1. IFA 2012 Glen Hougan: NSCAD University, Halifax, Canada
Designing narrative
for an ageing population

3. Carl Fredericksen UP (2009)

4. Carl Fredericksen UP (2009)

6. Tacky Cranky Stupid

9. “I’m right there in the room, and no one even acknowledges me”

10. "Ageism reflects a deep
seated uneasiness on the
part of the young and
middle-aged - a personal
revulsion to and distaste
for growing old, disease,
disability; and a fear of
powerlessness, 'uselessness',
and death"

11. What is driving the ageist narrative in design?

12. 1. Who is defining the design language? The healthcare and medical industry

13. 2. What types of products and environments associated with an aged population?
Assistive aids and health monitoring/control devices and environments

18. Primarily driven by an industry and
3. What is the design intent? product categories primarily concerned
with functionality and control

19. The Ten-Point Plan for Ageism Reduction in Design

20. 1. Heighten designer’s sensitivity
to the stereotyping of older people.

21. 2. Creating greater exposure to the diversity older people.
Young-old (65-74) Middle-old or old (75-84) Oldest-old or frail elderly (85+

22. 3. Making deliberate use of perspective taking to see the older person as an individual.

23. 3. Making deliberate use of perspective taking to see the older person as an individual.

24. 3. Making deliberate use of perspective taking to see the older person as an individual.

25. 3. Making deliberate use of perspective taking to see the older person as an individual.

26. 4. Greater commitment to recognizing the diversity
of products and environments used by older people.

27. 5. Promote the social attractiveness of older people through attractive design

28. 6. Seeking out opportunities for intergenerational design cooperation
.

29. 7. Strengthening educational
practices that promote empathy
.

31. 8. Design for growth and independence/interdependence
instead of degeneration and dependency.

33. 9. Review policies and practices of other
professions and institutions for evidence of ageism.

34. 10. Ageism training

35. IFA 2012 Glen Hougan: NSCAD University, Halifax, Canada
Thank you