PCG Consulting Group has added several major IT companies like Microsoft, Intel, Dell, and SAP to its growing client list within its first year of operations in the digital marketing space. PCG differentiates itself by developing niche expertise in marketing technology and generating insights from content it syndicates for clients. With more B2B advertisers adopting content marketing, new players like PCG are opening doors for Indian B2B companies to embrace knowledge-based marketing over traditional channels. While growing rapidly, PCG plans organic expansion and does not currently seek external funding, aiming to add about 100 employees per year for the next three to four years.

1. PRLog - Global Press Release Distribution
Better Insights With Content Marketing: PCG
Source: Pflegen Consulting Group
Dated: Mar. 21, 2014
In less than one year of its foray into the digital marketing space, New Delhi based, Pflegen Consulting
Group has added some of the leading IT players into its fast growing client list. "Some of our most strategic
accounts include Microsoft, Intel, Dell, SAP, Sage, SanDisk, etc. We are proud that our clients accepted
PCG marketing channel to promote their products and services", said the President and Co-founder, Amit
Verma.
"Our core competency lies in the pull we have managed to create for our advertisers. PCG has been able to
differentiate itself from its competition by developing a niche in the Marketing technology space", said
Shantanu Banerjee, Director of Online Media Business at Pflegen Consulting. PCG syndicates digital assets
for almost all the leading IT companies. The assets are distributed to a very well defined audience through
all the existing digital channels. As the prospects engage through the highly targeted and compelling
content, PCG gathers real-time insights using its proprietary algorithms. With the fast adoption of content
marketing in the B2B space, most advertisers are adopting these new channels to engage prospects. New
players like PCG have opened doors for the Indian B2B advertisers to embrace knowledge-based marketing
against the traditional channels that are becoming less effective gradually.
Despite its rapid growth, PCG is determined to grow organically. The company has no plans to seek
external funds at this stage. As per the sources, PCG is targeting to add about 100 employees per year for
the next three to four years. Although Pflegen has been in business for over 9 years, PCG Chief, Amit
Verma said in his brief interview, “PCG is new and we prefer to bootstrap”.
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Country India
Industry Marketing, Technology
Tags content marketing, b2b marketing, B2B Prospect Insights, Knowledge Based Marketing
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