This project was designed to demonstrate our understanding of market analysis, web design, campaign creation, and digital advertising platforms such as Google Ads and Facebook Ads.

1. LOYALTY
PROGRAMA workout that literally pays off

2. WHY 24?
COMPANYOVERVIEW
FITNESS IS ESSENTIAL
30 years, 430 clubs
studio and cycle classes
on-demand workouts
24Life magazine
signature training programs
NOW earn rewards with
24HOURPERKS.
Do More with Your 24.™
Clean, spacious clubs
Innovative technology
State of the art amenities
Premium equipment, turf zones, free
weights
OUR MISSION
Committed to healthier world
Team motivation and support
Striving for the largest number of
active* members in the US.
*Active refers to members who visit our gym or complete and on-demand workout through the 24 Hour Fitness App 2 or more times per week

3. Literally your hard work “pays”
off with 24HOURPERKS. Each
gym visit, each workout, and
your commitment to health and
fitness unlocks access to
more of our unmatched
amenities and earns you free
stuff..
Whatis24HourPerks

4. JUST BE YOURSELF!
OR A BETTER VERSION-
WHATEVER YOU CHOOSE!
THEPROCESSTOJOIN
DOWNLOAD THE
24HOURPERKS APP
01 02 03
Once you’re a member
GETTING STARTED IS EASY….
CREATE AN ACCOUNT
WITH YOUR MEMBER #

5. New Member Enrollment 150
3 consecutive visits 30
5 consecutive visits 60
Bring a friend 50
Attend 2 classes 20
Social Media Check In 5
Birthday Bonus 250
Referral membership 500
Gym Retail Purchases 1 point per $ spent
HOWDOESITWORK?
DO EARN
THIS POINTS
Free Smoothie/Juice/Energy Drink 150
50% off 1 item @ Gym Retail 250
Personal Training Session 350
Free Workout Apparel 500
5 day Guest Pass 750
1 Month membership credit 1000
GET WITH YOUR
THIS POINTS

6. WAIT! There’s
more...

7. DAILYDEALS
24HOURPERKS members also enjoy these
Daily Deals!*
Bring a guest FREESUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
25% off Gym Retail Apparel
Double Points Tuesday
Lunch Special- Free Smoothie
with 1hr workout 11-3pm
25% off Gym Retail
Supplements
25% off Gym Retail
Supplements
FREE Coffee FridayFREE Coffee Friday
BOGO Personal Training- Buy 30
min/ Get 30 min FREE

8. THEFINEPRINT 24HOURPERKS is one way in which 24 Hour
Fitness is rewarding and thanking our loyal
customers for their annual membership, regular
use of our facilities and purchasing 24 Hour
Fitness products.
-Guest must enroll in the 24HOURPERKS Program to
start earning rewards and have access to Daily Deals.
-Enrollment in 24HOURPERKS is FREE with Annual
Contract with Auto Pay. Guest must complete a separate
nin-app enrollment form that includes a US physical
address and valid email address.
-Earned Reward points can be redeemed at any time at
participating locations and expire after 1 year.
-Reward products are based on availability. No rain
checks.
-Guests can view earned point balance on the
24HOURPERKS App. (IOS & Android).
-To earn points for Social Media “check-ins”, please post
check-in and show to a 24 Hour Fitness Associate and
they will add points to your account.

9. Competitive
Analysis

10. COMPETITORS

11. GYMOPTIONS
Machines
Safely exercise on machines
for various muscles to meet
your goals.
Group Training
Exercise in a social
environment to meet your
fitness goals in a fun way.
Supplements/Food/Drink
Resupply on supplements or
get a quick food/beverage
when at any of our gyms.
Free Weights
Exercise using free weights
for more flexibility with
different exercises.
Personal Training
Exercise 1 on 1 with a
personal training to get expert
tips and specialized training.
Amenities
Use over 19 different amenities
like our pools, basketball courts,
or saunas at your convenience.

12. Group Training
Personal Training
Amenities
Supplements
Loyalty Program
COMPETITORCOMPARISON

13. THREATS
More Locations
All
More Supplements Options
GNC
Loyalty Offers
LA Fitness, GNC

14. TAKEAWAYS
NOT 24/7 NO DAILY REWARDS
LIMITED WAYS TO EARN POINTS LIMITED WAYS TO SPEND POINTS

15. THE
CAMPAIGN

16. AUDIENCES
Men & Women
Age group 1- 18-39
Age group 2- 40-54
10 mile radius around gym location
beauty, health & wellness
Fitness enthusiasts
Fitness apparel
UNHEALTHY HABITS
Men & Women
Age group 1- 18-39
Age group 2- 40-54
10 mile radius around gym location
People who like fast food
People who eat out frequently
THE GYM RAT

17. IDEALPERSONA
JASON, 32
LIFESTYLE: Fitness Enthusiast
Customer Profile: A Successful personal trainer, who needs a place to workout at
any time of the day to stay in peak physical condition. He religiously attends the
gym and will occasionally bring in a friend. He also maintains a strict diet,
including smoothies, and uses supplements to enhance the benefits of the
workouts. He would like to receive benefits for being a loyal customer and also
bringing in referrals.
CHALLENGES GOALS
- Hates having to go to another location for
supplements before and after going to the
gym.
- He doesn’t like wasting time prepping
smoothies each week.
Due to his busy schedule, he needs a place he
can workout at any point of the day.
- He needs to know if the shop sells the
specific supplements that he uses.
- Would like to learn more about the
24HOURPERKS loyalty program.
- Needs to know how beneficial the perks
program is through a breakdown of potential
savings.
MOTIVATIONS FAVORITE SMOOTHIES
- Convenient supplemental shop in the gym.
- Customizable & delicious smoothies.
- Loyalty Program that allows him to bring a
guest for free on Sundays.
- Open 24 Hours a day, everyday.
- Chocolate Peanut Protein
- Cinnamon Vanilla Almond with protein powder
- Coffee Chocolate with an energy booster

18. IDEALPERSONA
Rachel, 26
LIFE STAGE: MILLENNIAL
Customer Profile: A passionate blogger who enjoys eating at new places on a
regular basis. She needs to maintain her image by going to the gym. She loves
smoothies and coffee. She would like to learn more about ways she can change
her workout schedule and tips on being able to eat the way she wants, with slight
tweaks, but also maintain her image.
CHALLENGES GOALS
- Looking to find a knowledgeable trainer on
exercises and supplements that can help her
reach her goal.
- She doesn’t like having to change her
schedule to fit in a workout.
- She relies on energy boosters in her
smoothie to her through any workouts.
- Would like to know more about the
smoothies to tell if they would taste good
from the ingredient list.
- Interested in finding a healthier alternative
form of energy that isn’t sugary coffee, but
more like an organic energy drink.
- She needs more details on how the perks
work.
MOTIVATIONS FAVORITE ACTIVITIES
- Convenient supplemental shop in the gym.
- Customizable and delicious smoothies.
- Deals that allow her to save on a personal
trainer.
- Open 24 Hours a day, everyday.
- Knowledgeable staff on fitness and diet
- Finding a great new place to eat.
- Going on small explorations of the local
shops.
- Has a booming blog that she’s constantly
updating.
- Enjoys spending time with her friends and
family.

19. DIGITALCHANNELMIX-
TARGETINGCURRENTMEMBERS
01 02 03
04
EMAIL
The most powerful way we
connect with our members.
Through email we will make it
easy for them to enroll in
24HOURPERKS
YOUTUBE
Online exercise classes have
seen a major spike in traffic
these last few months.. We
will use that engagement to
promote 24HOURPERKS
FACEBOOK/
INSTAGRAM
Social allows us to talk to our
members AND their friends.
Promotion of enrolling in
24HOURPERKS will focus on
retention, referrals AND acquisition
of new annual members
TIKTOK
100 Million Americans!
DIGITALCHANNELMIX-
TARGETINGNEWMEMBERS
05SEARCH
This campaign will target
new memberships &
promote 24HOURPERKS.
06DISPLAY
To reach the masses and
highlight our competitive edge
with our new 24HOURPERKS
program.

20. DIGITALCHANNELFUNNEL
Channels used: DISPLAY, YOUTUBE, TIK TOK
Channels used: DISPLAY, YOUTUBE, TIKTOK
Channels used: EMAIL, SEARCH, FACEBOOK/INSTAGRAM
Channels used: EMAIL, SEARCH, FACEBOOK
Channels used: FACEBOOK/INSTAGRAM, YOUTUBE, TIKTOK
Awareness
Interest
Consideration
Conversion
Advocacy

21. OBJECTIVES
LEADS REFERRALS ACTIVITY
20100 10

22. KPIs
OBJECTIVES PRIMARY KPI’S SECONDARY KPI’s
◦ Gain 100 new
member/PERKS leads in
first 30 days
◦ Sign up 20 Referral
Memberships with PERKS
◦ Increase average # of
member visits from 2
days a week to 3 days a
week
◦ Achieve an average of 10
reward transactions per
member in the first 90
days
◦ # of lead forms received
◦ New Member Acquisition
◦ # of Referral
Memberships
◦ Number of Reward
Transactions
◦ Member Frequency &
Spend
◦ Click Thru Rate for
Sign-Ups
◦ Loyalty Redemption Rate
◦ Customer Retention Rate

23. CREATIVE

24. EMAIL 24HOURPERKS Member Exclusive
24 Hour Fitness (noreply@24hourfitness.com
To: UCF Boot Camp Group 224

25. YOUTUBE

26. FACEBOOK/INSTAGRAM
You’re working out- why not get paid for it? Enroll in
24HOURPERKS and earn rewards for every move you make.
Plus members get special daily deals. Enroll at your club
today.
You know that feeling you get after an amazing workout with
your closest friends? It could get even better! Enroll in
24HOURPERKS and earn FREE stuff with every workout from
your 24 Hour Fitness family. #24HOURPERKS

27. TIKTOK
WORK HARD
EARN POINTS
With purchases
ENJOY THE
PERKS

28. DISPLAY

29. LANDING PAGE
CONTENT
STRATEGY

30. LANDINGPAGECONTENT
BLOGS

31. Google
Search
CampaignsGoogle Ads

32. CAMPAIGNS
Healthy
Habits
Campaign
Search-2020-Q3-24HOURPERKS-HealthyHabits
Unhealthy
Habits
Campaign
Search-2020-Q3-24HOURPERKS-UnHealthyHabits

33. ADGROUPS
Generic Gym
Personal & Group Training
Amenities

34. ● Gym membership
● “Fitness club”
● “24 hour gym”
● [Best gym]
● “Cost for gym”
● “Gym with free weights”
● “Gym with wifi”
● "gyms that have child care"
● "family gym membership"
GENERICGYM
SEARCHKEYWORDS

35. GENERICGYM
SEARCHADS

36. ● Gym with personal trainer
● “Gym with group classes”
● “Group exercise gym”
● “Pilates class”
● “Zumba class”
● “Cycling class”
● “Fitness dance class”
PERSONAL&GROUPTRAINING
SEARCHKEYWORDS

37. PERSONAL&GROUP
TRAININGADS

38. ● “Indoor volleyball court”
● “Indoor basketball court”
● “Gym with basketball”
● “Gym with volleyball”
● “Gym with hot tub”
● “Gym with steam room”
● “Gym with sauna”
● “Gym with pool”
● “Gym with racquetball court”
● “Gym with squash court”
AMENITIESKEYWORDS

39. AMENITIESADS

40. ADEXTENSIONS

41. ● Clothes
● Diets
● Food
● Shoes
● Smoothies
● Tennies
● GNC
● LA Fitness
● Orange Theory
● Planet Fitness
NEGATIVEKEYWORDS

42. AUDIENCEEXCLUSIONS

43. Landing Page
24HOURPERKS.com

44. THEWIREFRAME

45. SEOBESTPRACTICES
Proper Use of Header
Tags for Google site
navigation
Landing Page Designed
based on high
performing lead
generation websites
Ranking for Keywords
through Blog Posts
Mobile First Landing
Page Design for higher
Search ranking
Interlinking from Blog
Posts to the Landing
Page
Optimized for Fastest
Loading Time
01 02 03
04 05 06

46. LANDINGPAGE

47. LANDINGPAGE

48. LEADSCORING
GYM RAT VALUE
UNHEALTHY
HABITS VALUE
AGE 18-39 15 AGE 18-39 15
AGE 40-54 10 AGE 40-54 10
MALE 15 FEMALE 15
LIVES WITHIN 5 MILES OF A
CLUB
15 LIVES WITHIN 5 MILES OF A
CLUB
15
VIEWS 5 HEALTHY TIPS
BLOG POST
5 OPENS THE EMAIL 5
DOWNLOADS THE APP 20 SCHEDULES PERSONAL
TRAINING CONSULT
15
VIEWS HOW TO EARN
REWARDS
15 DOWNLOADS THE APP 20
READS FAQ’S 5 VIEWS SOCIAL MEDIA 5

49. CONCLUSION
What do we need from the executive team?
GREEN LIGHT TO GO! And BUDGET APPROVALS
“Things may come to those who wait, but only the
things left by those who hustle.”
– Abraham Lincoln, 16th President of the United States
24HOURPERKS allows us to give back to our loyal members first. And
we thought of everything-
Rewarding frequent workouts
Rewarding you when you try new things
Rewarding you when you share your success on social media
Rewarding you when you bring friends
Rewarding you when you make purchases in our clubs
Daily Deals
2021 RE-ENVISIONED

50. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, and infographics & images by Freepik
THANKS!
Do you have any questions?
GROUP 2
Rohan
Eric
Luciana
Jennifer
Please keep this slide for attribution.