The HealthBridge network of 435 physician only lounges provides the opportunity to engage hard to access AIDs certified hospital based HCPs at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
The HealthBridge network of over 1,500 top hospitals provides the opportunity to engage hard to access Health Care Providers with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
The document describes a Health Care Provider Emergency Network that utilizes various multi-channel methods like physicians' newsletters, monographs, posters, and a website to engage emergency health care providers with advertising opportunities. Benchmark studies show the network provides significant lift in ad recognition, product recall, message association, and intent to increase prescribing. The network offers custom content creation and distribution to drive brand messages and interactions with target audiences.
The document describes an oncology network that can engage target audiences of healthcare providers through various multi-channel options like posters, newsletters, monographs, and a physician website. It provides data on the impact of past advertising campaigns through this network in increasing awareness, recall, and intent to prescribe. The network offers customized solutions to fit a company's point-of-care engagement needs within the oncology space.
Health Care Provider/Primary Care NetworkHealthBridge
The HealthBridge network of over 1,500 top hospitals provides the opportunity to engage hard to access Health Care Providers with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
The HealthBridge network of 575 surgeon only lounges provides the opportunity to engage hard to access hospital based surgeons at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
The HealthBridge network of 1,800 ADA certified DSME clinics and 300 hospitals provides the opportunity to engage hard to access HCPs at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
Risk communication during an infectious disease event - pandemics and public ...Julie Leask
Keynote address delivered to the Sheela Basrur Symposium at the start of the Ontario Public Health Convention, 3 April 2013. See here for the storify http://storify.com/TOPHCtweets/the-sheela-basrur-symposium This presentation was a joint effort with Julie Leask and Claire Hooker. Other contributions are on the Acknowledgements slide.
The HealthBridge network of over 1,500 top hospitals provides the opportunity to engage hard to access Health Care Providers with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
The document describes a Health Care Provider Emergency Network that utilizes various multi-channel methods like physicians' newsletters, monographs, posters, and a website to engage emergency health care providers with advertising opportunities. Benchmark studies show the network provides significant lift in ad recognition, product recall, message association, and intent to increase prescribing. The network offers custom content creation and distribution to drive brand messages and interactions with target audiences.
The document describes an oncology network that can engage target audiences of healthcare providers through various multi-channel options like posters, newsletters, monographs, and a physician website. It provides data on the impact of past advertising campaigns through this network in increasing awareness, recall, and intent to prescribe. The network offers customized solutions to fit a company's point-of-care engagement needs within the oncology space.
Health Care Provider/Primary Care NetworkHealthBridge
The HealthBridge network of over 1,500 top hospitals provides the opportunity to engage hard to access Health Care Providers with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
The HealthBridge network of 575 surgeon only lounges provides the opportunity to engage hard to access hospital based surgeons at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
The HealthBridge network of 1,800 ADA certified DSME clinics and 300 hospitals provides the opportunity to engage hard to access HCPs at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
Risk communication during an infectious disease event - pandemics and public ...Julie Leask
Keynote address delivered to the Sheela Basrur Symposium at the start of the Ontario Public Health Convention, 3 April 2013. See here for the storify http://storify.com/TOPHCtweets/the-sheela-basrur-symposium This presentation was a joint effort with Julie Leask and Claire Hooker. Other contributions are on the Acknowledgements slide.
The document discusses infectious diseases and the immune system. It defines infectious diseases as those caused by pathogens that can be transmitted from one person to another. Examples are provided of different types of pathogens that cause infectious diseases, including bacteria, viruses, protozoa, fungi and prions. The roles of scientists like Pasteur and Koch in identifying specific microorganisms that cause diseases are summarized. An overview of the immune system is given, including nonspecific defenses like skin, mucus and white blood cells, and specific defenses like antibodies and T cells that develop memory after exposure to pathogens.
Infectious diseases pose a greater threat than bioterrorism according to the document. Infectious diseases like the flu kill thousands annually and pandemics could kill millions globally if not addressed. While bioterrorism is feared, the likelihood of an attack is low compared to the certainty of infectious disease deaths each year. To best protect humanity, resources should prioritize surveillance and treatment of infectious diseases, especially in developing nations that lack infrastructure and could incubate pandemics.
Public Health and infectious disease prevention discusses the history and concepts of public health including social medicine, community health, and achievements in public health such as vaccination programs. It also covers challenges like emerging infectious diseases and inequality. Infectious disease prevention strategies are discussed including vaccination, sanitation, and health education. Herd immunity is described as resistance to disease when a large proportion of a group is immune. Major infectious diseases causing death are identified as respiratory infections, HIV/AIDS, diarrheal diseases, tuberculosis, and malaria.
This document defines key terms related to infectious disease epidemiology, including infection, contamination, infestation, host, endemic, epidemic, pandemic, zoonoses, opportunistic infection, and iatrogenic disease. It also discusses surveillance and eradication in the context of controlling infectious diseases. Some key examples provided are measles and typhoid fever as obligate human hosts, malaria transmission patterns, and smallpox eradication.
Infectious diseases are caused by microbes that can be transmitted between individuals through various means. The document outlines the major types of infectious agents - viruses, bacteria, fungi, and protozoa - and examples of diseases they cause. Common modes of disease transmission include direct or indirect contact between infected and uninfected individuals, contact with contaminated objects or environments, and transmission via vectors like mosquitoes. The stages of an infectious disease are also described, from initial exposure and incubation, through the prodromal, acute, recovery, and convalescence periods, ultimately conferring potential immunity.
This document provides an overview of infectious disease epidemiology. It begins with a brief history of some major infectious disease outbreaks and their impacts. It then discusses concepts and definitions relevant to infectious disease epidemiology, including reservoirs, modes of transmission, epidemiological triad, and terminology. The document outlines the importance of studying infectious disease epidemiology and highlights current challenges like antimicrobial resistance and emerging/re-emerging pathogens. It also summarizes successes in disease eradication/elimination and the ongoing global burden of infectious diseases.
This document provides an overview of infectious diseases and the agents that cause them. It discusses the historical perspective of major infectious diseases like smallpox, plague, and influenza. It describes Robert Koch's pioneering work in the late 19th century that established the germ theory of disease and his criteria (known as Koch's postulates) for identifying disease-causing agents. The document then covers viruses, bacteria, fungi, protozoa, helminths, prions, and ectoparasites as causes of infectious disease, describing their characteristics, life cycles, modes of transmission, and examples of diseases they cause.
Analysis of the Effects of Infectious Disease in a Closed PopulationIJMER
This document analyzes the effects of infectious disease in a closed population using a mathematical model. It considers a drilling rig company in Nigeria with 100 employees who spend 5 months at a time on the rig before being replaced. The model divides the population into susceptible, infected, and removed groups. It investigates how varying the infection and removal rates among new arrivals affects the spread of the disease over time. The analysis shows that increasing the removal rate decreases the number of infected individuals, and decreasing the infection rate also reduces disease spread by lowering the initial number who become infected each period. Maintaining at least 60% of employees available for work at all times is also examined.
Health Care Provider/Cardiology NetworkHealthBridge
The document describes a cardiology network that utilizes various channels like wallboard posters in hospitals and practices, eNewsletters, monographs, and QR codes to engage cardiologists with advertising opportunities. It provides data showing the network significantly increases ad recognition, message recall, and intent to increase prescribing. The network offers custom content development and dedicated support to help pharmaceutical companies effectively reach their target cardiology audiences.
The document describes HealthBridge's physician network platforms and multi-channel solutions for engaging physicians. It highlights wallboard, poster, and digital options for placements in hospitals, clinics, and medical practices targeting specialties like cardiology, oncology, and primary care. Effectiveness data from surveys and case studies show significant increases in awareness, recall, and intent to prescribe from advertising through HealthBridge's networks and custom issue spotlight editions.
The HealthBridge network of 950 high value HIV specialists provides the opportunity to engage targeted patients at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
Nirvan aims to transform healthcare education and communication by building renewed relationships between healthcare organizations, professionals, and patients. It seeks to enhance healthcare delivery through relationship management, empower patients through education, and transform doctors' roles to make them total health givers. Nirvan's goals are to facilitate knowledge-driven medical marketing and innovation in customer engagement to redefine connections between doctors/patients and industries/customers.
The HealthBridge network of 17,000 high value PCPs provides the opportunity to engage targeted patients at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
This was the final deliverable for my B2B class. I was responsible for slides 9~13, along with the appendix which I felt would answer questions about where our pricing equation was being rooted from. Unfortunately, I have not personally followed-up on the implementation of our team\'s recommendations.
Content marketing towards content customersAli Anani, PhD
The document discusses how a medical sales representative used content marketing to convert non-customers to loyal customers. It describes how the salesperson collected medical information, organized it into useful formats for doctors, and distributed it via email newsletters. This helped doctors with patient issues and built trust in the salesperson. The document advocates using relevant, helpful content to benefit customers without direct sales pitches, creating goodwill and converting non-customers into loyal, repeat customers over time.
The document discusses understanding the value of social media impressions. It finds that paid media on Facebook can increase ad recall, awareness, and purchase intent compared to a control group. Adding social context or organic impressions to paid ads leads to even greater impacts. There is a strong relationship between engagement rates and total impressions. While organic impressions are hard to scale, paid impressions can open doors while content still needs to spark engagement. Maximizing reach and engagement involves starting with engaging paid ads and leveraging resulting organic exposure and advocacy.
The document discusses understanding the value of social media impressions. It finds that including social context and organic impressions with paid homepage ads can improve campaign performance metrics like ad recall, awareness, and purchase intent. Engaging ads that spark user interaction lead to increased reach both within a user's network and for the total campaign. While organic impressions are hard to scale, paid impressions can open doors for more engagement. The best approach maximizes a mix of paid, earned, and self-created media to drive success in line with good branding principles.
CVS Health is launching a Pharmacy Advisor Program to improve medical adherence. The program will provide counseling and reminders to customers diagnosed with chronic conditions. A media relations campaign will promote the program's benefits and encourage participation. Strategies include a launch event with medical experts, in-store promotions, and utilizing celebrity spokespersons across various media platforms like newspapers, magazines, television, radio and social media. The goal is to spread awareness of the importance of adherence and position CVS as a responsible healthcare brand.
With the proliferation of technology and value-based pricing rules under the Affordable Care Act, the document discusses how healthcare is decentralizing with a focus on outcomes. This will challenge traditional business models and reimbursement structures by increasing transparency, accountability, and shifting value towards solutions that improve patient outcomes. Technology advancements are enabling more consumer-driven and evidence-based care delivered virtually or at home, which has the potential to drastically reduce costs while improving quality. Healthcare companies that can own and coordinate this emerging technology and data domain can shift the economics of care.
The document discusses infectious diseases and the immune system. It defines infectious diseases as those caused by pathogens that can be transmitted from one person to another. Examples are provided of different types of pathogens that cause infectious diseases, including bacteria, viruses, protozoa, fungi and prions. The roles of scientists like Pasteur and Koch in identifying specific microorganisms that cause diseases are summarized. An overview of the immune system is given, including nonspecific defenses like skin, mucus and white blood cells, and specific defenses like antibodies and T cells that develop memory after exposure to pathogens.
Infectious diseases pose a greater threat than bioterrorism according to the document. Infectious diseases like the flu kill thousands annually and pandemics could kill millions globally if not addressed. While bioterrorism is feared, the likelihood of an attack is low compared to the certainty of infectious disease deaths each year. To best protect humanity, resources should prioritize surveillance and treatment of infectious diseases, especially in developing nations that lack infrastructure and could incubate pandemics.
Public Health and infectious disease prevention discusses the history and concepts of public health including social medicine, community health, and achievements in public health such as vaccination programs. It also covers challenges like emerging infectious diseases and inequality. Infectious disease prevention strategies are discussed including vaccination, sanitation, and health education. Herd immunity is described as resistance to disease when a large proportion of a group is immune. Major infectious diseases causing death are identified as respiratory infections, HIV/AIDS, diarrheal diseases, tuberculosis, and malaria.
This document defines key terms related to infectious disease epidemiology, including infection, contamination, infestation, host, endemic, epidemic, pandemic, zoonoses, opportunistic infection, and iatrogenic disease. It also discusses surveillance and eradication in the context of controlling infectious diseases. Some key examples provided are measles and typhoid fever as obligate human hosts, malaria transmission patterns, and smallpox eradication.
Infectious diseases are caused by microbes that can be transmitted between individuals through various means. The document outlines the major types of infectious agents - viruses, bacteria, fungi, and protozoa - and examples of diseases they cause. Common modes of disease transmission include direct or indirect contact between infected and uninfected individuals, contact with contaminated objects or environments, and transmission via vectors like mosquitoes. The stages of an infectious disease are also described, from initial exposure and incubation, through the prodromal, acute, recovery, and convalescence periods, ultimately conferring potential immunity.
This document provides an overview of infectious disease epidemiology. It begins with a brief history of some major infectious disease outbreaks and their impacts. It then discusses concepts and definitions relevant to infectious disease epidemiology, including reservoirs, modes of transmission, epidemiological triad, and terminology. The document outlines the importance of studying infectious disease epidemiology and highlights current challenges like antimicrobial resistance and emerging/re-emerging pathogens. It also summarizes successes in disease eradication/elimination and the ongoing global burden of infectious diseases.
This document provides an overview of infectious diseases and the agents that cause them. It discusses the historical perspective of major infectious diseases like smallpox, plague, and influenza. It describes Robert Koch's pioneering work in the late 19th century that established the germ theory of disease and his criteria (known as Koch's postulates) for identifying disease-causing agents. The document then covers viruses, bacteria, fungi, protozoa, helminths, prions, and ectoparasites as causes of infectious disease, describing their characteristics, life cycles, modes of transmission, and examples of diseases they cause.
Analysis of the Effects of Infectious Disease in a Closed PopulationIJMER
This document analyzes the effects of infectious disease in a closed population using a mathematical model. It considers a drilling rig company in Nigeria with 100 employees who spend 5 months at a time on the rig before being replaced. The model divides the population into susceptible, infected, and removed groups. It investigates how varying the infection and removal rates among new arrivals affects the spread of the disease over time. The analysis shows that increasing the removal rate decreases the number of infected individuals, and decreasing the infection rate also reduces disease spread by lowering the initial number who become infected each period. Maintaining at least 60% of employees available for work at all times is also examined.
Health Care Provider/Cardiology NetworkHealthBridge
The document describes a cardiology network that utilizes various channels like wallboard posters in hospitals and practices, eNewsletters, monographs, and QR codes to engage cardiologists with advertising opportunities. It provides data showing the network significantly increases ad recognition, message recall, and intent to increase prescribing. The network offers custom content development and dedicated support to help pharmaceutical companies effectively reach their target cardiology audiences.
The document describes HealthBridge's physician network platforms and multi-channel solutions for engaging physicians. It highlights wallboard, poster, and digital options for placements in hospitals, clinics, and medical practices targeting specialties like cardiology, oncology, and primary care. Effectiveness data from surveys and case studies show significant increases in awareness, recall, and intent to prescribe from advertising through HealthBridge's networks and custom issue spotlight editions.
The HealthBridge network of 950 high value HIV specialists provides the opportunity to engage targeted patients at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
Nirvan aims to transform healthcare education and communication by building renewed relationships between healthcare organizations, professionals, and patients. It seeks to enhance healthcare delivery through relationship management, empower patients through education, and transform doctors' roles to make them total health givers. Nirvan's goals are to facilitate knowledge-driven medical marketing and innovation in customer engagement to redefine connections between doctors/patients and industries/customers.
The HealthBridge network of 17,000 high value PCPs provides the opportunity to engage targeted patients at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
This was the final deliverable for my B2B class. I was responsible for slides 9~13, along with the appendix which I felt would answer questions about where our pricing equation was being rooted from. Unfortunately, I have not personally followed-up on the implementation of our team\'s recommendations.
Content marketing towards content customersAli Anani, PhD
The document discusses how a medical sales representative used content marketing to convert non-customers to loyal customers. It describes how the salesperson collected medical information, organized it into useful formats for doctors, and distributed it via email newsletters. This helped doctors with patient issues and built trust in the salesperson. The document advocates using relevant, helpful content to benefit customers without direct sales pitches, creating goodwill and converting non-customers into loyal, repeat customers over time.
The document discusses understanding the value of social media impressions. It finds that paid media on Facebook can increase ad recall, awareness, and purchase intent compared to a control group. Adding social context or organic impressions to paid ads leads to even greater impacts. There is a strong relationship between engagement rates and total impressions. While organic impressions are hard to scale, paid impressions can open doors while content still needs to spark engagement. Maximizing reach and engagement involves starting with engaging paid ads and leveraging resulting organic exposure and advocacy.
The document discusses understanding the value of social media impressions. It finds that including social context and organic impressions with paid homepage ads can improve campaign performance metrics like ad recall, awareness, and purchase intent. Engaging ads that spark user interaction lead to increased reach both within a user's network and for the total campaign. While organic impressions are hard to scale, paid impressions can open doors for more engagement. The best approach maximizes a mix of paid, earned, and self-created media to drive success in line with good branding principles.
CVS Health is launching a Pharmacy Advisor Program to improve medical adherence. The program will provide counseling and reminders to customers diagnosed with chronic conditions. A media relations campaign will promote the program's benefits and encourage participation. Strategies include a launch event with medical experts, in-store promotions, and utilizing celebrity spokespersons across various media platforms like newspapers, magazines, television, radio and social media. The goal is to spread awareness of the importance of adherence and position CVS as a responsible healthcare brand.
With the proliferation of technology and value-based pricing rules under the Affordable Care Act, the document discusses how healthcare is decentralizing with a focus on outcomes. This will challenge traditional business models and reimbursement structures by increasing transparency, accountability, and shifting value towards solutions that improve patient outcomes. Technology advancements are enabling more consumer-driven and evidence-based care delivered virtually or at home, which has the potential to drastically reduce costs while improving quality. Healthcare companies that can own and coordinate this emerging technology and data domain can shift the economics of care.
Overview of the only cloud based application that allows healthcare organizations to leverage smartphone push notification, voice, text and email for both patient and employee communication.
HealthBridge connects physicians and patients at the point-of-care where treatment decisions are made. For over 25 years, they have provided information to help with these important decisions. They focus on quality access through private practices and hospitals, high visibility through large format advertising, and superior engagement through original content, mobile offerings, and online integration. Their expert team ensures compliance and flexibility through customizable multi-channel programs.
HealthBridge connects physicians and patients at the point-of-care where treatment decisions are made. For over 25 years, they have provided information to help with these important decisions. They focus on quality access through private practices and hospitals, high visibility through large format advertising, and superior engagement through original content, mobile offerings, and online integration. Their expert team ensures compliance and flexibility through customizable multi-channel programs.
1. The document outlines six marketing strategies and case studies for surgery centers based on 11 years of market research. It finds that patients and doctors extensively research doctors online, so positive reviews and reputation management are critical.
2. Case studies show focusing marketing on individual doctor expertise rather than just the brand increased appointments by 200%. Ensuring doctors have satisfactory online profiles is also important.
3. Measuring ROI regularly and using independent analysts is recommended over spending on ads and websites without oversight. Patient education can cut advertising costs.
Public and patient information, advice and advocacyCharityComms
Giles Wilmore, NHS Commissioning Board
Changing the game: positioning your charity to succeed in the new health service market conference
www.charitycomms.org.uk/events
Webinar deck: Mobile enabled Healthcare RevolutionArcher Inc.
This document provides an overview of how mobile technologies can enable innovations in the healthcare industry. It discusses how mobile can [1] reduce healthcare costs by substituting digital communications for in-person and phone interactions, [2] improve patient services, and [3] help healthcare organizations achieve marketing goals. The document also presents case studies and statistics on existing mobile healthcare programs and their benefits.
This document provides an overview of planning and marketing strategies for a proposed 300-bed corporate hospital. It discusses identifying patient needs, developing new services, satisfying patients, and marketing at different stages of hospital growth. Key aspects of hospital marketing include promoting quality treatment, medical tourism, major surgeries, and using social media. The roles of marketers in healthcare are also examined. Effective marketing techniques for hospitals include demonstrations, public relations, advertisements, media interviews, and using various modes of publicity.
A Vision for U.S. Healthcare's Radical MakeoverCognizant
The healthcare industry is on the verge of a disruptive change that will significantly reshape our experiences and reorient our expectations across the provider and payer value chain.
Similar to Health Care Provider/Infectious Disease Network (20)
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
ABDOMINAL TRAUMA in pediatrics part one.drhasanrajab
Abdominal trauma in pediatrics refers to injuries or damage to the abdominal organs in children. It can occur due to various causes such as falls, motor vehicle accidents, sports-related injuries, and physical abuse. Children are more vulnerable to abdominal trauma due to their unique anatomical and physiological characteristics. Signs and symptoms include abdominal pain, tenderness, distension, vomiting, and signs of shock. Diagnosis involves physical examination, imaging studies, and laboratory tests. Management depends on the severity and may involve conservative treatment or surgical intervention. Prevention is crucial in reducing the incidence of abdominal trauma in children.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
2. Infectious Disease Network: Targeted Engagement
Utilize our Physician’s Weekly Infectious Disease Network to engage
your target audience with a multi-channel surround sound campaign
Your Ad Here
Infectious Disease Infectious Disease
eNewsletters Monographs
Spotlight Your ID
Custom Practice/Clinic
Posters Brand Posters
Custom Physician
QR Codes website
advertisement
Your
Ad
Here
CONFIDENTIAL
3. Infectious Disease Network: Wallboard Posters
Engage your target audience with a highly visible, single sponsored
Physician’s Weekly Infectious Disease Edition poster
In The Clinic At The Practice And In The Hospital
Your Ad Here Your Ad Here Your Ad Here
Back Break Rooms Direct Mailed Physician Lounges
310 HIV clinics Target practices 1,575 hospitals
Bi-Monthly Insertions On Demand Insertions Weekly Insertions
Includes frame & pocket Pocket available on request Includes frame & pocket
CONFIDENTIAL
4. Wallboards: Ad Impact Benchmark Studies
Studies show significant impact in key areas
Benchmarks from 27 surveys representing over 7,000 Health Care Providers
shows advertising with our wallboard networks provide significant lift vs.
control.
• Average ad recognition lift: +43%
• Average product recall lift: +28%
• Average message association lift: +21%
• Average intent to increase
+22%
prescribing lift:
Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: Ad
Recognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent to
Increase Prescribing = 8 surveys/1,397 respondents 4 CONFIDENTIAL
5. Infectious Disease Network: Custom Posters
Custom Spotlight Issues
Drive home your brand or topic message
with a peer to peer custom Spotlight Issue.
Your Peer to
• Take advantage of the entire editorial Peer Clinical
poster real estate Message Here
• Extend your reach with customized
take-one brochures
• Pull-through existing approved content Your Ad or
Clinical Message
• Utilize our relationships with renowned
Continued Here
KOLs to develop new content
CONFIDENTIAL
6. Wallboards: Custom Issue Benchmark Studies
Studies show significant impact with Custom Issues
Benchmarks from 19 surveys representing responses from 3,030 Health
Care Providers shows the majority find our custom Spotlight Issues to be
extremely effective at:
• Increasing awareness of key messages 53%
• Increasing their likelihood to prescribe 54%
• Providing relevant information 66%
Source: Orion Associates: Hospital Network, Media Assessment Survey, top 2 box rating (4&5):
Increased Awareness = 17 surveys/2,737 respondents, Intent to Increase Prescribing = 19
surveys/3,030 respondents, Message Relevance = 2 surveys/447 respondents 6 CONFIDENTIAL
7. Infectious Disease Network: Monographs
Pull through your message with a peer to peer developed infectious
disease monograph direct mailed to your target audience
Trusted Resource
Limited Sponsorship
Category Exclusivity Peer to Peer Content
Targeted Distribution
CONFIDENTIAL
8. Monographs: Engagement Statistics
Original peer to peer content drives engagement
65% of clinicians found the
monograph informative
of clinicians found the
55% information helpful in the
care & management of
their patients
77% read the accompanying
advertisement
1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465
CONFIDENTIAL 8
9. Infectious Disease Network: eNewsletters
Take advantage of our database of over 1,200 infectious disease
physicians with one of our infectious disease specific eNewsletters
Trusted Resource
Custom
Content
advertisement
Single Sponsored Your Ad Here
Dedicated Bloggers
17% Avg Open Rate
4.5% Avg Click-Thru
CONFIDENTIAL
10. Infectious Disease Network: Physiciansweekly.com
Interact and gain feedback with our engaged online community at
physiciansweekly.com
Physiciansweekly.com profile:
• 6,000 visitors a month
ADVERTISEMENT • 12,000 page views a month
• 7,300 registered eNewsletter
recipients
• Mobile optimized
• 17% open rate
• Dedicated physician bloggers
• Dedicated specialty sections
• Robust eMedia library
• Custom pop-up polling
• Active social media community
• 500 Twitter followers
• 800 Facebook likes
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11. Infectious Disease Network: QR Codes
Take advantage of your website assets to drive and track
engagement of your target audience with our custom
QR Codes
On the Poster
& in the eNewsletter
In the Monograph
advertisement
Your Ad Here
Your Ad Here
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12. The HealthBridge Team:
Dedicated professional support
• Our dedicated production team are experts in navigating the ever-changing legal
and regulatory health care environment to ensure your needs are met with the highest
level of compliance against tight deadlines
Internal Partners
Product Recalls Tight Timelines
Project
Team
Co-Promotes Agency Partners
PI/ISI Challenges Editorial Needs
12 CONFIDENTIAL
13. HealthBridge: Infectious Disease Network
Custom Proposal
• Speak with one of our Business Development Managers for a
custom proposal designed to fit your specific point-of-care needs
Phone 908-766-0402
eMail: proposal@hbridge.com
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Editor's Notes
Readership is 87% 61% rank Physician’s Weekly as “superior” to other medical news sources * 51% discussed a story they read in Physician’s Weekly with a colleague * *Source: Franklin Communications, PW Readership Study, July 2008
PW JagTag FAQs Typical deliver time is less than 30 seconds, but may take longer depending on the cell phone coverage of the user Setup is $10K which includes the purchase and creation of the “JagTag Image” for one year starting after the first content packet is delivered Once the “JagTag Image” is purchased utilizing a PW product it may be used in other delivery vehicles (i.e. print campaign, online, etc…) for up to one year Each change to the content packet is an additional $5K Acquisition of cell phone numbers must be clearly stated in the advertisement utilizing the companies own “opt-in” language (no bait and switch). Activity reports, including cell phone numbers for acquisition campaigns, will be provided on a monthly basis in the form of an excel document unless other arrangements are made at the time of contract. JagTag mobile is just a delivery vehicle – copy approval pieces would include the print advertisement and the delivery packet (audio, video, formatted text) which allow for appropriate use of Important Safety Information – THIS IS NOT DELIVERY OF TEXT CONTENT which is limited by character space and therefore appropriate ISI.