introduction to the Brand Brust Presentation

1. BRAND BURST
Introducing.
.

2. • Rapid growth of influencer marketing as a powerful strategy in modern
digital marketing.
• Rising popularity due to authenticity, engagement, and reach of
influencers.
• Brands budgets for influencer marketing campaigns are rising.
• Integral part of modern marketing strategies for brands across industries.
• Our platform fosters engagement through trusted voices in centralized
collaborations.
• Utilize logo and brand colors for instant recognition.

3. • The influencer marketing landscape is fragmented,
with creators on multiple platforms and brands
struggling to connect with the right influencers.
• Brands struggle with ROI in influencer campaigns due
to metric inconsistencies and industry opacity.
• Fake followers, bots, and fraud threaten influencer
marketing credibility and efficacy.
• Brands lack data insights for effective influencer
marketing strategies.

4. 1. Creators/influencers sign up, sharing personal info, social profiles,
audience data, and niche.
2. Brands register, detailing products, audience, objectives, and budget.
3. Brands explore creators/influencers using advanced search options.
4. Brands review proposals, selecting suitable influencers.
5. Brands and influencers collaborate on campaign details and content.
6. Influencers publish campaign content across platforms.
7. Analyze audience engagement and conversion data.
8. Brands provide feedback to influencers.

5. • Cost-Efficiency: Achieve high ROI compared to traditional ads with
affordable partnerships
• Targeted Reach: Access aligned influencers to precisely target
demographics
• Authenticity and Trust: Ensure authenticity to build trust with
audiences
• Brands can filter out their creators in various aspects like age, Average
views , budget range, creator’s rating, average reach , location, etc.
• Offering brand ambassador opportunities to creators for brand
building

6. • Provides deals and brand collaboration opportunities for even very
new creators
• Personal Brand Building
• Strengthen credibility through authentic endorsements
• Collaborate with reputable brands, fostering long-term
relationships
• Access diverse revenue streams while preserving authenticity

7. 1. Other market place and agencies
2. New similar emerging ideas

8. How do we overcome competitors ?
• User centric design of the platform i.e. is app or website
• Adaptability and innovations
• Advanced analytics for optimization of ROI and authenticity
verification to avoid fake influencer/creator
• Provide transparent pricing models, fair compensation
structures, and clear communication channels to build trust
with users
• Establish transparency and trust by implementing
verification processes and ensuring authenticity in influencer
partnerships
• Maintaining the privacy of both the parties

9. • Subscription Fees :Offer subscription plans for brands and
agencies to access premium features and services on your platform
• Transaction Fees :Charge transaction fees for successful
collaborations facilitated through your platform.
• Premium Services: Offer premium services such as influencer
matchmaking, campaign strategy consulting, and content creation
assistance for brands willing to pay extra for personalized support
• Running Products add on our website/application

10. Long Term Vision
• Build the core infrastructure of the platform, focusing on usability and
scalability
• Gather feedback and iterate based on user insights to enhance platform
functionality
• Expand user base and reach by launching marketing campaigns and
strategic partnerships
• Integrate AI-driven analytics, blockchain verification, and AR/VR
experiences to enhance user experience and platform capabilities
• stablish strategic partnerships with key players in the influencer
marketing ecosystem, including agencies, brands, and technology providers
• Continuously innovate and adapt to evolving market dynamics to
maintain competitive edge and drive sustainable growth.

11. NITR | CSE’26
Rajan Thakulla
NITR | BT’26
Anjali Abhilipsa
NITR | ECE’26
Bibek Shah
NITR | ECE’26
Sneha Jha

12. Any Questions ?

13. Thank you ...