Plutus Promozone allows merchants to [1] promote to existing customers in-store to increase same-day spending and drive return visits, [2] attract new customers through targeted promotions, and [3] earn revenue by allowing other brands to promote to their customers. Merchants can leverage transaction data and targeting capabilities to deliver personalized promotions on charge slips. Pine Labs will source and print promotions for merchants and share resulting transaction data and revenue. An initial free pilot program is proposed to demonstrate Promozone's customer acquisition and sales lift abilities.

1. Grow Your Top Line with Plutus Promozone
Delhi
July 2011

2. Plutus platform has helped you reduce your acquiring costs
and streamlined operations at cash counter
•
1 Reduce transaction processing costs
• Eliminate dial-up charge for cr/dr transactions, and landline charges for each EDC terminal
• Switch to always-on, high speed internet processing
• Multi acquirer platforms - eliminates cashier decision-making and routes transactions
automatically to the most optimal acquirer
•
2 Streamline operations at the POS through integration with POS Application and
replace multiple EDC terminals
• Reduce need for cashier training
• Automate data entry by integrating Biller and cr/dr payment transaction
• Eliminate cashier manual data entry, and increase transaction speed
• Remove counter clutter
• Accept Mastercard/Visa and American Express in single solution
•
3 Leverage Transaction warehousing and automatic reconciliation
• Digitize & automate reconciliation of POS settlement and Acquirer payment advice
• Leverage rich MIS, including Acquirer-level transaction analysis and quarterly audit reports
• Centralize POS-level alerts, e.g., unsettled POS
• Save accountant time
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3. Now we introduce our new service over Plutus - Promozone
targeted promotions, delivered on each charge slip
Gift Voucher
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4. Now we introduce our new service over Plutus - Promozone targeted
promotions, delivered on each charge slip
Discount Coupon
3

5. Now we introduce our new service over Plutus - Promozone targeted
promotions, delivered on each charge slip
Contests
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6. Now we introduce our new service over Plutus - Promozone targeted
promotions, delivered on each charge slip
Advertisement message
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7. Charge slips are effective medium of customer communication
• Credit/debit card customer with higher purchasing power
Right customer • Customer who shops at organized retail outlets
segment
• Typically belonging to middle and upper middle class
• Focused, uncluttered and eye catching
Right format • Right placement below signature panel making it easy to notice
• Retained by most customers for reconciliation
• Dynamic and personalized offer for every individual customer
Right offer • Targeted on multiple criteria - card type, amount, time, day, location, store
brand, geography etc.
• Communicated at Point of Purchase while making payments
Right time • Likely to benefit from impulse buying
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8. Charge slip promotions have multiple advantages
compared to other mediums
Charge slip Assured Dynamic, per
advantages Targeted customer attention Non intrusive sonalized In-store
Newspaper, TV,
Radio
Magazine, Yellow
pages
OOH
Other mediums
Online
Telemarketing
Sms text
Email
Advantage Equivalent to
charge slip other medium
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9. Charge slip promotions can be targeted based on
combination of multiple criteria
1
Purchase • e.g. Specific offers for customers spending more than Rs 2000/- through
amount their debit cards
2
Issuer bank /
• e.g 10% off coupon on next purchase within a week only for Citibank
Card
association customers or Mastercard debit card holders only
3
• e.g. Rs 100 off on shopping at Gurgaon Central only for Gold and Platinum
Card type
customers
4
• e.g. 15% off on shopping for apparels only on 15th August or Rs 100
Date and Time
voucher for eating at restaurant during happy hours at allied restaurant
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Store location • e.g. Medium pan pizza free in GIP, Noida, when shopping of Rs 2000/- at
and geography Big Baazar in GIP
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SKU type • e.g. 5% off on stabilizer if customer is buying A/C at e-zone
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10. Plutus not only issues but also redeems promotions -
giving flexibility and control to the marketer
Plutus tracks issuance and redemption of
Control and flexibility to marketer
promotions
Track issuance of promotion
• Restrict the number of promotions
• A unique number is associated with each
printed hence control budget
promotion and is linked to the customer
masked card number • Uniquely identify the beneficiary of
promotion
• Support terms & conditions such as
Track redemption of promotion
validity period, minimum purchase
• Redemption happens via Plutus by amount, specific product category
identifying reference number and masked
• Reduce cashier decision making at
card number
retailer
• Optionally capture customer mobile
• Calculate accurate sales lift
number for future reference
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11. Three key ways Promozone will help you increase your
revenue
1
• Increase revenue from customers who are already at shop
Promote to and paying at cash counter
customers at – Sell more to that customer same day
your shop – Get the customer back to your store within a month
2
• Attract new customers to your shop
Attract new – Either shopping in nearby shops
customers – Or shopping at merchants with similar customers
– Or captive customer base of banks, telecom firms and
other service providers
3
• Earn revenue from promoting other merchants at your stores
Others promote – Print their promotions directly on the charge slips without
to customers at adding any cost to your store
your shop
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12. Three key ways Promozone will help you increase your
revenue
1
• Increase revenue from customers who are already at shop
Promote to and paying at cash counter
customers at – Sell more to that customer same day
your shop – Get the customer back to your store within a month
2
• Attract new customers to your shop
Attract new – Either shopping in nearby shops
customers – Or shopping at merchants with similar customers
– Or captive customer base of banks, telecom firms and
other service providers
3
• Earn revenue from promoting other merchants at your stores
Others promote – Print their promotions directly on the charge slips without
to customers at adding any cost to your store
your shop
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13. 1 Promote to customers at store
Deliver targeted promotions to customers inside store and
incentivize to spend more
How? Example use cases
• Sell more in the same visit e.g. customer who
has only spend less than 1000/- at store
– Exclusive 100/- Gift Voucher redeemable on
additional spend of Rs 1000/- within a day
• Incentivize a premium customer for early
next visit
– Exclusive Rs 500/- gift voucher for a
customer spending Rs 5000/- redeemable
against next purchase within a month
• Promote new store/new category launch
– Exclusive 5% off on purchase at new store
within a month
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14. Three key ways Promozone will help you increase your
revenue
1
• Increase revenue from customers who are already at shop
Promote to and paying at cash counter
customers at – Sell more to that customer same day
your shop – Get the customer back to your store within a month
2
• Attract new customers to your shop
Attract new – Either shopping in nearby shops
customers – Or shopping at merchants with similar customers
– Or captive customer base of banks, telecom firms and
other service providers
3
• Earn revenue from promoting other merchants at your stores
Others promote – Print their promotions directly on the charge slips without
to customers at adding any cost to your store
your shop
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15. 2 Attract new customers
Attract new customers to your stores by participating in
Plutus Promotions
a
• Consult with Pine Labs promotions team to finalize customer segments and
Promote in targeted promotions
Plutus – E.g. to target youth population print promotions at Planet M
Promozone – E.g. to target middle class/professional print promotions at Big Baazar
– E.g. to target customers in the same mall shopping at Shopper Stop
b
• Attract captive customer base of banks, telecom companies, petrol
customers by giving offers to their customers
Attract captive – E.g. free talk time as 5% of bill value to Idea customers
customer base – E.g. 20% discount to Amex card customers on the bill
– E.g. 5X points to Citibank customers
– E.g. Rs 50 gift voucher for Bharat Petroleum customers
c
• Redeem manufacturer sponsored discounts at your store and benefit from
Manufacturer new customer walk-ins
sponsored – Credit card EMI programs where subvention is borne by
discount Videocon, Samsung, Sony
– Redeem 100/- discount coupon of Van Heusen to get extra customers
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16. Three key ways Promozone will help you increase your
revenue
1
• Increase revenue from customers who are already at shop
Promote to and paying at cash counter
customers at – Sell more to that customer same day
your shop – Get the customer back to your store within a month
2
• Attract new customers to your shop
Attract new – Either shopping in nearby shops
customers – Or shopping at merchants with similar customers
– Or captive customer base of banks, telecom firms and
other service providers
3
• Earn commissions from promoting other merchants at your
Others promote stores
to customers at – Print their promotions directly on the charge slips without
your shop adding any cost to your store
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17. 3 Earn revenue by promoting other brands at your POS
Pine Labs will bring multiple promotions for your Plutus
and share revenue with you
Identify most appropriate Source and print
Share transaction data
co-promotion brands promotions
• Together, we will identify • Promozone team will be in • Merchant dashboard will
ideal customer profile and touch with multiple have information about
attractive partners merchants, manufacturers – # of 3rd party
and banks to source offers promotions scheduled
• We will ensure competitor for your Plutus
brands are not promoted • We will schedule – # of 3rd party
at your POS, and promotions for printing at promotions printed on
configure “blocked” list your POS your Plutus
– Revenue due to you
• When in doubt, we will ask • You will have no additional from Pine Labs
your sign off overhead for these
promotions
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18. Next steps
• Pine Labs sales team will set up meeting to discuss approach and
agreement
• We will upgrade your Plutus to print promotions
• Pine Labs will launch 15 days free pilot to review results with your team
• Pine Labs relationship manager will work with your Marketing Team to
draw up a 6-months promotion plan
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