Let’s start with the unit 3 of the module named Communication in the company. The objective of this module is to learn how to improve our internal and external communication. For that, we will talk about the skills we have to train not only for ourselves, but also for the other colleagues in order to become the best managers in the company. Also, we will develop the concept of networking in the company, which nowadays has proved to be very profitable with the increased use of social networks. Linked to that last concept, we will review how the entities are developing a new process of external communication. The goal is to show the strong change that the social networks and the digital marketing is causing in the companies’ external communication. We will learn how to achieve this objective with the mastering of the main social networks from the point of view of the marketing and communication. To develop those topics, we will tackle three chapters: In the first one we will focus on the communication inside the company, with the different behavioral styles and emotional intelligence, very useful and necessary in the professional as well as in the personal environment. We will watch several pieces of movies that will help us to understand it. In the second one, we will talk about the best practices for the linking of the employers to the company, provided the basis of the communication, trust and transparency of the managers and company. In the last chapter, we will review a good number of examples of how the companies are using the digital media in order to communicate with the outside world. Not all of them are suitable for every sector or marketing area. Which are the most suitable for each industry, market or company? Quite exciting, isn’t it? Let’s go. Fasten your seatbelts and get ready for the take off.
As you can see in this chapter, there are different behavioral sytles: dominance, influence, steadiness syle and compliance style…. Try to define yourself and try to define your colleagues and also your boss.. The most important thing is to know yourself and know how your colleagues behave in your professional life
--cartoonist and humorist had serious eye problems --never really lose until you stop trying
--Many people start to network when looking for a job. It is a mistake. You should not be creating your network at that time, that's when your network should be working for you
Lack of time, fear of failure or rejection, lack of desire…
--success and failure, treat them with the same indifference --the biggest obstacle in our life, we want to change without changing
Lack of time, fear of failure or rejection, lack of desire…
Nazi Germany is the actor and his son entering a Jewish barracks. Try to imagine what happens and how the attitude is mixed with interpersonal intelligence We must look like changes the face of the child with his father's attitude .... your child does not notice the "plight“
A hunter want to love the bear
Messages in social networks are disseminated virally
Enterprise & Transcoimmunication
Introduction Communication: internal and external “Platon: never discouraged anyone who is making progress”
Chapter 1The objectives of this first chapter can be summarized as thefollowing:• Identify key process to behave as a development tool.• Train the skills and tools for behavior change.• Adapting to the reality of team management• Develop codes of communication skills for team management.• To promote the development of people as efficiency forobtaining results. Train leaders from the best leader
Chapter 1An interview with Shimon PeresSeptember 2012Shimon PeresPresident of Israel• Download full interview transcript (PDF–520 KB)Polish-born Shimon Peres is one of modern Israel’s defining figures. He is the ninth president of Israel, aposition he has held since his election in 2007, and has served twice as Israel’s prime minister.Peres immigrated with his family in 1934 from what was then Poland to what was then Palestine. He joined theHaganah defense force in 1947. After the establishment of the Israeli state in 1948, Peres, then just 24, wasappointed head of the Israeli navy by Prime Minister David Ben-Gurion. In the years since, Peres has held nearlyevery major cabinet position, including deputy prime minister, minister of defense, and foreign minister. He hasserved as head of Israel’s Labor party many times and over the course of his career has been a member of manydifferent political parties and coalitions.http://www.mckinsey.com/features/leading_in_the_21st_century/shimon_peres (see in class) 8 QUALITIESTRY TO DEFINE 8 CHARACTERISTICS OF A LEADER …(Jay A. Conger, social scientist): listen, build trust and inspire,not conformists, are visionaries, take risks and sacrifice, are creative, not criticize others, speak of us- not me
Chapter 1 IL POSTINO[Activity: video "Twelve Angry Men", pointing out the mostrepresentative features to identify each character. Also you cansee also the functioning of the groups: roles, leadership,groupthink]http://www.youtube.com/watch?v=d3TaIZPjTzo (see after class)--Great communication gurus have always stressed theimportance of different intelligences to improve communication.http://www.youtube.com/watch?v=2bfph8_KOqI (see in class)
Chapter 1 And please, try to define talent…. All of us have some talent….try to find it out…
Chapter 1There are a lot of examples there are many innate talents andmany also "learned" continuously exercised and as attitudesand passion of the world .....
Chapter 1 Rudy Patch Case Study: "The Squirrels"] Video from various parts of the film (see after class) Recommended view these instructions. --Attention to the first part up to 3.07 minutes .. Thing about it --Now look up to 5.04 minutes ... reflect and see how they have performed with the patient and remember .. squirrels ... --See now up to 6.34 and see the attitude of the head of the center ... --See now up to 10.36 and reflect and compare with the first sequence ... --See now up to 13.23 and draw your conclusions ... and then all the way Observe the three strategies: - Deny the evidence. If a person has a fear .. not underestimate let alone, do not deny. - Accept the evidence and deny the danger. Upon acceptance of the evidence, not deny the danger that person feels .... - Make him feel stronger than squirrels ... its smart to remove that fear. Never underestimate others squirrels .. Help them to overcome ... "ALL WE HAVE squirrels " ....
Chapter 2The communication style is the presentation letter, is the look immediatelyperceived by the other.--Depending on the style, we transmitt some or other impressions (security,aggressiveness, sincerity, honesty, efficiency, stability, etc..) According to theactual projected image, the other will react in one way or another.--In a company we can figure out whos who in the company. The formalstructure does not always match the actual structure as people who occupymanagerial responsibilities, may, have a crucial influence on the life of theorganization-Verbal and not verbal communication…..-Horizontal, downward an upward communication-empathize, to take the place of another.. And what else ???
Chapter 2What else ???? (see in class) INCH_BY_INCH
Chapter 2Here are some selected post on coaching and leadership (see after class)TITLE: Coaching for Leadership in Times Liquidshttp://www.optimainfinito.com/2012/04/coaching-para-el-liderazgo-en-tiempos-liquidos.htmlTITLE: Ther Are the values http://www.santigarcia.net/2012/04/son-los-valores.htmlTITLE: The language of leadership http://www.javierfernandezaguado.com/2012/03/el-idioma-del-liderazgo.htmlTITLE: Coaching and Leadership: writing the misssion http://deempleadoamillonario.blogspot.com.es/2012/04/coaching-y-liderazgo-reescribiendo-la.htmlTITLE: Leadership H2Ohttp://humanbeingelblogdeandresortega.wordpress.com/2012/04/27/liderazgo-h2o/TITLE: Training Leaders from Corporate Universitieshttp://javiergomezcordero.wordpress.com/2012/04/28/entrenando-lideres-desde-las-universidades-corporativasTITLE: Passion and devotion your coach http://basketandtalent.com/2012/04/30/pasion-y-devocion-tu-primer-entrenadorTITLE: Leadership: How to transmit http://rrohh.blogspot.com.es/2012/04/liderazgo-como-transmitir-valores
Chapter 2Networking in the company: there are a lot of barriers
Chapter 2Networking in the company: there are a lot of barriers
Chapter 2How to vinculate and motivate employees in a company….the emotionalsalary…Worker satisfaction…--The emotional salary could be defined as the ability to make people feel wellpaid for their efforts, with more than money Contributions made are based on three factors: the sum of the persons natural talents and acquired talents in the workplace, multiplied by a third factor, more importantly attitudes. There are normal people with good attitudes who excel in their work and people who waste their enormous potential with poor attitudes. The key that distinguishes the two types of partner are the attitudes
Chapter 2A combination of emotional inteligence and attitude. I would like you to see apiece of film "Life is Beautiful“http://www.youtube.com/watch?v=VQ8ZgY0wcaM (see in class)
Chapter 2“The pessimist complains about the wind, the optimist expected to change,the realist adjusts the sails”
Chapter 3The objective is to demonstrate the radicalchange that has brought social networking anddigital marketing in external communication inbusiness. Students will learn how to achieve thisgoal dominating the major social networks fromthe point of view of marketing andcommunication.--There are numerous social media marketingtools but not all are suitable for all areas ofmarketing sectors and what are the mostappropriate for each industry, market andcompany?
Chapter 3http://www.youtube.com/watch?v=4ba1BqJ4S2M (see in class)3 millions of impacts in 3 hours--We are witnessing a new form of communication of business and a new way ofdoing marketing: online marketing, viral marketing and marketing mix, newconcepts but are radically changed business communication, the communicationstep 2.0
Chapter 3 The Obama brand in social networks 67% of the proceeds from Obama was online 7,000,000 friends on Facebook follow their agenda 3,000,000 friends follow him on Twitter
Chapter 3 In July 2005, Jeff Jarvis writes in his blog his problems with the after- sales department of Dell. Dell belittles and ignores the customers anger turned out to be an influential blogger. The case gets even BusinessWeek with consequent damage to the brand
Chapter 3Different social network depending on the objetive.. Twitter, facebookExample….http://www.youtube.com/watch?v=DT3du5ogm_w&feature=player_embedded(see after class)--A total of 23 video-linked offer experience in the old plan books "Choose YourOwn Adventure" - closely related to target youth seeking to find on weekendsand holidays, but not ceasing to teach in passing in all viral hotel features .It really worked: only 2000 people finished the "game" but more than 175,000participated in it, what you put on the map a small hotel with a campaignsemidesconocido by owner (I had class in the senior management programValencia) successfully surpassed their best expectations
Chapter 3http://www.youtube.com/watch?v=0TYy_3786bo&feature=player_embedded (see inclass)For the opening of the new IKEA Malmö store, we created a Facebook campaign. The mission was to create somethingengaging that would have the potential of spreading by itself beyond the borders of the Malmö region. But at the same timestaying relevant and focusing on IKEAs offer, their products. Without messing around.
EndTHANK YOU VERY MUCH FORYOUR ATTENTIONEINSTEIN” TEXT Let’s not pretend that things will change if we keep doing the same things. A crisis can be a real blessing toany person, to any nation.For all crises bring progress. Creativity is born from anguish, just like the day is born form the dark night. It’sin crisis that inventive is born, as well as discoveries, and big strategies. Who overcomes crisis, overcomeshimself, without getting overcome. Who blames his failure to a crisis neglects his own talent, and is morerespectful to problems than to solutions. Incompetence is the true crisis.The greatest inconvenience of people and nations is the laziness with which they attempt to find thesolutions to their problems. There’s no challengewithout a crisis. Without challenges, life becomes a routine, a slow agony. There’s no merit without crisis.It’s in the crisis where we can show thevery best in us. Without a crisis, any wind becomes a tender touch. To speak about a crisis is to promote it.Not to speak about it is to exaltconformism. Let us work hard instead. Let us stop, once and for all, the menacing crisis that represents thetragedy of not being willing to overcome it.