points
• Use behavioural / response-based targeting
• Leverage social psychology within email
• Understand the power of the nudge effect
• Discover what makes your subscribers tick and
how to best apply this knowledge
• Create Persona’s for your database
What the courses are all about
Email Marketing
You will learn how to…..
• Grow a quality list
• Improve your email templates to increase
response
• Write persuasively
• Design a landing page that converts
• Assess current email campaign effectiveness
beyond open and click rates
• Use tips & tricks regarding Subject Lines,
CTA’s and design that will allow increased
conversions
• Test successfully to gain uplifts and insights
9. 9Econsultancy Training
OPEN
Subject Line Opened Clicked Converted
Win the pampering prize of a lifetime worth $10,000 38.19% 9.35% 6.74%
Win spa breaks, a personal shopper and more worth
$10,000
35.76% 11.03% 9.19%
Win a pampered new you worth $10,000 38.01% 15.45% 10.67%
Win a trip to Champneys and more worth $10,000 with
Veet
33.23% 16.76% 11.01%
22. 22Econsultancy Training
Which subject won?
OPEN
Version A
“[First Name] Test, track,
increase your profit –
start today!”
Version B
“[First Name] Start
tracking and optimizing
your business today!”
Winner: Version B had an 88% higher open rate with a 95% confidence level
✔
Behave.org
24. 24Econsultancy Training
Write for your
audience
OPEN
Brand-centric subject line:
“Our sale is on! We have hundreds
of items discounted! Don’t miss
out!”
25. 25Econsultancy Training
Write for your
audience
OPEN
Now turn this into a customer-
centric subject line:
• State the feature: Our sale is on!
• Ask yourself “so what?”
26. 26Econsultancy Training
Write for your
audience
OPEN
Customer-centric subject line:
“Here’s your chance to save $! For
24 hours only. Don’t miss out on
bagging yourself a bargain.”
33. 33Econsultancy Training
CLICK
“Your next getaway is closer than you think.
With these special offers, you can escape to
your paradise, whether that’s an urban
retreat, exotic adventure or anything in
between. Below are some featured
destinations… you have even more places to
make unforgettable memories.
TREAT YOURSELF TO THE GETAWAY YOU
DESERVE”
52. 52Econsultancy Training
Online
Classroom
1. INSIGHT AND ADVICE FROM AN
EXPERT PRACTIONER
12 engaging video training sessions
2. CPD ACCREDITATION
18 hours of CPD accreditation by the CPD
Standards Office
3. ANYWHERE, ANY TIME
The Online Classroom is mobile
and table responsive
4. GET THE ANSWERS TO
PRESSING QUESTIONS
Monthly live Q&A sessions with the
trainer (available on-demand for
those who cannot attend the live
sessions)
5. TEST AND BENCHMARK
KNOWLEDGE
Each module contains quizzes to
help users measure their
knowledge as they go
6. TRACK PROGRESSION
Users can track their own progress
while managers can review the
development of their entire team
1 2 3
4 5
6
Based on our most popular training course,
Fast Track Digital Marketing, Econsultancy’s
Online Classroom provides all the
advantages of face-to-face training with
the benefit of flexible learning. All
accessible through an Econsultancy
subscription.
Econsultancy Training
53. 53Econsultancy TrainingEconsultancy Training
Continue your learning
Email Marketing / Email Marketing Advanced- Use promo code MWL17 and save 10% off
the public training course
Online classroom
To find out more & view the full range of training options:
econsultancy.com/training
training@econsultancy.com
+44 (0)207 970 4167