Synygy Overview Brochure

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Companies around the world face increased competition, shifts in buying behaviors, and mounting pressures to maximize revenues. Succeeding in this environment can be difficult without the right combination of business processes, technologies, and knowledgeable people in place to drive sales performance.

For more than two decades, Synygy has been helping many of the world’s largest enterprises successfully overcome constraints to making their sales operations more efficient, their sales forces and sales channels more effective, and their bottom lines more attractive.

Backed by a staff of nearly 600 professionals, Synygy provides a variety of sales performance improvement solutions, including sales and channel performance, sales incentive compensation management, sales big data and analytics, sales force effectiveness, and sales operations management.

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Synygy Overview Brochure

  1. 1. WWW.SYNYGY.COMCopyright © 2014 Synygy Pte. Ltd. All rights reserved. Companies around the world face increased competition, shifts in buying behaviors, and mounting pressures to maximize revenues. Succeeding in this environment can be difficult without the right combination of business processes, technologies, and knowledgeable people in place to drive sales performance. For more than two decades, Synygy has been helping many of the world’s largest enterprises successfully overcome constraints to making their sales operations more efficient, their sales forces and sales channels more effective, and their bottom lines more attractive. Backed by a staff of nearly 600 professionals, Synygy provides a variety of sales performance improvement solutions, including sales incentive compensation management, sales big data and analytics, sales force mobility and effectiveness, and sales operations management. Synygy Overview Sales Incentive Compensation Management Synygy helps to improve the accuracy and timeliness of sales commission payments, enhance the understanding of compensation plans, and create transparency and clarity through the analysis of sales, performance, and compensation data. Synygy also creates a high level of flexibility, agility, and adaptability in the management of incentive compensation plans—which is the foundation for driving sales and channel performance. Sales Big Data and Analytics Synygy helps pinpoint areas for performance improvement by integrating and transforming huge data sets from many disparate sources to provide insight into critical business questions about sales performance and sales operations. Synygy’s approach to the analysis of sales, sales performance, and sales compensation data ensures alignment with the organizational sales strategy. Sales Force Mobility and Effectiveness Synygy helps to increase sales by creating, deploying, and supporting sales mobility, customer relationship management, sales collaboration, and sales enablement applications to improve sales force effectiveness and productivity. Synygy does this by designing and deploying frontline sales applications to salespeople to improve the sales process and drive revenue. Sales Operations Management Synygy transforms sales operations into a strategic advantage by assessing gaps relative to best practices, redesigning business processes, designing and deploying enabling technologies, and continuously improving operational efficiency. Leveraging teams of specialists with proven capabilities grounded in best practices, Synygy delivers a level of responsiveness, knowledge, continuity, accuracy, compliance, and continuous improvement often not possible with internal staff.
  2. 2. WWW.SYNYGY.COMCopyright © 2014 Synygy Pte. Ltd. All rights reserved. Synygy Professional Services Synygy delivers a comprehensive set of professional services to effectively address complex incentive compensation and sales performance management challenges facing mid-sized to large enterprises. Consulting Transforming sales operations into a competitive advantage may seem like a daunting task, but with Synygy leading the way, that task becomes not only surmountable, but highly effective, impactful, and positive. With more than twenty years of hands-on experience, Synygy’s consulting group draws on deep expertise and industry insight to assess sales performance improvement initiatives and recommend transformation solutions. Technology Automating sales operations functions entails a lot more than just picking the right technologies. Success depends on having the right people with the right project management skills and experience to successfully implement and support the solution. Outsourcing Companies that understand the importance of an agile organization recognize that Sales is one of the most critical areas to be responsive in the face of change. When sales operations and sales performance functions are managed by an expert service provider, companies can reduce costs, increase efficiencies, and stay focused on their core business. Synygy’s outsourcing services focus on managing sales operations, planning and managing change, and continuous improvement to enable organizations to quickly adapt to operational or strategic change. Synygy Solutions Framework Synygy’s four sales performance improvement solutions combine services from across three groups. Areasofexpertise Sales Incentive Compensation Mgmt Sales Big Data and Analytics Sales Force Mobility and Effectiveness Sales Operations Management CONSULTING TECHNOLOGY OUTSOURCING Organizational Assessment Services Solution Design Services Sales Operations Outsourcing Services Enablement Strategy and Planning Services Technology Implementation & Transition Services Analytical Process Outsourcing Services Sales Force Transformation Services User Education and Support Services Change Planning and Management Services
  3. 3. WWW.SYNYGY.COMCopyright © 2014 Synygy Pte. Ltd. All rights reserved. Synygy Sales Performance Improvement Lifecycle These service areas are rooted in the Synygy Sales Performance Improvement Lifecycle, which methodically enables companies to continuously improve sales performance over time. Assess Synygy conducts capacity and capability assessments that ensure companies focus on initiatives with the greatest potential for reduc- ing operating costs, improving the satisfaction and productivity of salespeople, and maximizing sales performance. Transform Synygy transforms sales organizations through the design of compensation plans, quota setting methodologies, activity planning, territory alignments, and other strategic consulting services. Enable Synygy enables companies to launch sales performance improvement projects on time and on budget by combining a proven implementation methodology with unmatched levels of expertise, productivity, and reliability from the largest and most experienced professional services staff of its kind. Operate Synygy helps companies realize the full potential of their sales operations with resources and capabilities that deliver the levels of responsiveness, knowledge continuity, accuracy, and compliance that many organizations struggle to achieve. Analyze Synygy specialists possess a unique combination of subject matter expertise, industry experience, and analytical skills to perform in-depth analyses of the volumes of data that offer insight into sales and channel performance issues. Improve Synygy helps companies continuously improve operational efficiency and sales productivity with a global staff that has the right specialized skills, experience, and expertise to proactively plan and manage change as business needs evolve. Market-Leading Solutions You don’t have to take our word for it: Synygy has been positioned by Gartner as Leader in its 2013 Magic Quadrant for Sales Performance Management. Widely recognized for market- influencing analyses, Gartner Magic Quadrants evaluate vendors based on completeness of vision.
  4. 4. WWW.SYNYGY.COMCopyright © 2014 Synygy Pte. Ltd. All rights reserved. Why Synygy Synygy’s exclusive focus on sales performance management (SPM) provides us with unmatched insights into best practices and common pitfalls in organizations spanning a diverse set of industries. Along with this foundation, we possess the skills to adapt solutions to the unique circumstances of each client. For decades, sales organizations have counted on us to help them successfully identify, plan, and execute critical changes that have resulted in tangible improvements, such as reduced headcount and operating costs, increased revenue, and a more engaged sales force. Because of our experience and proven results, clients see us as a trusted advisor, deeply invested in their success. We serve as long-term partners with many of the world’s largest companies, offering support, guidance, and leadership tailored to your unique needs. According to our clients, below are the top reasons why organizations choose Synygy for professional services that drive sales performance: Collaborative Partner Synygy takes pride in its history of collaborative, long- term client relationships, which are the result of ongoing, mutually-supportive partnerships that have a shared goal of adding value and driving positive business results beyond the initial engagement. Client-Focused Culture Synygy’s core value of client focus is reflected in the client evaluation scores that are linked to the quarterly bonuses of all employees, which have averaged a rating of “excellent” for more than 10 years and indicate that most clients are “highly likely” to recommend Synygy. Specialized Expertise Over the past two decades, Synygy has provided consulting, technology, and outsourcing solutions with a sole focus on innovating and improving processes that increase sales and channel performance, sales operations efficiencies, sales force mobility, and sales analytical insight. Comprehensive Services Synygy has a broad set of professional services that include assessment and transformation services, technology enablement services, and ongoing operations, analytics, and improvement outsourcing services, while remaining highly focused on sales performance. Systematic Approach The three-pronged approach used by Synygy methodically balances internal capacity and capabilities, business process redesign, and technology enablement to solve even the most complex incentive compensation, sales performance, and distribution management challenges. Highly-Tenured Staff Synygy has a culture of hiring, developing, and retaining experienced professionals who are the best-of-the-best, which results in a high average tenure at Synygy and gives our clients very skilled teams of professionals to continuously improve sales performance. Global Service Delivery Synygy employs hundreds of sales performance experts throughout Europe, Asia, and North America to easily staff large, multi-national projects, including the provision of continuous global support and outsourcing services all day, every day, without using subcontractors or third parties. Rapid Adaptability Synygy has the focus, resources, and experience to routinely demonstrate an unmatched agility and flexibility in quickly and effectively helping clients address ever- changing needs and last-minute pressures to deliver. Proven Results Every quarter, clients evaluate the impact that Synygy had on their business and cite outcomes that consistently include cutting costs, adapting to changing business needs, experiencing process reliability, eliminating errors, improving visibility, supporting future needs, providing continuous improvement, and more. Outsourcing Leadership The most positive business outcomes occur when Synygy is responsible for the ongoing management of a client’s sales operations, analysis, and change planning processes, which is why Synygy is globally recognized as one of the top outsourcing services providers.

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