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globalspec.com/advertising
Deep industry intelligence, customized marketing
programs and measurable campaign performance
for a smarter way to reach engineers
2023
MEDIA KIT
AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Reach Smarter
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies
promote their products and grow their businesses.
Our audience of engineers and technical professionals rely on the GlobalSpec family of brands as their trusted
resource for content, community, and engagement at all stages of the research, design, and purchasing process.
We deliver deep industry intelligence, customized marketing programs, and measurable campaign performance.
For more information or a personalized media review, call 800-261-2052, email sales@globalspec.com
2.7 minutes
AVERAGE TIME SPENT
2.9 million
MONTHLY PAGE VIEWS
ACROSS GLOBALSPEC
PLATFORM
27%
REPEAT VISITORS
8.9 million+
REGISTERED USERS ACROSS
GLOBALSPEC PLATFORM
1.4 million
UNIQUE VISITORS A MONTH
ACROSS GLOBALSPEC
PLATFORM
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Worldwide Reach
The GlobalSpec family of brands reaches engineers and technical professionals from around the globe,
representing the finest minds in the world. These highly educated, motivated, and engaged users are pragmatic
thinkers charged with solving some of the most urgent problems in the technical, manufacturing and
mechanical sectors. Learn more about this audience, plus the reach and engagement that GlobalSpec delivers.
Americas
61.9%
Oceania
2.3%
Europe
13%
Africa
2.8%
Asia
20%
Source: Omniture, Google Analytics
REGISTERED USERS BY REGION:
Americas: 5,483,000+
EMEA: 1,716,000+
APAC: 1,625,000+
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Audience Profile
ORGANIZATION SIZE
ROLE GLOBALSPEC USERS PLAY IN
PURCHASING DECISIONS
GLOBALSPEC USERS BY AGE
Under 100 employees
(small business)
42%
Evaluation &
Recommend Purchases
27%
101-500 employees
(midsize business)
23%
Approve
requisitions
Not involved in
purchasing process
501-1000 employees
(midsize business)
15%
Make purchases directly
26%
6%
7%
1001+ employees
(large business)
20%
Specify purchases
34%
18-34 years old
48%
35-54 years old
35%
55+ years old
17%
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
Registered Users (Industry)
Average work experience of
registered users is 15–19 years.
850,000+
ENGINEERING/TECH DESIGN SERVICES
643,000+
ELECTRONICS
502,000+
INDUSTRIAL MACHINERY/TOOLS & EQUIPMENT
845,000+
GENERAL MANUFACTURING
596,000+
AUTOMOTIVE
481,000+
AEROSPACE & DEFENSE
411,000+
OIL & GAS
248,000+
COMMUNICATIONS - DATACOM/WIRELESS
173,000+
TRANSPORTATION
340,000+
BUILDING & CONSTRUCTION
235,000+
MEDICAL EQUIPMENT/INSTRUMENTATION
129,000+
FOOD & BEVERAGE
273,000+
CHEMICALS, PLASTICS & RUBBER
199,000+
HVAC, FIRE CONTROL, SAFETY
217,000+
GOVERNMENT
122,000+
AGRICULT./FORESTRY
404,000+
EDUCATION
243,000+
INSTRUMENTATION & CONTROLS
165,000+
BIOTECH/PHARMACEUTICALS
325,000+
UTILITIES/ENERGY
217,000+
FABRICATED METALS
122,000+
PAPER, PRINT & TEXTILE
265,000+
CONSUMER PRODUCTS/ELECTRONICS
174,000+
SEMICOND. & ELEC. COMPONENTS
203,000+
COMPUTERS, SYSTEMS & PERIPHERALS
68,000+
PACKAGING
MACHINERY
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
1,545,000+
738,000+
493,000+
639,000+
710,000+
694,000+
632,000+
589,000+
473,000+
355,000+
Registered Users (Job Function)
ENGINEERING - DESIGN
ENGINEERING - CONSULTING
ENGINEERING - PROCESS & PRODUCTION
290,000+
ENGINEERING -
FACULTY, STAFF, STUDENT
ENGINEERING - OTHER
MARKETING/SALES
TECHNICAL SUPPORT/SERVICES
MANUFACTURING
PURCHASING
RESEARCH & DEVELOPMENT
GENERAL CORPORATE MGMT.
293,000+
MAINTENANCE/FACILITIES
MANAGEMENT
232,000+
ARCHITECT/BUILDER/
CONTRACTOR
170,000+
QUALITY CONT/
ASSURANCE
169,000+
PROJECT
MANAGEMENT
3.7 Million
REGISTERED
ENGINEERS
90% of users are involved in
the purchasing of goods
and services.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
GlobalSpec Solutions Matrix
Brand
Awareness
Thought
Leadership
New Product
Information
Website
Traffic
Contacts &
Inquiries
Content
Promotion
    
Newsletter
Advertising     
Display
Advertising   
Webinars     
White Paper
Promotions      
Content Marketing    
Videos    
Custom Email     
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
We develop and refine our products to align with what industrial marketers are looking to accomplish.
Consider your campaign goals and find the solutions below that target those requirements.
AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
Product Discovery
AUDIENCE PRODUCT
DISCOVERY
NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Product Discovery
Our Product Discovery Platform is designed to
help you get maximum exposure to the important
decision-makers within the industries you’re
targeting. Our product catalogs make it easy for
our audience to discover new products and services.
Through a cross-channel solution, we can promote
your company brand, products, and services to
generate demand.
Your product discovery program will include a
robust company profile that incorporates product
categories and listings, links to your website,
technical articles, press releases, videos, social
media channels, and product announcements to
promote your new product releases and other news.
Benefits:
• Increased brand exposure to our audience
• Generate nurture-ready contacts
• Unearth real-time marketing insights
• Stand out amongst your competition with
priority ranking
• Extend your reach with guaranteed inclusion
in product alerts
• Catch prospects while they’re actively
searching
Extend the reach and impact of your
product discovery platform with our
exclusive newsletter bundles.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
“Our products are
listed there, very
nicely and organized,
and the leads that
are generated from
the program have
been very successful
both on the
domestic side and
international side.”
Mario Mazzotta
Director of Business
Development
Kaman Precision
Products
PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Newsletter Advertising
64 4.3 Million+ 4.3% 15.6%
NEWSLETTER TITLES
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
15.6%
NEWSLETTER
OPEN RATE
4.3%
NEWSLETTER
CLICK-THROUGH RATE
4.3 million+
NEWSLETTER
SUBSCRIPTION
64
NEWSLETTER
TITLES
AUDIENCE
GlobalSpec newsletters are
anything but average, run-of-the-
mill communications. These 64+
titles are well-crafted, well-respected
resources that our audience relies
on as a key resource throughout all
stages of their buying cycle.
Each newsletter is delivered to a list
of opted-in subscribers consisting
of engineering and technical
professionals seeking technical
articles, product news, educational
opportunities, and industry updates.
With a highly targeted selection of
newsletters, you can reach the right
audience efficiently and effectively.
Cyndi Rude
Marketing Agent and Sales Administrator
S. Himmelstein and Company
“Newsletters provide us with a lot of leads, which is something we’re always
looking for. GlobalSpec always provides the best customer service and the
biggest offerings of different products. I would highly recommend GlobalSpec.”
Take advantage of
our Special Edition
Newsletters by
featuring in one
of our “Best of”
newsletters; where
you can position
your message
among the most
engaging articles
highlighting the top
industry trends
and technologies.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Newsletter Advertising
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
NEWSLETTER NAME SUBSCRIBERS ISSUES/YEAR
5G & Digital Networking 130,000+ 12
Acoustics & Audio
Technology
31,000+ 4
Aerospace Technology 35,000+ 24
Alternative & Renewable
Energy
93,000+ 12
Appliance Technology 21,000+ 6
Automotive Technology 47,000+ 20
Careers & Education 62,000+ 12
Chemical Manufacturing 38,000+ 12
Coatings & Surface
Engineering
59,000+ 12
Components for RF &
Microwave
24,000+ 6
Connected Electronics 28,000+ 4
Construction Equipment 33,000+ 6
Data Acquisition 36,000+ 6
Defense & Security
Technology
23,000+ 12
Display Technologies 26,000+ 6
Electrical Components 90,000+ 12
Electronic Components 61,000+ 26
Electronic Design Solutions 46,000+ 12
Electronic Test Equipment 40,000+ 12
Electronics360 88,000+ 52
Engineering in Motion 77,000+ 52
NEWSLETTER NAME SUBSCRIBERS ISSUES/YEAR
Environmental Technology 33,000+ 6
Factory Engineering 34,000+ 12
Fastening, Joining &
Assembly
43,000+ 12
Fluid Control 47,000+ 12
Food & Beverage
Technology
19,000+ 12
Healthcare Engineering 20,000+ 26
HVAC 44,000+ 12
Hydraulics & Pneumatics 54,000+ 12
Industrial IoT 48,000+ 18
Industrial MRO 20,000+ 4
Industrial Processing
Equipment
68,000+ 18
Innovators & Makers 65,000+ 12
Lab Equipment 44,000+ 12
Light & Laser 47,000+ 12
Machining & Metal Working 51,000+ 12
Manufacturing Technology 122,000+ 52
Material Handling & Logistics 48,000+ 12
Materials Solutions 52,000+ 12
Mechanical Components 78,000+ 12
Mechanical Power
Transmission
37,000+ 4
Military & Ruggedized
Electronics
13,000+ 6
NEWSLETTER NAME SUBSCRIBERS ISSUES/YEAR
Motion Control Components 42,000+ 12
Motors & Drives 66,000+ 12
Oil & Gas Technology 32,000+ 12
Polymer & Composit
Materials
52,000+ 6
Power Grid Technology 43,000+ 18
Power Supplies & Devices 34,000+ 12
Process Technology 116,000+ 24
Product Design Software 41,000+ 6
Quality, Test & Measurement 52,000+ 20
Robots & Automation 35,000+ 12
Scientific Instruments 33,000+ 4
Semiconductor
Manufacturing
20,000+ 12
Sensing Technologies 76,000+ 24
Shock, Vibration & Noise 24,000+ 4
Software Engineering &
Programming
82,000+ 6
Specs & Techs 732,000+ 52
Structural & Civil Engineering 64,000+ 12
Transportation Technology 39,000+ 18
Water & Wastewater Systems 27,000+ 12
Wire & Cable Technology 37,000+ 12
Wireless Technology 40,000+ 12
Subscriber data as of November 2022
PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
AUDIENCE
PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Display Ads
1.4 Million 2.9 Million 2.2%
AVERAGE CTR FOR
WELCOME ADS/24 MONTHS
MILLION PAGE VIEWS
ACROSS PLATFORMS
UNIQUE VISITORS A MONTH
“GlobalSpec is giving the ability to reach a Global audience
through one channel, I don’t have to go to local publications
and only focus on one market. I can work with Karri and we can
develop a strategy to reach customers …just having that one
contact and reaching a worldwide audience is one of the major
advantages of GlobalSpec.”
George Haubner
VP Sales & Marketing
Dataforth Corporation
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
AUDIENCE
Display ads on our web properties allow you to
connect with engineers and technical professionals
across multiple industries and disciplines, where they
are searching for critical content, information, tools,
and more.
GlobalSpec offers several advertising solutions that
can accomplish the goals of your marketing campaign,
such as exposing your brand to the right target
audience, shining a spotlight on a product offering,
advertising an editorial piece and more. With our
robust ad options, you can stand out amongst the
valuable content on our site while also corresponding
with the topics that are relevant to your target audience.
The Engineering360 Ad Network gives you the
opportunity to deliver your message to a broad, yet
specialized audience across dozens of websites for
just one buy. Run your campaign across our entire
highly-targeted network, or select from one of the
industry-specific channels we have available. You’ll save
time and resources by efficiently reaching this select
audience across many sites with a single buy.
PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Webinars
Webinars are a great tool for developing
thought leadership and creating credibility or
for providing in-depth product information in
an interactive setting. Partner with GlobalSpec
for hands-on, full-service project management
to guide you through planning and executing
your webinar. We will reach the audience
you’re looking to target through a multichannel
marketing plan to build a list of registrants.
“In terms of total registration and
engagement, GlobalSpec is absolutely
killing it for our webinars.”
Joel Frank
Digital Media Buyer & Strategist
Allen-Bradley/Rockwell Automation
200+ Webinars 56% 88,600+ 83%
70%
OF B2B MARKETERS AND
SALES LEADERS HAVE USED
WEBINARS FOR CONTENT
MARKETING PURPOSES IN
THE LAST 12 MONTHS**
OF ENGINEERS VIEW
WEBINARS AS VALUABLE*
CONTACT LEADS FROM
WEBINARS
CONVERSION RATE FROM
REGISTRANT TO ATTENDEE
IN 2022
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
AUDIENCE
*2022 State of Marketing to Engineers Report
**2021 Manufacturing Content Marketing Report
PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
White Paper Promotion
Turn your content marketing into a lead-generating machine. Provide
your target audience with the information they are looking for and
position yourself as a thought leader by promoting your white paper
to our robust audience.
Designed to help industrial marketers who have created valuable
content, but need help getting that content in front of engineers.
Benefits:
• Create industry authority by providing your research and
valuable information to a targeted audience of engineering
professionals who are looking for relevant educational content.
• Generate valuable, qualified sales contacts and improve upon
your lead nurture strategy.
• Raise awareness and visibility of your company’s products and
services.
• Increase your return on investment by placing your content in
a contextually relevant environment.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
AUDIENCE
When asked to fill out a form before obtaining
a piece of content, engineers reported
white papers as the most valued option.*
*2022 State of Marketing to Engineers Report
PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT
MARKETING
CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Content Marketing
GlobalSpec offers a suite of content marketing services
that help you connect to your audience in a way they can
relate to—through valuable industry intelligence.
We have assembled an accomplished content services
team of technical writers and editors that have worked in
the industrial space for decades. They know how to write
to audiences who understand strategic topics and tactical
issues to sway decision-makers and change how engineers
manage their jobs.
We want our solution to meet your goals. Work with our
content services team to develop your editorial calendar
in a way that works for you. We handle everything from
content direction to writing, production, and project
management. Content can range from a short article
to an advanced white paper.
Benefits:
• Worry-free project management: a dedicated
project editor, technical writer and a support team
will handle all project development.
• Compelling content: a content piece that includes
at least one supporting image that will be
exclusively yours to publish and market.
• Audience targeting: publishing on one of our
platforms, plus editorial placement in at least one
GlobalSpec newsletter.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
AUDIENCE
Our brands:Techni-Tool | Jensen Tools
YOUR ROADMAP TO SOLDERING SUPPLIES
An interactive index of essential soldering equipment and terminology
PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Video
Video is becoming increasingly important in the industrial marketing space.
With the majority of engineers watching videos for work-related purposes,
and the majority of industrial marketers finding their largest return from video
investment—it’s important to make video a staple part of your marketing mix.
Whether you’re looking to adapt existing content into a short and engaging
video or create one that involves a more complex solution; GlobalSpec will work
with you from the script writing and storyboarding phase through the animation,
design, and production of your marketing video.
Looking for a longer video with a more technical solution? Ask about our basic
and custom video packages.
“It was very well received, it was
well put together, and we have
used it multiple times across a
myriad of other platforms and
our social media efforts as well
as on our own local website. I
would recommend GlobalSpec
all day, every day. They’re a
leader in their industry, they are
king of data and data is really
important in my industry and in
my company. They deliver leads
and lead gen opportunities.
They are ahead of marketing
trends, they stay ahead of
opportunities to really reach out
and serve our audiences where
we need to reach.”
Cami Marsh Page
Global Marketing Manager
ESPEC North America
*2022 State of Marketing to Engineers Report
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
52% 42% 96%
OF ENGINEERS WATCH
VIDEOS FOR WORK
PURPOSES*
OF ENGINEERS REPORT THAT PRODUCT
DEMO VIDEOS ARE THE MOST USEFUL
CONTENT WHEN RESEARCHING A
SIGNIFICANT WORK PURCHASE*
OF INDUSTRIAL MARKETERS
SAW THE LARGEST RETURN
FOR THEIR INVESTMENT
FROM VIDEO*
Turnkey video package:
Perfect for introducing a new
product to the market, we will
work with you and coordinate
the production of a 1-minute
video to highlight unique selling
points, form factors, technical
details, etc. Your video will
then be featured in a targeted
newsletter of your choice.
AUDIENCE
PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
AUDIENCE
Custom Email
Share your promotions, offers, brand, and product messaging with a
targeted audience through our custom email campaigns that allow you
to reach the right professionals in their inboxes.
Engineering360 Email List Rental
Build awareness and drive demand among a specific audience. This program allows you
to share your email message to a targeted audience of Engineering360 users.
Engineering360 Co-branded Emails
Get all the benefits of a list rental product, plus introduce your message to a targeted
audience of professionals on behalf of the Engineering360 brand. Emails are delivered
in a co-branded template, from an Engineering360 email address. Additionally, the
co-brands include full contact information for all recipients who clicked.
Account-based Marketing (ABM)
Place your campaign in front of specific companies by working with GlobalSpec on your
ABM campaign. We’ll help narrow your target audience down from an industry focus to
a company focus. Provide us with a list of your target accounts and we’ll match it to the
largest industrial audience, representing the finest engineering minds in the world.
15%
AVERAGE EMAIL
CLICK TO OPEN RATE
$0.22
AVERAGE COST-PER-EMAIL
LIST RENTAL
Attract Leads
Personalize & Engage
Score
Leads
Land & Expand Relationships
Personalize & Engage
Identify
Accounts
Traditional
Marketing
Account-Based
Marketing
PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Client Services/Customer Care
Real-Time Reporting and Optimization
It’s not enough to deliver the right audience and digital media
strategies that allow you to grow your business. GlobalSpec
also understands the need for dedicated support to ensure
your success in today’s competitive digital marketplace.
GlobalSpec’s comprehensive measurement tools allow you
to review your campaign performance in real-time. Using our
reporting dashboard, you can access up-to-date information
about your channels, contacts, inquiries, and engagement—
then adjust your program to achieve the maximum ROI.
Nurture Ready Contacts
Your Client Services dashboard allows you to instantly download
and forward your contacts and inquiries, track your brand
exposure activity, and review your account quickly and easily.
Robust contact information makes proving the ROI of your
marketing programs easier than ever.
Dedicated Customer Support
Our customer care team will partner with you to help get your
program started; you’ll be assigned to a rep that will assist you
every step of the way to ensure your satisfaction. We keep it
simple so you can quickly benefit from increased visibility and
reach across a variety of innovative branding, awareness, and
engagement solutions.
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
AUDIENCE
“We were immediately contacted by a customer
support agent, got us involved, taught us how to
use the portal and was very supportive all along
the way. …The data reporting is something that
is very useful to us and we do use those metrics
in everything that we do to try and make sure
we’re using our marketing budgets in the right
way. …I would recommend GlobalSpec. We find
it to be a good way to generate leads and to
educate our readers with the content we think
they’re looking for.”
Earl Foster
VP Sales
Sealevel Systems, Inc.
globalspec.com/advertising
For more information about GlobalSpec:
Visit: globalspec.com/advertising
Call: 800.261.2052
Email: sales@globalspec.com
Fax: 518.880.0250
257 Fuller Road
Suite NFE 1100
Albany, NY 12203-3621

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2023

  • 1. globalspec.com/advertising Deep industry intelligence, customized marketing programs and measurable campaign performance for a smarter way to reach engineers 2023 MEDIA KIT
  • 2. AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Reach Smarter GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses. Our audience of engineers and technical professionals rely on the GlobalSpec family of brands as their trusted resource for content, community, and engagement at all stages of the research, design, and purchasing process. We deliver deep industry intelligence, customized marketing programs, and measurable campaign performance. For more information or a personalized media review, call 800-261-2052, email sales@globalspec.com 2.7 minutes AVERAGE TIME SPENT 2.9 million MONTHLY PAGE VIEWS ACROSS GLOBALSPEC PLATFORM 27% REPEAT VISITORS 8.9 million+ REGISTERED USERS ACROSS GLOBALSPEC PLATFORM 1.4 million UNIQUE VISITORS A MONTH ACROSS GLOBALSPEC PLATFORM
  • 3. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Worldwide Reach The GlobalSpec family of brands reaches engineers and technical professionals from around the globe, representing the finest minds in the world. These highly educated, motivated, and engaged users are pragmatic thinkers charged with solving some of the most urgent problems in the technical, manufacturing and mechanical sectors. Learn more about this audience, plus the reach and engagement that GlobalSpec delivers. Americas 61.9% Oceania 2.3% Europe 13% Africa 2.8% Asia 20% Source: Omniture, Google Analytics REGISTERED USERS BY REGION: Americas: 5,483,000+ EMEA: 1,716,000+ APAC: 1,625,000+ For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE
  • 4. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Audience Profile ORGANIZATION SIZE ROLE GLOBALSPEC USERS PLAY IN PURCHASING DECISIONS GLOBALSPEC USERS BY AGE Under 100 employees (small business) 42% Evaluation & Recommend Purchases 27% 101-500 employees (midsize business) 23% Approve requisitions Not involved in purchasing process 501-1000 employees (midsize business) 15% Make purchases directly 26% 6% 7% 1001+ employees (large business) 20% Specify purchases 34% 18-34 years old 48% 35-54 years old 35% 55+ years old 17% For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE
  • 5. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE Registered Users (Industry) Average work experience of registered users is 15–19 years. 850,000+ ENGINEERING/TECH DESIGN SERVICES 643,000+ ELECTRONICS 502,000+ INDUSTRIAL MACHINERY/TOOLS & EQUIPMENT 845,000+ GENERAL MANUFACTURING 596,000+ AUTOMOTIVE 481,000+ AEROSPACE & DEFENSE 411,000+ OIL & GAS 248,000+ COMMUNICATIONS - DATACOM/WIRELESS 173,000+ TRANSPORTATION 340,000+ BUILDING & CONSTRUCTION 235,000+ MEDICAL EQUIPMENT/INSTRUMENTATION 129,000+ FOOD & BEVERAGE 273,000+ CHEMICALS, PLASTICS & RUBBER 199,000+ HVAC, FIRE CONTROL, SAFETY 217,000+ GOVERNMENT 122,000+ AGRICULT./FORESTRY 404,000+ EDUCATION 243,000+ INSTRUMENTATION & CONTROLS 165,000+ BIOTECH/PHARMACEUTICALS 325,000+ UTILITIES/ENERGY 217,000+ FABRICATED METALS 122,000+ PAPER, PRINT & TEXTILE 265,000+ CONSUMER PRODUCTS/ELECTRONICS 174,000+ SEMICOND. & ELEC. COMPONENTS 203,000+ COMPUTERS, SYSTEMS & PERIPHERALS 68,000+ PACKAGING MACHINERY
  • 6. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE 1,545,000+ 738,000+ 493,000+ 639,000+ 710,000+ 694,000+ 632,000+ 589,000+ 473,000+ 355,000+ Registered Users (Job Function) ENGINEERING - DESIGN ENGINEERING - CONSULTING ENGINEERING - PROCESS & PRODUCTION 290,000+ ENGINEERING - FACULTY, STAFF, STUDENT ENGINEERING - OTHER MARKETING/SALES TECHNICAL SUPPORT/SERVICES MANUFACTURING PURCHASING RESEARCH & DEVELOPMENT GENERAL CORPORATE MGMT. 293,000+ MAINTENANCE/FACILITIES MANAGEMENT 232,000+ ARCHITECT/BUILDER/ CONTRACTOR 170,000+ QUALITY CONT/ ASSURANCE 169,000+ PROJECT MANAGEMENT 3.7 Million REGISTERED ENGINEERS 90% of users are involved in the purchasing of goods and services.
  • 7. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. GlobalSpec Solutions Matrix Brand Awareness Thought Leadership New Product Information Website Traffic Contacts & Inquiries Content Promotion      Newsletter Advertising      Display Advertising    Webinars      White Paper Promotions       Content Marketing     Videos     Custom Email      For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com We develop and refine our products to align with what industrial marketers are looking to accomplish. Consider your campaign goals and find the solutions below that target those requirements. AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE Product Discovery
  • 8. AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Product Discovery Our Product Discovery Platform is designed to help you get maximum exposure to the important decision-makers within the industries you’re targeting. Our product catalogs make it easy for our audience to discover new products and services. Through a cross-channel solution, we can promote your company brand, products, and services to generate demand. Your product discovery program will include a robust company profile that incorporates product categories and listings, links to your website, technical articles, press releases, videos, social media channels, and product announcements to promote your new product releases and other news. Benefits: • Increased brand exposure to our audience • Generate nurture-ready contacts • Unearth real-time marketing insights • Stand out amongst your competition with priority ranking • Extend your reach with guaranteed inclusion in product alerts • Catch prospects while they’re actively searching Extend the reach and impact of your product discovery platform with our exclusive newsletter bundles. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com “Our products are listed there, very nicely and organized, and the leads that are generated from the program have been very successful both on the domestic side and international side.” Mario Mazzotta Director of Business Development Kaman Precision Products
  • 9. PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Newsletter Advertising 64 4.3 Million+ 4.3% 15.6% NEWSLETTER TITLES For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com 15.6% NEWSLETTER OPEN RATE 4.3% NEWSLETTER CLICK-THROUGH RATE 4.3 million+ NEWSLETTER SUBSCRIPTION 64 NEWSLETTER TITLES AUDIENCE GlobalSpec newsletters are anything but average, run-of-the- mill communications. These 64+ titles are well-crafted, well-respected resources that our audience relies on as a key resource throughout all stages of their buying cycle. Each newsletter is delivered to a list of opted-in subscribers consisting of engineering and technical professionals seeking technical articles, product news, educational opportunities, and industry updates. With a highly targeted selection of newsletters, you can reach the right audience efficiently and effectively. Cyndi Rude Marketing Agent and Sales Administrator S. Himmelstein and Company “Newsletters provide us with a lot of leads, which is something we’re always looking for. GlobalSpec always provides the best customer service and the biggest offerings of different products. I would highly recommend GlobalSpec.” Take advantage of our Special Edition Newsletters by featuring in one of our “Best of” newsletters; where you can position your message among the most engaging articles highlighting the top industry trends and technologies.
  • 10. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Newsletter Advertising For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com NEWSLETTER NAME SUBSCRIBERS ISSUES/YEAR 5G & Digital Networking 130,000+ 12 Acoustics & Audio Technology 31,000+ 4 Aerospace Technology 35,000+ 24 Alternative & Renewable Energy 93,000+ 12 Appliance Technology 21,000+ 6 Automotive Technology 47,000+ 20 Careers & Education 62,000+ 12 Chemical Manufacturing 38,000+ 12 Coatings & Surface Engineering 59,000+ 12 Components for RF & Microwave 24,000+ 6 Connected Electronics 28,000+ 4 Construction Equipment 33,000+ 6 Data Acquisition 36,000+ 6 Defense & Security Technology 23,000+ 12 Display Technologies 26,000+ 6 Electrical Components 90,000+ 12 Electronic Components 61,000+ 26 Electronic Design Solutions 46,000+ 12 Electronic Test Equipment 40,000+ 12 Electronics360 88,000+ 52 Engineering in Motion 77,000+ 52 NEWSLETTER NAME SUBSCRIBERS ISSUES/YEAR Environmental Technology 33,000+ 6 Factory Engineering 34,000+ 12 Fastening, Joining & Assembly 43,000+ 12 Fluid Control 47,000+ 12 Food & Beverage Technology 19,000+ 12 Healthcare Engineering 20,000+ 26 HVAC 44,000+ 12 Hydraulics & Pneumatics 54,000+ 12 Industrial IoT 48,000+ 18 Industrial MRO 20,000+ 4 Industrial Processing Equipment 68,000+ 18 Innovators & Makers 65,000+ 12 Lab Equipment 44,000+ 12 Light & Laser 47,000+ 12 Machining & Metal Working 51,000+ 12 Manufacturing Technology 122,000+ 52 Material Handling & Logistics 48,000+ 12 Materials Solutions 52,000+ 12 Mechanical Components 78,000+ 12 Mechanical Power Transmission 37,000+ 4 Military & Ruggedized Electronics 13,000+ 6 NEWSLETTER NAME SUBSCRIBERS ISSUES/YEAR Motion Control Components 42,000+ 12 Motors & Drives 66,000+ 12 Oil & Gas Technology 32,000+ 12 Polymer & Composit Materials 52,000+ 6 Power Grid Technology 43,000+ 18 Power Supplies & Devices 34,000+ 12 Process Technology 116,000+ 24 Product Design Software 41,000+ 6 Quality, Test & Measurement 52,000+ 20 Robots & Automation 35,000+ 12 Scientific Instruments 33,000+ 4 Semiconductor Manufacturing 20,000+ 12 Sensing Technologies 76,000+ 24 Shock, Vibration & Noise 24,000+ 4 Software Engineering & Programming 82,000+ 6 Specs & Techs 732,000+ 52 Structural & Civil Engineering 64,000+ 12 Transportation Technology 39,000+ 18 Water & Wastewater Systems 27,000+ 12 Wire & Cable Technology 37,000+ 12 Wireless Technology 40,000+ 12 Subscriber data as of November 2022 PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE AUDIENCE
  • 11. PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Display Ads 1.4 Million 2.9 Million 2.2% AVERAGE CTR FOR WELCOME ADS/24 MONTHS MILLION PAGE VIEWS ACROSS PLATFORMS UNIQUE VISITORS A MONTH “GlobalSpec is giving the ability to reach a Global audience through one channel, I don’t have to go to local publications and only focus on one market. I can work with Karri and we can develop a strategy to reach customers …just having that one contact and reaching a worldwide audience is one of the major advantages of GlobalSpec.” George Haubner VP Sales & Marketing Dataforth Corporation For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com AUDIENCE Display ads on our web properties allow you to connect with engineers and technical professionals across multiple industries and disciplines, where they are searching for critical content, information, tools, and more. GlobalSpec offers several advertising solutions that can accomplish the goals of your marketing campaign, such as exposing your brand to the right target audience, shining a spotlight on a product offering, advertising an editorial piece and more. With our robust ad options, you can stand out amongst the valuable content on our site while also corresponding with the topics that are relevant to your target audience. The Engineering360 Ad Network gives you the opportunity to deliver your message to a broad, yet specialized audience across dozens of websites for just one buy. Run your campaign across our entire highly-targeted network, or select from one of the industry-specific channels we have available. You’ll save time and resources by efficiently reaching this select audience across many sites with a single buy.
  • 12. PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Webinars Webinars are a great tool for developing thought leadership and creating credibility or for providing in-depth product information in an interactive setting. Partner with GlobalSpec for hands-on, full-service project management to guide you through planning and executing your webinar. We will reach the audience you’re looking to target through a multichannel marketing plan to build a list of registrants. “In terms of total registration and engagement, GlobalSpec is absolutely killing it for our webinars.” Joel Frank Digital Media Buyer & Strategist Allen-Bradley/Rockwell Automation 200+ Webinars 56% 88,600+ 83% 70% OF B2B MARKETERS AND SALES LEADERS HAVE USED WEBINARS FOR CONTENT MARKETING PURPOSES IN THE LAST 12 MONTHS** OF ENGINEERS VIEW WEBINARS AS VALUABLE* CONTACT LEADS FROM WEBINARS CONVERSION RATE FROM REGISTRANT TO ATTENDEE IN 2022 For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com AUDIENCE *2022 State of Marketing to Engineers Report **2021 Manufacturing Content Marketing Report
  • 13. PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE White Paper Promotion Turn your content marketing into a lead-generating machine. Provide your target audience with the information they are looking for and position yourself as a thought leader by promoting your white paper to our robust audience. Designed to help industrial marketers who have created valuable content, but need help getting that content in front of engineers. Benefits: • Create industry authority by providing your research and valuable information to a targeted audience of engineering professionals who are looking for relevant educational content. • Generate valuable, qualified sales contacts and improve upon your lead nurture strategy. • Raise awareness and visibility of your company’s products and services. • Increase your return on investment by placing your content in a contextually relevant environment. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com AUDIENCE When asked to fill out a form before obtaining a piece of content, engineers reported white papers as the most valued option.* *2022 State of Marketing to Engineers Report
  • 14. PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Content Marketing GlobalSpec offers a suite of content marketing services that help you connect to your audience in a way they can relate to—through valuable industry intelligence. We have assembled an accomplished content services team of technical writers and editors that have worked in the industrial space for decades. They know how to write to audiences who understand strategic topics and tactical issues to sway decision-makers and change how engineers manage their jobs. We want our solution to meet your goals. Work with our content services team to develop your editorial calendar in a way that works for you. We handle everything from content direction to writing, production, and project management. Content can range from a short article to an advanced white paper. Benefits: • Worry-free project management: a dedicated project editor, technical writer and a support team will handle all project development. • Compelling content: a content piece that includes at least one supporting image that will be exclusively yours to publish and market. • Audience targeting: publishing on one of our platforms, plus editorial placement in at least one GlobalSpec newsletter. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com AUDIENCE Our brands:Techni-Tool | Jensen Tools YOUR ROADMAP TO SOLDERING SUPPLIES An interactive index of essential soldering equipment and terminology
  • 15. PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Video Video is becoming increasingly important in the industrial marketing space. With the majority of engineers watching videos for work-related purposes, and the majority of industrial marketers finding their largest return from video investment—it’s important to make video a staple part of your marketing mix. Whether you’re looking to adapt existing content into a short and engaging video or create one that involves a more complex solution; GlobalSpec will work with you from the script writing and storyboarding phase through the animation, design, and production of your marketing video. Looking for a longer video with a more technical solution? Ask about our basic and custom video packages. “It was very well received, it was well put together, and we have used it multiple times across a myriad of other platforms and our social media efforts as well as on our own local website. I would recommend GlobalSpec all day, every day. They’re a leader in their industry, they are king of data and data is really important in my industry and in my company. They deliver leads and lead gen opportunities. They are ahead of marketing trends, they stay ahead of opportunities to really reach out and serve our audiences where we need to reach.” Cami Marsh Page Global Marketing Manager ESPEC North America *2022 State of Marketing to Engineers Report For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com 52% 42% 96% OF ENGINEERS WATCH VIDEOS FOR WORK PURPOSES* OF ENGINEERS REPORT THAT PRODUCT DEMO VIDEOS ARE THE MOST USEFUL CONTENT WHEN RESEARCHING A SIGNIFICANT WORK PURCHASE* OF INDUSTRIAL MARKETERS SAW THE LARGEST RETURN FOR THEIR INVESTMENT FROM VIDEO* Turnkey video package: Perfect for introducing a new product to the market, we will work with you and coordinate the production of a 1-minute video to highlight unique selling points, form factors, technical details, etc. Your video will then be featured in a targeted newsletter of your choice. AUDIENCE
  • 16. PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com AUDIENCE Custom Email Share your promotions, offers, brand, and product messaging with a targeted audience through our custom email campaigns that allow you to reach the right professionals in their inboxes. Engineering360 Email List Rental Build awareness and drive demand among a specific audience. This program allows you to share your email message to a targeted audience of Engineering360 users. Engineering360 Co-branded Emails Get all the benefits of a list rental product, plus introduce your message to a targeted audience of professionals on behalf of the Engineering360 brand. Emails are delivered in a co-branded template, from an Engineering360 email address. Additionally, the co-brands include full contact information for all recipients who clicked. Account-based Marketing (ABM) Place your campaign in front of specific companies by working with GlobalSpec on your ABM campaign. We’ll help narrow your target audience down from an industry focus to a company focus. Provide us with a list of your target accounts and we’ll match it to the largest industrial audience, representing the finest engineering minds in the world. 15% AVERAGE EMAIL CLICK TO OPEN RATE $0.22 AVERAGE COST-PER-EMAIL LIST RENTAL Attract Leads Personalize & Engage Score Leads Land & Expand Relationships Personalize & Engage Identify Accounts Traditional Marketing Account-Based Marketing
  • 17. PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL VIDEO CUSTOMER CARE For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com. Client Services/Customer Care Real-Time Reporting and Optimization It’s not enough to deliver the right audience and digital media strategies that allow you to grow your business. GlobalSpec also understands the need for dedicated support to ensure your success in today’s competitive digital marketplace. GlobalSpec’s comprehensive measurement tools allow you to review your campaign performance in real-time. Using our reporting dashboard, you can access up-to-date information about your channels, contacts, inquiries, and engagement— then adjust your program to achieve the maximum ROI. Nurture Ready Contacts Your Client Services dashboard allows you to instantly download and forward your contacts and inquiries, track your brand exposure activity, and review your account quickly and easily. Robust contact information makes proving the ROI of your marketing programs easier than ever. Dedicated Customer Support Our customer care team will partner with you to help get your program started; you’ll be assigned to a rep that will assist you every step of the way to ensure your satisfaction. We keep it simple so you can quickly benefit from increased visibility and reach across a variety of innovative branding, awareness, and engagement solutions. For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com AUDIENCE “We were immediately contacted by a customer support agent, got us involved, taught us how to use the portal and was very supportive all along the way. …The data reporting is something that is very useful to us and we do use those metrics in everything that we do to try and make sure we’re using our marketing budgets in the right way. …I would recommend GlobalSpec. We find it to be a good way to generate leads and to educate our readers with the content we think they’re looking for.” Earl Foster VP Sales Sealevel Systems, Inc.
  • 18. globalspec.com/advertising For more information about GlobalSpec: Visit: globalspec.com/advertising Call: 800.261.2052 Email: sales@globalspec.com Fax: 518.880.0250 257 Fuller Road Suite NFE 1100 Albany, NY 12203-3621