3. 2. The key objective is to
promote brands through
various forms of digital
media.
1. The marketing of
products or services
using digital channels to
reach consumers.
3. Digital marketing
extends beyond internet
marketing to include
channels that do not
require the use of the
internet.
4. Channels for Digital Marketing
1. Email Marketing
2. Pay-Per-Click Advertising (PPC)
3. Search Engine Optimization
(SEO)
4. Display Advertising
5. Social Media Marketing (SMM)
6. Content Marketing
7. Affiliate Marketing
8. Online Public Relations
5. Primary Considerations in the Selection
Process1. Define your primary company goals for
using Digital Marketing channels.
• Brand Awareness
• Sales Generation
• Lead Generation
• Educate Potential Customers
• Generate Traffic
2. Define your budget allocation.
• Digital marketing channels to
use.
• Identify the budget.
• Fees for digital marketer.
• Paid advertising budgets.
• Content creation services.
• Graphic artists, photographers.
• Videographers.
3. Identify Your Available talent.
• Development Skills
• Creative Skills
• Search Skills
• Social Skills
10. • The first Resource Factory, authorized by 35+
companies to train& generate resources for
immediate placement
• Openings are dedicated for graduates of the
pre-placement training program “LAKSHYA”
Bridge the skill
gap
Expand
student’s
Eligibility