This PowerPoint presentation offers pricing strategies such as:
• Recurring Frequency
• Variant Pricing
• Usage Metering
• Partner Pricing
• Feature based Pricing
• and 20 more ideas!
About Us:
One Bill offers recurring billing services and subscription billing solutions for subscription based companies & online marketers. For more details, Visit: http://www.onebillsoftware.com/ .
In this presentation Fusebill CEO Steve Adams discusses how to evaluate price models as opposed to price points, review churn and its impacts, what to consider when selecting a price strategy and review some of the most popular strategies for subscription based businesses .
25 Pricing Strategies for Subscription and Online CommerceOneBill
25 innovative pricing strategies for a subscription business.
As more and more companies transform their business to a subscription model, there is one important strategic element that is largely overlooked: PRICING STRATEGY.
This 25-page e-book offers:
* Creative ways of offering pricing models with examples
* Inspire you to try one or more or combination of many to suit your business
* Learn the importance of pricing strategy to increase customer base and revenue
* Adopt a subscription platform approach for running your subscription billing automation than just sending recurring invoices to your customers.
An easy to understand brief pictorial presentation on the topic of dynamic pricing stratergy. The content has been sourced through various blogs and resources on the internet. hope you enjoy it and learn something new from it. :)
In this presentation Fusebill CEO Steve Adams discusses how to evaluate price models as opposed to price points, review churn and its impacts, what to consider when selecting a price strategy and review some of the most popular strategies for subscription based businesses .
25 Pricing Strategies for Subscription and Online CommerceOneBill
25 innovative pricing strategies for a subscription business.
As more and more companies transform their business to a subscription model, there is one important strategic element that is largely overlooked: PRICING STRATEGY.
This 25-page e-book offers:
* Creative ways of offering pricing models with examples
* Inspire you to try one or more or combination of many to suit your business
* Learn the importance of pricing strategy to increase customer base and revenue
* Adopt a subscription platform approach for running your subscription billing automation than just sending recurring invoices to your customers.
An easy to understand brief pictorial presentation on the topic of dynamic pricing stratergy. The content has been sourced through various blogs and resources on the internet. hope you enjoy it and learn something new from it. :)
Xretail is a leading Cross Channel Retail platform that enables retailers to engage customers Through their online store, Mobile store, and Facebook store.
Xretail seamlessly integrates with Microsoft Dynamics RMS, and RetailPRO
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
Navigating the Amazon Jungle: Everything You Need to Know to Sell, List, and ...Elite SEM Inc
YOU’VE SEEN THE STATS everywhere you look:
- 72% of people used Amazon when finding products and information before making a purchase in 2017
- 43% of all retail sales in the US were made through Amazon
- Amazon has the second-fastest-growing digital ad business of any publisher in the US
It’s time to start getting serious about the retail behemoth if you haven’t yet. Join SEM and Shopping & Feed experts from Elite SEM, Matt Devinney and Joe Minz, and Brian Roizen from listings and integration platform Feedonomics, to learn:
- What and how to sell on Amazon (hint: it’s not “ALL THE PRODUCTS!”)
- Fulfillment options, challenges, and recommendations
- How to get and optimize listings
- Advertising options: sponsored product ads, headline search ads, and product display ads
- Context for all the jargon you’ve probably heard like FBM, ASIN, ACoS, AMS, and more
Winning Supply Chain in Omnichannel - Trends and ImplicationsMichael Hu
I gave a talk at Professor Chopra's class at Kellogg on emerging trends in omnichannel retailing and the need for new supply chain and fulfillment models.
This presentation provides an overview of how the JPMA PoS Designer product fits the needs for various retail segments including Grocery, Retail, GMS, WIC EBT and Corporate campus cafe.
This Presentation provides a holistic view about the pricing option available to Virgin Mobiles in context to US market. What are the various marketing pillar upon which Virgin mobile focused before considering pricing and how it differs from other market players that time.Segmentation, Targeting and Positioning of marketing has been discussed over here.
It is possible! SMBs now can actually build a strong sales funnel with the Zero Cost Marketing tools available in the market. And no, It is not all about Web2.0!
KSS Retail: The Evolution of Retail PricingKSSretail
Summary version of presentation by Lyle Walker, VP Marketing, KSS Retail, at "Pricing & Revenue Management Strategy for Retail," a conference produced by IQPC. April 26 - 28, 2011, Lake Buena Vista, FL.
Cheil Turkey looks at various examples of dynamic pricing and explores its evolution into sympathetic pricing as a tactic brands use to develop a competitive edge and provide better value for their customers.
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Subscribed 2017: Agile Pricing & Packaging Strategies With ZuoraZuora, Inc.
Subscription businesses use multiple strategies to drive growth, including nimble billing systems that enable highly adaptable pricing and growth strategies. In this session, we'll review Zuora functionality that drives business growth - including the ability to create multiple editions, promotions, up-sell paths, cross-selling opportunities, consumption-based pricing as well as the steps to enable international expansion. This session is designed for users familiar with the Zuora product catalog, including how to create a product, product rate plan and product rate plan charge, charge types (one-time, recurring, usage), charge models (flat fee, per unit, tiered) and billing frequencies (monthly, annually).
Xretail is a leading Cross Channel Retail platform that enables retailers to engage customers Through their online store, Mobile store, and Facebook store.
Xretail seamlessly integrates with Microsoft Dynamics RMS, and RetailPRO
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
Navigating the Amazon Jungle: Everything You Need to Know to Sell, List, and ...Elite SEM Inc
YOU’VE SEEN THE STATS everywhere you look:
- 72% of people used Amazon when finding products and information before making a purchase in 2017
- 43% of all retail sales in the US were made through Amazon
- Amazon has the second-fastest-growing digital ad business of any publisher in the US
It’s time to start getting serious about the retail behemoth if you haven’t yet. Join SEM and Shopping & Feed experts from Elite SEM, Matt Devinney and Joe Minz, and Brian Roizen from listings and integration platform Feedonomics, to learn:
- What and how to sell on Amazon (hint: it’s not “ALL THE PRODUCTS!”)
- Fulfillment options, challenges, and recommendations
- How to get and optimize listings
- Advertising options: sponsored product ads, headline search ads, and product display ads
- Context for all the jargon you’ve probably heard like FBM, ASIN, ACoS, AMS, and more
Winning Supply Chain in Omnichannel - Trends and ImplicationsMichael Hu
I gave a talk at Professor Chopra's class at Kellogg on emerging trends in omnichannel retailing and the need for new supply chain and fulfillment models.
This presentation provides an overview of how the JPMA PoS Designer product fits the needs for various retail segments including Grocery, Retail, GMS, WIC EBT and Corporate campus cafe.
This Presentation provides a holistic view about the pricing option available to Virgin Mobiles in context to US market. What are the various marketing pillar upon which Virgin mobile focused before considering pricing and how it differs from other market players that time.Segmentation, Targeting and Positioning of marketing has been discussed over here.
It is possible! SMBs now can actually build a strong sales funnel with the Zero Cost Marketing tools available in the market. And no, It is not all about Web2.0!
KSS Retail: The Evolution of Retail PricingKSSretail
Summary version of presentation by Lyle Walker, VP Marketing, KSS Retail, at "Pricing & Revenue Management Strategy for Retail," a conference produced by IQPC. April 26 - 28, 2011, Lake Buena Vista, FL.
Cheil Turkey looks at various examples of dynamic pricing and explores its evolution into sympathetic pricing as a tactic brands use to develop a competitive edge and provide better value for their customers.
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Subscribed 2017: Agile Pricing & Packaging Strategies With ZuoraZuora, Inc.
Subscription businesses use multiple strategies to drive growth, including nimble billing systems that enable highly adaptable pricing and growth strategies. In this session, we'll review Zuora functionality that drives business growth - including the ability to create multiple editions, promotions, up-sell paths, cross-selling opportunities, consumption-based pricing as well as the steps to enable international expansion. This session is designed for users familiar with the Zuora product catalog, including how to create a product, product rate plan and product rate plan charge, charge types (one-time, recurring, usage), charge models (flat fee, per unit, tiered) and billing frequencies (monthly, annually).
Why is this book so important? One of the biggest lessons I have learned within the startup landscape is that even though pricing, together with the business model, remains by far the lever that most impacts revenue, the subject is a sensitive one.
Pricing is a strong — but often underused — tool available to capture a share of value created for customers
Pricing is one of the biggest challenges that startup face. The book is a practical toolkit that positively influences the pricing strategies of startups. It reveals insights in the different pricing methods and tactics used by successful companies.
Unlocking Success: Discover the Benefits of Usage-Based Pricing for Subscript...BluLogix
Looking to unlock the full potential of your subscription business? Are you interested in discovering a pricing strategy that can maximize revenue, improve customer satisfaction, and drive business growth? Look no further than our latest ebook, “Unlocking Success: The Benefits of Usage-Based Pricing for Subscription Business Models
Pricing - Setting up your startup for SaaS GrowthAnadi Raj Tiwari
Deep dive into Pricing Strategy. Learn the axes available to pull pricing lever for SaaS growth in subscription economy. Understand the influence ASP has on the options available and how to align it strategically across the 3 key SaaS sales model.
Contrary to what many think, as-a-Service is not about how you deliver your offerings to the market. It’s a way to generate revenue – to grow your current revenue and generate new streams. You can take any product, service, or business offering that you deliver to your customers and transform it into an as-a-Service model.
The presentation for a session I delivered internally to our team at WUZZUF about picking the suitable pricing strategy and techniques for a SaaS product startup
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. on how they affect products to plan launch and grow a wildly successful business.
Get the right pricing model for your products / service. Build competitive business strategy around your pricing.
This presentation covers the following topics;
Evolution of cloud services
Per User-based pricing and Per Device based pricing
Different models for pricing
Pricing for SaaS, IaaS and PaaS
Want to know more details, contact us at www.fingent.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Auditing study material for b.com final year students
25 Pricing Strategies for Subscription Business – OneBillSoftware
1. OneBill Subscription Commerce Platform
e-Book
25
Pricing
Strategies
for Cloud Subscription Business
A publication of
www.onebillsoftware.com
OneBill
2. Top 25 pricing strategies
Recurring
Frequency
Variant
Pricing
Just-In-Time
2
1
Featured
Based
Usage
Metering
Discount
12
Threshold
based billing
Overage
Pricing
Terminations
21
Preferred
Customer
22
5
Loyalty
Pricing
9
Partner
Pricing
Trials
19
18
Coupons
23
Early Bird
24
Time of The
Day
10
Term Based
14
13
Elastic
Subscriptions
17
16
Go Social
Bundle
8
Rule-Based
11
4
3
7
6
One-Time
Purchase
Tiered
Pricing
15
Freemium
20
Price
Personalization
25
A publication of
www.onebillsoftware.com
OneBill
3. 1
Recurring
Frequency
Recurring Pricing or frequency based pricing is probably the common
pricing model for any subscription business! This form is often used
because of simplicity in sales model and limitations in the subscription
platform or service.
“Pay as you go - $10 per user per month”
The core strength of a platform as OneBill - is you can define any frequency
modes like daily, monthly, quarterly and annually virtually, with no
programming, in support of customer acquisition and retention objectives.
www.onebillsoftware.com
Strategies
Top 25 Pricing
4. 2
Variant
Pricing
“Different strokes for different folks”
Variant pricing implies that you can customize the products /
services to suit the customer’s budget / requirement.
For example, you can offer a simple - low cost plan for basic
business users to encourage them to experience your service and a progressive pricing plan for additional features to lock
them into to increase revenue - via pricing personalization and
automation.
www.onebillsoftware.com
Strategies
Top 25 Pricing
5. 3
Just-in-time
pricing
What is just-in-time pricing ?
Just-in-time pricing is a new idea making waves in the subscription
world. In this model, the price for the product / service is derived
dynamically at the time of purchase based on different attributes.
For example, in the publication and media world, the hottest news
article will cost $1.00, but if the same article was read after a week, it
will cost few cents or even free.
“
No fixed price, dynamically fetched at the time of purchase based on
business rules defined.
www.onebillsoftware.com
Strategies
”
Top 25 Pricing
6. 4
Tiered
Pricing
Buy more to save more
Tiered pricing or Volume pricing is a strategy to price the service
based on the volume of purchase. The idea is to encourage bulk
purchase so that better discounts are applied to orders that has
volume. Check out the different patterns of tier pricing:
Volume
Threshold
Price
0-100
$10
101-500
$9
501-1000
$7
1001-5000
$5
Volume Tier
Price
0-100
$10
101-500
$9
501-1000
$7
1001-5000
$5
www.onebillsoftware.com
Strategies
Threshold Pricing
Volume Based (Appropriate charge for quantity). For 15
qty, the slab rate is $9 and so the entire Q15 will be
charged @ = $9. = $9 x Q15 = $135
Volume Based Pricing
Charge based on the step the quantity falls in: For 15 qty,
the charge will be calculated as :
[1-10] @ $10 x Q10 = $100
+ [11-20] @ $9 x Q5 = $45
Total = $145
Top 25 Pricing
7. 5
One-Time
purchase
“Price for service / product charged just once”
One-time pricing is the simplest pricing strategy that the subscription
business has inherited from e-commerce world. For some of your
customers, you may have a need for one-off sales. OneBill gives the
ability to either add one item or load in an entire catalog to sell to your
customer base.
For example, pay for installation charges just once!
www.onebillsoftware.com
Strategies
Top 25 Pricing
8. 6
Feature Based
Pricing
Let your customers chose how they want to
pay - dynamically
Feature based pricing is a revolutionary strategy based on price
personalization of a product. This pricing model allows customers to pay for
the specific features they use. This essentially means that charges will be
based on features within a service that a customer choose.
For example, customers can select the IaaS server
requirement by entering the parameters listed in the image.
By choosing the appropriate values for the requirements –
Memory, OS, number of monthly Hours, Storage and
Bandwidth, the price per server is dynamically calculated to
give an estimate charges for monthly subscription.
www.onebillsoftware.com
Strategies
Top 25 Pricing
9. 7
Usage
Metering
Pay per Use!
Usage metering is the way of computing charges based on actual
usage of any service. The service usage unit can be in any form, for
example – storage kilobytes, MB, GB, calls, minutes, licenses,
features, software usage, data, messages sent , bandwidth etc.
Usage metering most importantly is a framework tracking use of any
unit type thus calculating charges for customers invoice.
“
Usage metering example: pay for number of SMS used, minutes you spoke.
www.onebillsoftware.com
Strategies
”
Top 25 Pricing
10. 8
Bundles
“Bundle offers include two or more services
that are creatively pre-packaged as one
single offering”
Bundling is an offer that includes two or more services . A creative way of
combining offers so that customers buy them as a collection, not possible
otherwise. Of course, BUNDLE offer price advantage to customers because
they buy more than just one of your service together.
But @ OneBill, creating a bundle is as cool as select, group and price!!!!
Now that’s pretty cool!!!
www.onebillsoftware.com
Strategies
Top 25 Pricing
11. 9
Loyalty
Pricing
“We value your continued business. Here
is our token of appreciation”
Loyalty Pricing is a way to consider the loyalty points accumulated by
the customer at the time of purchase. OneBill has unlocked the
secret to accumulating rewards points for customer redemption. Just
turn on the feature and track your customers loyalty points
accumulate based on our corporate policy.
“
Example: Customers earning loyalty points based on the social behavior for
promoting the product to other fans.
www.onebillsoftware.com
Strategies
”
Top 25 Pricing
12. 10
Time of
the Day
“Telco like pricing – Price of the service depends
on when the service was used”
TIME of the DAY – Pricing model that is based on the time of the day when the
service was used / purchased. You can create rules to specify the day and time
and give away special offers.
“
Example: Video streaming during peak hours can be slightly more expensive
when the traffic is high than on non-peak hours..
www.onebillsoftware.com
Strategies
”
Top 25 Pricing
13. 11
Discounts
Discounts – There are different ways to
offer discounts
• Discount offered for a particular service
• Special discount for specific customers
• Order time discount – based on certain rules
• Bill time discount – based on certain rules during billing
“
Focus on how to acquire customers, not build a discount module for your
billing engine!
www.onebillsoftware.com
Strategies
”
Top 25 Pricing
14. 12
Rule-Based
Pricing
That’s right! any pricing idea under the sun!!!
Rule Based Pricing is a way of defining the price of a product based on
various attributes during the shopping flow. The price of the product is
dynamic and based on various attributes that gets calculated during the
transaction.
For example, the product can get an discount of 10%, based on the
region of the customer.
“
You think of a pricing concept and be assured that it can be created and
implemented using OneBill Pricing Designer
www.onebillsoftware.com
Strategies
”
Top 25 Pricing
15. 13
Preferred
Customer
You define who your preferred customers are!
Preferred Pricing is a way of defining certain categories of customers within the
business and offering special pricing to them, thus making them feel special and
ensuring loyalty.
For example, returning customers or existing customers can get special
discount than a new customer who sign-ups for service.
www.onebillsoftware.com
Strategies
Top 25 Pricing
16. 14
Partner
Pricing
Create a channel network 1+1 = 3
Partner Pricing is one of the complex tasks in subscription business,
because it involves defining pricing at various levels for all the
products. Keeping track of price points, making price changes,
promotions and managing them all can become a settlement
nightmare.
A subscription platform approach that has support for robust partner
management features helps to create an effective channel network
of partners and also easily manage the price changes at various
levels.
“
Create pricing at various hierarchies of channel strategy and
have complete control of price changes at any level!
www.onebillsoftware.com
Strategies
”
Top 25 Pricing
17. 15
Term Based
“Get 30% discount
on a one year contract”
Term based pricing allows recurring pricing that is fixed for a term. The price
points for the product remains unchanged irrespective of the market / price
fluctuations as long as the customer is within the term period. Term pricing
helps businesses to get long-term commitment and loyalty from the
customer.
www.onebillsoftware.com
Strategies
Top 25 Pricing
18. 16
Threshold
based billing
Generate bills automatically when the
service reaches a threshold limit!
In case of Threshold based billing, the service providers set a threshold limit that is
custom for each subscriber. When the subscriber’s account reaches the threshold
limit, the billing system generates OnDemand bill and charges the customer to the
next pre-defined charge limit.
For example, in case of Skype VOIP service, $10 Skype credit can be used for
making calls until the set limit. Skype billing system will automatically charge
customer's account for next $10 credit limit when the customer exceeds the $10
limit.
www.onebillsoftware.com
Strategies
Top 25 Pricing
19. 17
Overage
Pricing
Dealing with excess usage beyond entitlement
Overage Pricing is a typical Telco style of treating a charge when the user
goes over the service limited for the plan. For example in case of cell
phone providers, the cell phone users get a monthly quota of minutes.
When a user goes over the minutes allowed under the particular prepaid / post-paid plan, he is charged separately for the extra minutes. This
fee for the extra minutes is called overage fees or overage charges.
Overage pricing are typically useful for services that has usage component
like minutes, bandwidth, storage space, licenses etc.
www.onebillsoftware.com
Strategies
Top 25 Pricing
20. 18
Elastic
Subscription
Manage your subscriptions the way you want
Subscribers are on a lookout for the flexibility to increase / decrease licenses,
upgrade / downgrade, suspend/resume licenses and manage their renewals
constantly. A platform that helps manage the operations of a subscription
business efficiently is the key to increase customer retention. We call it “Elastic
Subscription” – flexibility offered to customers to manage their subscriptions the
way they want to.
“
Increase / Decrease, Upgrade/Downgrade, Renewals,
Suspend/Resume, Cancel – DIY anytime!
www.onebillsoftware.com
Strategies
”
Top 25 Pricing
21. 19
Trials
Try me out first….
Trials are the most effective ways of converting free user to paid
subscriber. B2C businesses heavily depends on this pricing model to
attract their prospects to paid customers.
Example: 30 days free trial
www.onebillsoftware.com
Strategies
Top 25 Pricing
22. 20
Freemium
Give away basic features for FREE and
CHARGE on premium features
FREEMIUM works for businesses that thrives on volume of customers.
Offer service for free, pay for premium features.
For example, LinkedIn offers free service for anyone to register their
profile. Pay for premium feature
www.onebillsoftware.com
Strategies
Top 25 Pricing
23. 21
Go Social
Go viral with your social presence
Social Commerce - Cloud service providers can now automate and measure
social media campaigns. OneBill’s Subscription Commerce Platform that has
extended traditional system offer functionality via interaction with social
commerce: Facebook, Google+, LinkedIn, Twitter, FourSquare, and others.
A provider can monetize social media efforts by a process of:
Create – unlimited offers and promote into social media
Influence – encourage fan / influencer endorsement of specials, offers, and
services Reward – instantly update influencer profiles with discounts for future
purchases
“
What is needed are new approaches that recognize and leverage the best
social aspects of social media and combine them with efficient commerce
practices directly within the social networking environment
www.onebillsoftware.com
Strategies
”
Top 25 Pricing
24. 22
Termination
Remember termination
in your pricing strategy
Think of Termination policies when you define pricing strategies for
your products. Termination clauses needs to be transparent for
subscribers so that they have the flexibility to opt-out and opt-in
anytime they wish. Termination policies include the use cases for
CANCEL, Renew, Change Plans, Upgrades / Downgrades where
cancellation may become applicable.
www.onebillsoftware.com
Strategies
Top 25 Pricing
25. 23
Coupons
Coupons as an Online Marketing Strategy?
We got you covered!
COUPONS are experiencing an explosion in popularity—among consumers and marketers
alike. For the customers, the attraction is clear: coupons are a quick and simple way to
save money; if they are available, there is no reason not to put them to use. For the latter,
it can be a little more complicated. Coupons offer a juicy incentive for new customers, but
coupon-based promotion campaigns can be risky business – Ella Davidson of Coupons.org.
With the integration of promotion modules and coupons to the core subscription
platform, coupons can be easily managed and offered – Think of increasing your business
using coupons as a strategy and not worry about complications!
www.onebillsoftware.com
Strategies
Top 25 Pricing
26. 24
Early bird
offers
“50% off for first 500 customers”
Early bird offers are a way to appreciate the first users who sign up. The early
sign-ups are generally rewarded with discounts, trials, freebies, free usage, etc so
that businesses get maximum customers signed-up for the services.
Effective billing system keeps track of the customers, calculate and bill after
adjusting the offer, and helps publish the offer to the products catalog
seamlessly. The complex tasks are automated, while the business focus on
acquiring early bird customers.
www.onebillsoftware.com
Strategies
Top 25 Pricing
27. 25
Price
Personalization
“One-Size fits all PRICE offering is the 90’s
approach. Customer centric pricing is the latest
trend in Subscription world!”
Price Personalization gives you the ability to deliver dynamic and
individualized customer pricing to align with your solutions – while
maximizing your operating margins.
Personalization is the evolving trend now. + on-demand: when + where +
how + at the best price
www.onebillsoftware.com
Strategies
Top 25 Pricing
28. Leverage Pricing Strategies
to transform your business!
“Thank you for joining us in exploring 25 pricing strategies.
“Thank you for joining us in exploring 25 pricing strategies.
We believe that these ideas will inspire you to aim for
We believe that these ideas will inspire you to aim for
more in your subscription business and take it to new heights”
more in your subscription business and take it to new heights”
We hope that you’ll get inspired by these
We hope that you’ll get inspired by these
25 creative pricing strategies to add innovation and
25 creative pricing strategies to add innovation and
freshness your business. IfIfyou’d like to share ideas
freshness your business. you’d like to share ideas
that you have used, we’d love to hear from you.
that you have used, we’d love to hear from you.
Feel free to write to us: sales@onebillsoftware.com or Call: +1 (855) 411-5629
Feel free to write to us: sales@onebillsoftware.com or Call: +1 (855) 411-5629
A publication of
www.onebillsoftware.com
OneBill