The document is a 2022 survey report on marketing to engineers. Some key findings from the survey include:
- Online sources are the top places engineers look for product information, led by supplier websites. YouTube and LinkedIn are the most valuable social media platforms.
- Podcast listenership among engineers is growing, with 73% listening to work-related podcasts per week.
- 96% of engineers consume work-related videos, with over half watching at least an hour per week.
- Engineers prefer technical content like datasheets and videos in newsletters and webinars.
The document discusses how big data analytics is transforming various industries. It begins with an introduction that describes how data is doubling every two years and analytics are becoming more valuable. The rest of the document is organized into sections that provide examples and essays about how advanced analytics are changing business, emerging technology platforms enabling analytics, specific industry use cases, how analytics are changing research, and data-driven marketing strategies. One essay discusses how automotive data from connected cars is enabling predictive maintenance, customized services, and traffic/parking information. Another essay examines public sector uses of private data and the lack of ethical standards regarding data use. [END SUMMARY]
This document provides an overview of data driven business models for manufacturing companies presented by Dr. Karan Menon. Some key points:
- Industrial Internet of Things enables new data collection capabilities that allow for more customized, optimized, and dynamically priced products and services.
- Manufacturing companies are evolving their business models from traditional product sales models to non-ownership models like pay-per-use, pay-per-outcome, and pay-per-output which provide new opportunities for growth.
- Tools like the morphological box can help companies transition to these new data-driven business models by mapping their current and envisioned future states to identify necessary changes and capabilities.
- Case studies of companies like C
The document discusses several key trends in analytics for 2015:
1. Data security is a major concern as data volumes grow exponentially, requiring companies to quadruple down on security efforts through innovation, analytics, and tighter integration.
2. The rise of the Internet of Things generates massive sensor data that requires new analytics to extract value, though challenges remain in integrating these systems.
3. Some argue that data should be monetized as an asset, but this brings risks around privacy, ethics, and real costs that companies need to consider carefully.
4. Cognitive analytics is enhancing decision-making by providing users with vast new sources of knowledge, though questions remain about how these systems will impact human roles over time
The document discusses the findings from research on the Industrial Internet. It finds that the Industrial Internet is still in an early stage of development similar to the internet in the late 1990s. The research identifies four phases of evolution for the Industrial Internet, with the near term focusing on operational efficiency gains, and longer term bringing new business models and outcomes through connected products and services. It also finds that the Industrial Internet will significantly impact industries, jobs, skills needs and collaboration across organizations.
2015 q3 McKinsey quarterly - Raise your digital quotientAhmed Al Bilal
This document provides an overview of McKinsey Quarterly magazine issue number 3 from 2015. It includes summaries of several articles in the issue on topics related to digital transformation, machine learning, cybersecurity, business model innovation, and organizational redesign. It also lists additional short articles on social media influence, resource productivity, diversification strategies, emerging market acquisitions, industry trends in banking and oil/gas, and infrastructure projects. The document outlines the publication's leadership and details on how to access digital editions and engage with McKinsey Quarterly online.
Catering to 'Generation Now': Making Digital Connections Intelligent, Persona...Cognizant
Our recent research uncovers the digital media preferences among the younger cohort - Generation Z and millennials - concerning connectivity, content and commerce.
I made resume ini shareable format (PDF) from article Tangui Catlin, Jay Scanlan, & Paul Wilmoot (they are from McKinsey) titled "Raising Your Digital Quotient".
I hope this file can be shared to anyone that need it. You can read how McKinsey can estimates your company related to DQ (Digital Quotient).
---------------------
With the pace of change in the world accelerating around us, it can be hard to remember that the digital revolution is still in its early days. Massive changes have come about since the packet-switch network and the microprocessor were invented, nearly 50 years ago. A look at the rising rate of discovery in fundamental R&D and in practical engineering leaves little doubt that more upheaval is on the way.
For incumbent companies, the stakes continue to rise. From 1965 to 2012, the “topple rate,” at which they lose their leadership positions, increased by almost 40 percent1 as digital technology ramped up competition, disrupted industries, and forced businesses to clarify their strategies, develop new capabilities, and transform their cultures. Yet the opportunity is also plain. McKinsey research shows that companies have lofty ambitions: they expect digital initiatives to deliver annual growth and cost efficiencies of 5 to 10 percent or more in the next three to five years.
Artificial Intelligence: what value for intelligent machines?WeAreInnovation
The document analyzes the market attractiveness, business model maturity, and infrastructure/support impact of artificial intelligence (AI) through analysis of facts, figures, and keywords from various networks. It finds that while AI presents opportunities, there are also threats if its impact on humanity is not properly controlled. Business models need to be rethought to avoid harming humans. Major companies are developing AI but technical limitations remain around data processing and infrastructure.
The document discusses how big data analytics is transforming various industries. It begins with an introduction that describes how data is doubling every two years and analytics are becoming more valuable. The rest of the document is organized into sections that provide examples and essays about how advanced analytics are changing business, emerging technology platforms enabling analytics, specific industry use cases, how analytics are changing research, and data-driven marketing strategies. One essay discusses how automotive data from connected cars is enabling predictive maintenance, customized services, and traffic/parking information. Another essay examines public sector uses of private data and the lack of ethical standards regarding data use. [END SUMMARY]
This document provides an overview of data driven business models for manufacturing companies presented by Dr. Karan Menon. Some key points:
- Industrial Internet of Things enables new data collection capabilities that allow for more customized, optimized, and dynamically priced products and services.
- Manufacturing companies are evolving their business models from traditional product sales models to non-ownership models like pay-per-use, pay-per-outcome, and pay-per-output which provide new opportunities for growth.
- Tools like the morphological box can help companies transition to these new data-driven business models by mapping their current and envisioned future states to identify necessary changes and capabilities.
- Case studies of companies like C
The document discusses several key trends in analytics for 2015:
1. Data security is a major concern as data volumes grow exponentially, requiring companies to quadruple down on security efforts through innovation, analytics, and tighter integration.
2. The rise of the Internet of Things generates massive sensor data that requires new analytics to extract value, though challenges remain in integrating these systems.
3. Some argue that data should be monetized as an asset, but this brings risks around privacy, ethics, and real costs that companies need to consider carefully.
4. Cognitive analytics is enhancing decision-making by providing users with vast new sources of knowledge, though questions remain about how these systems will impact human roles over time
The document discusses the findings from research on the Industrial Internet. It finds that the Industrial Internet is still in an early stage of development similar to the internet in the late 1990s. The research identifies four phases of evolution for the Industrial Internet, with the near term focusing on operational efficiency gains, and longer term bringing new business models and outcomes through connected products and services. It also finds that the Industrial Internet will significantly impact industries, jobs, skills needs and collaboration across organizations.
2015 q3 McKinsey quarterly - Raise your digital quotientAhmed Al Bilal
This document provides an overview of McKinsey Quarterly magazine issue number 3 from 2015. It includes summaries of several articles in the issue on topics related to digital transformation, machine learning, cybersecurity, business model innovation, and organizational redesign. It also lists additional short articles on social media influence, resource productivity, diversification strategies, emerging market acquisitions, industry trends in banking and oil/gas, and infrastructure projects. The document outlines the publication's leadership and details on how to access digital editions and engage with McKinsey Quarterly online.
Catering to 'Generation Now': Making Digital Connections Intelligent, Persona...Cognizant
Our recent research uncovers the digital media preferences among the younger cohort - Generation Z and millennials - concerning connectivity, content and commerce.
I made resume ini shareable format (PDF) from article Tangui Catlin, Jay Scanlan, & Paul Wilmoot (they are from McKinsey) titled "Raising Your Digital Quotient".
I hope this file can be shared to anyone that need it. You can read how McKinsey can estimates your company related to DQ (Digital Quotient).
---------------------
With the pace of change in the world accelerating around us, it can be hard to remember that the digital revolution is still in its early days. Massive changes have come about since the packet-switch network and the microprocessor were invented, nearly 50 years ago. A look at the rising rate of discovery in fundamental R&D and in practical engineering leaves little doubt that more upheaval is on the way.
For incumbent companies, the stakes continue to rise. From 1965 to 2012, the “topple rate,” at which they lose their leadership positions, increased by almost 40 percent1 as digital technology ramped up competition, disrupted industries, and forced businesses to clarify their strategies, develop new capabilities, and transform their cultures. Yet the opportunity is also plain. McKinsey research shows that companies have lofty ambitions: they expect digital initiatives to deliver annual growth and cost efficiencies of 5 to 10 percent or more in the next three to five years.
Artificial Intelligence: what value for intelligent machines?WeAreInnovation
The document analyzes the market attractiveness, business model maturity, and infrastructure/support impact of artificial intelligence (AI) through analysis of facts, figures, and keywords from various networks. It finds that while AI presents opportunities, there are also threats if its impact on humanity is not properly controlled. Business models need to be rethought to avoid harming humans. Major companies are developing AI but technical limitations remain around data processing and infrastructure.
Data-driven cognitive technologies will enable personalised education and improve outcomes for students, educators and administrators. Ultimately, education experiences will be transformed and improved when data can accompany the students throughout their life-long learning journey.
What is the future of education? Find out soon from our next #IBMfuturEd study.
This document summarizes a report on cognitive computing trends from IBM. It discusses how [1] cognitive computing is already in use with increased adoption by early adopters and startups, [2] various technologies like machine learning, natural language processing, and predictive analytics will continue to advance, and [3] leading enterprises are aggressively pursuing cognitive solutions to address industries like healthcare, banking, and manufacturing. It also notes challenges to further adoption like demonstrating clear ROI and use cases.
There is a growing demand for engineers due to retirements and the need for technical skills to solve global challenges. While traditional engineering disciplines remain in demand, new specializations like biomedical engineering and sustainability are emerging. The U.S. engineering job market is strong, with the highest salaries, though opportunities are increasingly global. Employers seek engineers with both technical expertise and soft skills like communication and problem-solving. Diversity remains an issue in engineering, though opportunities exist for underrepresented groups.
Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...Techsylvania
This document discusses how startups can interact successfully with large corporations. It notes that corporations are increasingly viewing interactions with startups as important to drive innovation and transformation. It outlines various models for corporate-startup collaboration, including joint ventures, pilots, incubators, and acquisitions. The document advises startups to understand industry trends, identify potential collaborators, prepare clear strategic pitches, think long-term about partnerships, and understand what corporations need from partners to succeed.
Industry 4.0 is the name of the next industrial revolution which is fueled by the advancement of digital technologies. It
is dramatically changing how companies engage in business activities. As a result, the disruptive nature of Industry 4.0
demands a reassessment of the requirements for IT. On the one hand, there is the possibility that the responsibilities of Chief Information Officers (CIOs) could be taken over by other executives such as the Chief Digital Officer (CDO) or the Chief Technology Officer (CTO). On the other hand, this
recent development creates entirely new perspectives for positioning themselves and their IT departments
within the business.
The impact of digital technologies is reaching a magnitude at which IT is considered a substantial
business driver, potentially placing CIOs in the driver’s seat.
This document is Cognizant's 2010 sustainability report. It discusses Cognizant's commitment to sustainability and responsibility in its business operations. The report provides an overview of the company's sustainability initiatives in areas such as customers, education, governance, environment, and workplace. It also outlines Cognizant's economic performance and impact in 2010.
Traveling the Big Data Super Highway: Realizing Enterprise-wide Adoption and ...Cognizant
When it comes to big data, companies need to determine best fit with existing investments and incorporate proven best practices that enable them to run better and run differently.
The document discusses the emerging trend of a "mirrored world" where massive networks of intelligent digital twins are being connected to create living digital models of whole systems like factories, supply chains, and cities. It describes how early adopters like Unilever and Mercedes F1 teams are using digital twins to gain insights and increase agility. The document outlines decisions around fortifying data practices for digital twins, using digital twins to transform innovation, and engaging wider ecosystems of connected digital twins.
InnoTrends looks into the semantic and key themes developed by innovators from WAI social networks. It provides a view of the wording used to comment and analyze key developments occurring in the innovation world today.
The Work Ahead: Transportation and Logistics Delivering on the Digital-Physic...Cognizant
The T&L industry appears poised to accelerate its long-overdue modernization drive, as the pandemic spurs an increased need for agility and resilience, according to our study.
The Innovation Index for Hadoop analyses market attractiveness, business model maturity and infrastructure impact on Big Data. It intends to provide strategic recommendations as collected, analyses and shared on We Are Innovation networks of 1,200+ innovators.
Only few organizations wise up to new digital competitors, as they usually come from outside their own sector and are not taken seriously at first. Their allegedly inferior propositions confuse prominent players, who should in fact be the very first to be fully aware of potentially disruptive innovation.
To swing into action rapidly, existing organizations would be well advised to properly analyze anything resembling digital competition. Evidently, there are clear patterns behind the startup success marking a new techno-economic reality. Ecosystems, APIs, and platforms characterize this New Normal where customers have more freedom of choice and better service at lower costs.
These successful disruptors are called two-sided market players, also known as multi-sided platform players. Companies like Uber and Airbnb are getting all the media attention, however there are over 9000 players (and counting) active in almost every industry.
The new VINT report explores the new digital competition and presents:
A analysis of the success factors of disruption
10 design principles of the new digital competition like Unbundle your organization processes, APIs first. Access over ownership and Building trust with social systems
The need for every business to develop a API-strategy
An appeal to the CIO and the IT department to use a leading digital approach and map out an offensive technological route.
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...Capgemini
In this edition of the Digital Transformation Review, we examine how organizations can create sustainable and successful innovation strategy, drawing on our global panel of industry executives and academics.
We focus on four key themes:
Which digital innovations should be on organizations' radar screens?
How should companies promote innovation and embed it into their culture?
What lessons can we draw from organizations that are stand-out innovators?
What is the role and impact of innovation centers, including the Capgemini Consulting-Altimeter Group report, "The Innovation Game: Why and How Businesses are Investing in Innovation Centers".
Report 3 the fourth industrial revolution - things to tighten the link betwe...Rick Bouter
This report was all about the fourth stage of the Industrial Revolution made possible by the far-reaching integration of Operational Technology (OT) and Information Technology (IT). The IT/OT convergence and the end-to-end ecosystems that are under development – from design and production to client interaction and advanced Maintenance, Repair & Overhaul (MRO) – enable a future in which appliances, devices, things and machines for professionals and private people will communicate with central systems, with one another, and with users for the purpose of providing the best possible facilities to makers, service providers, legislators and customers.
Source, Sogeti ViNT: http://vint.sogeti.com/internet-things-4-reports/
The document discusses six analytics trends that are likely to influence business in coming years:
1. Analytics is expanding across enterprises as organizations move towards becoming insight-driven.
2. Cognitive technologies and machines are evolving to work alongside humans in complementing roles.
3. Cybersecurity is becoming more predictive and proactive to anticipate threats.
4. The Internet of Things is enabling new innovations through aggregating and analyzing sensor data.
5. Companies are taking creative steps to address the shortage of analytics talent.
6. Analytics success requires a mix of both new and familiar topics as analytics becomes embedded in decision making.
A recent study revealed that digital leaders (the top 10 percent of
companies leading technology innovation) achieve 2–3x revenue
growth as compared to their competitors—a widening divide that Accenture calls the “Digital Achievement Gap.” upload by Shamayun Miah Management Consultant Accenture
Big Data & Analytics Trends 2016 Vin MalhotraVin Malhotra
This document discusses several trends in analytics for 2016:
1. Data security is a major concern as data volumes grow exponentially and security risks increase. Analytics can help secure data but requires integration across innovation, analytics, connectivity and technology.
2. The Internet of Things generates massive sensor data that requires new analytics to extract value, though challenges remain in integrating sensor and structured data in real time.
3. Open source analytics solutions like Hadoop are increasingly used by enterprises but also require careful risk management and a clear strategy to ensure they align with technology needs.
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft
The document contains forward-looking statements about the proposed transaction between Microsoft and LinkedIn, noting potential benefits but also risks that could impact the completion or timing of the deal. It notes many factors that could cause actual results to differ from expectations. Additional information on the transaction will be filed with regulators and provided to LinkedIn shareholders to consider the proposal. Microsoft and LinkedIn directors may be deemed participants in soliciting shareholder approval.
Guide to Data Analytics: The Trend That's Reshaping the Insurance IndustryApplied Systems
Information you need is in your management system –- you just have to understand how to use it. Read this guide to learn what data analytics is, how it's impacting the insurance industry, why it's important for independent agencies and brokerages, and how to create your own data analytics strategy.
2021 State of Marketing to Engineers | GlobalSpecChristianJHaight
- Nearly half of engineers have participated in a virtual trade show or conference, and 80% of those found the experience valuable. Webinars are slightly preferred to virtual events, but many engineers are unsure of their preference as virtual events are new.
- Engineers consume a variety of content, especially datasheets, case studies, white papers, and product demo videos. Podcasts are the least valued type of content.
- 96% of engineers watch work-related videos weekly, and over half listen to podcasts regularly, spending twice as much time watching videos than listening to podcasts.
2019 Smart Marketing for Engineers Research ReportAndrew Flynn
This document summarizes the findings of a survey conducted by IEEE GlobalSpec and TREW Marketing on engineers' content preferences, search and online preferences, and buying journeys. Some of the key findings include:
1. Engineers' preferred content types are datasheets, case studies, and product/how-to videos. Vendor websites and search engines are their most valued online information sources.
2. Nearly 90% of engineers are more likely to do business with companies that regularly produce new and current content. A company's website also has considerable impact on engineers' perceptions of them.
3. The majority of engineers expect to be contacted by a vendor within 24-48 hours after completing a form on their website
Data-driven cognitive technologies will enable personalised education and improve outcomes for students, educators and administrators. Ultimately, education experiences will be transformed and improved when data can accompany the students throughout their life-long learning journey.
What is the future of education? Find out soon from our next #IBMfuturEd study.
This document summarizes a report on cognitive computing trends from IBM. It discusses how [1] cognitive computing is already in use with increased adoption by early adopters and startups, [2] various technologies like machine learning, natural language processing, and predictive analytics will continue to advance, and [3] leading enterprises are aggressively pursuing cognitive solutions to address industries like healthcare, banking, and manufacturing. It also notes challenges to further adoption like demonstrating clear ROI and use cases.
There is a growing demand for engineers due to retirements and the need for technical skills to solve global challenges. While traditional engineering disciplines remain in demand, new specializations like biomedical engineering and sustainability are emerging. The U.S. engineering job market is strong, with the highest salaries, though opportunities are increasingly global. Employers seek engineers with both technical expertise and soft skills like communication and problem-solving. Diversity remains an issue in engineering, though opportunities exist for underrepresented groups.
Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...Techsylvania
This document discusses how startups can interact successfully with large corporations. It notes that corporations are increasingly viewing interactions with startups as important to drive innovation and transformation. It outlines various models for corporate-startup collaboration, including joint ventures, pilots, incubators, and acquisitions. The document advises startups to understand industry trends, identify potential collaborators, prepare clear strategic pitches, think long-term about partnerships, and understand what corporations need from partners to succeed.
Industry 4.0 is the name of the next industrial revolution which is fueled by the advancement of digital technologies. It
is dramatically changing how companies engage in business activities. As a result, the disruptive nature of Industry 4.0
demands a reassessment of the requirements for IT. On the one hand, there is the possibility that the responsibilities of Chief Information Officers (CIOs) could be taken over by other executives such as the Chief Digital Officer (CDO) or the Chief Technology Officer (CTO). On the other hand, this
recent development creates entirely new perspectives for positioning themselves and their IT departments
within the business.
The impact of digital technologies is reaching a magnitude at which IT is considered a substantial
business driver, potentially placing CIOs in the driver’s seat.
This document is Cognizant's 2010 sustainability report. It discusses Cognizant's commitment to sustainability and responsibility in its business operations. The report provides an overview of the company's sustainability initiatives in areas such as customers, education, governance, environment, and workplace. It also outlines Cognizant's economic performance and impact in 2010.
Traveling the Big Data Super Highway: Realizing Enterprise-wide Adoption and ...Cognizant
When it comes to big data, companies need to determine best fit with existing investments and incorporate proven best practices that enable them to run better and run differently.
The document discusses the emerging trend of a "mirrored world" where massive networks of intelligent digital twins are being connected to create living digital models of whole systems like factories, supply chains, and cities. It describes how early adopters like Unilever and Mercedes F1 teams are using digital twins to gain insights and increase agility. The document outlines decisions around fortifying data practices for digital twins, using digital twins to transform innovation, and engaging wider ecosystems of connected digital twins.
InnoTrends looks into the semantic and key themes developed by innovators from WAI social networks. It provides a view of the wording used to comment and analyze key developments occurring in the innovation world today.
The Work Ahead: Transportation and Logistics Delivering on the Digital-Physic...Cognizant
The T&L industry appears poised to accelerate its long-overdue modernization drive, as the pandemic spurs an increased need for agility and resilience, according to our study.
The Innovation Index for Hadoop analyses market attractiveness, business model maturity and infrastructure impact on Big Data. It intends to provide strategic recommendations as collected, analyses and shared on We Are Innovation networks of 1,200+ innovators.
Only few organizations wise up to new digital competitors, as they usually come from outside their own sector and are not taken seriously at first. Their allegedly inferior propositions confuse prominent players, who should in fact be the very first to be fully aware of potentially disruptive innovation.
To swing into action rapidly, existing organizations would be well advised to properly analyze anything resembling digital competition. Evidently, there are clear patterns behind the startup success marking a new techno-economic reality. Ecosystems, APIs, and platforms characterize this New Normal where customers have more freedom of choice and better service at lower costs.
These successful disruptors are called two-sided market players, also known as multi-sided platform players. Companies like Uber and Airbnb are getting all the media attention, however there are over 9000 players (and counting) active in almost every industry.
The new VINT report explores the new digital competition and presents:
A analysis of the success factors of disruption
10 design principles of the new digital competition like Unbundle your organization processes, APIs first. Access over ownership and Building trust with social systems
The need for every business to develop a API-strategy
An appeal to the CIO and the IT department to use a leading digital approach and map out an offensive technological route.
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...Capgemini
In this edition of the Digital Transformation Review, we examine how organizations can create sustainable and successful innovation strategy, drawing on our global panel of industry executives and academics.
We focus on four key themes:
Which digital innovations should be on organizations' radar screens?
How should companies promote innovation and embed it into their culture?
What lessons can we draw from organizations that are stand-out innovators?
What is the role and impact of innovation centers, including the Capgemini Consulting-Altimeter Group report, "The Innovation Game: Why and How Businesses are Investing in Innovation Centers".
Report 3 the fourth industrial revolution - things to tighten the link betwe...Rick Bouter
This report was all about the fourth stage of the Industrial Revolution made possible by the far-reaching integration of Operational Technology (OT) and Information Technology (IT). The IT/OT convergence and the end-to-end ecosystems that are under development – from design and production to client interaction and advanced Maintenance, Repair & Overhaul (MRO) – enable a future in which appliances, devices, things and machines for professionals and private people will communicate with central systems, with one another, and with users for the purpose of providing the best possible facilities to makers, service providers, legislators and customers.
Source, Sogeti ViNT: http://vint.sogeti.com/internet-things-4-reports/
The document discusses six analytics trends that are likely to influence business in coming years:
1. Analytics is expanding across enterprises as organizations move towards becoming insight-driven.
2. Cognitive technologies and machines are evolving to work alongside humans in complementing roles.
3. Cybersecurity is becoming more predictive and proactive to anticipate threats.
4. The Internet of Things is enabling new innovations through aggregating and analyzing sensor data.
5. Companies are taking creative steps to address the shortage of analytics talent.
6. Analytics success requires a mix of both new and familiar topics as analytics becomes embedded in decision making.
A recent study revealed that digital leaders (the top 10 percent of
companies leading technology innovation) achieve 2–3x revenue
growth as compared to their competitors—a widening divide that Accenture calls the “Digital Achievement Gap.” upload by Shamayun Miah Management Consultant Accenture
Big Data & Analytics Trends 2016 Vin MalhotraVin Malhotra
This document discusses several trends in analytics for 2016:
1. Data security is a major concern as data volumes grow exponentially and security risks increase. Analytics can help secure data but requires integration across innovation, analytics, connectivity and technology.
2. The Internet of Things generates massive sensor data that requires new analytics to extract value, though challenges remain in integrating sensor and structured data in real time.
3. Open source analytics solutions like Hadoop are increasingly used by enterprises but also require careful risk management and a clear strategy to ensure they align with technology needs.
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft
The document contains forward-looking statements about the proposed transaction between Microsoft and LinkedIn, noting potential benefits but also risks that could impact the completion or timing of the deal. It notes many factors that could cause actual results to differ from expectations. Additional information on the transaction will be filed with regulators and provided to LinkedIn shareholders to consider the proposal. Microsoft and LinkedIn directors may be deemed participants in soliciting shareholder approval.
Guide to Data Analytics: The Trend That's Reshaping the Insurance IndustryApplied Systems
Information you need is in your management system –- you just have to understand how to use it. Read this guide to learn what data analytics is, how it's impacting the insurance industry, why it's important for independent agencies and brokerages, and how to create your own data analytics strategy.
2021 State of Marketing to Engineers | GlobalSpecChristianJHaight
- Nearly half of engineers have participated in a virtual trade show or conference, and 80% of those found the experience valuable. Webinars are slightly preferred to virtual events, but many engineers are unsure of their preference as virtual events are new.
- Engineers consume a variety of content, especially datasheets, case studies, white papers, and product demo videos. Podcasts are the least valued type of content.
- 96% of engineers watch work-related videos weekly, and over half listen to podcasts regularly, spending twice as much time watching videos than listening to podcasts.
2019 Smart Marketing for Engineers Research ReportAndrew Flynn
This document summarizes the findings of a survey conducted by IEEE GlobalSpec and TREW Marketing on engineers' content preferences, search and online preferences, and buying journeys. Some of the key findings include:
1. Engineers' preferred content types are datasheets, case studies, and product/how-to videos. Vendor websites and search engines are their most valued online information sources.
2. Nearly 90% of engineers are more likely to do business with companies that regularly produce new and current content. A company's website also has considerable impact on engineers' perceptions of them.
3. The majority of engineers expect to be contacted by a vendor within 24-48 hours after completing a form on their website
- Engineers place the highest value on datasheets, case studies, and product demo videos when researching purchase decisions. Younger engineers value YouTube more, while older engineers prefer white papers.
- Engineers subscribe to multiple newsletters and find value in supplier websites, industry directories, and trade publications online. Social media is seen as less valuable for work information.
- While social media is used for networking and news, it is not viewed as authoritative for research. Engineers want credible, technical content from expert sources on multiple platforms and formats.
2015 engineers' content and online marketing preferences webcastENGINEERING.com
Slides from the September 2015 webcast: Engineer's Content and Online Marketing preferences.
In the webcast, the CEOs of ENGINEERING.com and TREW Marketing will speak to marketers specifically targeting highly technical audiences on the most effective ways to do marketing.
Download the full research report here: http://advertise.engineering.com/research-report-engineers-content-and-online-marketing-preferences
Watch the webcast here: http://advertise.engineering.com/2015-content-and-online-marketing-survey-to-engineers-webcast
The document provides findings from a survey of over 900 engineers and technical professionals regarding their preferences for marketing communications. Key findings include:
- 63% of technical buyers regularly use AI tools for work such as content creation, sales enablement, and data analysis. However, opinions on AI tools range from curious to impartial to reluctant.
- Technical buyers conduct research throughout the design and development process, with 31% doing most in the starting phase and 18% in testing. Top information sources are vendor websites, technical publications, and sales/application engineers.
- YouTube, LinkedIn, and GitHub are the most helpful social media platforms for work information. In personal life, 51% use YouTube and 38% use LinkedIn.
The annual IDG Customer Engagement survey looks at the role content consumption plays in the purchase process for major technology products and services, and provides insights for tech marketers to map their engagement touch-points to customers’ information needs.
This survey of over 2,000 engineers found that:
1) Engineers face increasing challenges including tighter budgets, more complex designs, and shorter design cycles.
2) Engineers rely heavily on technical documentation, software tools, product specs, and datasheets to complete projects.
3) Younger engineers see more opportunity for growth and learning in their careers compared to older engineers, who face issues like knowledge loss and impending retirement.
The Tipping Point: How Virtual Experiences Are Transforming Global IndustriesUnity Technologies
When it comes to emerging technology, Forrester found that “94% of those who have implemented real-time 3D are expanding their investment.”
Wonder why? Learn more in this webinar featuring guest speaker Paul Miller, a principal analyst at Forrester. He covers the key findings of a commissioned study conducted by Forrester Consulting on behalf of Unity, published in March 2020.
Learn more: https://on.unity.com/2Yz49kg
Watch the webinar: https://on.unity.com/3aYGlsF
This document summarizes the results of a survey of 846 IT decision-makers from a variety of industries and company sizes. Some key findings include:
- Most IT budgets are expected to increase or remain the same over the next year, and technology is still seen as "recession proof".
- The average length of the technology purchase process has increased to 6.5 months.
- There are now an average of 25 people involved in influencing major tech purchases, up from 20-21 people previously.
- The top reasons for new tech purchases are replacement of outdated systems, adoption of new technologies, and upgrades.
- Familiar brands, recommendations from peers, and white papers are still the
2017 Role & Influence of the Technology Decision-MakerIDG
The 2017 IDG Role & Influence of the Technology Decision-Maker survey examines the evolving role of IT decision-makers (ITDMs) in today’s corporations, specifically as organizations move towards a more digital-focused business.
Generating and Qualifying Inbound SMB LeadsBredin, Inc.
Stu Richards was recently join by Stephen Archut, Director of Product Marketing at Explorium.ai, in a special Fastcast on Generating and Qualifying Inbound SMB Leads. In this fast-paced and informative Q&A, you’ll learn:
* The media that SMBs rely on to first learn about offerings like yours
* The content formats that work best at the top of the sales funnel
* The benefits of external data
* How to develop an effective data acquisition strategy
* The most common kinds of external data
* Data integration challenges
* How to onboard external data at scale
Watch the full Fastcast recording here - https://attendee.gotowebinar.com/recording/8783854779455236866
2019 Social Media Use in the Industrial SectorAndrew Flynn
Not long ago, social media was considered uncharted waters for industrial marketers. Social networks seemed like places for casual sharing and conversation, rather than places for business to be conducted. Just a few short years later, our lives seem to revolve around these networks. Nearly everyone has at least one social media account, and businesses are also expected to...
The document provides findings from a 2023 survey of over 800 engineers about their information needs and preferences. Some key findings include:
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- Datasheets, CAD drawings, product demo videos, and reviews are the most valuable types of content. Engineers highly trust content from other engineers, technical managers, and industry analysts.
- Around 90% of engineers subscribe to at least one newsletter, with most preferring weekly or monthly cad
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Most manufacturing marketers adjusted their content marketing strategies in response to the COVID-19 pandemic. 70% changed their targeting and messaging, and 60% adjusted their editorial calendars. Digital content like videos and virtual events have become more important, as the use of virtual events by manufacturers increased from 39% to 55%. Looking to 2021, most manufacturers expect to prioritize content creation and website enhancements.
This document provides an overview of online marketing programs for companies in the electronics industry through GlobalSpec.com. It describes GlobalSpec's audience of over 8.8 million registered users, including over 600,000 electronics professionals. It then outlines several marketing solutions like Datasheets360 for product visibility, Electronics360 for industry insights, newsletter advertising, and product discovery programs to help companies promote their brands and products to engineers.
The document discusses GlobalSpec's audience of engineers and technical professionals, providing details on their demographic profile including age, industry, job function, and geographic distribution. It then outlines GlobalSpec's solutions for connecting with this audience through content marketing, display advertising, newsletter advertising, webinars, and other programs. GlobalSpec aims to deliver deep industry intelligence, customized marketing programs, and measurable campaign performance for companies to effectively reach engineers.
What’s going on in the complex world of the engineer’s mind? To find out, GlobalSpec asked engineers. Those responding to this survey shared with us exactly how they view the pace of engineering, available resources, knowledge management practices, performance measurement and the impact of megatrends on their day-to-day work environments.
US manufacturers are adopting Industry 4.0 technologies at an uneven pace, with cybersecurity, big data and analytics seeing the highest levels of implementation. While most see Industry 4.0 as an opportunity to improve productivity, defining a strategy and changing company culture are major challenges. Adoption offers benefits beyond productivity like increased flexibility, quality and speed of production. Hiring talent and acquiring new capabilities are critical enablers for manufacturers to successfully adopt Industry 4.0.
The survey of over 200 B2B marketers found:
1. Important marketing technologies like programmatic advertising, database optimization, and testing/optimization are being underutilized.
2. Insufficient marketing resources and technical know-how are causing missed opportunities from these technologies.
3. Marketers may not be using all the content they have, like repurposing blog posts into other formats.
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The survey suggests marketers could improve demand generation ROI by better leveraging existing technologies and content through repurposing, diversifying content types, and addressing skills and resource gaps.
Audience Demographics for marketing businessCJHaight
The GlobalSpec family of brands reaches over 8.9 million registered engineers and technical professionals globally. They spend an average of 2.4 minutes on the site and generate 2.8 million monthly page views. The audience is highly educated and involved in purchasing for their organizations. They are primarily engineers between the ages of 18-54 based in the Americas, Asia, and Europe working in industries like engineering, manufacturing, electronics, automotive and more. GlobalSpec provides data and marketing solutions to help companies engage with and promote products to this technical audience.
The document provides guidance on crafting compelling white papers, outlining key elements such as using visual elements like photos and diagrams, engaging storytelling, original content, avoiding promotional language, and well-organized structure with an introduction, headings, and conclusion. It recommends white papers include visual aids to enhance content, tell an effective story while delivering technical themes, and provide new information to solve problems or optimize resources. The document also advises avoiding previously promoted content and promotional language, instead focusing on in-depth industry topics.
The document describes a targeted email campaign service offered by GlobalSpec. It allows companies to send customized email messages to specific audiences from GlobalSpec's database of engineers and industrial professionals. Companies can target audiences based on industry, job function, and location. GlobalSpec provides templates and reporting and works with companies to develop multi-touch email campaigns aimed at driving engagement and conversions.
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses. They offer a range of channels to meet engineers, including product discovery, newsletters, display ads, webinars, white papers, content marketing, video and targeted emails. GlobalSpec has a large audience of over 8.9 million registered users who are highly educated engineers and technical professionals involved in purchasing decisions. The document provides details on GlobalSpec's audience, solutions, and measurable campaign performance.
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The majority of manufacturing marketers are responsible for creating all types of content with limited resources. While importance of content marketing has grown, success rates remain moderate and strategies are still lacking at many organizations. Key findings indicate a continued investment in video content and return of in-person events. Most distribute content through owned channels like websites and email. Challenges include creating buyer journey content and aligning efforts across teams.
This document is a media kit from GlobalSpec, a provider of data-driven industrial marketing solutions. It outlines GlobalSpec's audience of over 8.9 million registered engineers and technical professionals, and provides information on their various marketing solutions including product discovery, newsletter advertising, display ads, webinars, white papers, and more. The media kit details metrics on GlobalSpec's audience such as demographics, industry breakdown, and engagement rates to help companies effectively promote their products and services.
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Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
Fed by curiosity and beauty - Remembering Myrsine Zorba
2022
1. 2022
State of Marketing
to Engineers
GlobalSpec.com/advertising
TREWMarketing.com
Reaching Technical Buyers in an Ever-Changing Environment
2. Contents
Introduction.
....................................................................................................................3
About the Survey Respondents................................................................................4
Key Takeaways for Industrial Marketers................................................................7
Survey Findings............................................................................................................8
Section 1: Where Engineers Find Information ................................................8
Section 2: Videos, Podcasts, and Content Preferences of Engineers....13
Section 3: Engineers Engagement With Vendors ........................................21
About GlobalSpec..................................................................................................... 26
About TREW Marketing ........................................................................................... 26
PAGE 2
GlobalSpec.com/advertising | sales@GlobalSpec.com
TREWMarketing.com | info@trewmarketing.com
GLOBALSPEC AND TREW MARKETING
2022 STATE OF MARKETING TO ENGINEERS
3. GlobalSpec.com/advertising | sales@GlobalSpec.com
TREWMarketing.com | info@trewmarketing.com
Introduction
Welcome to the 2022 State of Marketing to Engineers Report. This marks the fifth consecutive year
GlobalSpec and TREW Marketing have partnered to better understand how engineers and technical
buyers find the information they need to make critical work-related decisions.
Each year, we’ve empathized with the industrial marketer’s need to justify their marketing spend.
They’ve long needed to make informed decisions on resources – including people, time, and
budget – to deliver maximum ROI.
This year, our survey contains a mix of popular topics asked consistently to monitor trends, along
with fresh questions that take a deeper dive into particular channels and buying behaviors. This
year’s research examines valued sales behavior, LinkedIn interaction, and a few new webinar and
podcast questions.
The State of Marketing to Engineers Report is designed to help you better understand the
information needs of your target audience, giving you critical insights to guide your marketing plans
in 2022 and beyond.
GLOBALSPEC AND TREW MARKETING 2022
STATE OF MARKETING TO ENGINEERS
PAGE 3
4. PAGE 4
Participants by Gender Identity (n = 748)
Percentages may not add to 100% due to rounding
About the Survey Respondents
Over 800 engineers and technical professionals across the globe responded to our most
recent survey. Participants were not required to answer each and every question, so sample
sizes vary slightly question-to-question. Sample sizes are noted throughout for clarity.
Participants by Age (n = 875)
GLOBALSPEC AND TREW MARKETING 2022
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15%
10%
22%
32%
20%
Male
Female
Non-binary / non-conforming
Prefer not to answer / Prefer to self-describe
66+
56 to 65
46 to 55
36 to 45
35 and under
89%
6%
5%
1%
5. PAGE 5
About the Survey Respondents
Participants by Job Function (n = 878)
Participants by Company Size (Number of Employees) (n = 876)
GLOBALSPEC AND TREW MARKETING 2022
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Engineering / R&D
Manufacturing Staff
Product Management
8%
85%
8%
Over 1,000
751 to 1,000
501 to 750
251 to 500
1 to 250
31%
3%
11%
51%
5%
Percentages may not add to 100% due to rounding
6. PAGE 6
About the Survey Respondents
Engineering Services
Automotive
Energy
Aerospace / Defense
Electronics / Electronic Components / Semiconductor
Manufacturing Software / Hardware
Materials
Food and Beverage
Medical Devices / Equipment / Software
Chemicals
Academic / University
Communications and Networking Products
Life Sciences
Other
Participants by Primary Industry (n = 880)
Participants by Background (n = 749)
Asian or Asian American
Hispanic or Latino
Black or African American
American Indian or Alaska Native Native
Hawaiian or other Pacific Islander
Prefer to self-describe
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19%
9%
9%
9%
8%
5%
5%
4%
4%
4%
4%
2%
1%
20%
53%
15%
14%
2%
2%
0.13%
5%
Prefer not to answer 13%
Percentages may not add to 100% due to rounding or ability to multiselect
White or Caucasian
7. PAGE 7
Online information sources are the dominant "go-to" for engineers researching a product or
service for a business purchase. Engineers still turn to supplier / vendor and trade
publication websites, but industry directory websites grew in popularity, jumping to the
third most preferred source this year. Industry association groups were also ranked highly.
83 percent of engineers are willing to fill out a form in exchange for technical content. The
most useful types of content cited by engineers included a long list! Datasheets was the
clear winner, however CAD drawings, product demo videos, white papers, and how-to
videos were all cited as highly useful.
YouTube and LinkedIn dominate social media use, with GitHub cited as a distant third. 81
percent of engineers spend some amount of time reading and/or sharing information with
their LinkedIn networks. The most unpopular channels include: Twitter again this year,
along with Reddit, Instagram, and Clubhouse.
Podcast listenership is on the rise, with 73 percent of engineers listening to work-related
podcasts throughout their week, growing by 33 percent over the previous year. When
asked to recommend a podcast, our survey respondents most commonly listed industry-
oriented and technology- / innovation-oriented content.
Time spent watching video is increasing. 96 percent of engineers consume videos for
work-related purposes, with 53 percent watching one hour or more weekly.
Enewsletters remain popular, but subscriptions have dipped. While 89 percent of engineers
subscribe to at least one enewsletter, there has been a two-year downward trend in total
subscriptions.
The most annoying sales behaviors are lack of technical expertise and poor
responsiveness. The majority of engineers prefer to research online knowing there is a
vendor sales representative available to assist as needed.
Key Takeaways for
Industrial Marketers
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8. PAGE 8
Thought Starter:
Given the importance of websites as an information source for technical buyers, site usability is more
important than ever. How does your website fare?
Survey Findings
WhereEngineers Find Information
When researching a product or service for a business purchase, 69 percent of engineers go right to the
source: supplier / vendor websites. They’ll also check online trade publications, industry directory
websites, and publication emails / enewsletters. Industry / association groups were also popular
information sources.
Engineers are least likely to seek information for business-related purchases on social media and
podcasts. That said, you'll see on the next page that these sources still have a place in the technical
content ecosystem.
Where do you routinely seek information when researching
a product or service for a business purchase? (n = 883)
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Supplier / vendor sites
Trade publications (online)
Industry directory websites
Publication emails / newsletters
Industry / association groups
Vendor emails / enewsletters
Conferences / trade shows
YouTube
Trade publications (print)
Social Media
Podcasts
Other (please specify)
69%
46%
41%
37%
35%
34%
29%
27%
27%
12%
4%
5%
Percentages may not add to 100% due to ability to multiselect
9. PAGE 9
ThoughtStarter:
As you consider your 2022 social strategy, audit the engagement patterns of your followers. Do
they gravitate towards individual company spokespeople or your branded company account?
LinkedIn’s data shows that 30 percent of a company’s engagement comes from employees.
YouTube
LinkedIn
GitHub
Quora
Facebook
Twitter
Reddit
Instagram
Clubhouse
Survey Findings
Where Engineers Find Information
As shown on the previous page, engineers do not place much value in social media as a whole when it
comes to work. This is consistent with years past. However, YouTube, LinkedIn, and GitHub stand out as
valued sources for helping engineers stay up to date on the latest trends and technology. Clubhouse,
GitHub, and Quora were new additions in 2022.
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30% 36% 9%
21% 34% 15%
9%
6%
6%
4
4
3
12%
16%
16%
11%
13%
11%
5%
54%
50%
36%
46%
54%
46%
66%
14%
11%
4
3
2
2
1
1
11
7% 5%
10%
5%
9%
13%
10%
9%
10%
6%
9%
16%
16%
27%
27%
20%
28%
21%
Extremely valuable
Very valuable
Somewhat valuable
Not very valuable
Not at all valuable
N/A
How valuable are each of the following social media platforms when seeking information
on the latest engineering technologies, industry trends, and products? (n = 883)
Percentages may not add to 100% due to rounding
10. PAGE 10
Thought Starter:
Engineers are on LinkedIn, but you don’t have their attention for long, and it pays to have a
thoughtful approach to crafting your posts. LinkedIn posts with images have 2X higher
engagement than text, and LinkedIn users are 20X more likely to reshare a video.
Survey Findings
Where Engineers Find Information
New this year, we wanted to better understand how engineers interact with LinkedIn. 81 percent of
engineers spend some amount of time reading and/or sharing information with their LinkedIn networks.
52 percent spend less than one hour and another 29 percent stay online longer. 9 percent reported
having a LinkedIn account that they never use, while 11 percent don’t have a LinkedIn account at all.
Approximately how much time do you spend per week on LinkedIn reading
and/or sharing information with your network? (n = 883)
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More than 5 hours
Between 1 and 5 hours
Less than 1 hour
I have a LinkedIn account, but I never use it.
I don't have a LinkedIn account.
Percentages may not add to 100% due to rounding
11. PAGE 11
0
1 to 2
6+
Approximatelyhowmany work-related enewsletters do you subscribe to?
35 and under (n = 75)
3 5 (n = 5)
55 (n = )
5 5 (n = 5 )
(n = 5 )
3 to 5
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Survey Findings
Where Engineers Find Information
89 percent of engineers subscribe to at least one enewsletter. 55 percent subscribe to receive at least
three enewsletters in their inbox, down by 7 percentage points since last year. 11 percent say they don’t
subscribe to any enewsletters, up slightly from the previous year. This may point towards COVID-19-
induced email fatigue.
Approximately how many work-related enewsletters do you subscribe to? (n = 747)
19% 24% 43% 15%
18% 38% 40% 3
16% 40% 34% 10%
17% 42% 32% 10%
16%
28%
43%
13%
0
1-2
3-5
6+
Percentages may not add to 100% due to rounding
12. PAGE 12
Thought Starter:
When competing for enewsletter subscriptions, how can yours make the cut? Examine your past high-
performing content and the elements cited here to inform your editorial strategy.
In-depth technical information
Industry trends and news
Variety of content topics
Video content
Other (please specify)
Survey Findings
Where Engineers Find Information
Engineers gravitate towards the technical. It’s no surprise that 70 percent are interested in enewsletters
that feature in-depth technical information, and 55 percent are looking for the latest industry trends and
news. Lowest on the list, 17 percent look forward to video content offerings sent directly to their inboxes.
Think of your favorite work-realted enewsletter. What elements of that
enewsletter make it a winner? (n = 745)
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70%
.55%
36%
4%
Percentages may not add to 100% due to ability to multiselect
17%
13. PAGE 13
Survey Findings
Videos, Podcasts, and Content Preferences of Engineers
Consistent with last year, 96 percent of engineers consume videos for work-related purposes
throughout the week. 53 percent watch one hour of more, up slightly compared to last year, while
another 43 percent consume less than one hour of video content per week.
Approximately how much time per week do you spend watching videos for work-
related purposes? (n = 884)
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More than 5 hours
Between 1 and 5 hours
Less than 1 hour
I do not watch work-related videos
Percentages may not add to 100% due to rounding
14. PAGE 14
Videos, Podcasts, and Content Preferences of Engineers
Thought Starter:
The Content Marketing Institute’s report, Manufacturing Content Marketing Benchmarks, Budgets,
and Trends With Insights from 2022, showed that 64 percent of manufacturing marketers expect
their content marketing budget to increase in 2022, and 85 percent expect continued investment
in video in 2022. How does your content marketing investment stack up against the competition?
Approximately how much time per week do you spend watching
videos for work-related purposes?
35 and under (n = 91)
36-45 (n = 134)
46-55 (n = 177)
56-65 (n = 287)
66+ (n = 192)
Survey Findings
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More than 5 hours
Between 1 and 5 hours
Less than 1 hour
I do not watch work-related videos
18% 54% 29%
10% 50% 35% 4
9% 50% 37% 4
6% 39% 52% 3
5% 40% 48% 7%
Percentages may not add to 100% due to rounding
15. PAGE 15
New this year, we dug deeper on webinars. 42 percent of engineers say the ideal length for webinar
content is 30 minutes. 24 percent are looking for a more substantive presentation of 60 minutes, and
19 percent say 15 minutes is enough.
Videos, Podcasts, and Content Preferences of Engineers
Thought Starter:
According to the ON24 Webinar Benchmarks Report, in 2020, the average viewing time for a
webinar was about 57 minutes. However, when looking at on-demand webinar content, the
viewing time averaged around 29 minutes. When given more time to fill, are companies more
tempted to fill it with self-promotional material versus education? How do your webinars compare?
What is the ideal length of a webinar? (n = 742)
Survey Findings
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Percentages may not add to 100% due to rounding
1%
Over 60 minutes
60 Minutes
30 Minutes
15 minutes or shorter
No preference
Not applicable; I have never attended a webinar
16. PAGE 16
Approximately how much time per week do you spend listening to work-related
podcasts? (n = 880)
Less than 1 hour
Between 1 and 5 hours I do not listen to work-related podcasts
More than 5 hours
Approximatelyhowmuchtimeperweekdoyouspendlisteningtowork-relatedpodcasts?
35 and under (n = 91)
36-45 (n = 134)
46-55 (n = 175)
56-65 (n = 286)
66+ (n = 191)
Survey Findings
Videos, Podcasts, and Content Preferences of Engineers
This year we wanted to hear more about podcast preferences too. 73 percent of engineers listen to work-
related podcasts throughout their week, up from the previous year. 50 percent spend less than an hour
listening to podcasts, while another 23 percent listen for an hour or more.
When we break this data down by age, younger engineers tend to listen to more podcasting content on a
weekly basis than their older counterparts. 30 percent of engineers 35 and under listen to work-related
podcasts one hour or more in the average week.
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8% 22% 48% 22%
24%
48%
20%
8%
24% 45% 29%
32%
49%
17%
14% 58% 26%
2
2
2
More than 5 hours
I do not listen to
work-related
podcasts
Less than 1 hour
Between 1 and 5 hours
Percentages may not add to 100% due to rounding
17. PAGE 17
16+
11 to 15
6 to 10
1 to 5
I listen to work-related podcasts, but do not subscribe.
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1% 1%
Survey Findings
Videos, Podcasts,and Content Preferencesof Engineers
Of those who listen to work-related podcasts, 54 percent subscribe to between one and five, while 11
percent subscribe to more. 36 percent are tuning in without subscribing at all. When asked to
recommend a podcast, our survey respondents most commonly listed industry-oriented and
technology- / innovation-oriented podcasts. A few recommended content focused on inspiration,
leadership, or news.
How many work-related podcasts do you subscribe to? (n = 360)
Percentages may not add to 100% due to rounding
18. PAGE 18
Thought Starter:
Hosting a podcast requires a major time commitment, one that many companies don’t have the
luxury for if they’re still establishing the fundamental elements of content marketing strategy. That
said, hosting a podcast isn’t the only way to get involved. What kinds of podcasts does your
audience listen to? Where could your brand have a strong guest presence?
Survey Findings
Videos, Podcasts, and Content Preferences of Engineers
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"Engineering360 [because it] appears
to be the most current and addresses
current issues of interest."
"HVAC School [because it] gives
good information and insight into
field work and how things work."
"Operation Automation [because it]
targets the equipment we use."
"The Amp Hour [because it's] based
on real-world, hands-on experience."
"Level-up Engineering [because of
its] tech leveland variety."
"Engineering Matters [because it's]
easy listening and constructive."
"Stacey on IoT [because itprovides]
nice coverage on the topic."
"HBR Ideacast [because] it hasgreat
content andideas about work practices."
A few podcast recommendations directly from participants...
19. PAGE 19
Thought Starter:
Often we focus on ROI of marketing investment, but we should also consider the risks and potentially
negative business impact of not providing enough content (or enough variety) to technical buyers. For
example, according to the research cited in the 2021 Industrial Sales and Marketing Report by
CADENAS PARTsolutions, if component suppliers do not offer CAD/BIM models online, 36 percent of
buyers will turn to a competitor who does.
Survey Findings
Videos, Podcasts, and Content Preferences of Engineers
In their search for information, engineers consume a variety of different types of content. Similar to
previous years, they find datasheets, CAD drawings, and product demo videos most useful when
researching to make a significant work purchase. They’re least likely to consult content that’s perceived to
be surface level, like corporate overview videos.
What form(s) of content do you find useful when researching to make a
significant purchase for work?(n = 884)
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Datasheets
CAD drawing
Product demo video
White paper
Tutorial / how-to video
Product / service overview video
Product review / testimonial
Case study
Trade publication article
Print catalog
On-demand webinar
eBook
Conference presentation video
ROI calculator
1 : 1 interview (audio or video)
In-depth blog post
Corporate overview video
Other (please specify)
77%
45%
42%
39%
38%
37%
35%
31%
28%
28%
26%
23%
13%
15%
10%
8%
7%
4%
Percentages may not add to 100% due to ability to multiselect
20. PAGE 20
Thought Starter:
As the perceived value of a piece of content rises, so does the amount of engineers willing to
share information to access it. When weighing which content should be gated, consider the level
of technical effort the content took to create. Does it offer information your audience can’t easily
find elsewhere?
I am never willing to fill out a web
form in exchange for content
Survey Findings
Videos, Podcasts, and Content Preferences of Engineers
Gated content (content that requires the completion of a form) is a popular and effective way to
generate leads on your website. Consistent with the previous year, 83 percent of engineers
responded that they are willing to fill out a web form in exchange for some type of technical content.
The two most valued gated content pieces remain the same from last year’s findings—white papers
and CAD drawings. These offer engineers the most value in return for sharing their information. In
2022, webinars inched ahead of in-depth case studies to take the third position. ROI calculators and
infographics rank lowest on the list.
When offered technical content, but asked first to complete a short form to
download the material, which types of content are most likely to entice you to
provide your information? (n = 881)
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White paper
CAD drawing
Webinar
In-depth case study
Product configurator
Video tutorial
News article
ROI calculator
Infographic
Other (please specify)
37%
35%
30%
29%
28%
26%
18%
9%
6%
5%
17%
Percentages may not add to 100% due to ability to multiselect
21. PAGE 21
Which best described how you typically interact with salespeople at a vendor
company? (n = 744)
I do most of my research online but appreciate having a salesperson available to answer questions.
I meet with a salesperson once I have narrowed my selection to a few products/vendors.
I partner with a technical salesperson early in the decision process.
I never want to interact with a salesperson. I want all my questions answered online.
Survey Findings
Engineers Engagement with Vendors
New this year, we dug deeper into sales engagement preferences. 51 percent of engineers prefer to
research online knowing there is a vendor sales representative available to assist as needed. 26 percent
say they typically meet with a salesperson once they’ve narrowed down their product selections.
Engineers gravitate away from the absolutes. Only 8 percent want a fully digital experience with no
salesperson interaction, and only 16 percent would prefer to partner with a technical salesperson early in
the process.
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51% 26% 16% 8%
Percentages may not add to 100% due to rounding
22. PAGE 22
Engineers are still online for much of the buying process. 38 percent spend between a quarter and half of
the buying process online and 27 percent spend over half of the buying process online.
Thought Starter:
Engineers like people! Just not too much—how do technical salespeople and marketers strike the
right balance of online education, tailored nurturing, and making themselves available without
overwhelming their prospects?
When thinking about the entire buying process for significant work-related
purchases, from early research to the final purchase decision, how much of the
process happens online before you choose to speak to someone at the company?
(n = 744)
0% - 25%
26% - 50%
51% - 75%
76% - 100%
Survey Findings
Engineers Engagement with Vendors
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Percentages may not add to 100% due to rounding
38%
23. PAGE 23
Email
Phone
In-person meeting
Virtual meeting / video call
Online text chat
No preference
Survey Findings
Engineers Engagement with Vendors
Consistent with the previous year, 53 percent of engineers prefer their initial salesperson interaction to
happen via email. 25 percent would prefer a phone call. In-person meetings are still less desirable with
only 8 percent selecting this as their preference. In response to changes brought about by COVID,
participants were offered the option to select “virtual meeting / video call.” Only 7 percent preferred this
option. Chat adoption is still quite low, dropping one percentage point since last year.
When you are ready to speak with a salesperson at a vendor company for the first
time, which of the following is your preferred method of communication? (n=746)
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53% 25% 8% 7% 4 4
Percentages may not add to 100% due to rounding
24. PAGE 24
When you are ready to speak with a salesperson at a vendor company for the first
time, which of the following is your preferred method of communication?
35 and under (n = 72)
36-45 (n = 115)
46-55 (n = 149)
56-65 (n = 251)
66+ (n = 157)
Thought Starter:
Given the clear preference for email interactions with sales, mixed with overstuffed inboxes, how can
you make your messages stand out and have enough impact to inspire a response?
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Survey Findings
Engineers Engagement with Vendors
When examining the data by age, you’ll see that phone preferences are higher among the 56+ group as
opposed to their younger counterparts.
54% 21% 8% 8% 6%
50% 21% 10% 12% 6%
58% 19% 10% 5% 5%
53% 28% 7% 5%
32%
50%
Email
Phone
In-person meeting
Virtual meeting / video call
Online text chat
No preference
6% 5% 4
1
Percentages may not add to 100% due to rounding
3
2
3
6%
3
25. PAGE 25
Consistent with content preferences, engineers are most annoyed with sales teams and resources
that lack technical expertise. The three most irksome behaviors are lack of technical expertise, poor
responsiveness, and high-frequency contact. Influential factors below are organized according to
the number of participants who selected the factor as “most annoying” (n = 742).
1
2
3
4
5
6
Lack of technical expertise
Poor responsiveness
Contacting me too often
Reaching out to me without permission (unsolicited)
Emails with grammar/misspelling issues
Lack of presence at industry functions, online, etc.
A company’s ability to demonstrate technical expertise early on plays an important role in the
overall decision-making process too. Influential factors below are organized according to the
number of participants who selected the factor as “most important” (n = 737).
Price
1
2
3
4
5
6
Innovative technology
Responsiveness and customer service
Technical expertise
Referrals
Company values / social responsibility
7
8
Financial stability
Awards
Thought Starter:
How can marketing help the sales team establish technical credibility as early in the process
as possible?
Survey Findings
Engineers Engagement with Vendors
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Most Annoying Influential Factors
(Order of Annoyance)
Most Important Influential Factors
(Order of Importance)
26. PAGE 26
About GlobalSpec
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies
promote their products and grow their businesses.
Our audience of engineers and technical professionals relies on the GlobalSpec family of brands as
a trusted resource for content, community, and engagement at all stages of the research, design,
and purchasing process. Our clients count on us to deliver deep industry intelligence, customized
marketing programs, and measurable campaign performance.
For more information about GlobalSpec, visit www.globalspec.com/advertising.
About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service content marketing firm serving
B2B companies that target highly technical buyers. With deep experience in the design,
embedded, measurement and automation, and software industries, TREW Marketing provides
branding, marketing strategy, content development, and digital marketing services to help
customers efficiently and effectively achieve business goals.
For more information, please visit www.trewmarketing.com.
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27. For more information about
GlobalSpec:
Visit: GlobalSpec.com/advertising
Call: 800.261.2052
Email: sales@GlobalSpec.com
201 Fuller Road
Albany, NY 12203
GlobalSpec.com/advertising
For more information about TREW Marketing:
Visit: TREWMarketing.com
Call: 512.410.7337
Email: info@TREWMarketing.com
4301 West William Cannon Drive
Austin, TX 78749
trewmarketing.com