24symbols' talk at the SLA-AGC conference at Bahrain.

1. Content is critical, but not enough
The “Book as a Service” approach

2. Justo Hidalgo, Chief Product Officer
@justohidalgo

3. paywalls

7. Rules are broken

8. Will people pay for your
content?

9. NO
(sorry)

10. Extremely high quality and
differentiated content

11. Impressive brand recognition

12. No windowing

13. Tough, ah?
?

14. Classic content-focused business
model

15. Content is not enough
FREE CONTENT PAID
CONTENT
many
1

16. But it is still key

18. Freemium
READERS FREE ACCESS WANT MORE?
TO CONTENT

19. Not enough

20. Content is not enough
FREE CONTENT PAID
CONTENT
many
1

21. BOOK AS A SERVICE
API

22. = cloud + social + freemium

23. On the cloud

24. Social

25. Freemium
FREE

26. Freemium
FREE WANT MORE?

27. Why
1. Product 3. Control
2. Marketing 4. Income

28. HTML5 Web iPad app
Why > Product

29. Why > Marketing

30. Why > Control

31. ■ Additional revenue source
■ One answer to
cannibalization concerns
■ Low risk
Why > Income

32. Press Coverage

33. Milestones
2011 Q1 Q2 Q3 Q4
Users 10,000 25,000 37,500 50,000
iPad Apps - - 15,000 30,000
Facebook 10,000 25,000 25,000 25,000
Fans
Twitter 1,500 3,000 3,500 4,000
Fans
Pages 120,000 350,000 550,000 800,000
Books 500 1,500 2,750 4,500

34. Catalog

36. Rowing constantly
Multi-device, social cloud reader
Brand recognition
More than 50K users, on the way to 75K
Number of pageviews up month after
month
Bestselling titles already
Seedcamp London 2012 winners

37. Wanna know more?
O'Reilly Radar - Getting the content out there
isn't enough anymore
• http://radar.oreilly.com/2012/01/subscriptions-
paywalls-freemium.html
O'Reilly Radar - Books as a Service: How and
Why it works
• http://radar.oreilly.com/2011/07/books-as-a-
service.html
24symbols
• http://www.24symbols.com
• http://24symbols.com/docs/FAQ24symbols_en.pdf

38. Thanks
Justo Hidalgo
jhidalgo@24symbols.com
@justohidalgo
www.24symbols.com