audience

1. GlobalSpec Audience Demographics
GlobalSpec.com/advertising sales@GlobalSpec.com 800-261-2052
2.4 minutes
AVERAGE TIME
SPENT
2.8 million
MONTHLY PAGE VIEWS
ACROSS GLOBALSPEC
PLATFORM
25%
REPEAT VISITORS
8.9 million+
REGISTERED USERS
ACROSS GLOBALSPEC
PLATFORM
1.4 million
UNIQUE VISITORS
A MONTH ACROSS
GLOBALSPEC PLATFORM
The GlobalSpec family of brands reaches engineers and technical professionals from around the
globe, representing the finest minds in the world. These highly educated, motivated, and engaged
users are pragmatic thinkers charged with solving some of the most urgent problems in the
technical, manufacturing and mechanical sectors. Learn more about this audience, plus the reach and
engagement that GlobalSpec delivers.
Americas
46.1%
Oceania
2.5%
Europe
16.9%
Africa
4.3%
Asia
30.2%
REGISTERED USERS BY REGION:
Americas: 5,581,000+
EMEA: 1,747,000+
APAC: 1,657,000+
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help
companies promote their products and grow their businesses.
Our audience of engineers and technical professionals rely on the GlobalSpec family of brands as their
trusted resource for content, community, and engagement at all stages of the research, design, and
purchasing process.
We deliver deep industry intelligence, customized marketing programs, and measurable
campaign performance.

2. Registered Users (Industry)
Registered Users (Job Function)
90% of users are involved
in the purchasing of goods
and services.
Engineering/Tech Design Services 746,000+
General Manufacturing 728,000+
Electronics 560,000+
Automotive 523,000+
Industrial Machinery/Tools & Equipment 440,000+
Aerospace & Defense 416,000+
Oil & Gas 362,000+
Education 354,000+
Building & Construction 303,000+
Utilities/Energy 282,000+
Chemicals, Plastics & Rubber 239,000+
Consumer Products/Electronics 231,000+
Communications - Datacom/Wireless 214,000+
Instrumentation & Controls 212,000+
Medical Equipment/Instrumentation 206,000+
Fabricated Metals 188,000+
Government 184,000+
Computers, Sysyems & Peripherals 175,000+
HVAC, Fire Control, Safety 173,000+
Semiconductor & Electronic Components 153,000+
Transportation 150,000+
Biotech/ Pharmaceuticals 144,000+
Food & Beverage 116,000+
Paper, Print & Textile 109,000+
Agricultral/Forestry 106,000+
Packaging Machinery 58,000+
Engineering 3,700,000+
Engineering - Design 1,337,000+
Engineering - Consulting 636,000+
Engineering - Process & Production 440,000+
Engineering - Faculty, Staff, Student 277,000+
Engineering - Other 557,000+
Marketing/Sales 611,000+
Technical Support/Services 599,000+
Manufacturing 552,000+
Purchasing 509,000+
Research & Development 411,000+
General Corporate Management 304,000+
Maintenance/Facilities Management 259,000+
Architect/Builder/Contractor 206,000+
Quality Control/Assurance 152,000+
Project Management 148,000+
GlobalSpec.com/advertising sales@GlobalSpec.com 800-261-2052
ORGANIZATION SIZE
ROLE GLOBALSPEC USERS PLAY IN
PURCHASING DECISIONS
GLOBALSPEC USERS BY AGE
Under 100 employees
(small business)
42%
Evaluation &
Recommend Purchases
27%
101-500 employees
(midsize business)
23%
Approve
requisitions
Not involved in
purchasing process
501-1000 employees
(midsize business)
15%
Make purchases directly
26%
6%
7%
1001+ employees
(large business)
20% Specify purchases
34%
18-34 years old
47%
35-54 years old
36%
55+ years old
17%