Consumers under 35 and over 55 have significant differences in the way they think about security, willingness to share personal information, investment in data protection and use of technology like biometrics. Check out the infographic to see where Ping Identity’s survey revealed the biggest differences.

1. CONSUMER ATTITUDES
IN A POST-BREACH ERA
THE GENERATIONAL GAP
UNDER 35
HIGH
53%
V E R S U S OVER 55
BRAND TRUST
PERSONAL
INFORMATION
Trust in brands is relatively high
feel confident or very confident in
online service and application
providers’ ability to protect their
personal information.
FINANCIAL LOSS
SPEND TO
PROTECT
BIOMETRICS
LOW
27%
Trust in brands is relatively low
feel confident or very confident in
online service and application
providers’ ability to protect their
personal information.
When it comes to security sentiment and practices, the
younger generation and older generation don’t always see
eye to eye. A recent consumer survey revealed differences
in brand trust, willingness to invest in data protection,
biometrics adoption and more.
MORE
54%
carefree with their sensitive
personal information
are willing to input their bank
information on a website or app.
are willing to input their bank
information on a website or app.
LESS
41%
carefree with their sensitive
personal information
MORE
37%
likely to spend more to ensure their
personal information is protected
are not willing to pay anything to
ensure their personal information
is never breached.
42%
are willing to pay between $1-49
to ensure their personal
information is never breached.
42%
are not willing to pay more to online
services/apps for added security to
protect their personal information.
LESS
62%
likely to spend more to ensure their
personal information is protected
are not willing to pay anything to
ensure their personal information
is never breached.
32%
are willing to pay between $1-49
to ensure their personal
information is never breached.
75%
are not willing to pay more to online
services/apps for added security to
protect their personal information.
MORE
41%
likely to experience a financial loss
as a result of a data breach
experienced a financial loss
as a result of a breach.
experienced a financial loss
as a result of a breach.
LESS
27%
likely to experience a financial loss
as a result of a data breach
MORE
46%
open when it comes to
biometrics adoption
use biometrics like thumbprint
or facial recognition to sign in
to online services and apps.
use biometrics like thumbprint
or facial recognition to sign in
to online services and apps.
LESS
13%
open when it comes to
biometrics adoption
$
Data based on a MarketCube survey commissioned by Ping Identity. 3,264 consumers in the United States, United Kingdom, France and Germany were surveyed in May 2018.
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