This presentation discusses content licensing from yesterday, today, and tomorrow from the perspective of Oxford University Press. It provides an overview of how OUP licenses content, including directly to libraries and through aggregators. It also discusses issues around perpetual access and archiving as the field has shifted to digital. The presentation outlines threats like open access and opportunities like emerging standards that OUP may face in content licensing going forward.
Encouraging Openness and how stakeholder policies can support or block it!"CIARD Movement
Funders, authors and readers may want open access to research, but can they achieve it? A researcher who has been encouraged to make their work open has to deal with regulations, guidance, and mandates from their institution, their funders, their publisher and their national government. These policies are often complex and can be ambiguous, or in conflict with each other.
A supportive policy environment and guidance through the relationship of one policy to another has proved to be essential for real progress in opening access to research. How should policies support the researcher and the research process? How can policies based on commercial profit fit into an open environment? What role do funders have in protecting their investment and the public interest?
Presented by Bill Hubbard
Bill Hubbard is the Director of the Centre for Research Communications (CRC) at the University of Nottingham, incorporating the work of SHERPA. The CRC has a portfolio of Open Access projects and services and is a recognised centre of expertise for OA development, policy, repositories and infrastructure.
Bill created the award-winning OA services RoMEO, JULIET and OpenDOAR, which are used around the world to unpick details of stakeholder policies, development policy and which underpin repository use. The CRC have also recently launched FACT, to support researchers in complying with specific RCUK and Wellcome Trust OA polices. Bill has also worked closely with OA publishers and advised on the transitions involved for commercial publishers from traditional to OA business models.
OpenAIRE workshop: Beyond APCs: Julien McHardy, Vincent W.J. Van Gerven Oei; ...OpenAIRE
New Platforms for Open Access Book Distribution
Presentation delivered during the workshop
BEYOND APCS: ALTERNATIVE OPEN ACCESS PUBLISHING
BUSINESS MODELS
Royal Library, The Hague, Netherlands
April 5th and 6th, 2018
Striking the Balance - public access and commercial reuse of digital contentCollections Trust
Presentation to the Association of Cultural Enterprises Picture Library Symposium on the subject of how UK museums are striking the balance between public access to and commercial reuse of digital cultural content.
This presentation was provided by Adam Wathen of Kansas State University Libraries, during the NISO event "Collaborative Library Resource Sharing: Standards, Developments, and New Models for Cooperating," held October 7 - October 8, 2008.
Encouraging Openness and how stakeholder policies can support or block it!"CIARD Movement
Funders, authors and readers may want open access to research, but can they achieve it? A researcher who has been encouraged to make their work open has to deal with regulations, guidance, and mandates from their institution, their funders, their publisher and their national government. These policies are often complex and can be ambiguous, or in conflict with each other.
A supportive policy environment and guidance through the relationship of one policy to another has proved to be essential for real progress in opening access to research. How should policies support the researcher and the research process? How can policies based on commercial profit fit into an open environment? What role do funders have in protecting their investment and the public interest?
Presented by Bill Hubbard
Bill Hubbard is the Director of the Centre for Research Communications (CRC) at the University of Nottingham, incorporating the work of SHERPA. The CRC has a portfolio of Open Access projects and services and is a recognised centre of expertise for OA development, policy, repositories and infrastructure.
Bill created the award-winning OA services RoMEO, JULIET and OpenDOAR, which are used around the world to unpick details of stakeholder policies, development policy and which underpin repository use. The CRC have also recently launched FACT, to support researchers in complying with specific RCUK and Wellcome Trust OA polices. Bill has also worked closely with OA publishers and advised on the transitions involved for commercial publishers from traditional to OA business models.
OpenAIRE workshop: Beyond APCs: Julien McHardy, Vincent W.J. Van Gerven Oei; ...OpenAIRE
New Platforms for Open Access Book Distribution
Presentation delivered during the workshop
BEYOND APCS: ALTERNATIVE OPEN ACCESS PUBLISHING
BUSINESS MODELS
Royal Library, The Hague, Netherlands
April 5th and 6th, 2018
Striking the Balance - public access and commercial reuse of digital contentCollections Trust
Presentation to the Association of Cultural Enterprises Picture Library Symposium on the subject of how UK museums are striking the balance between public access to and commercial reuse of digital cultural content.
This presentation was provided by Adam Wathen of Kansas State University Libraries, during the NISO event "Collaborative Library Resource Sharing: Standards, Developments, and New Models for Cooperating," held October 7 - October 8, 2008.
OpenAIRE workshop: Beyond APCs - James Smith (Open Library of Humanities)OpenAIRE
OLH
Presentation delivered during the workshop
BEYOND APCS: ALTERNATIVE OPEN ACCESS PUBLISHING BUSINESS MODELS
Royal Library, The Hague, Netherlands
April 5th and 6th, 2018
Annex Publishers, as an Open Access publication model allows the dissemination of research articles to the worldwide community. We offer you the advantage of interaction with the most effective minds from the scientific community. All articles printed under open access will be accessed by anyone.
www.annexpublishers.com
"Scholar-led publishing: Scaling Small"
Presentation delivered during the workshop
BEYOND APCS: ALTERNATIVE OPEN ACCESS PUBLISHING BUSINESS MODELS
Royal Library, The Hague, Netherlands
April 5th and 6th, 2018
"Midterm review of OpenAIRE grant"
Presentation delivered during the workshop
BEYOND APCS: ALTERNATIVE OPEN ACCESS PUBLISHING BUSINESS MODELS
Royal Library, The Hague, Netherlands
April 5th and 6th, 2018
A Presentation made to Liber Europe's 'The Use and Generation of Scientific Content – Roles for Libraries' in Budapest, Hungary Sept 12th, 2016 by Lars Bjørnshauge.
In this presentation, Lars calls into question the use and success of Green Open Access, reminds us of the key role of librarians in the success of open access and calls on governments to support Gold Open Access.
This presentation begins with a brief overview of some of the policy developments that are prompting the publishers of scholarly books to begin taking open access seriously.
It then touches on why open access challenges for books differ from those associated with journal articles.
Before focusing in on the open access monograph project that I am involved with: Knowledge Unlatched.
A presentation made by Judith Barnsby, DOAJ Publication Specialist, to the Library Publishing Coalition on 19th October 2016. Judith discusses why DOAJ is important to open access and which criteria DOAJ requires to be accepted into it.
Open Access in the UK - challenges of compliance with funder mandatesChris Banks
This was a presentation given at the LIBER2014 conference in Riga.
See http://liber2014.wp.lnb.lv/programme/papers/abstracts-and-biographies/#ChrisBanks for an abstract and biography.
Oh No – Not Yet Another Small, Stand-Alone Humanities Journal! (2014 edition)janeriks
Some of the problems with small publishers. Presented to editors and publishers of HSS journals from the Netherlands, at the Utrecht University Library.
This webinar will provide an introduction to managing, purchasing and promoting eBooks within an academic context. It will also provide an overview of the key elements of eBook accessibility with reference to the recent HE eBook accessibility audit. With opportunities for questions and to feedback.
A presentation, made by Lars to the Asian Council of Science Editors, on the problems facing academic publishing and what DOAJ is doing to push a change towards greater openness
An exploration of the Wellcome Library's experiences of various types of partnerships in digitisation. Looks at the different types of partnerships, including, amongst others, those with publishers, contractors, sub-contractors, funders, internal partners, digitisation partners - commercial and non-profit, contributor libraries and outsourcing.
This presentation looks at the expected and unexpected benefits and challenges associated with these relationships.
Making Open the Default in Scholarly Communication, and the Implications for ...SPARC Europe
Presentation: Making Open the Default in Scholarly Communication, and the Implications for the Future of Libraries
for QQML 2016
in London, UK
24-27 May 2016
OpenAIRE workshop: Beyond APCs - James Smith (Open Library of Humanities)OpenAIRE
OLH
Presentation delivered during the workshop
BEYOND APCS: ALTERNATIVE OPEN ACCESS PUBLISHING BUSINESS MODELS
Royal Library, The Hague, Netherlands
April 5th and 6th, 2018
Annex Publishers, as an Open Access publication model allows the dissemination of research articles to the worldwide community. We offer you the advantage of interaction with the most effective minds from the scientific community. All articles printed under open access will be accessed by anyone.
www.annexpublishers.com
"Scholar-led publishing: Scaling Small"
Presentation delivered during the workshop
BEYOND APCS: ALTERNATIVE OPEN ACCESS PUBLISHING BUSINESS MODELS
Royal Library, The Hague, Netherlands
April 5th and 6th, 2018
"Midterm review of OpenAIRE grant"
Presentation delivered during the workshop
BEYOND APCS: ALTERNATIVE OPEN ACCESS PUBLISHING BUSINESS MODELS
Royal Library, The Hague, Netherlands
April 5th and 6th, 2018
A Presentation made to Liber Europe's 'The Use and Generation of Scientific Content – Roles for Libraries' in Budapest, Hungary Sept 12th, 2016 by Lars Bjørnshauge.
In this presentation, Lars calls into question the use and success of Green Open Access, reminds us of the key role of librarians in the success of open access and calls on governments to support Gold Open Access.
This presentation begins with a brief overview of some of the policy developments that are prompting the publishers of scholarly books to begin taking open access seriously.
It then touches on why open access challenges for books differ from those associated with journal articles.
Before focusing in on the open access monograph project that I am involved with: Knowledge Unlatched.
A presentation made by Judith Barnsby, DOAJ Publication Specialist, to the Library Publishing Coalition on 19th October 2016. Judith discusses why DOAJ is important to open access and which criteria DOAJ requires to be accepted into it.
Open Access in the UK - challenges of compliance with funder mandatesChris Banks
This was a presentation given at the LIBER2014 conference in Riga.
See http://liber2014.wp.lnb.lv/programme/papers/abstracts-and-biographies/#ChrisBanks for an abstract and biography.
Oh No – Not Yet Another Small, Stand-Alone Humanities Journal! (2014 edition)janeriks
Some of the problems with small publishers. Presented to editors and publishers of HSS journals from the Netherlands, at the Utrecht University Library.
This webinar will provide an introduction to managing, purchasing and promoting eBooks within an academic context. It will also provide an overview of the key elements of eBook accessibility with reference to the recent HE eBook accessibility audit. With opportunities for questions and to feedback.
A presentation, made by Lars to the Asian Council of Science Editors, on the problems facing academic publishing and what DOAJ is doing to push a change towards greater openness
An exploration of the Wellcome Library's experiences of various types of partnerships in digitisation. Looks at the different types of partnerships, including, amongst others, those with publishers, contractors, sub-contractors, funders, internal partners, digitisation partners - commercial and non-profit, contributor libraries and outsourcing.
This presentation looks at the expected and unexpected benefits and challenges associated with these relationships.
Making Open the Default in Scholarly Communication, and the Implications for ...SPARC Europe
Presentation: Making Open the Default in Scholarly Communication, and the Implications for the Future of Libraries
for QQML 2016
in London, UK
24-27 May 2016
Open and Networked Opportunities for Scholarly Books: Oxford Center for Socio...Lucy Montgomery
Lunchtime seminar delivered at the Oxford Center for Socio-Legal Studies, 25 November 2013. Includes a brief tour of OA mandates developments, a discussion of challenges for OA books and an introduction to the KU project. Relevant to HSS researchers interested in challenges (and opportunities) of open access and digital technology.
Lars presented an update to SPARC Europe in Geneva in November 2014. The slides contain an update on DOAJ's progress, the benefits of open access and our new network of voluntary editors
Whose Property Is It Anyway? Part 2: The Challenges in Supporting the UK’s Ma...LIBER Europe
Whose Property Is It Anyway? Part 2: The Challenges in Supporting the UK’s Main Research Funder Agendas which Seek to Ensure that the Outputs from Publicly-Funded Research are Published Open Access
Chris Banks, Imperial College London, UK. This presentation was one of the 10 most highly ranked at LIBER's Annual Conference 2014 in Riga, Latvia. Learn more: www.libereurope.eu
At the recent STM Event in London, Lars was invited to speak on the updates that we've been making at DOAJ. Here he covers the new application form, the crowd-sourced review network of voluntary editors and the DOAJ Seal.
Open Access Books: Trends & Options. University of Toronto Seminar February 1...Lucy Montgomery
Open Access (scholarly content that is freely available to the public) is often talked about in the context of journal publishing. However, the Open Access movement is also having significant effect on academic book publishing.
UTSC’s Centre for Digital Scholarship, in collaboration with the UTSC Library’s Digital Scholarship Unit, is hosting a seminar on “Open Access Books: Trends & Options” - February 13, 2014 from 12-2pm in MW324
Join Leslie Chan (Centre for Critical Development Studies) and guest speakers Pierre Mounier (Associate Director of Open Edition) and Lucy Montgomery (Deputy Director of Knowledge Unlatched) as they introduce how new publishing partnerships and digital technologies are transforming scholarly book publishing.
Similar to 226 fiona bennettpremeetingseminar1 (20)
2. Content Licensing: Yesterday, Today and
Tomorrow
A Publisher Perspective
Fiona Bennett
Head, Rights and New Business Development
6 June 2007, SSP Annual Conference, San Francisco
Oxford University Press
3. Summary of presentation
• Oxford University Press overview
• Content Licensing: Yesterday
• How content was licensed and why?
• Content Licensing: Today
• (Direct) Library Sales phenomenon
• Perpetual Access/Long-Term Preservation
• Strategic implications of shift
• Cannibalization?
• Content Licensing: Tomorrow
• Threats
• Opportunities
• Emerging standards
• Wrap-up
4. Oxford University Press
•Oldest university press in the world
• Established 1478, department of the university
•Publish more than 4500 books a year
•More than 50 branches worldwide
• Australia, New York, Spain, Hong Kong, Pakistan etc
•Employs 3700 people worldwide
•Several divisions
• ELT, International, Academic, Educational, Dictionaries
•Oxford Journals – newly established division of the press
• Approx 200 journals: dozen new titles in 2008
• Society publisher
7. Content Licensing: yesterday
Three key ways of selling journal content:
•Traditional subscription sales
• Core focus: academic library market in UK, US and Europe
• Personal, institutional and member subscriptions
• Special Sales
• Focus on non-subscription sales to the pharmaceutical and corporate sector
• Reprints, supplements and advertising
• Licensing content to third parties
• The route to all other markets!
8. Content Licensing: Yesterday
•Last 10+years: heavy reliance on licensing content to third parties
Why?
• Increased dissemination
• Increased Revenue
• Increased traffic to the Oxford Journals
• Consistency with our competitors
9. Content Licensing: Yesterday
Who we have licensed content to – 3 main areas of activity
•Aggregators or Full-Text Content Providers
• ProQuest, EBSCO, Ovid, Project Muse, JSTOR
• Maximise reach to the academic market
• Reach other ‘non-core’ markets such as the medical, corporate, public
libraries etc
• Document Delivery/Pay-Per-View Providers
• British Library, Infotrieve, Highwire
• Abstracting and Indexing
• ABC CLIO
• SCOPUS
• CSA
11. Content Licensing: Today
• (Direct) Library Sales phenomenon
• New development in journals sales
• Oxford Journals Library Sales team development – 12-15 strong
• Multi-site, consortia deals, archive sales
• The Site License: libraries need to know what they can legally do with the
content they have paid for
• Who can use it: remote users etc
• Inter-library loan provisions
• Course-pack provisions
• Regulatory submissions
• Perpetual Access (more in a moment)
• What happens when a journal moves publisher (TRANSFER)
12. Perpetual Access? Long-term preservation?
New issues to consider when licensing content in the digital world
•Not just one issue but two key issues to consider here
• Perpetual access: the need to maintain access to content beyond
subscription periods – post-cancellation access
• E-journal Archiving and preservation: the need to ensure continued
availability for future users – how to make sure it is accessible
• Never had to worry about this in the print world!
•are concerns for all stakeholders
• Libraries, publishers, aggregators, consortia
• ‘deal-breaking’ issues
13. Perpetual access etc: Oxford Journals
approach
• Society consultation process
• Educate/inform societies of the issue and the business need
• Perpetual access
• Long term preservation
• Archive – right to sell content needed too either directly or indirectly
• Get written addendum to publishing contracts
• Address issue while still publishing journal
• What would happen if journal moved publisher:
• Lengthy process
• Complicated
• Almost complete
14. Perpetual access etc: Oxford Journals
approach
• implementing capability to provide perpetual access and archive content
• Highwire
• Third party agreements – Portico, LOCKSS etc
• spread the ‘risk’ approach
• Did not want to put all eggs in one basket
• Different approaches in the various agreements signed: distributed archive,
central archive, deep archives, controlled deep archives
• Geographically spread approach to issue
• communication of strategy
• Press releases, library newsletter, library discussion groups
15. Strategic Implications of Library Sales
growth
• Increased ability to reach all markets directly
• Academic market
• Corporate and medical markets
• New geographical territories
• The Oxford Journals Archive
• Can now sell all of our content directly
• Aggregators: do we still need them?
• Increased threat of cannibalization
• Detailed analysis of impact of licensing on primary sales
• Evolving content licensing strategy
18. Opportunities
• Continued relationships with aggregators
• Journal specific, market-specific, product-specific
• Article level licensing
• Growth in local edition and translation content licensing
• Valuable promotion, profile-building
• Important for society partners
• Key tool for future library sales esp in new geographical markets
• Product integration: journals, books, reference content
• Open Access – difficult to see any opportunities here!
• Emerging Standards should present many opportunities
19. Emerging Standards
• SERU
• Emerging ‘standard/best practice’ approach for digital content licensing
• ALPSP, SSP, ARL and SPARC sponsored initiative – NISO backing
•TRANSFER Guidelines
• Tackles thorny issues for when journals move publisher
• Not entirely well-received
• COUNTER and SUSHI
• NLM DTD and archiving standards
• Institutional identifiers, versioning identifiers……
20. Content Licensing: wrap-up
• Process of enormous change and evolution over last 10-15 years
• Digital world has brought many more opportunities BUT also some real
threats
• Continuing balancing act: author rights versus protection and growth of our
business
• The trend for publishers to sell direct wherever possible will continue to
grow – some of emerging trends will help facilitate this process
• Need for a joined-up, coherent sales strategy for your content licensing is
more important now than it has ever been!
•Need to know who and where your market is, how to reach it and how to
keep it
21. For further information, please contact
Name of contact
Head of Marketing & Communications
Tel: +44 (0) 1865 353388
Fax: +44 (0) 1865 353835
Editor's Notes
PPT principles introduced on this screen Colour Palette The PPT uses the bolder yellow colour as its foundation colour. This reflects that PPTs by their very nature should be distracting and attention-grabbing. It also acknowlededges that PPT will be regularly used in situations where Oxford Journals are tsslking to prospect audiences Where the logo is shown on yellow it should be presented in white. Front page 1 This is an optional page that acts to brand the document heavily when required. It is most useful in printed versions of the PPT or where a screen is required as a holding page whilst the presentation audience get settled.
PPT title screen / Section divider screen Example with partner logo See previous screen for explanation
PPT principles introduced on this screen Screen headers – suggested size, treatment and positioning Secondary sub-headings and second level text Bullet point treatment Second level bullet point treatment Spacing between lines Use of colour and emboldening in body copy
Final screen This an optional screen. We recommend it reflect the front page and contain a strong branded feel. We recommend it contains contact details and a “Thank you” message If appropriate it could also contain the brand descriptor.