The challenge for retailers is no longer how to lure shoppers online, but how to add value for their existing customer base. Examine critical business functions for online commerce success, as well as best-in-class factors — transpromo, crosschannel campaigns and deep-dive personalization. Learn the “four Cs” of staying alive — conversion, clarity of messaging, channel crossings and cooperative communications with third parties. Also, learn several key software and cycle management tools that incorporate analytics and printed literature.
Driving Revenue with Interactive Content ScribbleLive
How does interactive content contribute to your revenue goals?
Download this presentation to find out:
A leading expert's take on using content marketing to drive leads and revenue; An overview of the six stages that make up interactive content success; How you can better target customers in all stages of the journey; and 3 customer examples that showcase revenue generation with interactive content.
The challenge for retailers is no longer how to lure shoppers online, but how to add value for their existing customer base. Examine critical business functions for online commerce success, as well as best-in-class factors — transpromo, crosschannel campaigns and deep-dive personalization. Learn the “four Cs” of staying alive — conversion, clarity of messaging, channel crossings and cooperative communications with third parties. Also, learn several key software and cycle management tools that incorporate analytics and printed literature.
Driving Revenue with Interactive Content ScribbleLive
How does interactive content contribute to your revenue goals?
Download this presentation to find out:
A leading expert's take on using content marketing to drive leads and revenue; An overview of the six stages that make up interactive content success; How you can better target customers in all stages of the journey; and 3 customer examples that showcase revenue generation with interactive content.
E-commerce (also written as e-Commerce, eCommerce or similar variants), short for
electronic commerce, is trading in products or services using computer networks, such
as the Internet. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management
systems, and automated data collection systems. Modern electronic commerce
typically uses the World Wide Web for at least one part of the transaction's life cycle,
although it may also use other technologies such as e-mail.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
Should publishers sell direct-to-consumer: challenges + opportunitiesDominique Raccah
Direct to consumer is not for every book publisher. As publishers grapple with the decision of direct to consumer, what are the things to consider? What are the needs? What are the advantages? What are the investments that need to be made?
If you choose not to sell direct, what can you do so you are not at a disadvantage? This talk, given at IDPF 2016, discusses some of the pros and cons, the decision-making process, thinking through your value proposition, examples of book publishers selling directly, the data implications, as well as a Sourcebooks case study.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Is this the new way for the future and is Cognitive able to help marketers?
What if you had a system that could...
discover and target audiences within minutes?
activate the right message and deliver to the right individuals at the right time through real-time personalisation rules?
engage digitally with customers in a more human way to personalise service and increase conversion throughout their relationship?
predict whether a campaign is likely to fall short of its goal, so the marketing team can course-correct in ight and deliver for the business?
analyse all of your content, and that of your key competitors, and then assess your “tone” and theirs and guide your team to create better content?
Find and and select images and other content to use in your next marketing campaign based on alignment with your message?
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
To achieve buy-in, budget approval, or a project green light you must first engage. As marketers we study the art of engagement. We develop programs, content, and analytics to maximize engagement with our prospects, customers, and channel partners. We recognize that we must deliver content that educates, nurtures, and motivates. As marketers we recognize that we must deliver the right content, to the right people, at the right time, and through the right channel. And as marketers we understand that the most effective form of engagement results from storytelling.
So why do we fail so miserably at engaging our internal audience? More than any business unit, marketing should have perfected the business presentation. And yet, we often fall back into the bad habit of bullet-point heavy PowerPoint presentations, charts and graphs, and messaging that focuses on what’s missing versus what is possible.
In order to succeed you must create an internal environment for success. To do this you must guide the company to the realization that the initiative is a change for the better and that they are a part of that positive change. And much like engaging with your external audience, engaging with your internal audience requires preparation, analysis, relevant content with context, and storytelling.
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
E-commerce (also written as e-Commerce, eCommerce or similar variants), short for
electronic commerce, is trading in products or services using computer networks, such
as the Internet. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management
systems, and automated data collection systems. Modern electronic commerce
typically uses the World Wide Web for at least one part of the transaction's life cycle,
although it may also use other technologies such as e-mail.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
Should publishers sell direct-to-consumer: challenges + opportunitiesDominique Raccah
Direct to consumer is not for every book publisher. As publishers grapple with the decision of direct to consumer, what are the things to consider? What are the needs? What are the advantages? What are the investments that need to be made?
If you choose not to sell direct, what can you do so you are not at a disadvantage? This talk, given at IDPF 2016, discusses some of the pros and cons, the decision-making process, thinking through your value proposition, examples of book publishers selling directly, the data implications, as well as a Sourcebooks case study.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Is this the new way for the future and is Cognitive able to help marketers?
What if you had a system that could...
discover and target audiences within minutes?
activate the right message and deliver to the right individuals at the right time through real-time personalisation rules?
engage digitally with customers in a more human way to personalise service and increase conversion throughout their relationship?
predict whether a campaign is likely to fall short of its goal, so the marketing team can course-correct in ight and deliver for the business?
analyse all of your content, and that of your key competitors, and then assess your “tone” and theirs and guide your team to create better content?
Find and and select images and other content to use in your next marketing campaign based on alignment with your message?
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
To achieve buy-in, budget approval, or a project green light you must first engage. As marketers we study the art of engagement. We develop programs, content, and analytics to maximize engagement with our prospects, customers, and channel partners. We recognize that we must deliver content that educates, nurtures, and motivates. As marketers we recognize that we must deliver the right content, to the right people, at the right time, and through the right channel. And as marketers we understand that the most effective form of engagement results from storytelling.
So why do we fail so miserably at engaging our internal audience? More than any business unit, marketing should have perfected the business presentation. And yet, we often fall back into the bad habit of bullet-point heavy PowerPoint presentations, charts and graphs, and messaging that focuses on what’s missing versus what is possible.
In order to succeed you must create an internal environment for success. To do this you must guide the company to the realization that the initiative is a change for the better and that they are a part of that positive change. And much like engaging with your external audience, engaging with your internal audience requires preparation, analysis, relevant content with context, and storytelling.
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
mgt Activity11.pdf
1. mgt Activity11
business discussion question and need a reference to help me learn.
Journal Article with DOI
Citation Elements in Order:
1. Author: David Spitz, Starling Hunter
2. Publication date: 2005
3. Article title: Contested codes: The social construction of Napster
4. Journal title: Information Society
5. Volume & issue number: 21(3)
6. Page numbers: 169-180
7. Digital object identifier (DOI): 10.1080/01972240490951890
……………………….
(APA 6)
Spitz, D., & Hunter, S. (2005). Contested codes: The social construction of Napster.
Information Society, 21(3), 169-180. doi:10.1080/01972240490951890
…………………….
(APA 7)
Gelkopf, M., Ryan, P., Cotton, S., & Berger, R. (2008). The impact of “training the trainers” for
helping tsunami-survivor children on Sri Lankan disaster volunteer workers. International
Journal of Stress Management, 15(2), 117-135.https://doi.org/10.1037/1072-
5245.15.2.117
Please write references for each discussion directly under the solution. Example mgt401.
The solution (1
Reference (2
Requirements: Long
Mgt324
Week 11: Interactive activity
11.1 Learning Outcomes:
Examine the use growing use of technology in public organisations.
Understand the evolution of the technology organization and knowledge and database
management
2. 11.2 Action Required:
Read the following statement:
“Public administration requires efficient information technology that brings together
different and interlinked areas”.
11.3 Test your Knowledge (Question):
Does public administration require efficient information technology that brings together
different and interlinked areas?
11.4 Instructions
Answer the above question in the test your knowledge section.
Post your answer on the discussion board using the discussion link below
(Week11:Interactive learning Discussion
Mgt421
Week 11: Interactive Learning Activity
11.1 Learning Outcomes:
Describe how planning your presentations leads to credibility.
Analyze presentation audiences in terms of message benefits, learning styles, and
communicator styles.
Organize and gather content for a preview, view, and review.
Develop effective slide presentations.
Use the storyline approach to presentations.
Evaluate your presentations for fairness and effectiveness
Describe how presentation delivery impacts your credibility.
Deliver presentations with authenticity, confidence, and influence.
Apply the SOFTEN model of nonverbal communication for presentations.
Use slides and handouts to supplement your presentation effectively.
Interact effectively with your audience.
Prepare to present effectively in teams
11.2 Action Required:
Chapters 14 & 15 in BUSINESS COMMUNICATION: Developing Leaders for a Networked
World, Peter Cardon, 4th Edition McGraw-Hill Education
Watch the short videos at the following links:
11.3 Test your Knowledge (Question):
How plan and create an effective presentation?
Explain the SOFTEN model of nonverbal communication.
11.4 Instructions
Answer the questions in the test your knowledge section.
Post your answer in the discussion board using the discussion link below (Week
11:Interactive learning Discussion)
3. Mgt422
11.1 Learning Outcomes:
Upon completion of this week’s activities, you will be able to:
Analyze the ethical issues of a real-world organization's relationships with consumers,
employees, shareholders, and the community.
Evaluate an organization's strategies for the enhancement of ethical behavior and legal
compliance.
11.2 Action Required:
Watch the short video in the following link and answer the questions that follows:
11.3 Test your Knowledge (Question):
When other firms in your industry are behaving unethically, how can you buck the trend
and position your company to value ethical behavior? Why is that important? Will it damage
your company’s competitiveness?
11.4 Instructions
Answer the question in test your knowledge section.
Post your answer for the question in the discussion board using the discussion link below
(Week 11: Interactive learning Discussion)
Mgt424
11.1 Learning Outcomes:
Recognize the importance of quality management theory, principles, and practices applied
in businesses on national and international levels.
State the importance of standardization and quality standards.
11.2 Action Required: (Read)
Case: Customer Focus at Amazon.com
Warren Buffett, the well-known financier and CEO of Berkshire Hathaway, has never been a
big backer of technology businesses. However, he owns $459 million worth
of Amazon.com’s bonds, making him one of Amazon’s biggest debt holders. Buffet observes,
“I’ve been using a computer for eight or ten years now and I still really pay for only three
things on the Internet:
The Wall Street Journal, online bridge, and books from Amazon.com. That they are one of
only three companies online that have gotten money out of my pocket tells me they are
doing something right.” The concept of Amazon began in 1994 when Jeff Bezos, its founder
and CEO, read a study that predicted the Internet would explode in popularity. He settled on
4. selling books online because almost every book was already catalogued electronically, yet
no physical bookstore could carry them all. Bezos has a rare talent for a relentless focus on
the customer, and a studied disregard for short-term pressures to show results on the
“bottom line.” The original Amazon model envisioned giving customers access to a gigantic
selection without the time, expense, and hassle of opening stores and warehouses and
dealing with inventory. However, Bezos quickly discovered that the only way to make sure
customers get a good experience and that Amazon gets inventory at good prices was to
operate his own warehouses so he could control the transaction from start to finish. In its
2002 Annual Report a letter from the 1997 Annual Report was reproduced, explaining
Amazon’s customer-focused philosophy in these words:
From the beginning, our focus has been on offering our customers compelling value.
We realized that the Web was, and still is, the World Wide Wait. Therefore, we set out to
offer customers something they simply could not get any other way, and began serving
them with books. We brought them much more selection than was possible in a physical
store (our store would now occupy 6 football fields), and presented it in a useful, easy-to-
search, and easy-to browse format in a store open 365 days a year, 24 hours a day. We
maintained a dogged focus on improving the shopping experience, and in 1997 substantially
enhanced our store. We now offer customers gift certificates, 1-ClickSM shopping, and
vastly more reviews, content, browsing options, and recommendation features. We
dramatically lowered prices, further increasing customer value. Word of mouth remains the
most powerful customer acquisition tool we have, and we are grateful for the trust our
customers have placed in us. Repeat purchases and word of mouth have combined to
make Amazon.com the market leader in online bookselling.
In its 2002 Annual Report, Bezos’s letter made numerous points to explain how that
vision of customer service had developed and expanded, including:
• We have deep selection that is unconstrained by shelf space.
• We turn our inventory 19 times in a year.
• We personalize the store for each and every customer.
• We trade real estate for technology (which gets cheaper and more capable every year).
• We display customer reviews critical of our products.
• You can make a purchase with a few seconds and one click.
• We put used products next to new ones so you can choose.
• We share our prime real estate, our product detail pages, with third parties, and, if they
can offer better value, we let them.
• Customer experience costs that remain variable, such as the variable portion of
fulfillment costs, improve in our model as we reduce defects. Eliminating defects
improves costs and leads to better customer experience.
Many of the customer-pleasing features of Amazon’s operations are not noticed, or
even known, by Amazon’s customers. These fall into the categories of technology, order
fulfillment, and retailing strategies. In technology, the company’s website has been, and
5. remains, leading edge. In an effort to serve customer needs, Amazon was one of the early
pioneers to develop software for collaborative filtering of customer data. Basically, the filter
is used to suggest similar or related products to a customer after he or she has focused on a
product or product category. For example, if a customer browses or purchases Managing for
Quality and Performance Excellence, other books in quality management would then be
suggested on the viewer’s Web browser. These suggestions are based on what other readers
of the text had purchased, in addition to the target text. Web features and capabilities have
expanded over the years, to include features such as “look inside the book” for a chapter
preview, in-store pickup of orders, shipping choices (priority vs. regular), and affinity group
selections (Wedding Registry, Baby Registry, personal Wish List, etc.).
In order fulfillment, the capabilities of its high-tech warehouses continue to drive
costs down, as mentioned earlier. For example, Amazon has a nearly perfect process for
sorting multiple item orders. As it expands its offerings and adds more retail partners,
Amazon’s fulfillment capabilities pay dividends to its partners, as well as adding revenues to
Amazon. By reducing the time it takes to get all the items in an order into the sorting
system, Amazon shipped 35 percent more units with the same number of people than it had
in earlier years. Its retailing strategy is based more and more on partnerships with those
who, in most businesses, would be considered competitors. Amazon proclaims that it seeks
“to offer Earth’s Biggest Selection and to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online.” However, at any
time, its competitor partners may be offering the same item through their linked websites at
a different price. For example, when a book is being viewed, the web page will also permit
the viewer to go to a linking web page of a partner’s book company, where the same title
used (or even new) book is being sold for a lower price. Its partners include well-known
retailers such as Borders Books, Waldenbooks, Waterstone, Target Stores, Lands’ End, and
thousands of other lesser-known organizations, large and small. In fact, through what is
called their Associates Program, Amazon.com provides a link to 900,000 websites carrying
specialty items and where online auctions are taking place every day.
With millions of customers and potential customers accessing its global sites in the United
States, the United Kingdom, Germany, Japan, and Canada daily, Amazon.com’s sophisticated
technology allows it to build an in-depth and potentially valuable database of many of its
customers. In 1999, Amazon.com experimented with a highly controversial feature on its
website. It started featuring thousands of individual bestseller lists categorized by Zip
codes, workplaces, and colleges—wherever its customers were ordering from. With a
mouse click on its website, browsers could peek behind the scenes at the books that specific
groups were reading, the compact discs they were listening to, and the videos they were
watching. Amazon described it as ‘’fun,’’ happily announcing the feature, Purchase Circles, in
a press release. Soon, however, citing customer complaints, the company began
backtracking. Customers were allowed to opt out of having their data collected, as long as
they were savvy enough to read the fine print and send an e-mail to the company.
Companies could choose not to be included by sending a fax.5 Despite the controversy,
6. Amazon .com still has Purchase Circles on its website.
11.3 Test your Knowledge (Question):
1. How does Amazon.com’s CRM software help it to gain market share and maintain
its competitive advantage?
2. How are operating efficiencies realized in order fulfillment activities of Amazon.com? Will
costs continue to fall, given that their warehouses are currently operating at less than 50%
of capacity? (Note: This measure is expected to change over time, depending on the state of
the economy.)
3. What are the customer privacy risks, besides the ones mentioned in the case,
that Amazon.com must guard against in order to continue to grow its business?
11.4 Instructions
Read Case study and answer the questions.
Post your answer in the discussion board using the discussion link below
(Week 11: Interactive Learning Discussion)