1. The Social Market
One-Stop Shopping for
Market Research, Customer
Service and Generating
Visibility for Your Brand
Aleweb Social Marketing, March 2012

2. Agenda
 Social networks
 Social etiquette
 Content determines results
 Filtering the fire hose
 Brand monitoring
 Support services
 Inevitable outcomes
Aleweb Social Marketing, March 2012

3. But first!
 Before we get started
 B2B or B2C?
 Brick and mortar or virtual? (Location-
bound?)
 Domestic or international?
 Company size?
 Using social media?
 About myself
Aleweb Social Marketing, March 2012

4. Social Marketing
 Choose your platform
 Develop your strategy
 Grow your audience
 Understand their needs
 Build connections
 Ask for their input
 Over-deliver on your promises
Aleweb Social Marketing, March 2012

5. Social Networks
 Facebook  Pinterest
 YouTube  EmpireAvenue
 LinkedIn  ReverbNation
 Twitter  Amazon…
 Google+
Aleweb Social Marketing, March 2012

6. Facebook
 845 million monthly active users at the
end of Dec 2011
 483 million daily active users on average
in Dec 2011
 Approximately 80% of our monthly active
users are outside the U.S. and Canada
Aleweb Social Marketing, March 2012

7. Facebook
 More than 425 million monthly active
users who used FB mobile products in
Dec 2011
 Facebook is available in more than 70
languages.
Aleweb Social Marketing, March 2012

8. Facebook User
 45% male, 55% female
 130 friends
 Spends more than 700 min/mo using FB
(>11.5 hrs!)
 Connected to at least 80 groups, pages,
or events
Aleweb Social Marketing, March 2012

9. Facebook Age Demographics
 13-15: 3.5%
 16-17: 5.5%
 18-24: 24%
 25-34: 23.5%
 35-44: 16.8%
 45-54: 13.1%
 55-64: 8.4%
 65+: 5.2%
Aleweb Social Marketing, March 2012

10. Facebook Activity
 Apps installed over 20 million times each
day
 Statuses updated 60 million times a day
 Photos uploaded 250 million a day
Aleweb Social Marketing, March 2012

11. YouTube
 Over 800 million unique users visit each
month
 Over 4 billion videos are viewed a day
 Over 3 billion hours of video are watched
each month on YouTube
 60 hrs of video are uploaded every
minute, or 1 hr of video is uploaded to
every second
Aleweb Social Marketing, March 2012

12. YouTube
 YouTube is localized in 39 countries and
across 54 languages
 YouTube mobile gets over 600 million
views a day, and traffic from mobile
devices tripled in 2011
 More video content is uploaded in 1
month than the 3 major U.S. television
networks created in 60 years
Aleweb Social Marketing, March 2012

13. LinkedIn
 150 million users
 80% of LinkedIn members influence
business decisions at their company
 Available in 6 different languages
 The top 5 industries represented are:
High technology (16%), Finance (13.3%),
Manufacturing (9.5%), Medical professions
(8.5%) and Corporate professions (8.3%)
Aleweb Social Marketing, March 2012

14. LinkedIn User
 41.4% female, 59.9% male
 47.2% reside in North America
 39% of all users make over $100K a
year
 69% of all users make at least $60K/year
 68% of users are over the age of 35
 74% of LinkedIn users have a college
degree or better
Aleweb Social Marketing, March 2012

15. LinkedIn Age Demographics
 18-24: 20.9%
 25-34: 35.8%
 35-54: 36.6%
 54+: 6.9%
Aleweb Social Marketing, March 2012

16. Twitter
 Most popular among working adults
 One billion tweets per week
 There are currently over 460 thousand
new accounts created every day
 Mobile Twitter users have increased
182% since 2010
 Twitter marketing jumped from 3% of
businesses in 2008 to 49% in 2009
Aleweb Social Marketing, March 2012

17. Google+
 Within six months of its launch, over
40% of marketers consider it “useful,”
“important” or “critical”
 It’s a critical element of Google’s “social
search” plan
 Acceptance in US is much slower than
anticipatedTwo-thirds of Google+ users
are men
Aleweb Social Marketing, March 2012

18. Google+
 Could be Google’s third failed social
network…
 Users spent only 5 minutes on site in
Dec 2011
 Seen as an extension of other Google
services (Android and Gmail) and is not
as well-known for being a social hangout
 20 million unique visitors in Dec 2011
Aleweb Social Marketing, March 2012

19. Pinterest
 Reached 10 million unique visitors/mos
faster than any other website
Aleweb Social Marketing, March 2012

20. Time Spent on Site
 Pinterest gets more monthly usage than
Twitter, LinkedIn and Google+
combined!
Aleweb Social Marketing, March 2012

21. Why Bother Using Social Media?
 77% of B2C companies report that they
have acquired a customer through
Facebook.
 65% of B2B companies report that they
have acquired a customer through
LinkedIn.
Aleweb Social Marketing, March 2012

22. Why Bother Using Social Media?
 90% of US internet users have visited a
social network each month
 Approximately 17% of time spent online
in the US is dedicated to social networks
 Below average cost per lead (only blogs
are cheaper)
Aleweb Social Marketing, March 2012

23. Outbound Marketing
 Consists of traditional marketing
techniques
 Direct mail
 Telemarketing
 Trade shows
 Pay-per-click (PPC)
 Message is pushed at consumer
 Average cost per lead $346
Aleweb Social Marketing, March 2012

24. Inbound Marketing
 Consists of new marketing techniques
 Blogging
 Content publishing
 Organic SEO
 Social media
 Consumer is pulled in, which
complements the way they buy
 Average cost per lead $135
Aleweb Social Marketing, March 2012

25. Lead Generation Budgets
Aleweb Social Marketing, March 2012

26. Which Social Network to Use?
Aleweb Social Marketing, March 2012

27. Social Etiquette
 Engage, engage, engage…
 Be an information conduit
 Participate in existing conversations
 Imitation *is* flattery
Aleweb Social Marketing, March 2012

28. Content Determines Results
 Product Development
 Marketing
 Sales
 Customer Support
Aleweb Social Marketing, March 2012

29. Filtering the Fire Hose
 Hootsuite
 TweetDeck
 Bottlenose
 Hashtags
 Social bookmarks
 Tweetchats
Aleweb Social Marketing, March 2012

30. Brand Monitoring
 Google searches
 Saved alerts
 Marketing.Grader
Aleweb Social Marketing, March 2012

31. Support Services
 Paper.li
 Twylah
 PeerIndex
 Klout
 Wordle.net (keyword confirmation)
Aleweb Social Marketing, March 2012

32. Inevitable Outcomes
 Brand visibility
 SEO
 Inbound links
 Expertise established
 Relationships renewed
 Leads generated at lesser cost
 More successful product launches
Aleweb Social Marketing, March 2012

33. Questions?
Thank You for coming!
Aleweb Social Marketing, March 2012

34. Contact Information
 Aleweb Social Marketing
 Phone: 860-946-0544
 tara@alewebsocial.com
 twitter.com/eandtsmom
 linkedin.com/in/taraalemany
 facebook.com/AlewebSocial
 alewebsocial.com
 youtube.com/user/alewebsocial
Aleweb Social Marketing, March 2012