The document discusses interactive publishing strategies that focus on individual readers and presenting them with dynamic, personalized choices. It recommends identifying goals like attracting new readers and increasing usage. Tactics discussed include recommendation systems, behavioral targeting, and intelligently delivering content. Examples provided include creating special collections, placing relevant offers, and dynamically changing pages based on user interests and location. The key to success is experimenting with different strategies, closely tracking their effectiveness, and regularly adjusting tactics.
Semiotic film theory analyzes how meaning is conveyed through signs and codes in cinema. Films use various visual elements like lighting, shot composition, and juxtaposition of images to signify ideas beyond their literal meaning. Structuralist film theory emphasizes how simple combinations of shots can create additional implied meanings through cultural codes and conventions. Semiotic analysis involves examining signs like characters, props, and backgrounds to understand their denotations and cultural connotations, and how they relate through paradigmatic and syntagmatic relationships to construct meaning.
The document discusses strategies for interactive publishing and moving publishing beyond printed pages. It focuses on targeting individual readers, using usage data to present personalized choices, and identifying goals like attracting new readers and increasing usage. Tactics mentioned include recommendation systems, behavioral targeting, and dynamically changing content display. Examples provided are increasing usage through repurposing content in new collections and targeting pages and ads based on user interests and location.
Many publishing houses that are into publishing the journals have waived off the article processing charges and set up a rapid review process for researches related to COVID-19.
https://www.cognibrain.com/journals-offering-fee-waivers-for-articles-related-to-covid-19/
In 2007, USAID launched a worldwide program to battle outbreaks of Avian Influenza under the name STOP AI: Stamping Out Pandemic & Avian Influenza.
This program was one of the largest Training of trainer programs on Avian Influenza of its kind, with training programs conducted in more than 40 countries.
The training manual contains valuable training materials, presentations, background information and references on various subjects:
Module 1 – Overview of Avian Influenza
Module 2 – National Preparedness & Response Plans for HPAI
Module 3 – OIE Avian Influenza Standards and FAO Emergency Prevention System
Module 4 – Public Health and Occupational Safety
Module 5 – Animal Surveillance
Module 6 – Sample Collection and Transport
Module 7 – GIS and Outbreak Mapping
Module 8 – Biosecurity
Module 9 – Introduction to Outbreak Response
Module 10 – Depopulation, Disposal, and Decontamination
Module 11 – Recovery Options.
This training course was intended for animal and human health experts who have limited experience with avian influenza, but who do have field experience with other animal, zoonotic, or infectious diseases. This course includes modules on avian influenza virology, epidemiology, response, and recovery.
El 12 de mayo de 2017 celebramos en la Fundación Ramó Areces una jornada con IS Global y Unitaid sobre enfermedades transmitidas por vectores, como la malaria, entre otras.
This document summarizes a conference on One Health and emerging pandemic threats. It discusses how the USAID PREDICT program has found over 250 new viruses in wildlife and identified high-risk host species. It emphasizes taking a risk-based and long-term approach to surveillance, building capacity across human, animal, and environmental health sectors, and understanding what drives cross-sectoral collaboration to improve coordination. It also identifies best practices like creating multiagency committees and reporting agreements to strengthen One Health systems.
Planting the orchard – an ILRI livestock vaccine initiative (ILVAC)ILRI
The goal of ILRI’s Vaccine Biosciences group is to build a hub of research excellence dedicated to developing vaccine-based solutions to reduce disease burdens that limit livestock productivity in smallholder and pastoral farming systems.
Health Care Provider/Infectious Disease NetworkHealthBridge
The HealthBridge network of 435 physician only lounges provides the opportunity to engage hard to access AIDs certified hospital based HCPs at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
Semiotic film theory analyzes how meaning is conveyed through signs and codes in cinema. Films use various visual elements like lighting, shot composition, and juxtaposition of images to signify ideas beyond their literal meaning. Structuralist film theory emphasizes how simple combinations of shots can create additional implied meanings through cultural codes and conventions. Semiotic analysis involves examining signs like characters, props, and backgrounds to understand their denotations and cultural connotations, and how they relate through paradigmatic and syntagmatic relationships to construct meaning.
The document discusses strategies for interactive publishing and moving publishing beyond printed pages. It focuses on targeting individual readers, using usage data to present personalized choices, and identifying goals like attracting new readers and increasing usage. Tactics mentioned include recommendation systems, behavioral targeting, and dynamically changing content display. Examples provided are increasing usage through repurposing content in new collections and targeting pages and ads based on user interests and location.
Many publishing houses that are into publishing the journals have waived off the article processing charges and set up a rapid review process for researches related to COVID-19.
https://www.cognibrain.com/journals-offering-fee-waivers-for-articles-related-to-covid-19/
In 2007, USAID launched a worldwide program to battle outbreaks of Avian Influenza under the name STOP AI: Stamping Out Pandemic & Avian Influenza.
This program was one of the largest Training of trainer programs on Avian Influenza of its kind, with training programs conducted in more than 40 countries.
The training manual contains valuable training materials, presentations, background information and references on various subjects:
Module 1 – Overview of Avian Influenza
Module 2 – National Preparedness & Response Plans for HPAI
Module 3 – OIE Avian Influenza Standards and FAO Emergency Prevention System
Module 4 – Public Health and Occupational Safety
Module 5 – Animal Surveillance
Module 6 – Sample Collection and Transport
Module 7 – GIS and Outbreak Mapping
Module 8 – Biosecurity
Module 9 – Introduction to Outbreak Response
Module 10 – Depopulation, Disposal, and Decontamination
Module 11 – Recovery Options.
This training course was intended for animal and human health experts who have limited experience with avian influenza, but who do have field experience with other animal, zoonotic, or infectious diseases. This course includes modules on avian influenza virology, epidemiology, response, and recovery.
El 12 de mayo de 2017 celebramos en la Fundación Ramó Areces una jornada con IS Global y Unitaid sobre enfermedades transmitidas por vectores, como la malaria, entre otras.
This document summarizes a conference on One Health and emerging pandemic threats. It discusses how the USAID PREDICT program has found over 250 new viruses in wildlife and identified high-risk host species. It emphasizes taking a risk-based and long-term approach to surveillance, building capacity across human, animal, and environmental health sectors, and understanding what drives cross-sectoral collaboration to improve coordination. It also identifies best practices like creating multiagency committees and reporting agreements to strengthen One Health systems.
Planting the orchard – an ILRI livestock vaccine initiative (ILVAC)ILRI
The goal of ILRI’s Vaccine Biosciences group is to build a hub of research excellence dedicated to developing vaccine-based solutions to reduce disease burdens that limit livestock productivity in smallholder and pastoral farming systems.
Health Care Provider/Infectious Disease NetworkHealthBridge
The HealthBridge network of 435 physician only lounges provides the opportunity to engage hard to access AIDs certified hospital based HCPs at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
Ebola virus vaccine market & pipeline insightKuicK Research
This document discusses the Ebola virus vaccine market and pipeline. It notes that Ebola virus was discovered in 1976 and causes hemorrhagic fever. There is currently no licensed vaccine for Ebola virus infection. The document outlines that there are 26 Ebola vaccines in clinical trials, with 15 in preclinical development. It also discusses the opportunities for pharmaceutical companies to develop drugs and vaccines for Ebola virus infection given the significant unmet medical need and potential for high revenues from premium priced products if clinical success and regulatory approval are achieved.
The document discusses swine influenza, also known as swine flu. It provides details on what swine flu is, its current status and incidence, symptoms, diagnosis, transmission, and prevention. The key points are:
- Swine flu is a respiratory disease in pigs that has expanded to human-to-human transmission. The CDC has confirmed 7 cases in California.
- Symptoms are like seasonal flu and include fever, cough, sore throat and lack of appetite. Internationally some reported diarrhea and vomiting.
- It spreads through droplets from coughs or sneezes and touching contaminated surfaces.
- To prevent spread, stay home when sick, practice hand hygiene and use protective equipment
Discuss the importance of adult vaccination, immunization updates and resources, adult immunization practice and Seize opportunities in adult immunization and discussion
Presentation by Nabarun Dasgupta at the Drug Information Association (DIA) EudraVigilance Day, London, May 2012. Covers HealthMap, MedWatcher and other research at the intersection of social media, data mining and crowdsourcing in health. Applications are presented in infectious disease (outbreak) surveillance and medical product adverse event safety (drugs, vaccines, devices).
The document discusses antibiotic resistance and how it develops through natural selection. It explains that when antibiotics are used, only bacteria that are resistant to the antibiotic will survive and pass on the resistant genes. This can lead to epidemics if the bacteria become resistant to multiple antibiotics. The document also discusses the H5N1 bird flu virus and efforts to develop a vaccine against it.
This document discusses avian influenza, including its types, clinical signs, and methods of prevention and control. It describes how avian influenza is caused by infection with influenza A viruses, which can be low or highly pathogenic. Clinical signs in infected poultry include sudden death, decreased appetite and egg production, and respiratory symptoms. Key methods for control and prevention outlined are strict biosecurity measures, quarantining infected flocks, vaccination, and culling infected birds to limit spread. The document provides details on vaccine production methods like cell culture, egg propagation, harvesting, purification and inactivation of the virus.
Current and future animal vaccine research activities at ILRIILRI
Presentation by Vish Nene at the 12th Biennial Conference of the Society for Tropical Veterinary Medicine (STVM) and the VIII International Conference on Ticks and Tick-borne Pathogens (TTP-8) Cape Town, South Africa 24 to 29 August 2014.
This document discusses using advanced technologies to combat emerging infectious diseases. It describes 4 tactics: 1) Rapid detection and alerting of diseases through monitoring systems like the Canadian Network for Public Health Intelligence. 2) Rapid containment through mobile microbiology labs that can be quickly deployed. 3) Developing vaccines using viruses to target other viruses, like the Ebola vaccine. 4) Using high throughput machines and genomic analysis to understand disease transmission and evolution, as was done with H1N1 influenza. It emphasizes how these tactics can help public health agencies anticipate and stay ahead of constantly changing microbial threats.
1) The document discusses different types of COVID-19 vaccines including mRNA, inactivated, live attenuated, viral vector, and subunit vaccines. It explains how each type works to generate an immune response without causing illness.
2) Details are provided on several specific COVID-19 vaccines like Moderna, Pfizer, Covishield, Covaxin, and others in clinical trials. Information is given on dosage schedules, effectiveness, and temperature storage requirements.
3) Herd immunity through widespread vaccination is described as the safest approach, rather than intentional exposure, to prevent unnecessary illness and death while protecting populations.
Dr. Mark Engle - Swine (Corona Virus) UpdateJohn Blue
Swine (Corona Virus) Update - Dr. Mark Engle, DVM, MS, Merck Senior Technical Services Manager, Swine Business Unit, from the 2015 NIAA Annual Conference titled 'Water and the Future of Animal Agriculture', March 23 - March 26, 2015, Indianapolis, IN, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2015_niaa_water_future_animal_ag
Riflessioni sulla scienza Open-Source: il singolo e il sistemavenice sessions
Venezia 31 marzo 2009 Venice Sessions 2 presso il Future Centre di Telecom Italia
Ilaria Capua presenta:
Riflessioni sulla scienza Open-Source: il singolo e il sistema
NanoViricides is developing nanomedicine-based drugs to treat various viral diseases like influenza, HIV, hepatitis C, and Ebola. The company has 9 drug candidates in development that have shown safety and efficacy in animal studies. NanoViricides' first drug to enter human trials will be FluCide for influenza, which completely protected animals against lethal viral exposure without toxicity.
GEMC - Parasitic Infections - for NursesOpen.Michigan
This is a lecture by Katherine A Perry from the Ghana Emergency Medicine Collaborative. To download the editable version (in PPT), to access additional learning modules, or to learn more about the project, see http://openmi.ch/em-gemc. Unless otherwise noted, this material is made available under the terms of the Creative Commons Attribution Share Alike-3.0 License: http://creativecommons.org/licenses/by-sa/3.0/.
Health Care Provider/Cardiology NetworkHealthBridge
The document describes a cardiology network that utilizes various channels like wallboard posters in hospitals and practices, eNewsletters, monographs, and QR codes to engage cardiologists with advertising opportunities. It provides data showing the network significantly increases ad recognition, message recall, and intent to increase prescribing. The network offers custom content development and dedicated support to help pharmaceutical companies effectively reach their target cardiology audiences.
This document summarizes a metagenomics and zoonotic pathogen discovery platform. It developed highly multiplexed sequencing techniques that reduced costs. Using samples from wildlife, livestock, humans and vectors, it identified several viruses in East Africa, including Rift Valley Fever virus, and developed diagnostic tools. Over 250 pathogen sequences were submitted to gene banks. The platform aims to enhance disease surveillance and control in Africa through early detection, which can reduce animal losses and improve food security, health and incomes. Future work includes expanded surveillance, utilizing developed diagnostic tools, and new collaborations.
The document discusses a $35 million contract awarded by the U.S. Department of Health and Human Services to Protein Sciences Corporation to develop an influenza vaccine using a gene-based technique. The technique aims to shorten vaccine production time compared to conventional egg-based methods. However, some express concern over the company's financial difficulties and history of vaccine development errors. Critics argue the contract could enable further dissemination of deadly pathogens beyond influenza under the guise of vaccine development.
How much do you know about H1N1? Find out:
• Why it caused a pandemic.
• How it’s transmitted.
• What the symptoms are.
• How long it can survive on restaurant surfaces.
Don’t miss this opportunity to get tips to prevent flu viruses from spreading among employees and customers. Find out what you can do now to prepare for fall flu season in this one-hour, NRA members-only webinar. This invaluable education session, developed with Ecolab, will show you the potential impact of a pandemic and how to educate employees and guests about possible risks. Listen to the archived recording at http://bit.ly/avLwHX .
This document provides guidance for vendors responding to a request for proposal (RFP). It outlines the key steps, which include reading the RFP thoroughly, establishing win themes in an internal kickoff meeting, collecting questions, framing the response, ensuring proper grammar, conducting an internal review, submitting before the deadline, preparing for presentations as an assembled team with rehearsal, taking nothing for granted by being overly prepared, negotiating if selected, celebrating the outcome, and conducting a post-mortem review.
The document discusses the request for proposal (RFP) process. It defines an RFP as an invitation for vendors to submit proposals to provide goods or services to an organization. The document outlines the key steps in the RFP process, including assessing needs, preparing and distributing the RFP, evaluating proposals, conducting presentations, and negotiating contracts. It provides guidance on elements to include in an RFP, questions to ask vendors, tips for evaluating proposals and presentations, and best practices for negotiations.
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Ebola virus vaccine market & pipeline insightKuicK Research
This document discusses the Ebola virus vaccine market and pipeline. It notes that Ebola virus was discovered in 1976 and causes hemorrhagic fever. There is currently no licensed vaccine for Ebola virus infection. The document outlines that there are 26 Ebola vaccines in clinical trials, with 15 in preclinical development. It also discusses the opportunities for pharmaceutical companies to develop drugs and vaccines for Ebola virus infection given the significant unmet medical need and potential for high revenues from premium priced products if clinical success and regulatory approval are achieved.
The document discusses swine influenza, also known as swine flu. It provides details on what swine flu is, its current status and incidence, symptoms, diagnosis, transmission, and prevention. The key points are:
- Swine flu is a respiratory disease in pigs that has expanded to human-to-human transmission. The CDC has confirmed 7 cases in California.
- Symptoms are like seasonal flu and include fever, cough, sore throat and lack of appetite. Internationally some reported diarrhea and vomiting.
- It spreads through droplets from coughs or sneezes and touching contaminated surfaces.
- To prevent spread, stay home when sick, practice hand hygiene and use protective equipment
Discuss the importance of adult vaccination, immunization updates and resources, adult immunization practice and Seize opportunities in adult immunization and discussion
Presentation by Nabarun Dasgupta at the Drug Information Association (DIA) EudraVigilance Day, London, May 2012. Covers HealthMap, MedWatcher and other research at the intersection of social media, data mining and crowdsourcing in health. Applications are presented in infectious disease (outbreak) surveillance and medical product adverse event safety (drugs, vaccines, devices).
The document discusses antibiotic resistance and how it develops through natural selection. It explains that when antibiotics are used, only bacteria that are resistant to the antibiotic will survive and pass on the resistant genes. This can lead to epidemics if the bacteria become resistant to multiple antibiotics. The document also discusses the H5N1 bird flu virus and efforts to develop a vaccine against it.
This document discusses avian influenza, including its types, clinical signs, and methods of prevention and control. It describes how avian influenza is caused by infection with influenza A viruses, which can be low or highly pathogenic. Clinical signs in infected poultry include sudden death, decreased appetite and egg production, and respiratory symptoms. Key methods for control and prevention outlined are strict biosecurity measures, quarantining infected flocks, vaccination, and culling infected birds to limit spread. The document provides details on vaccine production methods like cell culture, egg propagation, harvesting, purification and inactivation of the virus.
Current and future animal vaccine research activities at ILRIILRI
Presentation by Vish Nene at the 12th Biennial Conference of the Society for Tropical Veterinary Medicine (STVM) and the VIII International Conference on Ticks and Tick-borne Pathogens (TTP-8) Cape Town, South Africa 24 to 29 August 2014.
This document discusses using advanced technologies to combat emerging infectious diseases. It describes 4 tactics: 1) Rapid detection and alerting of diseases through monitoring systems like the Canadian Network for Public Health Intelligence. 2) Rapid containment through mobile microbiology labs that can be quickly deployed. 3) Developing vaccines using viruses to target other viruses, like the Ebola vaccine. 4) Using high throughput machines and genomic analysis to understand disease transmission and evolution, as was done with H1N1 influenza. It emphasizes how these tactics can help public health agencies anticipate and stay ahead of constantly changing microbial threats.
1) The document discusses different types of COVID-19 vaccines including mRNA, inactivated, live attenuated, viral vector, and subunit vaccines. It explains how each type works to generate an immune response without causing illness.
2) Details are provided on several specific COVID-19 vaccines like Moderna, Pfizer, Covishield, Covaxin, and others in clinical trials. Information is given on dosage schedules, effectiveness, and temperature storage requirements.
3) Herd immunity through widespread vaccination is described as the safest approach, rather than intentional exposure, to prevent unnecessary illness and death while protecting populations.
Dr. Mark Engle - Swine (Corona Virus) UpdateJohn Blue
Swine (Corona Virus) Update - Dr. Mark Engle, DVM, MS, Merck Senior Technical Services Manager, Swine Business Unit, from the 2015 NIAA Annual Conference titled 'Water and the Future of Animal Agriculture', March 23 - March 26, 2015, Indianapolis, IN, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2015_niaa_water_future_animal_ag
Riflessioni sulla scienza Open-Source: il singolo e il sistemavenice sessions
Venezia 31 marzo 2009 Venice Sessions 2 presso il Future Centre di Telecom Italia
Ilaria Capua presenta:
Riflessioni sulla scienza Open-Source: il singolo e il sistema
NanoViricides is developing nanomedicine-based drugs to treat various viral diseases like influenza, HIV, hepatitis C, and Ebola. The company has 9 drug candidates in development that have shown safety and efficacy in animal studies. NanoViricides' first drug to enter human trials will be FluCide for influenza, which completely protected animals against lethal viral exposure without toxicity.
GEMC - Parasitic Infections - for NursesOpen.Michigan
This is a lecture by Katherine A Perry from the Ghana Emergency Medicine Collaborative. To download the editable version (in PPT), to access additional learning modules, or to learn more about the project, see http://openmi.ch/em-gemc. Unless otherwise noted, this material is made available under the terms of the Creative Commons Attribution Share Alike-3.0 License: http://creativecommons.org/licenses/by-sa/3.0/.
Health Care Provider/Cardiology NetworkHealthBridge
The document describes a cardiology network that utilizes various channels like wallboard posters in hospitals and practices, eNewsletters, monographs, and QR codes to engage cardiologists with advertising opportunities. It provides data showing the network significantly increases ad recognition, message recall, and intent to increase prescribing. The network offers custom content development and dedicated support to help pharmaceutical companies effectively reach their target cardiology audiences.
This document summarizes a metagenomics and zoonotic pathogen discovery platform. It developed highly multiplexed sequencing techniques that reduced costs. Using samples from wildlife, livestock, humans and vectors, it identified several viruses in East Africa, including Rift Valley Fever virus, and developed diagnostic tools. Over 250 pathogen sequences were submitted to gene banks. The platform aims to enhance disease surveillance and control in Africa through early detection, which can reduce animal losses and improve food security, health and incomes. Future work includes expanded surveillance, utilizing developed diagnostic tools, and new collaborations.
The document discusses a $35 million contract awarded by the U.S. Department of Health and Human Services to Protein Sciences Corporation to develop an influenza vaccine using a gene-based technique. The technique aims to shorten vaccine production time compared to conventional egg-based methods. However, some express concern over the company's financial difficulties and history of vaccine development errors. Critics argue the contract could enable further dissemination of deadly pathogens beyond influenza under the guise of vaccine development.
How much do you know about H1N1? Find out:
• Why it caused a pandemic.
• How it’s transmitted.
• What the symptoms are.
• How long it can survive on restaurant surfaces.
Don’t miss this opportunity to get tips to prevent flu viruses from spreading among employees and customers. Find out what you can do now to prepare for fall flu season in this one-hour, NRA members-only webinar. This invaluable education session, developed with Ecolab, will show you the potential impact of a pandemic and how to educate employees and guests about possible risks. Listen to the archived recording at http://bit.ly/avLwHX .
Similar to 271 kristen ratan interactive_mkg_ssp2008_v0 6 (20)
This document provides guidance for vendors responding to a request for proposal (RFP). It outlines the key steps, which include reading the RFP thoroughly, establishing win themes in an internal kickoff meeting, collecting questions, framing the response, ensuring proper grammar, conducting an internal review, submitting before the deadline, preparing for presentations as an assembled team with rehearsal, taking nothing for granted by being overly prepared, negotiating if selected, celebrating the outcome, and conducting a post-mortem review.
The document discusses the request for proposal (RFP) process. It defines an RFP as an invitation for vendors to submit proposals to provide goods or services to an organization. The document outlines the key steps in the RFP process, including assessing needs, preparing and distributing the RFP, evaluating proposals, conducting presentations, and negotiating contracts. It provides guidance on elements to include in an RFP, questions to ask vendors, tips for evaluating proposals and presentations, and best practices for negotiations.
This document discusses the RFP (Request for Proposal) process. It begins by outlining when an RFP may be needed, such as when a contract is up for renewal or there are issues with the current vendor. It then discusses selecting a consultant to manage the RFP process if desired. The document outlines the consultant's role in defining needs, identifying vendors, developing the RFP, managing communications and evaluations. Key aspects of the RFP are described like requirements, expectations and allowing vendor questions. The proposal, demo and contract phases are also summarized. The goal is to have a smooth transition to the new vendor selected through this competitive process.
This document provides guidance on executing a successful RFP (request for proposal) process. It begins by outlining when an RFP is the right tool and when it may not be suitable. When scope is unclear or requirements are not well defined, a project charter can help determine the best path forward. The document emphasizes treating the RFP as a process, not just a document, with clear communication and sufficient time allotted. It also provides tips on prioritizing requirements, evaluating differentiators between vendors, negotiating contracts, and determining when to engage a consultant.
This document summarizes a seminar on networking for career development. The speaker has over 24 years of experience in strategy, sales, legal, and business development. They will discuss their experiences as a mentee, peer, and mentor. Networking is defined as developing business opportunities through referrals and introductions in person or online to build enduring relationships. The speaker will discuss why networking and mentoring are important for meeting people in your field, learning industry dynamics, and finding new opportunities. They will provide tips on how to network strategically including starting with goals, focusing on personal connections, using professional societies and social networks, and maintaining a long-term perspective. Contact details are provided for anyone seeking mentoring advice.
Elizabeth Demers is a senior acquisitions editor at Johns Hopkins University Press with 20 years of experience in academic and trade publishing. She signs 20-30 books per year, including monographs, trade titles, and course adoption books. She commissions new books, evaluates submitted manuscripts, provides developmental edits, and attends conferences to promote books and the press. Her talk discusses strategies for networking to build professional connections in two areas: building her book list through conferences, outreach, and social media; and finding future career opportunities by getting involved in the industry and being generous with her time and recommendations.
Angela Cochran is a director, mother, wife, daughter, and volunteer leader who advocates for networking through volunteering and active participation. She recommends getting involved in committees and leadership roles to meet people, learn negotiation and collaboration skills, and gain experience in governance. Cochran also suggests attending professional events to ask questions, start conversations, exchange business cards, contribute online, and speak up so others realize your knowledge and potential to contribute.
Digital Science's mission is to fuel scientific discovery with software that simplifies research. They aim to empower researchers with disruptive technology. They incubate and invest in startups in the research field, with the goal of making research simpler so researchers have more time for discovery. Digital Science is a technology company that serves the needs of scientific research by changing the way science works.
The document discusses diversity and inclusion in mentorship at the American Society of Civil Engineers (ASCE). It describes the ASCE Diversity & Inclusion Council established in 2014 with a mission to foster understanding and cultivate an inclusive workforce. The council has 13 members from different departments, designations, races, ethnicities, and genders. It also works with a separate committee for ASCE's over 150,000 members from 177 countries. Activities to promote diversity include highlighting heritage months, lunch-and-learn sessions on topics like disability etiquette and working styles, and inviting outside speakers on bias. Mentorship can be formal or informal and aims to bridge gaps in skills, self-awareness, and confidence through
The Mentorship Program at T&F was created in 2010 based on employee feedback requesting guidance and support from experienced employees. The program is informal with 1:1 mentoring relationships lasting 6-12 months between employees in different divisions. Over 70 matches have been made in 5 years with only 2 not working out. Benefits include 20% of participants being promoted, 10% transferring, and under 5% turnover. The program increased employee engagement and led to improved productivity and cost savings.
This document discusses mentoring at the American Society of Civil Engineers (ASCE). It provides details about the pilot mentoring program launched in 2014 and the full program launched in 2015. Key points include pairing mentees and mentors, providing training and guidelines, and collecting feedback. The program aimed to facilitate a culture shift at ASCE to emphasize core values like trust, teamwork and excellence. Lessons learned include ensuring mentors and mentees are a good match and maintaining expectations. The author provides their own experience being paired as a mentor and mentee.
The document discusses advice and mentorship. It presents a series of fictional scenarios where a person seeks advice at different career stages and receives both helpful and unhelpful advice. It then provides recommendations for finding mentors and making the most of advice received, such as looking across different fields, mentoring others, and remembering that not all advice should be followed. The overall message is that while advice can be good or bad, it is still useful to consider different perspectives to help advance one's career.
October Ivins has worked in various library and information science roles since 1985, including positions at UNC Chapel Hill Library, LSU Baton Rouge Library, and UT Austin. She has been involved with professional organizations like ALA, NASIG, and SSP since 1981. As an independent consultant since 2001, Ivins mentors others on career development topics such as getting the most out of conferences, choosing positions, supervisor and coworker issues, and professional associations. Her document provides advice on training opportunities, managing staff, getting referrals, and preparing for phone interviews.
Early in one's career, a formal mentor is not necessary as support can be found from observing mid-to-late career colleagues. Peer mentoring through collaboration with other managers, especially other women managers, can also be effective. As careers advance, having a women mentor becomes important as women face unique challenges in the workplace and mentors help other women navigate their careers. Without any mentor, one risks lacking career advice, feeling stagnant in their career progression, and experiencing periods of career confusion with no expert to provide guidance.
Adrian Stanley discussed his experience mentoring fellows through the SSP program. He explained that mentoring involves softer guidance to help mentees develop over the long term through balanced listening, directing, and connecting. Fellows benefit from the experience and connections of mentors, who can help open doors, share new perspectives, and make introductions to expand networks and opportunities in the industry. Feedback from fellows showed mentoring helped them learn from experience, feel more included and secure asking questions, and broaden their industry perspectives.
The document discusses two kinds of mentorship at the nonprofit organization BioOne. It provides an overview of BioOne's mission to make scientific research more accessible and its founding by both library and publisher interests. It then defines a "culture of mentorship" as a work environment where employees feel comfortable getting advice from supervisors and colleagues, who see them as whole people rather than just skills. The second kind of mentorship is described as a more traditional unofficial mentor who provides professional guidance. It concludes by listing the executive staff of BioOne and contact information for the speaker.
This document provides a summary of October Ivins' career experience and areas of expertise. It lists her educational background, including degrees from UNC Chapel Hill Library in 1974-1985, UNC Chapel Hill SILS in 1985-1987, and LSU Baton Rouge Library in 1987-1995. It also outlines her work experience at UT Austin SILS from 1995-1998, Publist.com from 1998-2000, Booktech.com from 2000-2001, and as an independent consultant from 2001-present. The document then discusses how her definition of an information professional has loosened over time to include various managerial roles. It concludes by listing topics she provides career coaching and mentoring on, such as choosing jobs
Mohammad H Asadi Lari presented on creating an office culture of mentorship from the perspective of an early career student and mentee. He discussed his experiences being mentored through the SSP Fellowship program and beyond. Emerging trends in early career mentorship include more organizations introducing formal mentorship opportunities and an increase in both professional and peer mentoring models. Mentorship provides visible benefits like networking and career development, as well as hidden benefits beyond initial programs.
This document discusses opportunities for Western academic publishers in China. It notes that China is a rapidly growing market with increasing research output and funding. However, it is also highly competitive. The document outlines several strategies publishers can consider to engage with the Chinese market, including developing local language materials, using social media platforms allowed in China, attending Chinese conferences, exploring co-publishing opportunities with Chinese partners, and developing a long-term strategic plan focused on impact and relationships within China. It also discusses China's increasing open access policies and investments in research universities that could affect publishing opportunities.
This document discusses JSTOR's growing participation in Turkey from 1999-2014. It shows that participation grew slowly at first but increased significantly after the Turkish government began funding access to JSTOR collections through the Anatolian University Libraries Consortium in 2005. Participation and number of collections licensed continued to grow steadily through partnerships with the consortium and engaging a licensing agent in 2013. While agents can help with local representation, awareness, and relationships, they also present challenges of managing expectations, competing demands, and individuals not reporting to JSTOR.
3. Moving Publishing Past the Page
• Focus on individual readers
• Using your site as a dynamic editorial and marketing
tool
• Presenting users with choices that make sense to them
during their natural workflow
• Deciding what “currencies” are important:
– Cash
– Usage
– Citations
– Registrations
– Membership 3
– Other
4. Strategic Level: Identify Goals
• Attracting new readers
• Increasing usage for current subscribers
• Converting anonymous users to registered users
• Creating new monetization opportunities
• Building up membership
• Adding new advantages for subscribers, members
• Targeting pages and advertising
• Increasing submissions, other user-generated content
4
6. Tactical Level: Pick Your Weapons
• Recommendation systems
• Merging user data and tracking anonymous
users
• Targeting to user groups
• Behavioral targeting
• Intelligent choices appearing automatically
• Display and delivery dynamically changing
• Follow-through and analytics 6
7. Warning!
The following examples are completely
fictitious. Any similarity to existing or
planned campaigns is coincidental, lucky or
just plain spooky.
8. Goal 1
Increasing usage for current subscribers
• JAMA and the Archives
• Repurpose content
– Mix and match content in new ways
• Create campaigns around new collections
– Attract new and repeat readers within your
subscribing institutions
• Disseminate in new ways
• Track usage of new collections and downloads
of widgets 8
9. Avian Flu Special Collection
LEARN MORE
Contents
RESEARCH ARTICLES: Sign up for
Is Exposure to Sick or Dead Poultry Associated With
Flulike Illness? RSS/alerts
Outbreaks of Avian Influenza A (H5N1) in Asia
Update: Isolation of Avian Influenza A(H5N1) Viruses
From Humans On Avian Flu
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14. Goal 2
Monetizing Existing Content
• Proceedings of the National Academy of
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• Display purchasing options that fit with users’
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• Track effectiveness of new offers
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22. Key Requirements
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• Adjusting strategy and tactics regularly
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I prefer the term “interactive publishing” to “interactive marketing” because so much of what I think falls into to this category could be used editorially as much as for marketing
I think of the early days of the web as two-dimensional – really about putting a journal or book or other publication up online, like hanging it on the wall. Online publications have had added layers and richness added over the years and interactive publishing is about taking advantage of these layers to create a three dimensional, dynamic digital presence that reaches far beyond the web site that you host and control.
That means understanding and working with your individual readers, turning your site into a dynamic marketing and editorial tool, and offering the reader easy, clear options that fit with what they are doing, that are in context. The examples I’ll be discussing today focus on working with and serving the individual user, although that person’s status as part of not part of a subscribing institution may be key to your strategies. The idea is to present these users with options and offers that fit with their workflow, that seem like natural extensions of it rather than annoyances. The benefits of interactive publishing may be in increased revenue, but could also be in increased usage, citations, or engaging more users to register or become members. You may have other goals, such as submissions.
The first step is identifying what strategic goals are most important to your organization. Creating interactive publishing campaigns is time and resource intensive so planning and prioritizing will be critical. Some goals that you might select are … I’ll walk through a few examples.
In order to target users effectively, it is vital to know who they are. Since, for most publishers, user data lives in many different systems, such as fulfillment or marketing databases as well as with your online system, merging it is the only way to get a clear picture of who your users or potential users are. Once that information is accessible and able to be analyzed, you can create user groups based on similar characteristics and target to these users more effectively. Things get even more interesting once you can combine user information with real-time usage data.
There are far more tools and options than we have time to talk about today, but these are some that should be attainable and reusable over many campaigns. Investing in or building a recommendation system can assist in many different ways… While it would be wonderful to have the time to tailor each campaign to fit the needs of every user, it is far more efficient to put rules in place that can automatically present the user with intelligent options based on user data or trigger behaviors. Your site should have the capability to alter dynamically depending on who is looking at it. Finally, good analytics on what has worked and what hasn’t are essential to help you learn from and modify your campaigns. Too often we don’t build in the time and resources to review the analytics that we do have and interactive publishing should generate even more data.
In our first example, the AMA wants to up the usage within their subscribing institutions. One of the ways they’d like to do this is by repurposing existing content across their journals into topical collections. They plan to create campaigns around these new collections and take advantage of widgets and other tools to increase readership.
The first step is to create a new homepage for the collection. This page will be indexed by search engines on its own and will be listed by other sits as a separate resource. House ads can be used to show readers options for setting up an RSS feed or alert on the new collection or on how to subscribe Widgets, this one fictitiously from the CDC, provides another layer of interactivity to users.
Let’s talk about widgets for a minute. Most of you are familiar with them and may even have created a few of your own. You see them everywhere. They are functional elements that can be plunked into a webpage on put on a desktop of your computer or phone. They usually do something useful or fun. A bit of handy javascript makes them interchangeable on pages such as iGoogle or Netvibes. Widgets can be imported onto your site, as with the CDC example. But creating your own widgets for dissemination is an obvious way to increase your reach. These PNAS widgets contain useful functions such as a search box or an RSS feed of most read and most cited articles. The feed is updated regularly, so researchers can put this on their iGoogle page for easy access.
On my Netvibes page, you can see the widgets that I’ve added, including feeds from journals and blogs of interest to neuroscience researchers.
Widgets can be searched in widget databases all over the web. Here’s a popular BMJ widget found in softpedia.
Back to our example. The AMA will want to create widgets on their special collection. These can be downloaded from their sites as well as available from the many widget databases out there. The AMA might want to make use of Google to drive traffic as well.
For my next victim, I’ve selected PNAS. Let’s say that PNAS would like to increase revenue from existing content, sensibly. PNAS creates a campaign directed only at users outside of their current subscribing institutions, with the aim of presenting these users with e-commerce offers that make sense within the context of their actions on the site.
This authentication string up here in the top left corner shows us that the user has been recognized. There is a default view of the page for these users. But when the user isn’t recognized as belonging to a subscribing institution, and is viewing an article, automatically appearing is not just a useful list of related articles, but an offer to purchase these articles at a discount.
There are many ways that your site can alter for different users. These changes should be subtle and meaningful. That means they need to be based on what you know about your users. How can I know anything about anonymous users? In true big brother fashion, there is a lot we know about users. It is just a matter of putting all of that together and making use of it. So, with all of this fantastic information we can help the user to “better themselves”?
In this example, CSHLP would like to target users based on geographical location and area of interest with house and commercial ads.
Geographical location is one way to immediately connect with your users. A default view would include an offer for membership at half off. But for users coming in from Argentina or China, a different version would appear. While clearly they are reading an English-language journal, their eye is likely to be drawn to something in their own language. It is an opportunity to tailor what they see using a bit of data. We also know where a user came from. When they’ve come from Google, we know what they’ve searched on to get here. We can offer them an immediate option to find all articles on the site that fit that same search.
Once they take us up on that offer, the geographical location work and again kick in and show ads in their own language. This may expand your ad market and increase click-throughs.