Suggestion for H&M digital strategy

1. Digital Strategy
Yulong Liu
ADV420

2. H&M Digital Strategy
• To derive maximum business
benefits
• Using digital platforms
• Social media platforms are
currently relevant to all brands
across the world.

3. How and Why
• Marketing its products by
collaborating with brand
ambassadors
• Increasing brand awareness and
interact

4. Fashion Mixer Appis a musical product that enables
consumers to create music about
women and men fashion hence
promoting the brand.

5. Online Marketing
• Good-dwelt optimization and
pay per click
• Bad- banner and affiliate
schemes

6. Convergence of data and technology
• Understanding the customers
• Delivering on their expectations
• increasing their experience on how
to handle the digital platforms.

7. Brand Advertising
• Not only about specific models
of clothing
• More about the way of life in
general
• Visual effects

8. • The tools and tactics used to
promote the brand are search
engines such as Google and
social media
• The company needs to expand
to blogs and personalities.

9. The digital area is very dynamic, and the company needs to
revise its strategy to be competitive constantly. The
company has put in place a budget, and it is constantly
reviewing its target audience to be in line with its digital
strategy.

10. Thank You