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24Symbols Justo Hidalgo Feb 4th, 2011
What?
24Symbolsisanapplicationthatenables digital userstoefficiently and economically  subscribe toaneBook and eContentcatalogfromseveralpublishinghouses, and in a multichannelenvironment.
is to as is to
Why?
MarketAnalysis Forresterforecast
CompetitiveAnalysis ,[object Object]
eReaders online bookstores
Traditionalbookstores
Libraries
Piracy / illegaldownloads,[object Object]
Beingthemeetingpointforpublishers, users and advertisers
Attention+ Conversion Freemiummodel
Free Service: free accesstoeBooks, withads
Premium Service: accessto ad/lesseBooks, and addedservices, through a subscriptionmodel
Ecommerce: takingadvantage of thereadercommunitytoofferprintedbooks, eBooksfor sale, and otherrelatedproducts
Who?
Feetontheground
How is it done? Front-end HTML5 = + JavaScript Back-end RoR + some Java Server infrastructure Amazon (by now) Focus on speed on development + reliability
24stages ProductStrategy (fixed) Definition of Market Problem: Vision ProductStrategy (per release) Service Business Model Innovation Model Positioning Roadmap Launch Plan Timeline & Budget Requirements Product Backlog Stories UX & Interaction Design ProductDevelopment (per iteration) Iteration Planning Daily Standup Burndown Acceptance Tests Doc and Training Feedback Retrospective ProductLaunch (per release) Marketing Communications Plan Organizational Readiness: web delivery Beta Collateral / Sales Tools Support
Lean Canvas by Ash Maurya, adapted from Alex Osterwalder-s “Business Model Canvas”
24s next steps April 1st – Beta release (facebook fans) for free June – Beta release for premium Xmas – “1.0” – full release Free + premium + eCommerce affiliations

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24Symbols eBook Subscription Service

Editor's Notes

  1. http://www.flickr.com/photos/nrbelex/454711486/
  2. http://www.flickr.com/photos/43602175@N06/4070018686/
  3. http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/takomabibelot/2044735782/
  4. 1.30T = 6.30
  5. http://www.flickr.com/photos/senioscopia/501465437/
  6. http://www.flickr.com/photos/eneas/175027945/
  7. 30 sT = 7.30
  8. 30 sT = 7.30
  9. http://www.flickr.com/photos/nrbelex/454711486/