This document provides email marketing statistics comparing an insurance provider, the average client of the email marketing team, and the overall marketing industry. The email marketing team analyzes reports to determine the best send times for campaigns to increase engagement, and on average clients have a list size of 550 people. The email marketing team achieves a higher 46% open rate than the industry average of 18% and insurance provider average of 20%.

1. EMAIL MARKETING STATISTICS
20% 28%
HOW DO WE COMPARE TO THE EMAIL
MARKETING INDUSTRY?
IS THE AVERAGE OPEN RATE
ON EMAILS FROM AN
INSURANCE PROVIDER
WWW.WEBSITEHERE.COM
IS THE AVERAGE OPEN RATE
FOR OUR CLIENTS
WE ANALYZE OUR EMAIL REPORTS
TO DETERMINE THE BEST SEND
TIMES FOR INDIVIDUAL
CAMPAIGNS TO INCREASE THE
CHANCES OF CLIENT ENGAGEMENT
550 IS THE AVERAGE LIST SIZE OF OUR
EMAIL MARKETING CLIENTS
46%
IS THE AVERAGE OPEN
RATE OF OUR EMAIL
MARKETING TEAM
18%
IS THE AVERAGE OPEN RATE
OF EMAILS IN THE
MARKETING INDUSTY
CREATED BY THE EMAIL MARKETING TEAM