Email

1. A direct line to the inbox with
Targeted Email Campaigns
Send highly personal and relevant messaging directly to your ideal buyer.
*Engineers age 36-45. Source: GlobalSpec’s 2023
State of Marketing to Engineers survey.
TARGETING OPTIONS
• GlobalSpec subscribers are a highly-qualified audience of active
engineers and Industrial/Electronics professionals
• Filter our audience by industry/sector/application area, job function,
and/or geography (full list on page 3)
HOW IT WORKS
• Your GlobalSpec Account Executive will tailor a program to help you
achieve your marketing goals. You select your audience, campaign
type, and the list size of unique names you want to reach.
• Plan your campaign. Your emails should have a value-rich offering such
as a trend paper, case study, or announcement of a new product release.
• Provide your custom HTML or submit content for one of our optimized
email templates.
• Your Customer Relationship Manager will work one-on-one with you
to build your campaign to your specifications.
• Post-campaign reporting is available in GlobalSpec’s Client
Services platform.
For more information or a personalized
media review, call 800-261-2052
or email sales@globalspec.com
Email marketing is one of the most effective, value-rich channels
available, letting you connect directly with industrial and electronics
decision-makers like no other medium. GlobalSpec’s Targeted Email
Programs are fully customizable, so they’re suitable for nearly any
type of marketing campaign. You pick the audience that you want to
reach, and we’ll deliver your custom message directly to their inbox.
Feature
Product
Feature
Add-On
Enhancement
Consultative campaign planning 
Use of GlobalSpec’s optimized email templates 
Dedicated customer success manager 
Full campaign reporting in GlobalSpec’s Client Services
platform 
Audience+ banner retargeting impressions 
Email design and content creation 
63%
of Engineers*
said email is their
preferred method of
contact from
suppliers
GLOBALSPEC TARGETED EMAIL PROGRAMS
• Single Email Broadcast
• Email Broadcast with Re-Blast
• Multi-Touch Campaign
100% share of voice
with your brand
prominently featured!
Fully customizable
email body and
subject lines!

2. Maximize your campaign engagement using
Multi-Touch Targeted Email Campaigns
Campaigns designed to drive click throughs and conversions.
Multi-touch Email Campaigns are engagement-focused email campaigns tailored to the responses
of your email audience. A multi-touch campaign delivers your message over the course of several
emails based on the initial engagement of the first email to maximize overall campaign engagement.
Features
• Single creative (CTA) sent, with
reengagement to those who:
• Did not open the email
• Opened the email, but did not click
• Frequency. Each name is contacted a
minimum of two times.
• A total of 4 email broadcasts are sent
over the duration of the campaign
• Multiple Creatives. While all emails within
a multi-touch campaign encourage a
prospect to complete the same action,
additional creatives (2 email bodies and
3 subject lines) make each email feel unique.
For more information or a personalized
media review, call 800-261-2052
or email sales@globalspec.com
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Is multi-touch right for me?
Targeted Multi-Touch Emails are especially
suitable for campaigns with content that has
a value-rich offering and gives engineers
information to make well-informed
buying decisions.
Some ideas include:
• Sharing ebooks, trend papers, research report, infographics, or case studies
• Announcing new product releases, or sample offers
• Inviting engineers to attend a webinar or advertise a tradeshow presence
• Marketing any other resource, like a podcast, calculator on a website,
article, or video

3. Targeted Email Campaigns
Targeted Email Audience Selection
TARGET BY AUDIENCE GROUP AREA (Choose up to two (2) areas for a campaign)
TARGET BY JOB FUNCTION
(Choose up to five (5) job titles per Audience Group)
TARGET BY GEOGRAPHY
(Choose a geography for full
campaign targeting)
For more information or a personalized
media review, call 800-261-2052
or email sales@globalspec.com
AUTOMATION & CONTROL
Industrial IoT/Connected Devices
Motion Control and Motors
Robotics & Automation
Sensing Technologies
CHEMICALS & MATERIALS
Chemicals & Chemical Manufacturing
Coatings & Surface Engineering
Materials Solutions
Polymer/Plastics & Composite
Materials
COMPUTING, NETWORKING &
COMMUNICATION
5G & Digital Networking
Data Acquisition
Industrial Computing and Embedded
Technology
Software Engineering &
Programming
ELECTRICAL & ELECTRONICS
Electronic Components
Electronic Design Solutions
Energy Storage / Electrical Power
Components
Nano and Micro Technology
RF and Microwave Technology
Semiconductor Manufacturing
FACILITIES MANAGEMENT
Factory Engineering
HVACR
Industrial MRO
FLUID POWER
Fluid Control
Hydraulics & Pneumatics
GENERAL ENGINEERING
Engineering Careers & Education
Engineering Design
Innovators and Makers
INDUSTRY-SPECIFIC
Aerospace Technology
Appliance Technology
Audio & Video Technology
Automotive Technology
Building & Construction
Defense & Security Technology
Environmental Technology
Food & Beverage Technology
Industrial Machinery/Tools &
Equipment
Material Handling & Logistics
Medical Device Design
Pharmaceutical Technology
(PharmaTechnology)
Transportation Technology
Water & Wastewater Systems
MANUFACTURING & PROCESSING
3D Printing and Additive
Manufacturing
Fastening, Joining & Assembly
Industrial Processing (Equipment &
Technology)
Machining & Metalworking
Manufacturing Technology
Mechanical Components and Power
Packaging & Labeling
Quality Test and Measurement
Safety Technology
Shock, Vibration & Noise
POWER & ENERGY
Alternative & Renewable Energy
Oil & Gas Technology
Power Grid Technology
SCIENCE & RESEARCH
Laboratory and Scientific Equipment
Light and Lasers
Architect/Builder/Contractor
Engineering, Consulting
Engineering, Design
Engineering, Faculty/Staff/Student
Engineering, Other
Engineering, Process/Production
General Corporate Management
Maintenance/Facilities
Management
Manufacturing
Marketing/Sales
Project Management
Purchasing
Quality Control/Assurance
Research and Development
Sales
Technical Support/Services
​
USA and Global
USA/North America Only
International Only (Not USA)
Europe, Middle East and Africa (EMEA) ​
Asia-Pacific (APAC)
Choose your audience by selecting from 55 Audience Groups, 16 job functions, and/or 5 geographic regions