Young Marketers Elite 3 - Assignment 2.1 - Nhóm 2 - Giang, Minh, Thy
1. Thế nào là need states? Cái gì gọi là Maslow needs? Cho ví dụ về brand đáp ứng nhu cầu của consumer trên từng level của Maslow needs. Về thương hiệu, có thương hiệu nào theo thời gian đáp ứng consumer những nhu cầu ở các level khác nhau của Maslow hay không - nếu có, cho ví dụ & thông tin để chứng minh. (40%)
2. Thế nào là need, thế nào là want? Cho ví dụ. Theo bạn, 1 thương hiệu sẽ đáp ứng consumer need hay want, tại sao?
3. Chỉ dành cho Eliters: Thế nào là secret needs, habitual needs, intuitive needs, un-anticipated needs, unconscious needs? Cho ví dụ (20%)
4. Thế nào là functional benefits, emotional benefits của 1 thương hiệu với consumer? Emotional benefits và functional benefits có liên quan đến nhau hay không? Cho ví dụ (20%)
This is my personal proposal for UGG 2015 Spring/Summer marketing campaign while I was working in Bluebell Group, Taiwan. The aim of this marketing proposal was to reposition UGG's image of "winter brand" by enhancing consumers' awareness of spring and summer collection.
Young Marketers Elite 3 - Assignment 2.1 - Nhóm 2 - Giang, Minh, Thy
1. Thế nào là need states? Cái gì gọi là Maslow needs? Cho ví dụ về brand đáp ứng nhu cầu của consumer trên từng level của Maslow needs. Về thương hiệu, có thương hiệu nào theo thời gian đáp ứng consumer những nhu cầu ở các level khác nhau của Maslow hay không - nếu có, cho ví dụ & thông tin để chứng minh. (40%)
2. Thế nào là need, thế nào là want? Cho ví dụ. Theo bạn, 1 thương hiệu sẽ đáp ứng consumer need hay want, tại sao?
3. Chỉ dành cho Eliters: Thế nào là secret needs, habitual needs, intuitive needs, un-anticipated needs, unconscious needs? Cho ví dụ (20%)
4. Thế nào là functional benefits, emotional benefits của 1 thương hiệu với consumer? Emotional benefits và functional benefits có liên quan đến nhau hay không? Cho ví dụ (20%)
This is my personal proposal for UGG 2015 Spring/Summer marketing campaign while I was working in Bluebell Group, Taiwan. The aim of this marketing proposal was to reposition UGG's image of "winter brand" by enhancing consumers' awareness of spring and summer collection.
Comparative study of shopping behavior (attitude) towards local versus foreig...Sheryl Mehra
This study was conducted in order to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns of young and middle aged consumers.
A Study on Buying Behavior of Retailers at Sri Jayalakshmi Garments Dindugulijtsrd
This paper is based on the study of how a Consumer as an individual or as a groups or organizations select, buy, use and dispose ideas, goods and services to satisfy their needs and wants. Retailers buying behavior is the result of the attitudes, references, intentions, and decisions made by the customers in the market place before buying a product. The objective of this study is to find the level of retailer's satisfaction, to identify the most influencing factor of buying behavior of retailers and to identify relationship between socio - economic variables and retailers buying behavior towards Sri Jayalakshmi Garments. The descriptive type of research is used in this study. The primary and secondary data are used for this study. The tool used is chi - square test. The population size is 150 and the sample size is 100. The study was restricted only to Dindugul district. A. Mohamed Bilal | A. Priyanka Jain | V. Priyanka "A Study on Buying Behavior of Retailers at Sri Jayalakshmi Garments Dindugul" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29164.pdf Paper URL: https://www.ijtsrd.com/management/marketing/29164/a-study-on-buying-behavior-of-retailers-at-sri-jayalakshmi-garments-dindugul/a-mohamed-bilal
Fashion accessories are decorative items that supplement one's garment, such as jewelry, gloves, handbags, hats, belts, scarves, watches, sunglasses, pins, stockings, bow ties, leg warmers, leggings, neckties, suspenders, and tights.
Accessories add color, style and class to an outfit, and create a certain look, but they may also have practical functions. Handbags are for carrying small necessary items, hats protect the face from weather elements, Laptops provide mobile connectivity and are used to increase work power and gloves keep the hands warm.
Many accessories are produced by clothing design companies. However, there has been an increase in individuals creating their own brand name by designing and making their own label of accessories.
Accessories may be used as external visual symbols of religious or cultural affiliation: Crucifixes, Jewish stars, Islamic headscarves, skullcaps and turbans are common examples. Designer labels on accessories are perceived as an indicator of social status.
Accessories are also available in the form of bracelets, necklaces, earrings, and shoelace accessories.
Fashion and styles
Fashion brands blog headings or keywords
on April 06, 2022
(All pages)
Home page
Fashion brands blog headings or keywords
All your Needs ! Just visit and find what you want to get ....
Needs of Life to get in just one click !
Who are the customers of fashion brands?
What are the top fashion brands ?
What are the fashion industry brands and business ?
What are the sources of fashion brands and trends ?
Home page
(All pages)
Location: NORTH CAROLINA, USA
Who are the customers of fashion brands ?
on May 29, 2022
Who are the customers of fashion brands.. ?
*7.(1).Customer for fashion brands: (Top of current page)
In recent year things are changing more rapidly as peoples are becoming more crazy regarding fashion.
All are trying to get the best suitable for them with unique get up. Based on age & culture requirement types are various. World famous brands are focusing on the taste of their existing customers & taking new variation in their brands based on customer feedback & review worldwide. Customer type selection & taste calculation is a prime concern here. For a fashionable look a baby, young generation, matured civilian & most aged generation all are choosing their best fit from recognized brands.
Retail customer: Goods you are selling to a person or customer is your retail customer.
Corporate customer: If you are selling good volume of goods to any company or firm is your corporate customer.
Who are the customers of fashion brands? You might be surprised!
If you’re thinking of starting your own fashion brand, it’s important to know who your customers are – and who they aren’t. Your customer base should reflect your brand image, and if you try to cater to everyone, you’ll end up pleasing no one in particular. So if you have an idea for an upscale line of designer dresses, you shouldn’t expect to be selling those same dresses to teenagers just because they like your trendy designs and low prices.
Fashion & Customers - What do they want?
Customers may complain about paying too much for clothing, but studies have shown that people often spend more on clothing than they need to. What do these customers want? Understanding what drives your customer’s purchasing decisions will help you sell more products and services to them over time. Who makes up your target audience? If you’re looking to create a new product or service, who should you design it for, and why wou
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
.
Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
.
Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
.
Purchased Interests to Establish of Batik Products in Manado, North Sulawesiinventionjournals
This study aims to determine any factors that shape consumers to buy batik Manado in Manado and determine the most dominant factor shaping consumer buying interest batik Manado in Manado. To achieve this the selection of respondents were academics in several universities in Manado, the set of 150 samples with sampling using purposive sampling method nonprobability with the criteria that each of the selected respondents are those who never use or wear batik clothes. Because of variable one another inter-dependent, then all variables are interdependent variables. This study using factor analysis, which confirmed consumers to buy batik Manado with the identification of the following factors as Quality Factor, Factor Brand / Brands, Packaging Factor, The Price Factor, Factor availability of goods, factors of Reference, data taken is the primary data. Making procedures and data collection was done by using questionnaires and interviews. Procedures for Factor Analysis: Problem Formulation, Preparation Correlation Matrix, Determination of the number of factors, Interpret Factors, Establishing Appropriate Model, Descriptive Analysis to strengthen Factor Analysis tersebut.Hasil obtained namely: 1. Factor Reference: Variable idol, the famous character, star movies, family and colleagues. 2. Quality factor variables are smooth texture, pattern / motif diverse, not easily tangled and brilliant color. 3. Price factors variables are price consideration, cheap, discount and gifts. Availability: a place within easy reach. 4. Factor Brand with variable consideration before buying, famous brand. 5. Quality factor by a factor does not quickly fade and fade, comfortable. 6. The availability of goods with variable always available at well-known stores. Among the six factors, the most dominant form of buying interest is a factor of Reference. Reference factors thus become the most dominant factor in shaping consumer purchase interest in this study.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Kỳ Thực Tập Trong Mơ 2 – Marketing Specialist - Nguyen Quang Khoa
1. Insight
Big Idea
Plan
01
02
03
Marketing Specialist
Name: Nguyen Quang Khoa
December 27th, 1995
Product: Biti’s Hunter X
Type: Footwear - sneaker
Objective: The launching plan
Target customer: Age of 18-30,
income – AB+ living in cities (HCM,
Ha Noi, Da Nang, Can Tho, Nha
Trang)
1
2. Current Situation
• Biti’s Hunter X will be the new product for the first Premium
segment releasing in August 8th, 2017.
• Biti’s Hunter X has the position in the high quality and the
fashion features.
• The competitors are sneakers from Nike, Adidas, New Balance,
Converse.
• The customer prefer the famous branded product to the
Vietnamese brand like Biti’s
2
3. Insight – How to get?
According to Harmankaya et al., (2013), the paper: “Factors Affecting University Students in Shoes
Selection: Turkey Example” discovers the factors affected to the young consumers prefer on shoes by the data
obtained from the college students. :45.7% for 21-25, 36.7% for 18-25, 12.7% for 26-30, that means nearly 95% of
the respondents are in the age of the group target customer of Biti’s Hunter X (except the age of 18-20).
By the result of the research about “The Main Factors on Preferring Shoes” (slide 4), comfort (83%) and
quality (81.7%) have great importance for most students, It is especially aimed that the comfort is primary for daily
conditions and usage for this group in the new era, it isn’t the brand (38%). Besides these factors, durability
(74,7%), being suitable for dressing (%73) and being in the desired shape and color (63,7%) are also playing role on
purchasing.
With more than 27 factors affect to the choice of shoes made by the Harmankaya et al., (2013), the result
aims that the high popularity (41.3%) was emerged as an important factor for the college students when the factors
affecting the selection of shoes were examined. In addition to this, non-sweating (39.7%), colorfast and stainless
(31%) products have great importance. It is also seen that, the products which are good in price (39.7%) and the
products in price promotion are partially preferred.
3
4. 83% 81.7%
74.70% 73%
30% 26%
38%
Main Factors on Preferring Shoes
Main Factors on Preferring Shoes
Source: Harmankaya et al., 2013
27%
12%
4% 4% 3%
50%
Express
yourself
Follow
the new
trend
Follow
the artist
Different
from the
others
Follow
the
famous
brands
The
trend or
the
personal
style
The Wearing style
Source: Viettrack, 2011 4
5. Insight – How to get?
According to Viettrack from FTA Research & Consultant about the habit and behavior of the young
customer in the age of 20-29 with the 600 respondents in HCM Ha Noi, Da Nang, Can Tho City in 2011. The great
point for this research is to find out the customer behavior through the wearing style. Although the research is just
to discover the trend of selecting the wearing style of customer which isn’t included the footwear (not mention),
this research could be the great reference for the Biti’s to find out the insight of consumer (Slide 4).
By the result of Viettrack from FTA Research & Consultant, 2011, there are the differences between the
customers from the various cities in Vietnam in the wearing product selection:
• Ho Chi Minh City: Prefer the unique in their style and the decision maker for their fashion style.
They are the independent and hope-to-be- impressive people by their style.
• Ha Noi: Prefer the well-known brand, high quality products. They are the hope-to-be-
impressive people by their own fashion style.
• Da Nang: Prefer the affordable products and famous brands. They are the realistic people and
head to the fulfilled life.
• Can Tho: Prefer the famous brand, new fashionable products, they can pay more for the unique
feature of products. They are inspired by their favorite artists, the price is the considerable
feature for them.
5
6. Insight – What?
I want to be unique , impressive, confident with my personal
style and the pair of sneakers is just a part of it.
6
According to various posts from Luxury Daily, The Asian people purchase the branded
product is to express themselves and give them a high level in the others’ mind among the
high quality. According to “The Wearing Style” database (Slide 4), the wearing style of the
people in the age of 20-30 is the new trend or just the personal style. To express yourself,
your personal style is very important.
For the sneaker industry in Vietnam, top of the most favorite brands of sneaker in Vietnam
is from the international brands like Nike, Adidas,… (Fandy, 2016). The Vietnamese brand of
sneaker isn’t so much popular. People in the age of 18-30 in Vietnam , with the unstable
income, purchasing the branded products is luxurious while price and quality is the great
factor for them to consider to head to express their own level.
7. BE your style
1. The short videos about the guys who are unconfident because of the bad style
just which isn’t his/her correct personal style. After several times trying, he/she
returns to his/her suitable personal style with the Biti’s Hunter X which can make
his/her much more confident.
Objective: Express that Biti’s Hunter X can be a part of any personal style by its
fashion features.
2. The short videos about the guy who are tidying up his/her house and finds out
the old Biti’s Hunter X. After cleaning, the old Biti’s Hunter X looks better and still
maintains the high quality. That guy decides to wear them again after years.
Objective: Express that Biti’s Hunter X has been and will be always a part of
your style by its high quality.
3. The short video about the guy who is wondering in the mall and looking for
the best sneakers to suit with his outfit. He is very considerable because of the
price ( higher than 1,500,000 VND). When he sadly sit in the park with his friend,
his friend gives him a try with Biti’s Hunter X and says “You look good with this.”
Objective: No need the expensive brand of sneaker, Biti’s Hunter X can be the
best part of your style
Communication
Big Idea
7
Innovating from the slogan of Biti’s
(Nâng niu bàn chân Việt) as the
brand Big IDEA, Communication Big
Idea for Biti’s Hunter X isn’t the
message about how high quality,
fashionable the product is but it also
the inspiration for the audience,
encourage them to follow their own
style and be themselves. The
message educates the customers
that the style needn’t to be
expensive, it must suit to their style
and make them confident.
The advertising Big Idea can be used
as the main concept in the future
with the different new releases of
Biti’s.
8. You are so GREAT
The competition: “You are so GREAT” – ask the Facebook users share their
favorite style by their images. Top 10 participants having the highest vote will
receive Biti’s Hunter X as the one of the awards.
2. The “ You are so GREAT” exhibition will be held after the competition finishes.
The exhibition will show mannequins with the style of top 10 and more while
wearing the Biti’s Hunter X. At the exhibition, the audience can take a try with
Biti’s Hunter X and purchase.
Communication
Big Idea
8
The competition is to encourage the
Advertising Big Idea and the
audience to “Be your Style”. The
participant will share the post from
Biti’s (Hunter X) fanpage to get the
vote. This strategy head to the
brand awareness.
The exhibition will show the
participant and the other audience
how great their style is with the
fashion features of Biti’s Hunter X.
The exhibition can effect to the
customer behavior to take a try and
purchase Biti’s Hunter X.
This campaign will last for 1 month
from Aug 8th, 2017
9. 9
N
o
Work Channel Objective Timeline
Support/
Method
Budget Note
1
Making video of
“BE your Style”
x3
YouTube
Facebook
Instruction of Biti’s
Hunter X and take the
attention of target
audience about the
competition
From Aug
8th,
Uploading 1
video/week
Facebook
ads
Content
Marketing
80,000,000
VND
There will be
the cost for
the detailed
plan. For this
overview
one, the
budget is
relative.
2
“You are so
GREAT”
competition
Facebook Launching the
competition
From Aug
10th
Facebook
ads
Content
Marketing
100,000,000
VND
3
Promoting for
the competition
Facebook
Online newspaper (
Kenh14, YAN)
Launching the
competition and
encourage to join.
From Aug
10th
To Aug 30th
Facebook
ads
Content
Marketing
4
Event Holding in
Ha Noi and HCM
Offline Holding the exhibition for
Biti’s Hunter X and sell
products
Sep 8th -
Sep 11th
300,000,000
VND
5
Promoting for
the event
Online newspaper (
Kenh14, YAN)
Attract the audience Sep 8th -
Sep 11th
Content
Marketing
10. 10
Reference:
• fandy. (2016). “Top of the most favorite brand of sneaker in Vietnam”.
https://fandy.vn/nhung-thuong-hieu-giay-the-thao-noi-tieng/
• Harmankaya, H., Guzel, S., & Filiz, A. Y. (2013), “Factors Affecting University Students in Shoes
Selection: Turkey Example,” Mediterranean Journal of Social Sciences, 4(10), 394.
https://drive.google.com/open?id=0B4m0hfK5veiQREdIZnNRc1J0SGM
• Viettrack (2011).“Understand consumer behavior and lifestyle of young consumers, aged 20 - 29 ″
https://drive.google.com/open?id=0B4m0hfK5veiQTXBOTzJNLXVvaU0
Thanks for
Your Reading
