The Social Market                      One-Stop Shopping for                  Market Research, Customer                   ...
Agenda  Social networks  Social etiquette  Content determines results  Filtering the fire hose  Brand monitoring  Su...
But first!     Before we get started       B2B or B2C?       Brick and mortar or virtual? (Location-        bound?)    ...
Social Marketing  Choose your platform  Develop your strategy  Grow your audience  Understand their needs  Build conn...
Social Networks  Facebook           Pinterest  YouTube            EmpireAvenue  LinkedIn           ReverbNation  Tw...
Facebook  845 million monthly active users at the   end of Dec 2011  483 million daily active users on average   in Dec ...
Facebook  More than 425 million monthly active   users who used FB mobile products in   Dec 2011  Facebook is available ...
Facebook User  45% male, 55% female  130 friends  Spends more than 700 min/mo using FB   (>11.5 hrs!)  Connected to at...
Facebook Age Demographics  13-15:   3.5%  16-17:   5.5%  18-24:   24%  25-34:   23.5%  35-44:   16.8%  45-54:   13.1...
Facebook Activity  Apps installed over 20 million times each   day  Statuses updated 60 million times a day  Photos upl...
YouTube  Over 800 million unique users visit each   month  Over 4 billion videos are viewed a day  Over 3 billion hours...
YouTube  YouTube is localized in 39 countries and   across 54 languages  YouTube mobile gets over 600 million   views a ...
LinkedIn  150 million users  80% of LinkedIn members influence   business decisions at their company  Available in 6 di...
LinkedIn User  41.4% female, 59.9% male  47.2% reside in North America  39% of all users make over $100K a   year  69%...
LinkedIn Age Demographics  18-24:   20.9%  25-34:   35.8%  35-54:   36.6%  54+:     6.9%               Aleweb Social M...
Twitter  Most popular among working adults  One billion tweets per week  There are currently over 460 thousand   new ac...
Google+  Within six months of its launch, over   40% of marketers consider it “useful,”   “important” or “critical”  It’...
Google+  Could be Google’s third failed social   network…  Users spent only 5 minutes on site in   Dec 2011  Seen as an...
Pinterest    Reached 10 million unique visitors/mos     faster than any other website                 Aleweb Social Marke...
Time Spent on Site    Pinterest gets more monthly usage than     Twitter, LinkedIn and Google+     combined!             ...
Why Bother Using Social Media?  77% of B2C companies report that they   have acquired a customer through   Facebook.  65...
Why Bother Using Social Media?  90% of US internet users have visited a   social network each month  Approximately 17% o...
Outbound Marketing    Consists of traditional marketing     techniques      Direct mail      Telemarketing      Trade ...
Inbound Marketing    Consists of new marketing techniques      Blogging      Content publishing      Organic SEO     ...
Lead Generation Budgets           Aleweb Social Marketing, March 2012
Which Social Network to Use?            Aleweb Social Marketing, March 2012
Social Etiquette  Engage, engage, engage…  Be an information conduit  Participate in existing conversations  Imitation...
Content Determines Results  Product Development  Marketing  Sales  Customer Support              Aleweb Social Marketi...
Filtering the Fire Hose  Hootsuite  TweetDeck  Bottlenose  Hashtags      Social bookmarks      Tweetchats           ...
Brand Monitoring  Google searches  Saved alerts  Marketing.Grader              Aleweb Social Marketing, March 2012
Support Services  Paper.li  Twylah  PeerIndex  Klout  Wordle.net (keyword confirmation)               Aleweb Social M...
Inevitable Outcomes    Brand visibility      SEO      Inbound links  Expertise established  Relationships renewed  L...
Questions?    Thank You for coming!             Aleweb Social Marketing, March 2012
Contact Information    Aleweb Social Marketing        Phone: 860-946-0544                tara@alewebsocial.com        ...
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The Social Market: One-Stop Shopping for Market Research, Customer Service and Generating Visibility for Your Brand

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This presentation was developed for the International Association of Microsoft Channel Partners (CT) to give an overview of social networks, and how to use them for everything from marketing and market research to customer service to creating brand visibility.

Social networks covered included Facebook, LinkedIn, YouTube, Twitter, Google+ and Pinterest. This was followed by a close look at inbound versus outbound marketing, and why inbound marketing is on the rise.

Statistics used were current as of March 2012.

Published in: Business, Technology
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  • For most businesses, the key components of product development, marketing, sales and support are handled by separate departments within the organization. The smaller the organization, the more overlap there typically is in these functions. However, in an ideal world, the folks developing your product or service need the feedback that the customer service reps and sales people hear, and the ones selling the product have access to critical information that can impact marketing efforts. Communication becomes the key to developing products and services that your customers actually can use and want to buy.  Social media provides a fire-hose filled with useful information that your business needs to excel at what it does. Come and learn from Tara Alemany of Aleweb Social Marketing, as she shows us how to filter the social networks to improve our own market research and customer service through brand monitoring, while generating visibility for your brand by sharing your own expertise.
  • http://visual.ly/facebook-statistics-2011
  • U.S. only
  • http://visual.ly/facebook-statistics-2011
  • Stats from Feb 2011
  • Stats from Feb 2011
  • http://www.b2bsocialmediaguide.com/category/social-stats/linkedin-social-statistics/
  • http://www.b2bsocialmediaguide.com/category/social-stats/linkedin-social-statistics/
  • http://www.b2bsocialmediaguide.com/category/social-stats/linkedin-social-statistics/
  • http://huguesrey.wordpress.com/2012/02/18/users-spend-more-time-on-pinterest-than-twitter-linkedin-and-google-combined-stats-alltwitter/
  • The Social Market: One-Stop Shopping for Market Research, Customer Service and Generating Visibility for Your Brand

    1. 1. The Social Market One-Stop Shopping for Market Research, Customer Service and Generating Visibility for Your Brand Aleweb Social Marketing, March 2012
    2. 2. Agenda  Social networks  Social etiquette  Content determines results  Filtering the fire hose  Brand monitoring  Support services  Inevitable outcomes Aleweb Social Marketing, March 2012
    3. 3. But first!  Before we get started  B2B or B2C?  Brick and mortar or virtual? (Location- bound?)  Domestic or international?  Company size?  Using social media?  About myself Aleweb Social Marketing, March 2012
    4. 4. Social Marketing  Choose your platform  Develop your strategy  Grow your audience  Understand their needs  Build connections  Ask for their input  Over-deliver on your promises Aleweb Social Marketing, March 2012
    5. 5. Social Networks  Facebook  Pinterest  YouTube  EmpireAvenue  LinkedIn  ReverbNation  Twitter  Amazon…  Google+ Aleweb Social Marketing, March 2012
    6. 6. Facebook  845 million monthly active users at the end of Dec 2011  483 million daily active users on average in Dec 2011  Approximately 80% of our monthly active users are outside the U.S. and Canada Aleweb Social Marketing, March 2012
    7. 7. Facebook  More than 425 million monthly active users who used FB mobile products in Dec 2011  Facebook is available in more than 70 languages. Aleweb Social Marketing, March 2012
    8. 8. Facebook User  45% male, 55% female  130 friends  Spends more than 700 min/mo using FB (>11.5 hrs!)  Connected to at least 80 groups, pages, or events Aleweb Social Marketing, March 2012
    9. 9. Facebook Age Demographics  13-15: 3.5%  16-17: 5.5%  18-24: 24%  25-34: 23.5%  35-44: 16.8%  45-54: 13.1%  55-64: 8.4%  65+: 5.2% Aleweb Social Marketing, March 2012
    10. 10. Facebook Activity  Apps installed over 20 million times each day  Statuses updated 60 million times a day  Photos uploaded 250 million a day Aleweb Social Marketing, March 2012
    11. 11. YouTube  Over 800 million unique users visit each month  Over 4 billion videos are viewed a day  Over 3 billion hours of video are watched each month on YouTube  60 hrs of video are uploaded every minute, or 1 hr of video is uploaded to every second Aleweb Social Marketing, March 2012
    12. 12. YouTube  YouTube is localized in 39 countries and across 54 languages  YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011  More video content is uploaded in 1 month than the 3 major U.S. television networks created in 60 years Aleweb Social Marketing, March 2012
    13. 13. LinkedIn  150 million users  80% of LinkedIn members influence business decisions at their company  Available in 6 different languages  The top 5 industries represented are: High technology (16%), Finance (13.3%), Manufacturing (9.5%), Medical professions (8.5%) and Corporate professions (8.3%) Aleweb Social Marketing, March 2012
    14. 14. LinkedIn User  41.4% female, 59.9% male  47.2% reside in North America  39% of all users make over $100K a year  69% of all users make at least $60K/year  68% of users are over the age of 35  74% of LinkedIn users have a college degree or better Aleweb Social Marketing, March 2012
    15. 15. LinkedIn Age Demographics  18-24: 20.9%  25-34: 35.8%  35-54: 36.6%  54+: 6.9% Aleweb Social Marketing, March 2012
    16. 16. Twitter  Most popular among working adults  One billion tweets per week  There are currently over 460 thousand new accounts created every day  Mobile Twitter users have increased 182% since 2010  Twitter marketing jumped from 3% of businesses in 2008 to 49% in 2009 Aleweb Social Marketing, March 2012
    17. 17. Google+  Within six months of its launch, over 40% of marketers consider it “useful,” “important” or “critical”  It’s a critical element of Google’s “social search” plan  Acceptance in US is much slower than anticipatedTwo-thirds of Google+ users are men Aleweb Social Marketing, March 2012
    18. 18. Google+  Could be Google’s third failed social network…  Users spent only 5 minutes on site in Dec 2011  Seen as an extension of other Google services (Android and Gmail) and is not as well-known for being a social hangout  20 million unique visitors in Dec 2011 Aleweb Social Marketing, March 2012
    19. 19. Pinterest  Reached 10 million unique visitors/mos faster than any other website Aleweb Social Marketing, March 2012
    20. 20. Time Spent on Site  Pinterest gets more monthly usage than Twitter, LinkedIn and Google+ combined! Aleweb Social Marketing, March 2012
    21. 21. Why Bother Using Social Media?  77% of B2C companies report that they have acquired a customer through Facebook.  65% of B2B companies report that they have acquired a customer through LinkedIn. Aleweb Social Marketing, March 2012
    22. 22. Why Bother Using Social Media?  90% of US internet users have visited a social network each month  Approximately 17% of time spent online in the US is dedicated to social networks  Below average cost per lead (only blogs are cheaper) Aleweb Social Marketing, March 2012
    23. 23. Outbound Marketing  Consists of traditional marketing techniques  Direct mail  Telemarketing  Trade shows  Pay-per-click (PPC)  Message is pushed at consumer  Average cost per lead $346 Aleweb Social Marketing, March 2012
    24. 24. Inbound Marketing  Consists of new marketing techniques  Blogging  Content publishing  Organic SEO  Social media  Consumer is pulled in, which complements the way they buy  Average cost per lead $135 Aleweb Social Marketing, March 2012
    25. 25. Lead Generation Budgets Aleweb Social Marketing, March 2012
    26. 26. Which Social Network to Use? Aleweb Social Marketing, March 2012
    27. 27. Social Etiquette  Engage, engage, engage…  Be an information conduit  Participate in existing conversations  Imitation *is* flattery Aleweb Social Marketing, March 2012
    28. 28. Content Determines Results  Product Development  Marketing  Sales  Customer Support Aleweb Social Marketing, March 2012
    29. 29. Filtering the Fire Hose  Hootsuite  TweetDeck  Bottlenose  Hashtags  Social bookmarks  Tweetchats Aleweb Social Marketing, March 2012
    30. 30. Brand Monitoring  Google searches  Saved alerts  Marketing.Grader Aleweb Social Marketing, March 2012
    31. 31. Support Services  Paper.li  Twylah  PeerIndex  Klout  Wordle.net (keyword confirmation) Aleweb Social Marketing, March 2012
    32. 32. Inevitable Outcomes  Brand visibility  SEO  Inbound links  Expertise established  Relationships renewed  Leads generated at lesser cost  More successful product launches Aleweb Social Marketing, March 2012
    33. 33. Questions? Thank You for coming! Aleweb Social Marketing, March 2012
    34. 34. Contact Information  Aleweb Social Marketing  Phone: 860-946-0544  tara@alewebsocial.com  twitter.com/eandtsmom  linkedin.com/in/taraalemany  facebook.com/AlewebSocial  alewebsocial.com  youtube.com/user/alewebsocial Aleweb Social Marketing, March 2012

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