The marketing strategy document outlines objectives for 22stories.com which include increasing awareness of the website, making the website interactive to engage users, and generating revenue through advertising. The strategy discusses keeping the website confidential until launch, improving video quality, promoting through social media and partnerships, and making interviewees brand ambassadors. Additional features will be added to engage users and allow interaction between users and interviewees. Advertising space will be sold through an integrated platform. Standards will ensure quality, diverse, and unbiased interviewees and interviews.

1. Marketing Strategy

2. Objectives
I. Increase the awareness and educate the target audience about
22stories.com.
II. Make the website interactive to ensure the TG spends a considerable
amount of time on the website.
III. Generate revenue by selling advertising space on the portal.
IV. Ensuring 22stories.com remains a sought after portal for
everyone(advertisers, target audience, interviewees and even job
seekers)

3. Strategy
 Keeping 22stories.com strictly confidential till the website goes live to
ensure optimum effectiveness of the launch.
 Re-shoot the videos using professional equipment and team. .
 Re-direct traffic from social media websites.
 Cross promotional tie-ups with cultural centers, AISEC, coffee shops,
colleges etc.
 Make the interviewees the brand ambassadors of 22stories.com.
 Maintain relations with existing interviewees and attract new ones by
organizing regular social gatherings.

4. Traffic Optimization & Revenue Generation
 Introduce innovative additional features to the website to ensure the
target audience spends a quality time on the website.
 Categorization of the interviewees to make the website user friendly.
 The target audience should be able to interact with the interviewees.
 Design a integrated advertising space selling platform to give flexibility
to the advertisers.
 Engage the target audience through online debates, sharing personal
experiences, seeking advice etc.

5. Core standards
 Ensure quality and variance while screening the potential interviewees
to avoid monotony.
 Ensure a thorough research is done before selecting an interviewee.
 Interviewees should not be allowed to wear, showcase their
brand/product during the interview.
 The interviewer should adhere to strict professionalism at all points
during the interview.
 Be well informed and take planned decisions and most importantly
work as a single unit.

6. Thank you