The document provides a summary of Benjamin Wincup's production process evaluation for their FMP. It discusses the key aspects of their research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback received. For research, they found their target audience but struggled to find similar genre products. Planning was messy with missed deadlines and a dropped voice actor. Time management was poor with delays. Peer feedback praised the audio clip and book covers but noted the inconsistent accent and needing blurb for the audiobook promo. The author agreed with feedback on spelling and adding blurb, and re-recording without the accent.

1. EVALUATION
Benjamin Wincup

2. PRODUCTION
PROCESS
EVALUATION

3. Research
The best bit about my research was that it helped me figure out
who my actual audience was.That helps because I can then tailor
the product to suit the audience. I did a pit of personal research
such as reading books to help me with the writing of my product.
The hardest part of the research was trying to find products in a
similar genre to my book as usually.A noir detective novel will
feature a serial killer in the 1920s or something along those lines.

4. Planning
In a summary, the planning phase of my FMP was an absolute
mess. I had a rough idea of what I wanted to make, but I ended up
losing track of time and missing a personal deadline by a few days.
One of the voices I had recruited for my audio had to drop out due
to personal reasons and I didn’t have a backup voice as a
replacement.What this meant was that I had to re-write a section
of my work to change the contextual exposition. It ultimately
worked, but the main issue is that I wasn’t happy with the outcome
of the product.

5. Time Management
Much like my planning, my time management was dreadful. I went
completely over deadlines, lost track of time and handed my work
in about a week late. On the bright side, I’m mostly happy with
where my work is at the point of writing this, so I think that extra
week helped me figure things out.

6. Technical Qualities
Central author, title and character
Simple colours
Unique fonts
Both products feature
distinct, unique fonts that
could be easily
recognisable.
The existing product has
a very clear colour
scheme which comes
across.This is because it
is all primary colours. My
product is black and
white with red to
emphasise the style of
art it is based on, which
uses only black, white
and red.
The most
conventional
thing about both
products is the use
of alignment.
Both feature a
character, the
author’s name and
the title all in the
middle of the
page.The
difference
between the too is
that whilst
Lowinsky has her
name on the
bottom of the
page, I’ve put my
name on the top.

7. Aesthetic Qualities
I’m not overly fond of
the gradient used on
the poster, and the font
doesn’t really work as
it’s too crazy for a
poster. I think the
reason this turned out
wrong is because I
didn’t follow the
conventions of book
posters.
I love how pleasing
the layout of the
images is.With the
audiobook icon in
the centre, there’s
not much room for
images and icons
anywhere but the
side.This left me
with an interesting
situation where I
could create an
almost
asymmetrically
identical layout. I
personally like the
look of that.

8. Audience Appeal
To appeal to my audience, the audiobook is fiction.This
would appeal to my primarily female audience as it has
been shown in research that fiction is consumed more by
female readers.To appeal to the 18 year olds, I originally
tried to include a strong secondary character that was
female, however due to personal issues with the voice
actress, I had to write them out of the story.

9. PEER
FEEDBACK

10. Feedback 1
■ What did you like about the product?
– Book Covers: Good use of iconography. There is a clear theme running throughout the three covers that
makes it easy to connect as a series. It was nice to see which book was in which order and the font seemed to
suit the theme of the books. The cover for the Red Sands book was, however, not to the same standard as the
rest and looked a bit rushed.
– Promo Sheet for Audiobook. Clear concise and well laid out. I would have just said available in audiobook; it's
obvious that it's a different format to a printed book. Maybe a bit of blurb like you would have on the back
cover of a book would have brought the reader/listener into the book.
– Audiobook Clip: Well written and narrative although the narrator's accent was inconsistent. It might have
been better to just have read it in a natural accent. The opening was a nice hook into the book and there was
sufficient indication of a back story that made the main character interesting. The description of the injuries
on the victim were enough to spark the imagination without being to 'in your face'. The use of sound effects
added an additional dimension to the book that is often missing in other and I thought that the fading out
and in of the background noise in the Cafe scene was particularly effective; it gave the elder an 'other-wordly'
aspect. I would be really keen to listen to the rest of the story
■ What improvements could have been made to the product?
– Lose the accent; it was a bit jarring at times and veered from American to Australian with a bit of cockney
thrown in.
– Review and amend the cover for Red Sands; it looks a bit amateurish compared to the others.
– A bit of blurb on the audiobook promo to hook the reader/listener?

11. Feedback 2
■ What did you like about the product?
– I was particularly impressed by the striking visual graphics of the book cover.
Although the text font was more challenging to read than a plain font, the font used
was interesting enough to grab my attention. The images used also heightened my
interest in this product wanting to know more about Detective Harper and the story.
Having listened to the audio file, I was delighted by the high quality of the story and
the use of language to describe it. I felt the images used on the book cover
complemented the written story - the image on “Wild Dog” left me feeling intrigued,
could this be Harper or was it the native American or was it the mythical creature? The
image on the the front of “Pommegranite Seeds” corresponded to the description of
Harper in the audio file.
■ What improvements could have been made to the product?
– I wasn’t sure whether the spelling of Pommegranite rather than Pomegranate was
deliberate or not. Either way, the spelling and the title was intriguing to me. I would
possibly consider using a slightly easier to read font but only if this was just as eye-
catching.Overall, I was very impressed.

12. Feedback 3
■ What did you like about the product?
– I found the audio narrative intriguing, exceptionally descriptive
and drew me in to a world of potentially gory drama.The audio
wildlife sounds in the back ground were genius leading you to
believe you were out in the open whilst listening. Something I
would happily buy and listen to.The poster gave all three covers
of the books making identifying the next in the series really easy
for the purchaser instead of searching just by title.
■ What improvements could have been made to the product?
– From a non-artistic person, I can offer nothing to improve the
product as it is currently. Although perhaps the almost singular
colour tones could be improved with the addition of the odd
colour splash in parts.

13. Feedback 4
■ What did you like about the product?
– The book cover designs are unique and therefore stand out.
– I like the fact the cover told you which one in the series you are looking at, I hate reading a
book only to discover it is number 3 in the series.
– The audio set the right atmosphere with the music at the beginning, you knew straight away
it was likely to be a detective story.
– Once I had listened to the audio I could see the link between it and the book one cover, as the
audio referred to local native people and the book cover for book one reflected that.
– The sound effects on the audio made it clear that the Detective Harper was outside at the
beginning, the birds and animal sounds were very good.
■ What improvements could have been made to the product?
– Whilst I liked the book cover pictures and the information it contained I wasn’t overly keen on
the font used. I think it distracted from the artwork.
– The audio moved from the outside to the inside but it took me a minute to realise it, there was
the use of what I assume was a shop doorbell but it came slightly after the narrative of
Detective Harper going inside.There just needed to be a clearer audio signal that Detective
Harper was moving locations.

14. Feedback 5
■ What did you like about the product?
– There is good atmospheric music at the beginning of the audio and the
sound effects add depth to the presentation.
– The style of narration complements the ‘noir’ style of writing.The
description is detailed and gives a good picture of what’s going on
whilst maintaining a natural flow.
– The narrator and author managed to get different voices for the
different characters which will aid the listener reader in following the
story as it developed.
– The graphics are eye catching the book cover would make me pick up
the book. It reminded me of a shooting range target.
■ What improvements could have been made to the product?
– I wondered if having a narrator with a Canadian accent would have
enhanced the presentation - shades of Phillip Marlow. Probably not as
it was well done anyway.

15. Peer Feedback Summary
■ What do you agree with from your peer feedback?
– I agree that;
■ The spelling of pomegranate is wrong.
■ The poster could’ve had a blurb.
■ The accent was dodgy.
■ The atmosphere is set in the music intro and style of
writing.
■ What do you disagree with from your peer feedback?
– I disagree that;
■ The Red Sands cover is lower in quality, as it is heavily
stylised and based on the regionally appropriate art.

16. Peer Feedback Summary
• I would definitely spell pomegranate right.
• I would maybe add a blurb into the poster.
• I would also re-record the audio and not do an accent. It was really bad.