OLH Presentation delivered during the workshop BEYOND APCS: ALTERNATIVE OPEN ACCESS PUBLISHING BUSINESS MODELS Royal Library, The Hague, Netherlands April 5th and 6th, 2018

1. Introduction to Marketing Activities
Feb-June 2018
Dr James Smith, Marketing Officer, OLH

2. Stated goals for the Marketing Plan
1. Enlarge membership of the OLH
consortium to allow growth in the
number of journals supported by the
platform and to increase the
sustainability of the model.
2. Increase the visibility of the OLH on
social media through a programme of
content marketing and conversations with
the humanities OA community designed to
build solidarity and mutual
empowerment.
3. Enable new interventions in humanities
OA and to better use the knowledge
and skills of its staff and wider affiliate
network.

3. #EmpowOA Scheme
1) Librarians are our energy.
The OLH will strengthen
libraries’ collective power.
2)The scholars who edit and
write for our journals are
building an international open
access community.The OLH
will strengthen this powerful
advocacy network.
3) Humanities scholars and
librarians are our lifeblood.
The OLH will support this
growing community.

4. New content and
new conversations
New Initiatives
-A referral scheme and
CRM scheme
-Reaching out to new
partners/allies
-A toolkit for librarians
and for scholars
New Conversations
-The ‘Open Insights’ essay
series
-Twitter chats
-An advocacy scheme
-More proactive and
diverse social media

5. Advocacy
Presentations
-Template materials for OLH
talks, posters, reference sheets
etc.
Information
-Diverse and easily discoverable
information about the OLH on
the website, easier sharing of
information
-Needs analysis of different groups
Website
-More readily available
material for both
librarians (ROI, use of
resources, arguments for and
renewal) and authors (e.g. how
does the model work?, how can I
help?, how can the OLH help
me?)
-Study of user experience, user
journeys etc.

6. Membership and retention

7. TheToolkit
Infographics
FAQ
Presentation template
Bibliography
Glossary
Videos
Case studies in OA
Lists of resources
Librarian guides

8. And more
International outreach
-Asia-Pacific-friendly twitter chats
and engagement with Australasian
Open Access Strategy Group
-Offers underway to international
consortia with significant
membership in Asia-pacific
Analytics
-More nuanced use of website
using new Matomo suite
(popularity of content, user
journeys, conversions)
-Active social media strategy, use
of metrics and community
engagement to create content

9. Progress Report
Seven new members
-Through new workflow, it was possible to
determine that two of these new members
joined as a result of marketing activities
-There are initiatives underway that may lead to
bloc memberships
New content
-Two new blog posts, a programme of essays
and interviews through until June, a successful
Twitter chat (and another on the 13th)
The best month for the OLH onTwitter in its
history
-More content, more engagements, higher
visibility
-Also a more active presence on Facebook

10. openlibhums.org