1. Bitis is launching a new line of flip flops on June 1st 2017 to target young consumers and refresh its brand image.
2. Its current flip flop sales are declining and only contribute 5% of total revenue. The new line will feature updated designs to appeal to youth as well as non-slip soles for protection.
3. The marketing campaign will use digital channels to reach its target of 1 million new young users and 1% market share, with an awareness goal of 70% among 18-25 year olds in Hanoi and Ho Chi Minh City.
Compliance is defined as “a state of being in accordance with established guidelines, specifications or legislation.” There’s a perception that COBRA compliance is as easy as mailing a couple of notices. However, proper COBRA
compliance entails many required notices and tracking numerous time frames. The notice requirements and the work related to them are endless. Let’s review what one little compliance regulation requires.
1. Bitis is launching a new line of flip flops on June 1st 2017 to target young consumers and refresh its brand image.
2. Its current flip flop sales are declining and only contribute 5% of total revenue. The new line will feature updated designs to appeal to youth as well as non-slip soles for protection.
3. The marketing campaign will use digital channels to reach its target of 1 million new young users and 1% market share, with an awareness goal of 70% among 18-25 year olds in Hanoi and Ho Chi Minh City.
Compliance is defined as “a state of being in accordance with established guidelines, specifications or legislation.” There’s a perception that COBRA compliance is as easy as mailing a couple of notices. However, proper COBRA
compliance entails many required notices and tracking numerous time frames. The notice requirements and the work related to them are endless. Let’s review what one little compliance regulation requires.
Nicolás Copérnico fue un astrónomo polaco del Renacimiento que formuló la teoría heliocéntrica del Sistema Solar, en la que propuso que el Sol está en el centro y los planetas, incluida la Tierra, orbitan alrededor de él. Pasó 25 años desarrollando su modelo heliocéntrico. Publicó su obra principal, De revolutionibus orbium coelestium, en 1543, el año de su muerte, en la que defendía el modelo heliocéntrico.
The document outlines a marketing plan for Biti's, a flip flop brand, to launch a new collection targeting 18-30 year olds in urban areas of Vietnam. The plan involves developing a new brand identity centered around the concept of "Durability in style" to make Biti's seem younger and more fashionable. It will introduce a collection combining durable design and cool styles. The objectives are to double flip flop sales within a year and increase brand awareness. The budget is 20 billion VND to create a new brand identity, collection, communication plan and campaigns over 6 months.
Starwood Hotels & Resorts needed a social media management solution to handle 300,000 monthly messages across their 10 brands and 1200+ hotels. Using Sprinklr, they can now monitor channels globally around the clock, respond to guests faster, and route messages to the appropriate teams based on color-coded priorities. Key metrics from Sprinklr have reduced their reporting time by 96% so the team can spend more time on customer service.
The document summarizes three simple classification methods: Naive Rule, Naive Bayes, and k-Nearest Neighbor (k-NN). It provides examples of using each method to predict fraudulent financial reports, delayed flights, and likelihood of purchasing a riding lawnmower. Naive Rule classifies all cases based on the most common class in the data. Naive Bayes improves on this by incorporating predictor information. k-NN classifies new cases based on the class of the k nearest neighbors in the training data. Choosing k involves a balance between overfitting and ignoring predictor information.
El renacimiento Historia de la Arq II... By: Vicente VargasVicente Vargas
El documento describe las características del Renacimiento en Italia, España, Francia y Alemania en pintura, escultura y arquitectura. En la pintura italiana se enfatizaba la perspectiva y los paisajes míticos. En la arquitectura italiana se usaban cúpulas, ventanales y simetría. La escultura italiana se enfocaba en detalles y belleza. La pintura española se centraba en retratos reales y temas religiosos. La escultura y arquitectura españolas usaban pied
This document summarizes Biti's plans to launch an upgraded durable and fashionable new line of flip flops in summer 2017 to appeal to younger consumers in Vietnam. It outlines Biti's history and market leadership since 1982. The new line will feature exclusive EVA foam technology, a sole without buttons, and locally sourced materials. It aims to be both durable and fashionable for casual outdoor activities. The target market is men and women aged 18-24 who want comfortable, casual fashion. The marketing campaign will build on Biti's brand heritage of durability at affordable prices while announcing the new product benefits. Objectives include increasing brand awareness, trials, and social media followers among the target segment. Activities include TV,
Bitis is launching a new "Move Young" flip flop line targeting 18-30 year olds to change perceptions of the brand as old-fashioned and reconnect with younger consumers. Research found Bitis was seen as their parents' choice but not modern or fashionable enough for youth. The campaign aims to establish Bitis as the number one flip flop brand for Vietnamese youth through innovative designs, fashionable collections, and building brand awareness of the new product line.
Biti's is Vietnam's largest shoe maker seeking to double sales of its flip flop line. It aims to replace low-quality, cheap flip flops that cause foot pain by positioning its new Biti's ParaDe flip flop as "the ultimate paradise for your feet" that is comfortable and indulgent. The company will use digital content, social media influencers and experiential activations to ignite the need for truly indulgent flip flops among low-end flip flop users and make them ignore current cheap offerings.
This document proposes a marketing campaign for a new flip flop brand called Bitis Up. It aims to target Vietnamese young adults aged 25-35 living in urban areas. The campaign's key message is "Beat Unsafe Flip Flops, Step Up with Safe Bitis Up" and encourages people to replace their unbranded flip flops with the new Bitis Up flip flops, which feature an advanced technology called PercoverTM that provides anti-fungal and antibacterial protection. The campaign will use digital advertising, on-ground events, PR and TV commercials over a 3-month period to raise awareness of the health risks of unbranded flip flops and position Bitis Up as a safe, high-
This document provides an overview of text classification and the Naive Bayes machine learning algorithm. It defines text classification as assigning categories or labels to documents, and discusses different approaches like human labeling, rule-based classification, and machine learning. Naive Bayes is introduced as a simple supervised learning method that calculates the probability of documents belonging to different categories based on word frequencies. The document then reviews probability concepts and shows how Naive Bayes makes the "naive" assumption that words are conditionally independent given the topic to classify documents probabilistically into categories.
2de3.Metodos en la investigación cientíica. Enfoque cuantitativoEdison Coimbra G.
Describir los métodos específicos que se utilizan para cuantificar hechos o fenómenos, recolectando datos con medición numérica y el correspondiente análisis estadístico.
Nicolás Copérnico fue un astrónomo polaco del Renacimiento que formuló la teoría heliocéntrica del Sistema Solar, en la que propuso que el Sol está en el centro y los planetas, incluida la Tierra, orbitan alrededor de él. Pasó 25 años desarrollando su modelo heliocéntrico. Publicó su obra principal, De revolutionibus orbium coelestium, en 1543, el año de su muerte, en la que defendía el modelo heliocéntrico.
The document outlines a marketing plan for Biti's, a flip flop brand, to launch a new collection targeting 18-30 year olds in urban areas of Vietnam. The plan involves developing a new brand identity centered around the concept of "Durability in style" to make Biti's seem younger and more fashionable. It will introduce a collection combining durable design and cool styles. The objectives are to double flip flop sales within a year and increase brand awareness. The budget is 20 billion VND to create a new brand identity, collection, communication plan and campaigns over 6 months.
Starwood Hotels & Resorts needed a social media management solution to handle 300,000 monthly messages across their 10 brands and 1200+ hotels. Using Sprinklr, they can now monitor channels globally around the clock, respond to guests faster, and route messages to the appropriate teams based on color-coded priorities. Key metrics from Sprinklr have reduced their reporting time by 96% so the team can spend more time on customer service.
The document summarizes three simple classification methods: Naive Rule, Naive Bayes, and k-Nearest Neighbor (k-NN). It provides examples of using each method to predict fraudulent financial reports, delayed flights, and likelihood of purchasing a riding lawnmower. Naive Rule classifies all cases based on the most common class in the data. Naive Bayes improves on this by incorporating predictor information. k-NN classifies new cases based on the class of the k nearest neighbors in the training data. Choosing k involves a balance between overfitting and ignoring predictor information.
El renacimiento Historia de la Arq II... By: Vicente VargasVicente Vargas
El documento describe las características del Renacimiento en Italia, España, Francia y Alemania en pintura, escultura y arquitectura. En la pintura italiana se enfatizaba la perspectiva y los paisajes míticos. En la arquitectura italiana se usaban cúpulas, ventanales y simetría. La escultura italiana se enfocaba en detalles y belleza. La pintura española se centraba en retratos reales y temas religiosos. La escultura y arquitectura españolas usaban pied
This document summarizes Biti's plans to launch an upgraded durable and fashionable new line of flip flops in summer 2017 to appeal to younger consumers in Vietnam. It outlines Biti's history and market leadership since 1982. The new line will feature exclusive EVA foam technology, a sole without buttons, and locally sourced materials. It aims to be both durable and fashionable for casual outdoor activities. The target market is men and women aged 18-24 who want comfortable, casual fashion. The marketing campaign will build on Biti's brand heritage of durability at affordable prices while announcing the new product benefits. Objectives include increasing brand awareness, trials, and social media followers among the target segment. Activities include TV,
Bitis is launching a new "Move Young" flip flop line targeting 18-30 year olds to change perceptions of the brand as old-fashioned and reconnect with younger consumers. Research found Bitis was seen as their parents' choice but not modern or fashionable enough for youth. The campaign aims to establish Bitis as the number one flip flop brand for Vietnamese youth through innovative designs, fashionable collections, and building brand awareness of the new product line.
Biti's is Vietnam's largest shoe maker seeking to double sales of its flip flop line. It aims to replace low-quality, cheap flip flops that cause foot pain by positioning its new Biti's ParaDe flip flop as "the ultimate paradise for your feet" that is comfortable and indulgent. The company will use digital content, social media influencers and experiential activations to ignite the need for truly indulgent flip flops among low-end flip flop users and make them ignore current cheap offerings.
This document proposes a marketing campaign for a new flip flop brand called Bitis Up. It aims to target Vietnamese young adults aged 25-35 living in urban areas. The campaign's key message is "Beat Unsafe Flip Flops, Step Up with Safe Bitis Up" and encourages people to replace their unbranded flip flops with the new Bitis Up flip flops, which feature an advanced technology called PercoverTM that provides anti-fungal and antibacterial protection. The campaign will use digital advertising, on-ground events, PR and TV commercials over a 3-month period to raise awareness of the health risks of unbranded flip flops and position Bitis Up as a safe, high-
This document provides an overview of text classification and the Naive Bayes machine learning algorithm. It defines text classification as assigning categories or labels to documents, and discusses different approaches like human labeling, rule-based classification, and machine learning. Naive Bayes is introduced as a simple supervised learning method that calculates the probability of documents belonging to different categories based on word frequencies. The document then reviews probability concepts and shows how Naive Bayes makes the "naive" assumption that words are conditionally independent given the topic to classify documents probabilistically into categories.
2de3.Metodos en la investigación cientíica. Enfoque cuantitativoEdison Coimbra G.
Describir los métodos específicos que se utilizan para cuantificar hechos o fenómenos, recolectando datos con medición numérica y el correspondiente análisis estadístico.
2de3.Metodos en la investigación cientíica. Enfoque cuantitativo
Template idea-2
1. Помощь психически больным детям
• Я хочу открыть центр помощи психически больным
детям
• Услуги востребованы в любых населенных пунктах,
• Так как решит проблему многих больных с
психическими нарушениями
• Потребители получат мои услуги в специальных
учреждениях
• Платно
Гаухар Аширбекова МПиП-11н
gauhar.ashirbe
kova.92@mail
87027046895