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- 2. Existing Product- Audiobook Audible Extracts “tinkled to his feet” – Nice description “Too late, two men” – Repetition of two/too (homophone) “like a tent peg” – Nice imagery, brutal “He recognised them from theTarragona film strip” – Call- back to earlier in the book Audio Quality No sfx No music, just reading Reading in a clear, concise manner Neutral accent – no clear location Audience Appeal £18.29 –Weirdly specific, fair price for 14h £7.99 per month subscription – Cheap, get one book per month + membership exclusives Complex language for an older audience Target Audience: Male, Adult, Middle Class
- 3. Existing Product – Book Poster Poster Qualities Chess background, possibly refers to book title of ”Dark Horse” (Chess Piece: Knight) Two pictures of the book with the cover actually printed on it Contact information & location White and yellow text like the book has One book is open, the other is on the ground Book on the ground has a reflection, as if it’s on glass.
- 4. Existing Product – Book & Movie Cover Comparrison Different aspect ratio. DVD jacket wider than book sleeve. Title at the top of the book but at the bottom of the DVD.This is because you need space to put the author’s name on a book, but you need to show the leading actor on a DVD jacket. Protagonist at the centre of the cover/jacket doing something cool. Blue colours to represent the sea. Protagonist is the son of theGreek sea god. Link colours to themes in book and movie. Orange shirt represents the energy of the demigods. It’s halfway between red and yellow, possibly representing “halfbloods” like Camp Halfblood.
- 5. Existing Product – Book Cover/Audiobook Icon Book Cover/Sleeve Author’s name bigger/smaller than title depending on how famous author/franchise is. Harry Potter, for example, the title has a larger font than JK Rowling and is higher on the page, whereas another one of her books (The Casual Vacancy) her name is higher than the title and it’s the same size. Audiobook Icon I want to break conventions of the medium where there’s a location, object or person in the centre of the icon as I want to have my main character leaning against the side of the icon. Similar, if not identical, to actual book cover.
- 6. Existing Product Bigger franchise than her own name so the title is bigger Practically unknown writer at the time Author is more famous than the book Title is the same size and font as JK Rowling’s name, unusual for book cover conventions
- 7. Existing Product – D&D Podcast Audio Qualities Audio taken from a video and put into a podcast Intro music Background music, appropriate to situation happening in audio Dice rolling sounds Audience Appeal Free to listen to or watch Target Audience: Male,Teen, Middle Class
- 8. ResearchAnalysis ■ What common features do the researched products have? – Most, if not all of my researched products have heavy aspects of audio.This is because I made a heavy emphasis on researching audio based products.The most prevalent common theme running throughout all researched products are bright, flashy covers/icons. Whatever is shown on the cover/icon links into the content of the book, audio or movie.This features things like a protagonist, a location or an object.There is also the comparison of book to movie to audiobook covers, where they all have a similar theme or layout to each other.The “Percy Jackson” books by Rick Riordan are a good example of this.The book was written and the official art was made before the movie came out, but it’s obvious how much cover art influenced the DVD jacket. And the audiobook icon clearly uses the same art as the book cover. ■ What aspects of the research will you include within your own production work? – I intend to include the similarity of book cover to audiobook icon, to link the two pieces together.When researching audiobooks, I examined the writing style and the words used. I will be using similar descriptive techniques in the few chapters I write for my product. Unlike the audiobook and closer to the Podcast I researched, I will be adding sound effects and possibly an intro song. I’m not very good at making music so the intro jingle is dependant on whether I can figure out how to use Garage Band or not.The advertising I researched helped me understand the conventions of a book poster.This means that I can fully make a book poster with confidence that I will be following the genre conventions.
- 10. SecondaryAudience research ■ According to this blog post, audiobook sales have more than doubled within the last year.This suggests that audiences are getting more interested in audiobooks.This is good for me as I have been planning to make an audiobook
- 11. SecondaryAudience research ■ Audiobooks, as of March 11 2019, make up 5% of all book sales. This is a growth of 3% from previous years.This implies that the audiobook market is growing steadily.To appeal to this broad of an audience, I will have to have good advertising.
- 12. SecondaryAudience research Based on this statistic, I would suggest that the 47% listen to audiobooks on smartphones.To appeal to that audience, I will target advertising towards a younger demographic using things such as buzzwords and imagery like guns and hegemonic male characters.
- 13. SecondaryAudience research This graph presents the audiobook listening population in the United States as of January 2018, broken down by gender. During a survey, 18 percent of female respondents stated they had listened to at least one audiobook in the previous 12 months.
- 14. Primary Audience research Blah blah have hunky man as protagonist and some female characters Age primary 18 Gender primary female
- 15. Primary Audience research Blah blah blah most audience is middle class, but some are working so have moderate price
- 16. Primary Audience research Blah blah more hunky men
- 17. Interviews■ Would a dark, gloomy and mysterious book cover entice you into buying a supernatural crime thriller? Why? If not, why? – Yes, I want a cover that fits the theme of the book, and I generally look for interesting covers. Something dark and forboding on the cover will share the same feeling as when it's written down. ■ What kind of sounds do you associate with a forest set in a horror movie?Why? – The sound of twigs snapping can make people feel like they're not alone. Other sounds could be the sound of wind and leaves rustling can also add to this effect, but in suspenseful situations I tend to think that less is more. Perhaps quiet crickets that fade out when things get tense. ■ What do you expect to see on a poster advertising a book, like on you'd see at a train station?Why? – The book should be displayed on the poster, which should have similar colours to the cover. Big bold fonts to catch attention, as well as the price and where you can buy the book. Maybe even one or two reviews about the bok to really sell it. ■ Finally, do you think a fictional North American town surrounded by forest in winter works as a setting for a supernatural crime book? – Yes, and no.There's a lot of folklore that originates from native history which could help fuel the story. And being trapped in a town far away from all other civilisation does help enhanse the suspenseful situation. However, a small town isn't likely to bethe target of investigators, and depending on the poplation having crimes take place hee could be overwhelming.
- 18. Interviews ■ Would a dark, gloomy and mysterious book cover entice you into buying a supernatural crime thriller?Why? If not, why? – I think that if the front cover is enticing enough with it's mysterious and gloomy vibes, I may buy the book, yes. ■ What kind of sounds do you associate with a forest set in a horror movie? Why? – I imagine owls hooting, possibly bats squeaking and twigs breaking. Maybe even wind whistling through the trees. ■ What do you expect to see on a poster advertising a book, like on you'd see at a train station?Why? – A picture of the book itself, stood on a background.There'd be a recommendation from a newspaper/critic by the side. ■ Finally, do you think a fictional North American town surrounded by forest in winter works as a setting for a supernatural crime book? – I think that it would be a perfect setting indeed.
- 21. Practical Research Video ■ I messed around with hue and saturation and inverted things
- 22. BIBLIOGRAPHY
- 23. Bibliography 1. Wincup, Ben. (2019)TargetAudience Research Survey (conducted on April 2019) 2. Fox, Spencer. (2019)TargetAudience Interviews (conducted onApril 2019) 3. Long,Abigail. (2019)TargetAudience Interviews (conducted onApril 2019)
Editor's Notes
- Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
- Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
- Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
- Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
- Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
- Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
- Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
- Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
- Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
- Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
- Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
- Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
- Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
- If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject. Getting some background information on your subject would be a really good idea. Find some resources, log them, read them and write something about them.
- If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject. Getting some background information on your subject would be a really good idea. Find some resources, log them, read them and write something about them.
- Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future. Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here. Make something similar but unrelated to your chosen idea. Do not make it a version of your final product; it is an experiment Provide a reflection of the processes you used and how it has been useful. Don’t do something that you already know how to do.
- Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future. Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here. Make something similar but unrelated to your chosen idea. Do not make it a version of your final product; it is an experiment Provide a reflection of the processes you used and how it has been useful. Don’t do something that you already know how to do.
- List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.