SlideShare a Scribd company logo
1 of 2
Download to read offline
GlobalSpec Audience Demographics
GlobalSpec.com/advertising sales@GlobalSpec.com 800-261-2052
2.4 minutes
AVERAGE TIME
SPENT
2.8 million
MONTHLY PAGE VIEWS
ACROSS GLOBALSPEC
PLATFORM
25%
REPEAT VISITORS
8.9 million+
REGISTERED USERS
ACROSS GLOBALSPEC
PLATFORM
1.4 million
UNIQUE VISITORS
A MONTH ACROSS
GLOBALSPEC PLATFORM
The GlobalSpec family of brands reaches engineers and technical professionals from around the
globe, representing the finest minds in the world. These highly educated, motivated, and engaged
users are pragmatic thinkers charged with solving some of the most urgent problems in the
technical, manufacturing and mechanical sectors. Learn more about this audience, plus the reach and
engagement that GlobalSpec delivers.
Americas
46.1%
Oceania
2.5%
Europe
16.9%
Africa
4.3%
Asia
30.2%
REGISTERED USERS BY REGION:
Americas: 5,581,000+
EMEA: 1,747,000+
APAC: 1,657,000+
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help
companies promote their products and grow their businesses.
Our audience of engineers and technical professionals rely on the GlobalSpec family of brands as their
trusted resource for content, community, and engagement at all stages of the research, design, and
purchasing process.
We deliver deep industry intelligence, customized marketing programs, and measurable
campaign performance.
Registered Users (Industry)
Registered Users (Job Function)
90% of users are involved
in the purchasing of goods
and services.
Engineering/Tech Design Services 746,000+
General Manufacturing 728,000+
Electronics 560,000+
Automotive 523,000+
Industrial Machinery/Tools & Equipment 440,000+
Aerospace & Defense 416,000+
Oil & Gas 362,000+
Education 354,000+
Building & Construction 303,000+
Utilities/Energy 282,000+
Chemicals, Plastics & Rubber 239,000+
Consumer Products/Electronics 231,000+
Communications - Datacom/Wireless 214,000+
Instrumentation & Controls 212,000+
Medical Equipment/Instrumentation 206,000+
Fabricated Metals 188,000+
Government 184,000+
Computers, Sysyems & Peripherals 175,000+
HVAC, Fire Control, Safety 173,000+
Semiconductor & Electronic Components 153,000+
Transportation 150,000+
Biotech/ Pharmaceuticals 144,000+
Food & Beverage 116,000+
Paper, Print & Textile 109,000+
Agricultral/Forestry 106,000+
Packaging Machinery 58,000+
Engineering 3,700,000+
Engineering - Design 1,337,000+
Engineering - Consulting 636,000+
Engineering - Process & Production 440,000+
Engineering - Faculty, Staff, Student 277,000+
Engineering - Other 557,000+
Marketing/Sales 611,000+
Technical Support/Services 599,000+
Manufacturing 552,000+
Purchasing 509,000+
Research & Development 411,000+
General Corporate Management 304,000+
Maintenance/Facilities Management 259,000+
Architect/Builder/Contractor 206,000+
Quality Control/Assurance 152,000+
Project Management 148,000+
GlobalSpec.com/advertising sales@GlobalSpec.com 800-261-2052
ORGANIZATION SIZE
ROLE GLOBALSPEC USERS PLAY IN
PURCHASING DECISIONS
GLOBALSPEC USERS BY AGE
Under 100 employees
(small business)
42%
Evaluation &
Recommend Purchases
27%
101-500 employees
(midsize business)
23%
Approve
requisitions
Not involved in
purchasing process
501-1000 employees
(midsize business)
15%
Make purchases directly
26%
6%
7%
1001+ employees
(large business)
20% Specify purchases
34%
18-34 years old
47%
35-54 years old
36%
55+ years old
17%

More Related Content

Similar to Audience Demographics for marketing business

2013 Emerging Issue: @Manufacturing Works
2013 Emerging Issue: @Manufacturing Works2013 Emerging Issue: @Manufacturing Works
2013 Emerging Issue: @Manufacturing Works
emergingissues
 
Ipc Overview
Ipc OverviewIpc Overview
Ipc Overview
picksa
 
IPC Overview
IPC  OverviewIPC  Overview
IPC Overview
picksa
 

Similar to Audience Demographics for marketing business (20)

Industrial Lighting Market PPT: Growth, Outlook, Demand, Keyplayer Analysis a...
Industrial Lighting Market PPT: Growth, Outlook, Demand, Keyplayer Analysis a...Industrial Lighting Market PPT: Growth, Outlook, Demand, Keyplayer Analysis a...
Industrial Lighting Market PPT: Growth, Outlook, Demand, Keyplayer Analysis a...
 
2013 Emerging Issue: @Manufacturing Works
2013 Emerging Issue: @Manufacturing Works2013 Emerging Issue: @Manufacturing Works
2013 Emerging Issue: @Manufacturing Works
 
Tech Mahindra - Case Study | Zinnov Zones
Tech Mahindra - Case Study | Zinnov ZonesTech Mahindra - Case Study | Zinnov Zones
Tech Mahindra - Case Study | Zinnov Zones
 
Ipc Overview
Ipc OverviewIpc Overview
Ipc Overview
 
IPC Overview
IPC  OverviewIPC  Overview
IPC Overview
 
PTC Corporate Overview
PTC Corporate OverviewPTC Corporate Overview
PTC Corporate Overview
 
Aerospace Engineering Services Outsourcing Market by Product Type, Distributi...
Aerospace Engineering Services Outsourcing Market by Product Type, Distributi...Aerospace Engineering Services Outsourcing Market by Product Type, Distributi...
Aerospace Engineering Services Outsourcing Market by Product Type, Distributi...
 
CV Charles (Ronnie) Laing
CV Charles (Ronnie) LaingCV Charles (Ronnie) Laing
CV Charles (Ronnie) Laing
 
MIDEST 2013 brochure
MIDEST 2013 brochureMIDEST 2013 brochure
MIDEST 2013 brochure
 
#GeodeSummit - Modern manufacturing powered by Spring XD and Geode
#GeodeSummit - Modern manufacturing powered by Spring XD and Geode#GeodeSummit - Modern manufacturing powered by Spring XD and Geode
#GeodeSummit - Modern manufacturing powered by Spring XD and Geode
 
Connected Mining Market PPT 2021-26 | Enhancing Huge Growth and Latest Trends...
Connected Mining Market PPT 2021-26 | Enhancing Huge Growth and Latest Trends...Connected Mining Market PPT 2021-26 | Enhancing Huge Growth and Latest Trends...
Connected Mining Market PPT 2021-26 | Enhancing Huge Growth and Latest Trends...
 
Speedshield's infographic
Speedshield's infographicSpeedshield's infographic
Speedshield's infographic
 
IDG Media Kit
IDG Media KitIDG Media Kit
IDG Media Kit
 
AT&S IR Presentation 9M_2019_20
AT&S IR Presentation 9M_2019_20 AT&S IR Presentation 9M_2019_20
AT&S IR Presentation 9M_2019_20
 
Sme spokane presentation
Sme spokane presentationSme spokane presentation
Sme spokane presentation
 
Mike Lipsey Presents - Winning more tenant rep assignments
Mike Lipsey Presents - Winning more tenant rep assignmentsMike Lipsey Presents - Winning more tenant rep assignments
Mike Lipsey Presents - Winning more tenant rep assignments
 
EENSW technology roadmapping slidecast feb 2011 lbs eo gt
EENSW technology roadmapping slidecast feb 2011 lbs eo gtEENSW technology roadmapping slidecast feb 2011 lbs eo gt
EENSW technology roadmapping slidecast feb 2011 lbs eo gt
 
AT&S Investor and Analyst Presentation May 2017
AT&S Investor and Analyst Presentation May 2017AT&S Investor and Analyst Presentation May 2017
AT&S Investor and Analyst Presentation May 2017
 
TenCate Annual Report 2013
TenCate Annual Report 2013TenCate Annual Report 2013
TenCate Annual Report 2013
 
Session 6 R & D and innovation and other related support programs in brief ...
Session 6   R & D and innovation and other related support programs in brief ...Session 6   R & D and innovation and other related support programs in brief ...
Session 6 R & D and innovation and other related support programs in brief ...
 

More from CJHaight (9)

2024 SMTE report for market research....
2024 SMTE report for market research....2024 SMTE report for market research....
2024 SMTE report for market research....
 
WPP
WPPWPP
WPP
 
Email
Email Email
Email
 
Media Kit
Media KitMedia Kit
Media Kit
 
Research Report
Research ReportResearch Report
Research Report
 
2023
20232023
2023
 
Research Report
Research ReportResearch Report
Research Report
 
2023
20232023
2023
 
2022
20222022
2022
 

Recently uploaded

What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
AnaBeatriz125525
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
zukhrafshabbir
 

Recently uploaded (20)

Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 

Audience Demographics for marketing business

  • 1. GlobalSpec Audience Demographics GlobalSpec.com/advertising sales@GlobalSpec.com 800-261-2052 2.4 minutes AVERAGE TIME SPENT 2.8 million MONTHLY PAGE VIEWS ACROSS GLOBALSPEC PLATFORM 25% REPEAT VISITORS 8.9 million+ REGISTERED USERS ACROSS GLOBALSPEC PLATFORM 1.4 million UNIQUE VISITORS A MONTH ACROSS GLOBALSPEC PLATFORM The GlobalSpec family of brands reaches engineers and technical professionals from around the globe, representing the finest minds in the world. These highly educated, motivated, and engaged users are pragmatic thinkers charged with solving some of the most urgent problems in the technical, manufacturing and mechanical sectors. Learn more about this audience, plus the reach and engagement that GlobalSpec delivers. Americas 46.1% Oceania 2.5% Europe 16.9% Africa 4.3% Asia 30.2% REGISTERED USERS BY REGION: Americas: 5,581,000+ EMEA: 1,747,000+ APAC: 1,657,000+ GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses. Our audience of engineers and technical professionals rely on the GlobalSpec family of brands as their trusted resource for content, community, and engagement at all stages of the research, design, and purchasing process. We deliver deep industry intelligence, customized marketing programs, and measurable campaign performance.
  • 2. Registered Users (Industry) Registered Users (Job Function) 90% of users are involved in the purchasing of goods and services. Engineering/Tech Design Services 746,000+ General Manufacturing 728,000+ Electronics 560,000+ Automotive 523,000+ Industrial Machinery/Tools & Equipment 440,000+ Aerospace & Defense 416,000+ Oil & Gas 362,000+ Education 354,000+ Building & Construction 303,000+ Utilities/Energy 282,000+ Chemicals, Plastics & Rubber 239,000+ Consumer Products/Electronics 231,000+ Communications - Datacom/Wireless 214,000+ Instrumentation & Controls 212,000+ Medical Equipment/Instrumentation 206,000+ Fabricated Metals 188,000+ Government 184,000+ Computers, Sysyems & Peripherals 175,000+ HVAC, Fire Control, Safety 173,000+ Semiconductor & Electronic Components 153,000+ Transportation 150,000+ Biotech/ Pharmaceuticals 144,000+ Food & Beverage 116,000+ Paper, Print & Textile 109,000+ Agricultral/Forestry 106,000+ Packaging Machinery 58,000+ Engineering 3,700,000+ Engineering - Design 1,337,000+ Engineering - Consulting 636,000+ Engineering - Process & Production 440,000+ Engineering - Faculty, Staff, Student 277,000+ Engineering - Other 557,000+ Marketing/Sales 611,000+ Technical Support/Services 599,000+ Manufacturing 552,000+ Purchasing 509,000+ Research & Development 411,000+ General Corporate Management 304,000+ Maintenance/Facilities Management 259,000+ Architect/Builder/Contractor 206,000+ Quality Control/Assurance 152,000+ Project Management 148,000+ GlobalSpec.com/advertising sales@GlobalSpec.com 800-261-2052 ORGANIZATION SIZE ROLE GLOBALSPEC USERS PLAY IN PURCHASING DECISIONS GLOBALSPEC USERS BY AGE Under 100 employees (small business) 42% Evaluation & Recommend Purchases 27% 101-500 employees (midsize business) 23% Approve requisitions Not involved in purchasing process 501-1000 employees (midsize business) 15% Make purchases directly 26% 6% 7% 1001+ employees (large business) 20% Specify purchases 34% 18-34 years old 47% 35-54 years old 36% 55+ years old 17%