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Qualitative research aims to analyze non-numerical data to understand concepts, experiences, and social realities. It provides in-depth insights into problems or generates new ideas through open-ended data collection methods like interviews and observations from small sample sizes. The flexible research design explores subjects within their broader context and leads to emergent theories based on rich, descriptive data interpretation.
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- 2. www.presentationgo.com Introduction Qualitative research: aim to analyze non-numerical data to understand concepts , experiences and delivered social reality of individuals. In depth insights can be gathered into a problem or to generate new ideas for research. Such a research type , it has several defining traits in regard to context, data and its goal
- 3. www.presentationgo.com Characteristics of Qualitative research 01 02 In-Depth Understanding Gain an in-depth understanding of the research subject, including the underlying meanings, motivations, and contexts. Subjective and Contextual: Researchers seek to understand the perspectives and experiences of participants. 03 04 Pen-Ended Data Collection: Qualitative research uses open-ended data collection methods such as interviews, observations Small Sample Sizes: Researchers seek to understand the perspectives and experiences of participants.
- 4. www.presentationgo.com Cont. 05 06 Flexible Research Design The research design is flexible and adaptive Data Interpretation: interpretation of data through content analysis, or narrative analysis 07 08 Rich and Descriptive Data data consisting of textual or visual information like vidoes and images Open-Ended Questions: encourage participants to express themselves freely
- 5. www.presentationgo.com Cont. 09 Contextual and Holistic: explore the research subject within its broader context, 10 Theory and Hypotheses lead to the development of emergent theories and hypotheses based on the data.
- 6. www.PresentationGO.com The free PowerPoint template library Designed with by Conclusion: Qualitative research is an effective and contextually informed way to investigate human phenomena, adding to our understanding of complicated social and cultural dynamics.
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- And by that being delivered we have reach the end of our presentation….. Thanks for listening …!